
On Saturday, January 25, Oprah Winfrey reminded me who TF she was. Not that the global media mogul needed a reintroduction, but in case she did, Oprah played no games on the fourth stop of her Oprah's 2020 Vision: Your Life in Focus multi-city tour in Atlanta.
I came, I saw, I laughed, I cried, and most importantly, I focused. This was all in the presence of a woman who was intent on helping an audience of 12,000 people elevate to their highest selves with true clarity. Presented by WW (Weight Watchers Reimagined), the full-day wellness event began with complimentary hair touch-ups courtesy of Love Beauty and Planet, express hand massages thanks to Vaseline, and a quick refresh in the form of deodorant wipes by Degree.

Promptly at 9 a.m., we were treated to a pre-show dance party, a walk through Oprah's own wellness journey, a guided meditation session with Jesse Israel's The Big Quiet, and a workbook exercise where we honed in on our intention of the year. (I walked away confident in the fact that my word for 2020 and beyond is "intention.") "Wherever you are in your life, today is about kicking it up a notch," Oprah said. "Turning up the volume on your life."
Later on that day, we were joined by Dwayne "The Rock" Johnson who spoke candidly about losing his father, raising daughters, learning empathy, and the importance of having an anchor.

The end result was a day filled with "new year, new me" energy and gems that helped ensure the seeds we planted that day would indeed grow and blossom into a fruitful harvest.
I left the event so inspired that I wanted to share the most important takeaways with the xoNecole readers.
Let's soak up this energy of renewal together and get clear on our 2020 vision. Keep reading for more!
1.Define Successful
Oprah is a self-made billionaire whose reach extends past any border. Her ability to connect with people is unrivaled, so much so, she's built a global media brand off of that gift. The fruits of her labor are evident in the wealth she's acquired, the vast opportunities she's created, the fabulous homes she's built, and the brilliant relationships she's cultivated----the list really could go on. To learn that the nine zeros behind her net worth had little to do with how she defined success was a surprise, to say the least. She explained:
"I have the most magnificent life of anyone I know. Don't be hating because whatever you think it is, it's 10 times better than that---to the 10th power! Because what you see in the world cannot explain the peace. What you see in the world, all the material things, all the red carpets and the acquisitions, cannot describe the contentment and the joy. So, that's what I think is a successful, full life. It's being able to live with the peace and the joy [and] few regrets."
2.Begin Each Day With Gratitude

Along with the focus of wellness, stillness and being mindful about cherishing the present as a gift was a focal point of the day. Oprah believes in the digital age, the key to returning to self is reclaiming your time. According to her, you need two things: A spiritual life and boundaries.
"One thing that's difficult for all of us to manage, I know, is this 24-hour access to phones. The phone rings, you got a text, and you think you have to answer immediately, so you need to set some boundaries for when and when you're not going to be responding. I know this for sure, there is no life without a spiritual life. You don't have one. You're just walking through life. You're the walking dead.
"And so, I try to give my time to God. I wake up, the first thing I say is 'Thank you,' I spend a moment in gratitude. Then, I spend a moment in stillness before I pick up the phone. The moment you pick up the phone, now you are controlled by whatever's on that phone. Your day is ordered by what everyone else wanted you to do instead of you ordering the day for yourself."
"Get yourself still. Get still because that's how you get full. You don't get full out here because the noise of the world will drown out the voice of God every time…"
3.Name It & Claim It

There's power in your ability to speak things over your life. Whether positive or negative, you are whatever you think of yourself, whatever you feel about yourself, and whatever you speak about yourself. So, why not wield that power the way it's meant to be? When you speak the things you want in life, you claim it. Oprah says you are more than deserving.
"I don't think there's a better gift that you can give yourself than to leave here with clarity because in all things, you have to name it to claim it---in all things. You don't have what you really want because you haven't clarified what you want."
4.All Things In Balance

Balance is a beautiful thing and can mean different things for different people. One of the reasons our site has a recurring series called "Finding Balance" is because we wanted to gain insight from other women about what balance looked like for them. During the event, Oprah gave us a window into her world when she revealed that, for her, balance reflects her definition of "wellness":
"Here's my definition of what 'wellness' means to me: It's all things in balance. For me, balance does not mean that all things are equal. It doesn't mean that things are going to go well all the time. It means that you welcome the constant shifting flow that is your life. That's what it means to be human. So, I've learned that you can have what you want, you just can't have it all at once---and all in balance, just like a wave in the ocean of life. And there is a flow to your life that is not mine, that could not be mine…
"There's a pattern and there's a rhythm and there's a flow for you that is yours alone. And the reason why so many people don't get what they say they want is because you're messing in other people's flow."
5.Find Your Flow

As a water sign, I must admit I'm quite moved by the presence of water. I find comfort, peace, and sanctuary, and I get a connection to myself when I'm near water. What I love most about water is its properties---its vitality, its ability to sustain, its strength, its fluidity, and its flow. Water acts as a reminder of the importance of flow, of going with the current, of the cycles of life. You can lean into those things, accept them as a part of life, and learn to ride the wave as a result.
"Find your flow. Move with the flow that is your life and stop struggling against the current of life. For me, the center of that flow is being well in all things and having all things in balance. The center is presence."
"What I've learned is stress is just wanting the moment to be something that it can't be. That's the truth. And that's the truth whether you're in a bad marriage or whether you're in bad traffic. The number one thing you can do whenever you are confronted by something that is stressful is to accept the moment… In all things stress is wanting the moment to be something that is not. And if you can accept this moment right here… everything is OK. You are well…"
6.Own Your Full Self

One of my favorite words is "shameless." I love it because it acts as a slight nudge to be who you are and do so unapologetically. As a woman, I sometimes find it hard to be my fullest self, and I'm sure there are people out there who can relate to that effort of swallowing and diminishing just to be more palatable or less seen. It's an element rooted in fear and one I'm continuously trying to unlearn. And according to Oprah, it's a feeling she had to kick to the curb in order to move past the potential and become fully realized:
"We're all meant to shine. That's what creation is for. We all have our gifts. Here's what I realized: What I had been afraid of were the voices outside myself... And so what I realized, I'm afraid to be full. I'm afraid to be full. I'm afraid to be powerful beyond measure because I'm afraid you might not like me if you see how full I can get. So, here's what I can tell you at 66: I'm all full up. I'm so full, my cup runneth over."
7.We All Want The Same Thing

Oftentimes, we see our differences before we even touch the surface of understanding our similarities. If ever. Through her work with The Oprah Winfrey Show, Oprah expressed that she's been able to encounter people from all walks of life, from Barack Obama to Beyonce, and scientists to politicians. From those experiences, she gathered one essential truth:
"The theme that is running through all of our lives, the common denominator in our human experience, is not just validation. Everybody wants to be heard and know that they matter. But everybody also wants the truest, highest, purest vision of yourself as a human being. That's what you want. You want to live it out, you want to live it until you cosmically burst. You want to live the truest, highest vision of yourself. That's what you've come to fulfill and that's the real word for you and me and everyone for 2020 and beyond."
Oprah's 2020 Vision: Your Life in Focus will resume on February 8 in Brooklyn, NY with marquee guest Michelle Obama. Tour dates will continue through March 7. Click here for more info on the tour.
Featured image via Paras Griffin/Getty Images for Oprah
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






