Rozanda "Chilli" Thomas, a member of the iconic girl group TLC, exemplifies the importance of cutting all ties with an ex in order to find true love as she shares valuable insights about her past relationship with R&B singer Usher.
For context, the pair dated for three years, from 2001 to 2004, despite meeting nearly a decade before when Usher joined LaFace Records, the same label Chilli and her group were signed to. During that period, Usher and Chilli's union was widely admired by fans because of the couple's attractiveness and chemistry, which was shown in various music videos.
In 2004, following their split, limited details about why Usher and Chilli broke up were released to the public. But as the years progressed, social media users developed their own assumptions because, coincidently, around the time Usher and Chilli went their separate ways, he had released his hit album Confessions, and the lead single with the same name talks about a man admitting to possibly fathering a child outside of his relationship.
Due to conflicting reports from past interviews and Usher's song, many believed that infidelity on the "Yeah" singer's part could have led to the demise of his union with Chilli. In a recent interview with People magazine, Chilli --who is currently dating actor Matthew Lawrence-- opened up about her ex, how their relationship didn't necessarily end in 2004 despite it being announced to the public, and why she officially severed ties with him in 2019.
Chilli (L) and Usher (R)
Photo by KMazur/WireImage
Chilli On Her Past Relationship With Usher
During the discussion that took place earlier this month, the 52-year-old revealed that she and Usher were initially attracted to each other because of their intense chemistry.
But over the years, as their union evolved, Chilli realized that the pair was "different" and that the initial chemistry they once shared only occurred when they were working.
"We definitely had some chemistry. But working chemistry does not mean it works in your personal life. If we were working, it was great. But outside of that, we're so different," she said.
Chilli would add that even though her relationship with Usher looked great to the public, it didn't work the first time around because the "Burn" vocalist failed to meet certain requirements.
"It looked great, but in real life ... he knew he had to be a certain way with me, and he couldn't," she continued.
Chilli also disclosed that Usher's album Confessions wasn't about her and that their split in 2004 was due to opposing values and trust issues.
Still, Usher and Chilli would rekindle their union privately on and off for years when they weren't exclusively seeing other people. The "Unpretty" songstress explained the reason behind it was because they couldn't "get over" each other.
"I love hard. I was like, 'God, why can't I get over this?' He couldn't either," she stated.
Chilli On Why She Cut Contact With Usher In 2019
But all that would change in 2019 when Chilli, guided by her faith, cut off all contact with Usher because she wanted to "focus on" herself.
In addition to no longer speaking to the "Glu" singer, the mother of one decided not to date temporarily because she didn't want her past relationship with Usher to ruin her chances with a potential suitor.
"I even stopped dating. Because before that I thought if I met the right guy during that time that I wasn't over [Usher] it wouldn't work. I would never want to straddle the fence, " she said.
Toward the end of the conversation, Chilli shares that she had "no hard feelings" against Usher, who is now with Jenn Goicoechea, a senior vice president of A&R and Epic Records.
Chilli's recent admission about Usher and having to cut ties with an ex to find her significant other could motivate others to follow the same steps or at least re-evaluate the situation.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Frazer Harrison/Getty Images
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
