If you are a business owner with a product to sell, you've probably considered becoming a vendor as a marketing tool to make additional revenue. The personalized interaction you get with prospective clients and customers is essential for every business. Vending doesn't just look like a booth at a conference, and it's not just for people who sell jewelry or hair products.
Vending can come in the form of a conference buying your service or products for gift bags, pop-up activations, VIP lounges, or decor. On August 3, in partnership with Toyota Corolla, xoNecole is hosting our first-ever ElevateHER Crawl event in Atlanta, where black women business owners are encouraged to apply to become vendors in a mecca of black girl magic.
If you're curious about what it takes to become a vendor, we spoke to four women who know firsthand and shared their advice on making the most out of vending:
Why Vending May Work for You
Gwen Beloti, founder of women's apparel and accessories brand Gwen Beloti Collection
Courtesy of Gwen Beloti
Vending is a great way to supplement your online and purchase order sales or be a standalone side hustle. "It's also a chance to get feedback about your product. You get true, real, and live reactions. I think it's a great idea to invite people to share their thoughts on your items and to welcome the feedback," shared Gwen Beloti, founder of the women's wear brand of apparel and accessories Gwen Beloti Collection.
Beloti, who started her collection 2008, was hesitant to become a vendor and did not think it would be necessary for her business, but her thoughts about the process were proven wrong once she started vending in late 2018.
"There is so much value in the opportunity to tell your brand and product story to new people in a variety of settings. For a while, I found some comfort in hiding behind the laptop screen, but there is so much power in human connection," she shared.
Since she runs her clothing line as an e-commerce business without a brick and mortar, she has found vending to be a pleasant experience "to engage up close and personal" with customers at events, pop-ups, and markets.
Vend Where Your Audience Is
Understanding your audience and what events they are attracted to will help you decide what conferences, brunches, or panels align with your marketing strategy. Joi-Marie McKenzie, the author of The Engagement Game, suggests you "only vend where you have a personal connection with the audience, or believe you can build one. Otherwise, it may be wasted effort and time." Her most successful opportunities vending opportunities are those where there are black women are attending.
Shanae Jones, founder of the hip-hop inspired herbal tea company Ivy's Tea Co., ensures she is investing her marketing dollars in the right events by doing research, asking event organizers for attendee demographics and looking at past exhibitor companies. "Who was there last year? Are they a competitor or do we have some overlap in our customer segment(s)? Are they coming back?" are all questions she asks herself before exhibiting. She takes it a step further by reaching out to previous vendors regarding their experiences.
Leverage Speaking Engagements for Vending Opportunities
Joi-Marie McKenzie, author of 'The Engagement Game'
Courtesy of Joi-Marie McKenzie
As you begin to build your brand and gain momentum for your products or services as a speaker, utilize those opportunities to make sales by setting up a booth. For McKenzie, she leverages her speaking engagements into opportunities to sell her book. "There is no better way to sell your message, your product, and your book than connecting with people face to face. When you're interacting in person, not only do you share your message more fully and completely, you're able to connect better with your audience," she explained.
McKenzie asks event organizers if she can set up a table to sell her book before and after her speaking opportunity and finds this tactic to be helpful for book sales. "Most authors know that you don't have a lot of money on tour, but still I'd invest in book stands, Square card readers so you're able to accept electronic payments, a nice table cloth and a pop-up sign, which you can buy for as low as $99," she shared.
Product Placement is a Form of Vending
Lashae Bey, founder and creator of Lotti Belle Beauty
Courtesy of Lashae Bey
Lashae Bey, founder and creator of Lotti Belle Beauty, said that her vending experience has come in the form of product placement in gift bags and activations. The eco-friendly and organic beauty products was a vendor for Blavity's Summit 21 beauty store, Chateau 21. The pop-up experience gives attendees access to beauty products where they can select five complimentary items to take home with them.
Bey also sponsored Karen Civil's 7th Annual Live Civil Brunch by sponsoring product for the gift bags. Her opportunities to vend vary as some companies reach out to her while other she pitches with a partnership marketing deck and product pitch deck to share with companies. "If I feel it's a good fit for me and I can expand my visibility to a new market, I'll consider it. When I first started my company Lotti Belle Beauty [in] November 2017, I knew my goal was to do 1-2 sponsorship collaborations per year. That meant either donating my products to go inside gift bags or vending for special events," she explained.
Make Sure to Cover Vendor Costs
Before you become a vendor, you have to understand the costs that some opportunities will bring. Budgeting for vendor booth costs and other fees will allow you to make goals to hit profit or recover the investments you prepared to participate in the event. Jones estimates what she will make before investing in a vendor opportunity. She cuts the expected attendee amount by half, then considers how many items she's likely to sell considering the demographics, which lets her know how much product to bring. "Factor in travel expenses, lodging, food, and miscellaneous expenses and you're not likely to make a ton of money unless the event is very close to home for you," she advised.
McKenzie learned through experience that some conferences and events require insurance to sell. "It's typically not expensive (no more than $150), but it should be added into your budget."
Bey learned that you need a plan A, B, and C when it comes to vending your products. "Shipping constraints when shipping large bulk orders and factoring in the cost for damaged or lost items. Also, having a great assistant or someone to help you during the day is a bonus, too."
Make Your Presence Known at the Conference
Joi-Marie McKenzie at one of her booths while vending at an event
Courtesy of Joi-Marie McKenzie
If you want people to visit your booth and buy from you, then you have to let it be known that you are at an event. Start by using social media to let your followers know you will be attending and vending at an event. Promote this information on your website as well as your mailing list. While on site, you may have to do more than just man your booth. According to McKenzie, to be a successful vendor, you should never be sitting down.
"You may have to go out and get customers. If you're walking around the event or conference, pass out fliers or bookmarks to reach your audience even further. Vending is not for the faint at heart; it's for the seller," she explained.
At events, people will pass by your table even if it looks interesting, but what draws them in is an engaging seller. "Speak to every single person who walks by, even if they don't speak back. Very few people are going to stop by your table overly eager to buy whatever you're selling, but if you are nice and welcoming and engage them, you can turn that person from a looker into a buyer," shared Jones.
Beloti believes knowing what type of space you will be utilizing at the event is essential for managing your displays. "With this information, I can then spend time making sure that my display and inventory is conducive to the structure of the event," she shared.
Her favorite set-ups are the ones where she is given the space and freedom to curate her mini boutique. "Curating your display is super important, probably the part I enjoy the most. It should be representative of your brand aesthetic. Working within the parameters of the space given, I want to showcase my brand in the best way possible," Beloti said.
Be Direct in Your Sale
Early in McKenzie's experience, she lost out on book sales because she forgot to be direct in asking for a purchase. She started incorporating her ask in her pitch to seal the deal: "So do you want to take a book home?"
She had to get comfortable saying that and asking visitors if they'd like to take two books home. "You'd be surprised at how many people said, 'You know what? Sure! Let me get one for my sister, or cousin, or line sister.'"
Prepare to Sell After the Event
Shanae Jones, founder of Ivy's Tea Co.
Courtesy of Shanae Jones
A high touch business is one that maintains a relationship with its customers whereby the customer can reach a member of the staff anytime. "For Ivy's Tea Co. that means, my staff or myself respond to every email, every comment, every DM, and engages with our supporters all the time," Jones revealed.
Taking that experience into an in-person market helps strengthen her brand with consumers. "I think more businesses should treat vending like a marketing tool and not an in-store pop-up. Always have your sign up sheets or iPad ready to get email addresses. This is what you want for future contact and sales," she continued.
So are you ready to be a vendor? Apply to become one at xoNecole's first annual ElevateHER Crawl in Atlanta by clicking here.
Featured image by Getty Images
Brittney Oliver is a marketing communications professional from Greater Nashville. Over the past three years, Brittney has built her platform Lemons 2 Lemonade to help Millennials turn life's obstacles around. Her platform is known for its networking mixers, which has brought over 300 NYC young professionals, entrepreneurs, and creatives together to turn life's lemons into lemonade. Brittney is a contributing writer for Fast Company and ESSENCE, among other media outlets.
Whether it was your group chat, social media feed, or your favorite media outlet covering the spectacle, I’m pretty sure you’ve come across the viral Black wedding between actress KJ Smith (Sistas, Raising Kanan) and actor Skyh Black (All the Queen’s Men, Sistas). From their grand entrance to Jay-Z, Kayne West, and Beyoncé’s song “Lift Off” to KJ’s standout dance routine and the endless celebrity appearances, it’s an addictive TikTok scroll you can’t help but delve into.
But what many people would be surprised to know is that the couple’s original wedding plan was nothing like what it grew to be. What started as her simply scrolling through posts to get ideas eventually transformed into what the internet knows now as #TheBlackExperience. In an exclusive conversation with xoNecole, KJ walked us through her planning process, the morning of her wedding, and what she thinks of the online response.
Some women have their whole wedding planned out, from the bridal gown and venue to the bridal party and playlist. However, KJ was not one of those people. “I didn’t foresee a wedding in my future,” she reveals. “I was just gonna be the boss chick, rich auntie. I didn’t force love in my life until recently. I never had an idea of what a dream wedding would look like, it was easier for me to elope.”
Photo by Stanley Babb/ Stanlo Photography
And to many people’s surprise, that was their original plan – until Skyh brought up a valid concern. He was raised by his grandmother and thought she should be at the wedding, and naturally, that led to KJ wanting her grandmother to be there as well – then her mom – and later her sister – and, you’ve gotta invite the besties too, right? From there, the guest list continued to blossom. Much like the updo and pop of color bold red lip, she wore on her special day, which was initially on her Pinterest board as a soft glam look with her hair hanging on her shoulders, KJ is okay with changing her plan if it brings her and her loved ones happiness.
So let’s get into the wedding, which took place in Malibu, CA. The first thing you should know about the celebrity couple is that they’re non-traditional. They know, and they don’t care. So, in true unconventional fashion, they shared the morning of the wedding together.
“I woke up with Skyh, we walked our dog, had black coffee, and said good morning to the people who stayed at the venue with us,” she says.
Now, it was time for hair and makeup. While she was getting glammed up, she had Black-owned McBride Sisters wine and champagne (which ties into The Black Experience theme) on deck with her mom and friends, had her besties help rework her vows, retried on every outfit (sis is very Type-A), took photos, and ended the early-celebration with prayer and meditation. It seems very non-Bridezilla, I said.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company,” she explains. “The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
Things moved quickly, and before she knew it, it was time to line up to walk down the aisle.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company. The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
KJ Smith and her bridal party
Photo by Stanley Babb/ Stanlo Photography
Since everything started with their grandmothers, the couple wanted to ensure they honored them and planned to keep an element of their wedding traditional. Although we’ve all seen the reception videos and photos online, you may have noticed visuals from the wedding itself are harder to find.
“We planned for it to be traditional, but we’re not like that, so we tried to create those moments. We jumped the broom and had a salt ceremony (where the bride and groom individually pour salt into a glass container, symbolizing their lives becoming one.) But honestly, still, nothing was traditional about it.”
She goes on to explain that her mom caught the holy ghost coming down the aisle, her glam team was on deck, and she became so nervous with excitement that she had an anxiety attack – something she struggled with for years, she explains tearfully. Her friends had to literally cheer her down the aisle because of how overwhelmed she felt until she eventually calmed down.
“Skyh was standing there with his hand on his heart; we have our own little language, and I could feel the support,” she shares.
It was surprising to hear all these emotional moments happened before the party we saw online. That is until she once again got into the backstory.
“As a Black woman actress, for so long, it was popular to be mysterious and secretive, but that’s not who I am or what I like. Plus, we both wanted to create an experience for everyone there. We are the people who always host family and friends,” she says. “Like for me, the first order of business was getting sandals for the women so they can dance all night long. We had oxtail, D'ussé, and a coffee and sativa lounge – which is part of Skyh and I’s lifestyle and routine. We wanted to bring them into our world.”
Skyh Black (L) and KJ Smith (R)
Photo by Stanley Babb/ Stanlo Photography
She went on to discuss the dance routine she did for her husband at the reception, which has taken over the internet. Apparently, that’s another thing that didn’t go according to plan. According to KJ, she had promised a performance at their joint bachelor/ bachelorette party, but her outfit got stolen from her car. So, Skyh ended up performing for her – complete with a strip tease. Still, she never forgot her promise to dance for him.
So, she hired her friend as a choreographer, learned the routine, made friends and family watch it endless times, and attended Beyoncé’s Renaissance show a few days before for a confidence boost. It ended up being a show to remember. But that wasn’t all the night offered. Lil Mo performed, and the guests received special goody bags featuring their favorite Black-owned products like journals, hair care, and more.
“We made sure everyone was taken care of all night. That kind of stuff makes us happy. I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives,” she says.
But naturally, the internet is going to internet, and while there were countless people praising the event and applauding the newlyweds, some thought it was too over the top. I was curious to know her thoughts on some of the criticism.
“It’s cool. We did what we wanted to do. I’ve decided to share my world with people. Just how I went on social media platforms and found inspiration, I want people to do the same,” she explains. “I don’t think it's fair to my supporters not to give that out. There’s so much I wanna share with brides, specifically Black brides. I love that people are adding it to their Pinterest boards."
"I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives."
Photo by Stanley Babb/ Stanlo Photography
“I’m happy with it because we did what we wanted to do. They can do what they wanna do. Don’t be cruel, though, because you will get blocked,” she said, laughing.
The more I spoke with her, the more her sense of freedom shined through. People are always going to have their opinions, but at the end of the day, it’s you who has to live your life, and it seems like the couple realizes that and embraces that power. She also stressed the importance of not living for others and the lessons life has taught her.
“I’ve been to countless weddings, and I’ve been in countless weddings. I’m a generally older bride. So when women in my demographic get married, and you and your husband are busy working people like us, you deserve to have the one you want to have,” she shares.
“This is what we wanted to do. Our loved ones love and support us. We did so much to honor them, but we also wanted to start our own tradition, legacy, and creation. I'm not going to be pulled back into ideas of the past when I’m trying to create a future with my partner. “
If you’d like to see more of the couple, you probably won’t have to wait long. Although no content is planned yet, she admits to being an oversharer. “Me being open and transparent about my experiences lets people know it’s okay to have flaws; it makes you human, and for many years, I didn’t believe that was okay. I had pressure to be perfect, and I’d crumble every time,” she explains to xoNecole.
Now, she owns her flaws and uses them as a superpower to connect with her community and feel and express her love.
“Some people give us [Skyh and KJ] a hard time because they say we just seem too perfect. I’m like, why is that a bad thing? I love the people I love. From my man to my mama, to my friends - unabashedly. We move through time and space how we want to move. If we did it another way, we’d let ourselves and our union down.”
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Feature image by Stanley Babb/ Stanlo Photography
Undoubtedly, this summer was a mean one to add to the record books. It's easy to want to forget about it all, and move on, when there were temperature records broken, unaffordable global tours and strikes announced, political foolishness, new COVID strains, and egg prices. But along with the summer's chaos came some much-needed downtime and quality time with friends and family. Yes, we will remember this as a time of chaos, but we will most importantly remember this summer as a time of delight and wild abandon for years to come.
Therefore, it is only fitting that we reflect on the iconic tunes that served as the music to our sun-drenched travels before ushering in the new season. So, in no particular order, here are the top songs of the summer that kept things enjoyable despite the stifling heat.
1."On My Mama" - Victoria Monét
In June, "On My Mama" made its Billboard Hot R&B Songs debut at position No. 16. It has since risen to number seven thanks to its captivating dance-filled video, which pays homage to 2000s hip-hop/R&B. This summer anthem was first written as a song of affirmations, the ideal hype-up and full of love for oneself. In the song, Victoria Monét proclaims she is "done being the humble type" and correctly asserts herself in self-love and affirmation to attaining her goals as the song is built over a stylish sample of Chalie Boy's 2009 hit "I Look Good."
2."What It Is (Block Boy)" - Doechii ft. Kodak Black
Doechii and Kodak Black's "What It Is" track, which is a radio and social media sensation, is the ideal "fusion of nostalgia and pop vibes." This summer smash seems like a 00s hit, as it pays homage to the stereotype of wanting a bad boy at the end of the night. Alluring its audience with vintage samples of "No Scrubs" and "Some Cut" to mix in some lighthearted energy, Doechii urges all women to embrace their longing for something daring despite the inevitable drawbacks of dating a bad boy.
The exuberant and empowering song serves as a gentle reminder that there aren't enough songs in which women flaunt their endowments and demand what they want. It's more pop than we're used to from the rapper, but its playfulness creates a sentimentally enjoyable track that gives Doechii an opportunity to be much more vocally assertive than her previous hits. You may choose to listen to the song's original recording or the single she released with only her; either way, you can't help but move to the music as she smoothly questions, "What it is, hoe? What's up?"
3."Barbie World" - Nicki Minaj & Ice Spice (with Aqua)
The Barbie movie proved impervious to error throughout the course of its development and promotional tour, dominating the internet both during its production last summer and at its debut this summer. To further demonstrate how immaculate it might be, they showed that they were better than the hype when they recruited Nicki Minaj, the self-described Barbie, to participate in the lead song from their soundtrack.
Nicki Minaj and Ice Spice's "Barbie World," their second joint effort after "Princess Diana," debuted in June and included a sample of Aqua's 1997 dance-pop smash "Barbie Girl." The song strikes the ideal mix between drill and pop, as well as fun and feminine elements. It blends syncopated percussion with powerful bass drums and features aspects of Jersey club music. You can't help but sing along and find amusement in it because of the song's slithering groove and bad bitch anthem.
4."Kill Bill" - SZA
Like the Scorpio she is, SZA spent the summer weaving a tale of two extreme woes. Her first woe was detailed in the form of "Kill Bill," which is a classic example of the crazy girl cliché, telling the story of a woman who is overly committed to a former love and will do anything to win her relationship back. With the majority of cuffed women returning to the streets, "Kill Bill" created the perfect soundtrack for one's summer vengeance.
With a lullaby-like sway, it is easy to join SZA in her deadly mission as wary, but enchanted companions. Although we can all agree that SZA's murder fantasies are catastrophic, they are somewhat realistic, given the song's underlying message of doing whatever it takes for love. Praised for its honest exploration of raw, violent feelings, "Kill Bill" was perfect for one's summer playlist.
5."Snooze" - SZA
SZA's second song on this list that took the summer and listeners by storm was "Snooze." Unlike "Kill Bill," "Snooze" holds the opposite vibe and offers advice on how to deal with heartbreak. In contrast to the previous song, "Snooze" takes the time to describe how important someone has become and why desiring anybody else is impossible. As she exposes thoughts of hatred, retaliation, self-growth, self-worth, and love, SZA's voice and the unique musical style produce an emotive tune strangely perfect for the summer.
Similar to "Kill Bill," "Snooze" uses impassioned and vaguely violent language, which occasionally works against the title's intended tranquil and drowsy tone. However, it adroitly captures the wrath one feels when one really wants a relationship, and the other person makes no attempt to try.
6."Boy's a liar Pt. 2" - PinkPantheress ft. Ice Spice
"Boy's a liar Pt. 2" slid into the summer like the little engine that could after remaining stable on the charts during the winter. The song "Boy's a liar Pt. 2" by British artist PinkPantheress and current rap phenom Ice Spice is about someone who is only interested in you when you "look good." It's an incredibly catchy summer tune that is both quick and slow, old and fresh.
Like an ephemeral hallucination, this summer song has a light, floaty feel thanks to rhythms that borrow from old dance tunes, Jersey Club music, and powerful percussions. Effortlessly weaving into the hyper-pop we've come to know from the artist, there is a gentle, luxuriant vibe, which causes listeners to bob along coolly and adroitly.
7."Good Good" - Usher, Summer Walker, & 21 Savage
Like Usher said, this song is "different." Unlike the other summer songs where relationships fell apart, Usher is not trying to seek revenge or find violent ways to retaliate against his ex. Instead, he can acknowledge that they are not on the best of terms, but that the terms are nevertheless, still good. Crooning over a slick beat, he prunes out his desires like he once did on his early 00s tracks and shows his ex that he understands that though he wished for forever, it simply wasn't in their cards.
Singing in cursive and rapping matter-of-factly, Summer Walker and 21 Savage join the song to confirm matters on hand. Though Walker intended to become her ex's "missus," it is clear that she and her ex are happier apart than trying to solidify their relationship in marital hell. Meanwhile, 21 Savage reflects on his relationship and everything he provided for his ex, but in the end, he just wishes to be friends and remain a support system for his former flame.
8."One Margarita (Saucy Remix)" - That Chick Angel, Casadi Music, & Steve Terrell (ft. Saucy Santana)
You've probably heard this song a thousand and two times on Instagram this summer, and if you didn't, you certainly heard it on TikTok. Regardless of where you found the tune, this song took the summer by storm with its playful, and overtly sexual nature. A song that literally explains how many margaritas you'll need to get That Chick Angel to "open her legs," it feels like the female perspective to Miguel's "How Many Drinks?"
The song is catchy, and it certainly makes you want to dance, but the best part of its creation is how it aligned together in the first place. Never meant to truly be a song, Angel Laketa Moore created this hit after hearing a sample from Sister Cindy, which claims "If you buy her one margarita, she will spread her legs.” From there, Moore freestyled her infamous "Give me one Margarita, Imma open my legs/Give me two margaritas, Imma give you some head." Within 24 hours, Casadi Music and Steve Terrell added their twist to the track, and the rest is summer history.
9."Summer Too Hot" - Chris Brown
"Summer Too Hot" dropped in June 2023 as the lead single of Chris Brown's eleventh album, 11:11. The lively tune "Summer Too Hot" makes Brown's intentions to "wet up" the summer clear. Brown admits that whenever he finds someone who attracts his eye, it is simply too hot for both of them to resist exploring the wetter side of things. The track, which has silky vocals and a laid-back beat, quickly gained traction and peaked at No. 6 on the Billboard Hot R&B.
With its frank lyrics and explicit sexual character, the vibrant song about "getting nasty" during a summertime affair promotes the value of cooling off from the heat and appreciating the season's lack of clothes.
10."Smoke" - Victoria Monét ft. Lucky Daye
Levitating us effortlessly with its spellbinding harmonies, Lucky Daye and Victoria Monét begin "Smoke" like the ascension of a firework. However, this aural joy generates a fluid rhythm that has no business being as smooth as it is, rather than a quick-paced explosion. This summer song, which debuted five months ago and has been steadily entrancing fans with a sensuous, syrupy bassline, eventually builds to a 70s funk and reggae bop. This lighthearted dedication to the celebration of cannabis is an ode to all potheads and is pleasant and summery in feel.
"Smoke" is a refreshing, playful track that lets you float/groove to the beat, amplified by an amalgam of whistling horns, organs, and vibrant electronic effects.
11."Popular" - The Weeknd, Madonna, & Playboi Carti
Just like his HBO flop The Idol, this collaboration from The Weeknd doesn't make sense on paper. However, unlike his HBO flop The Idol--yes, I mentioned it twice, because it was that bad--this collab was something none of us knew we wanted. Sounding like another nostalgic 00s throwback, or Justin Timberlake and Timbaland song, this is the best thing to come out of the now-canceled show. With Madonna and Playboi Carti, the rap-pop group spins a tale about a lady who is yearning for fame and glory and wants nothing more than to be popular.
However, as everyone is aware, when someone seeks attention and the spotlight, they typically end up with both more and less than they expected. "Popular" is a ditty that brings the summer to a close with a lovely, crisp farewell. It is straightforward, catchy, and ends at exactly the appropriate spot.
12."AMERICA HAS A PROBLEM" - Beyoncé
This summer's music wouldn't have been half of what it was without Queen Bey herself. This summer, as her Renaissance World Tour got underway, Beyoncé found herself responsible for Sweden's highest inflation of the year and the world being put on mute via "ENERGY." With every sold-out performance and every "mute" challenge, Beyoncé further demonstrated to the world that she was deserving of their addiction.
Though she had many tracks from her latest album circulating with viral moments from her tour, the song that transformed the summer for us was "AMERICA HAS A PROBLEM." "AMERICA HAS A PROBLEM" is a song sampled from Kilo Ali's "America Has a Problem (Cocaine.)" that focuses on cocaine and happiness, and eventually the anguish it causes, via the metaphor of a woman. In this sample, Beyoncé makes a comparison between herself, her music, and the addictive qualities of cocaine.
She outlines all the qualities that make everyone fall in love with her and keeps them coming back to her time and time again, proving that she is a lady to be revered.
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