One of my favorite things about the beauty industry is that there are no rules. There just aren't. There's always a hundred ways to do something, and then a better way to do those hundred ways too. Makeup looks are subjective per person, and you can have as much fun as you want to have to live your best creatively expressed life. Because of this, the internet is filled with experiments or new hacks to keep our juices flowing.
And listen, I recently came across one that made me question everything I ever knew about applying makeup, pull up a chair, let me explain.
It all started when I came across beauty influencer Yasmin Buachie's IG page, where she often shows off her beauty content to her followers. In a video, she was applying her beat for the day and testing out a hack that she learned from another influencer. In the end, after she finishes her makeup, in the oxymoron move of the century, she dunks her face in water to give herself a matte look. Yes, water. Again, to set her makeup, she dunked her full face in water. Science gods, make it make sense!
The video was captioned:
"So I was sent this makeup hack by one of my friends which was done by @makeupbyalissiac and I had to try it. First things first this actually made my skin look flawless no cap like I am shook but also I don't think I'm going to dunk my head in water every time I do my make up haha maybe for a long day out or something. MC was complimenting my makeup all day tho so haha who knows."
And ladies listen, her makeup was beautifully in place when all was said and done.
In fact, the trick has been around for years, hailing from South Korea. It's called 'Jamsu' and it's made its way from South Korea to, well, everywhere else, popping up on TikTok, IG, and even getting mentioned by celebs. Jamsu has been a "thing" since 2017, but has re-emerged this year, thanks to social media discovering the technique and ultimately the pandemic making us bored enough to try whatever we need to do for flawless skin.
The instructions were simple: following base application (foundation, concealer, and powder), dunk your head in cold water three times for about ten seconds. Make sure to use a bowl big enough that you can move your face around in. And as to why it works, Maree Kinder, founder of Beauty & Seoul says:
"The water repels the powder and presses it to set on your skin, which is why powder is the critical step."
And by now, if you're like me, your jaw is on the floor and you're questioning everything you ever thought you knew about makeup application. Yasmine's comment section was amazed as well.
From those that were mind blown:
To those who fell in line to give it a try:
Yasmin hasn't said if this is a practice that she still does after completing her look, but sis, if we need to add water to the regimen, then just say that.
Ladies, would you try this hack?
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Featured image by Getty Images
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If there’s a President Barbie world, run by actress Issa Rae, then I absolutely want to live in it. The Insecure creator has had a fairytail trajectory from shooting her own YouTube series, Awkward Black Girl to becoming thatgirl on the big screen in this summer’s box office smash, Barbie. And while she easily has the most epic glow-up of our generation, the 38-year-old isn’t afraid to speak on the pressure she felt to be “Barbie-ready.”
In a recent interview with Glamour, Issa Rae opened up about her challenges with body image taking a toll on her preparation to play President Barbie following the end of her hit HBO series, Insecure.
“Right before [the role came to me], I was post-Insecure, post–Rap Sh!t, and post-the-final-season-of-Insecure-press-tour,” she recalls to the publication. “I was like, ‘Well, I'm going to let myself go. I'm eating everything.’ And then I got the call to do Barbie and was like, ‘Oh, no, I am not Barbie-shape ready.’”
Thankfully, Rae realized that the reimagined Barbie world that director Greta Gerwig was creating, reflected bodies of all shapes and sizes. “So, while I was still on my fitness journey, I felt less insecure about my Barbie body or lack thereof,” she says.
Rae’s “youthful, fun” and fresh take on the president is one that is inspired by the childhood version that she always envisioned. Growing up, she remembers how her mother and aunties making a point to give her Black Barbies made her “hyperaware” of her Blackness from an early age, which served as a gift in representation that she understood as she came of age.
“In some ways, I was made hyperaware of my Blackness because of how intense my mom and aunt were about, ‘We're giving you Black Barbies,” she shares. “They said, ‘It's important for you to play with dolls that look like you,’ which I didn't really understand. I was like, ‘Okay, more toys, thank you.’”
She continues, “I never played with Christie. I don't think I knew about Christie until later. It was just Barbie with blackface kind of, and it didn't necessarily have Black features. It didn't really mean anything to me until I got older and understood why it was so important for my mom and aunt for me to have this.”
What is expected to be a “self-aware” take on Barbie’s existential experience, the new Barbie movie imitates life in a way that represents the full spectrum of what Barbies of today would look like. With actresses like America Ferrera, Margot Robbie, and Alexandra Shipp all starting in the film, Rae emphasizes that no matter her shade or background there’s a Barbie in this Barbie world for you.
“Everyone in Barbie Land is a perfect Barbie. I found that so beautiful,” she says. “Almost everyone in the world is represented in some way here. That's not an easy piece. I'm sure someone might be like, ‘Where am I?’ But know that there was such an effort made to have Barbie Land be inclusive.”
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Featured image by Arturo Holmes/Getty Images for Shipt