Your Guide To Vacay Looks Serving Luxe Resort Wear Energy All Summer Long
Planning a getaway? Well, it’s finally that season! Tis the season of wearing less and going out more; for mini skirts, knitted tanks, sheer everything; for fun in the sun, and everything in between.
From quiet luxury to neon monochromatic and everything in between, it can be difficult to nail down the ultimate resort wear style. So many trends, so little time.
With the ushering in of warmer weather comes a similar sentiment of light layers and colorful palettes. To help inspire your forthcoming vacay looks, we tracked down our favorite traveling ladies and dove into all things resort wear for 2023.
Achieng
@noordinarynoire
Courtesy of Achieng @noordinarynoire
Credit: Jon Navas @itsjdn
Q: How would you describe your vacation style?
A: My vacation style is clothing that feels like a second skin, clothing that is airy and light and just falls so effortlessly on the body. Satin slips, silk two-piece sets, crochet and mesh pieces, kaftans, and headwraps [are] where it is at! I also lean mostly towards bright jewel tones because how are you going to really live your best vacation life in a world that is not vibrant?
Q: What three items are you adding to your resort wardrobe this year?
A: 1.) 100000% a statement bag! Really loving the versatility of colorful straw totes or statement bags from Cult Gaia! 2.) A cute gold hoop that can take a simple outfit from 0 to 100! And finally, 3.) a little black dress that I can dress up or down on any vacation I go to!
Q: What's the biggest resort wear trend you're looking forward to in 2023?
A: One trend that I expect to be popular in 2023 resort wear is definitely vibrant and bold airy knits and crochet pieces. We have seen brands such as Cult Gaia, Simon Miller, and Hanifa really kill it on that end. Another trend that is expected to be big in 2023 is the use of sustainable and eco-friendly materials in resort wear. Consumers are becoming increasingly conscious [of] the impact of fashion on the environment, and many designers are responding by creating resort wear collections that are made from recycled materials or materials that have a lower environmental impact.
Q: Favorite resort wear brand or place to shop?
A: Fe Noel and Cult Gaia and Shopbop for all the fabulous accessories!
Q: If you can only pack one item on vacation, what is it?
A: Sunscreen, 'cause honeyyyyyy this skin has to be protected!
Ebony
@fashioncrave
Courtesy of Ebony @fashioncrave
Credit: Luna @womaninmotion
Q: How would you describe your vacation style?
A: My vacation style is a mixture of pops of vibrant colors, flowy, lightweight fabrics like linen, silk, chiffon, wide-leg pants, exaggerated sleeves, maxi dresses, and detailed accessories.
Q: What are three items you're adding to your resort wardrobe this year?
A: I am most definitely adding corsets/bustiers, exotic floral prints, and [I] can’t forget the sheer flirty silhouettes.
Q: What's the biggest resort wear trend you're looking forward to in 2023?
A: I am a colorful, print-obsessed girlie as soon as I am in warmer weather! So I am, of course, super excited for all the vibrant printed pieces that will be on trend for this year’s resort wear collections.
Q: If you can only pack one item on vacation, what is it?
A: A linen oversized button-down, it's lightweight, breathable, and the versatility with styling is endless!
Marie Zoumanigui
@petitemarienyc
Courtesy of Marie Zoumanigui
Q: How would you describe your vacation style?
A: When it comes to vacation style, I have a bit of a dilemma: how can I pack all of my favorite clothes into one tiny carry-on? But in all seriousness, I'd describe my go-to vacation style as effortless and breezy. I love slip dresses for their versatility and comfort, and I always make sure to pack a blazer or two for those unexpected chilly nights. And, of course, a great pair of denim.
Q: What are three items you're adding to your resort wardrobe this year?
A: I'll definitely be adding some peek-a-boo knits for a touch of playful sophistication, tailored suit looks for their sleek and polished vibe, and, of course, some versatile and comfortable slip dresses.
Q: What's the biggest resort wear trend you're looking forward to in 2023?
A: I've been noticing a lot of white resort wear trends popping up lately, and I must say they are definitely catching my eye. I usually tend to avoid white clothing like the plague because, well, let's just say I can be a bit of a walking disaster. But I'm feeling bold this year, and I think I'm going to take a risk and try on some of the stunning white pieces I've seen around.
Q: If you can only pack one item on vacation, what is it?
A: I'm sure you won't be surprised by my answer - a slip dress, of course! It's my go-to piece for any occasion.
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Featured image by Jon Navas @itsjdn
Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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There Are Actually Scientific Reasons Why So Many Of Us Adore The Fall Season
Chile, maybe I’m just biased, but when I read earlier this year that the majority of Americans prefer the fall season over any other one, all I thought was, “Duh.” There really is no telling just how many articles I’ve written for this platform alone that have mentioned how fond I am of autumn and especially the month of October. I like the temperatures (well, I mean, global warming excluded). I like the scenery. I dig the outfits. I like pulling out my blankets and sipping on warm cider — hell, when it comes to fall, I adore pretty much everything about it.
Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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