'Bel-Air' Actress Simone Joy Jones Talks Protecting Her Spirit While Being In The Limelight

Her middle name is exactly what she is and exactly what she brings to our television screens. Introducing Simone Joy Jones, who most of us may know as Lisa Wilkes in the Peacock original series Bel-Air, the highly-anticipated reboot of Fresh Prince of Bel-Air executive produced by Will Smith himself. Bringing a new zillennial twist to the beloved story of Will Smith’s relocation from West Philly and adaptation to the Cali life, Bel-Air gives our favorite on-screen family the same love and warmth that we remember while also experiencing a new level of grit, depth, and angst as our characters love, fall out, and grow with one another.
Originally played by Nia Long, Jones takes on the role of Lisa, Will’s (Jabari Banks) first love interest at Bel-Air Academy as well as the former fling of Carlton Banks (Olly Sholotan). Rather than just being introduced as a beautiful lover, Bel-Air gives Lisa more screen time as we get to know her as a Gen-Z’er balancing athletics, academia as a scholarship student, young love, and family drama. This is a new side of Lisa that viewers are more than excited to get to know in this reimagination of our favorite 90s sitcom.
“It's so important to tell stories like Bel-Air and Fresh Prince of Bel-Air because they're Black stories; they're our stories,” Jones told xoNecole about the cultural relevance and impact of the original show and its Peacock reboot. “They're not so polished, which I love about them. The relationships are really complicated and beautiful, and I think that mirrors real life. The best part about telling stories is telling them authentically and giving them some high stakes to really watch somebody go through it.”
Jones spoke with xoNecole contributing writer D’Shonda Brown about the second season of Bel-Air, how she uses her music as a form of self-care when she’s in her mode as S!MONE, and when she feels the most confident off-screen.
xoNecole: How does Simone Joy Jones the actress differ from S!MONE as the artist and the singer?
Simone Joy Jones: Simone Joy Jones is all of the things, and I think she is ethereal. I think she does what she wants. She's passionate about storytelling and people and how those connect. Because Simone plays so many different characters and embodies so many different things, I thought it was important to have another name to go by when I do my music so that you know it's Simone's exploration through music.
That's why I did that, just to give a little bit of separation because sometimes you feel a little bit tied to a persona, and I never wanted to be tied to a persona. I wanted to be free to explore and also have some separation between my acting career and my music career, or whatever S!MONE decides to do.
xoN: Why is it important for you to give Lisa more of a story arc in the 'Bel-Air' reboot than in the original series?
SJJ: It's extremely important, and it's fitting in the setting because everyone in the cast has a four-dimensional world. It's only right that Lisa gets one as well and gets to live as an authentic person - not just as someone who is loved, not just as someone who shows up in the world. It definitely works out because the Bel-Air world has space for all of that. The original was in the sitcom format, so you can only do so much when you have 30 minutes and you want to laugh and be in a world that goes wrong and has fun but always comes out on top.
"It's only right that Lisa gets one as well and gets to live as an authentic person - not just as someone who is loved, not just as someone who shows up in the world. It definitely works out because the Bel-Air world has space for all of that."
Here, we're talking about reality and when people don't always come out on top, and they have to really work through stuff. It's only right that we have Lisa work through some stuff and come out in a real way.
xoN: Because Lisa is an Olympic-trained athlete, did you feel like you had to challenge your physical fitness and wellness ahead of the show, or was it already up to par?
SJJ: Oh my gosh, listen, in the audition process, they were like, Can you swim?, and I was like, Yes, yes, I can swim. They're like, No, we're not joking with you. Can you swim? And I was like, Yes. Well, not only do I have to know how to swim, which I already did, I have to be a very strong swimmer so I went out and practiced. That's the reason I got a place that had access to somewhere I could swim, but I ended up not swimming as much as I thought I was going to swim.
Thank God I was prepared, and in the new season, we do swim a little bit. As an actor, I always want to be physically prepared for whatever I have to do to make sure the character is authentic.
xoN: If you could give Lisa a piece of love advice, what would you tell her?
SJJ: Oh my God, that's so funny. When y'all watch this season, you're all going to laugh. Lisa has this line where she was just like, "Ugh, I can't believe I'm that girl again; the girl who's just waiting for something to happen." It's something like that when she's talking to Will and she just feels really embarrassed, and I think we've all been there. I wouldn't even give her the advice to avoid it. I would give her the advice to feel the feelings, and then when it's time, you get back up on the horse and you love just as hard.
xoN: How has being a full-time actress and artist challenged you as an adult in the limelight and overall defining what adulting means to you?
SJJ: It's completely shaped how I'm an adult and living life because not only is acting and being a musician public, but it's also very vulnerable. Being a sensitive person and a sensitive being, I feel like sometimes I have no skin, and then to have no skin in front of a bunch of people all the time is a huge skill and learning. I've been learning how to protect myself. Also, having armor on without having a wall up is something that I've been working on.
Actually, the guy who plays my dad on the show, Joe Holt, he was like, "All the praise isn't real and all the hate isn't real," like don't take any of it. That really helps because at first, I was like, "Oh, look at what somebody said. That's so great." Then I was like, "Oh, look at what somebody said. What the hell?" It's like that's a lot to take in for anybody. Just learning to be a solid person as I go through adulthood because there's only a certain amount of people who have an experience like this. Hanging on and taking advice from people that I really trust who are going through the same thing, who really have a good head on their shoulders, has helped me a lot.

Amy Sussman/Getty Images
xoN: How have your self-care routines changed for you since you became a full-time artist and actress for 'Bel-Air'?
SJJ: My self-care routine has changed completely. At first, when I started Bel-Air, I'd just moved to LA. I literally had an Airbnb out here, because I'd just graduated college. I was cast on a Friday and I started work on a Wednesday. I was in a new city, new era, I had an apartment with nothing in it. I was literally having the best time going to sleep on my couch, so my self-care routine was non-existent because I had so much to do and not a lot of foundation.
Now, my self-care routine fits me for who I am, and it continues to evolve with who I am. Last summer, I went to Greece, I actually studied yoga and that's been one of the things that has helped me in a journey physically, keeping my mind and body together, and also just finding some stillness. My self-care routine also includes making sure I get outside with my friends [and] I drink a lot of water because I have great skin already thanks to mom and dad. It's always changing, and it's making sure I have time to do the things that make me happy and the things that make me grow.
xoN: What's your morning routine when you wake up and start your day, and how does it differ from when you have a full day on set?
SJJ: On set day, I get up [and] I have a little gratitude dance. I'm usually dancing in the mornings. I'm a big morning person, so I make sure to look at myself in the mirror and be like, Okay, let's go. You got this. It's a good day. I walk to yoga because I have a yoga studio right by me. I'll come back and I'll make some avocado toast. That's been my thing. I'll usually have a thing for two weeks and then I'll be sick of it.
I shadow the director sometimes because I'm on my directing journey. That was a big part of last year too. I co-directed a short with my two songs, Angel Ether. I wrote those two songs because I had a visual vision for them and I wanted to try that out. That's what my days have been full of - making sure I grow in some sort of way. When I'm on set and when I have an early call time, I listen to Erykah Badu's But You Can’t Use My Phone mixtape when I'm on the way there because I'll travel.
Then the day is pretty much always Bel-Air and usually, it’s the whole day. I’m usually having a great time on set and it’s a great environment. How I take care of myself is sometimes I'm like a super social person, but I recharge by myself, so I'll make sure I have the time. I'll say hello, I'll touch base. I'll make sure everyone's good and I'm good. I make sure I know my lines, and then if I'm feeling a little bit like, Oh, my extrovert self is dying a little bit, I'll go into my trailer and take a beat, and then I'll come out and do what I do.
xoN: When it comes to you and your music, aside from being part of 'Bel-Air' as Lisa, how do you mentally prepare for a music performance?
SJJ: I've been a performer all my life. I've come from stage and musical theater, and so I feel like I'm a veteran for taking care of my voice and preparing my body because that's literally the tool that you use. Preparing for the stage, it's [about] staying hydrated. It's making sure I'm in a great mindset to connect with people when I'm on stage.
I learned my lesson one time when I just spent the whole day doing my hair and makeup and not really worrying about my body and how I interacted. I just sat on stage and it was a little bit stiff, and I was like, Learned my lesson. You thought you could get away with not warming up and taking care of yourself. I make sure that my whole body is warmed up, so a lot of times I'll run, work out, do yoga, or make sure I sweat and then make sure I'm really open and in touch with my body and my breath.
xoN: How would you say that music helps with your mental health, and how is this an escape for you?
SJJ: They're literally directly related because when I feel in a great mind space, then I feel very open. Sometimes it's free-flowing out of my body, like if I'm writing for another artist, if I'm writing for myself, if I'm just in the studio trying to catch a vibe. I'm working on playing instruments, too. If I'm not in a great head space, I go to music to massage some creativity out, or I go to music to soothe.
xoN: When do you feel the most confident?
SJJ: I feel the most confident when I'm prepared, so it could literally be any situation. We have this scene where I'm swimming, talking, and falling in love and also falling apart but when I get up there and I'm absolutely sure that I know my lines and I know everything, it's a great day. I have no anxiety, I have no nervousness at all. I'm very happy because my work ethic in preparation definitely came from Carnegie Mellon and playing sports as a kid.
I noticed if I'm without that, I'm nervous, I'm scared because I don't know what I'm doing. If I know what I'm doing and I'm prepared, I'm usually great to go because I'm a strong believer in you don't rise to the occasion, you sink to your level of training.
For more of Simone, follow her on Instagram @simonejoyjones. Bel-Air is now streaming on Peacock.
Featured image design by Qori B.
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






