When I decided to take a trip to Portland, I had a certain angle I thought I wanted to write about, well a pretty obvious angle/question, since Portland is 76 percent white (making it the whitest major city in America): Do black people live in Portland?
Not to mention that like many cities across the country, Portland has an ongoing issue with gentrification. With all of that information, I didn't know what to make of the town.
One of my questions got answered early on since I got a chance to connect with young black people as I explored the city. One guy was even named Ermias, which sparked a conversation about Nipsey Hussle's senseless death and how we as young black people can help keep the marathon going.
During all of my rideshare rides, I'd ask, "What should I do while I'm in Portland?" The general answer was, "You should eat..." I guess that makes sense given WalletHub named Portland American's number one foodie city. What I realized after chatting with the locals is that much of what the people of Portland "do" aside from waterfall hikes is try the wealth of restaurants the city has to offer — and there are a lot of them.
I had a Middle Eastern brunch, got my caffeine fix with a dose of sneaker culture at a black-owned coffee shop, and topped it all off with a beautiful meal at an upscale Peruvian restaurant. I'm pretty sure I gained a few pounds while I was here, and thanks to the hospitality at two of the cities newest hotel — I felt like I was in my dream home away from home with fresh, crisp air and a little rain on the side.
Here's what I ate, where I slept, and what I did between meals because those were the main event. (And to be honest, there wasn't much time to see anything in between meals.)
Where I Stayed
The Hi-Lo Hotel
Bianca Lambert / xoNecole
The Hi-Lo Hotel is an upscale boutique hotel from Marriott's Autograph collection. Decked out with high ceiling plush loveseats, tiled floors (which I think were heated), and a bathroom I dream of calling my own. Accented with gold hardware, a Kohler jacuzzi tub, a counter large enough to hold all of my beauty products, and plush robe in the closet — I was in my happy place.
I even had a glass of wine compliments of the Hi-Lo, ran an Epsom salt bath, and relaxed.
As an LAer that is used to a limited amount of space and no bathtub, this was everything to me. Thanks to my bath, I was so relaxed that I tried to watch something on HBO (which was complimentary), but I was out until my alarm went off the next morning.
What made the Hi-Lo even better was their staff attention to detail — using my name to greet me and taking care of my concerns with a sense of urgency. Not to mention the hotel was just a block away from Nordstrom, Zara, and a new favorite, MUJI. Imagine Ikea, but with Japanese skincare, minimalist clothes, and sleek homeware. I almost spent all my coins in there, but I talked myself out of it.
The Hoxton Hotel
Bianca Lambert / xoNecole
The Hoxton Hotel is relatively new to Portland and is a hotel concept out of London, which means they are known for their European style rooms and culture. For instance, their room sizes are smaller, and their linens are a little different too. So don't think the housekeeping staff forgot to put a top sheet on the bed or left the room without placing face towels on the rack. If you're a traveler that wants to spend less time snuggled in their room, and more time exploring the city or even the property itself this is your hotel.
With a full-service restaurant (La Neta), a rooftop bar (Tope), and a speakeasy-style basement bar, you don't even have to leave the hotel. One thing I will note is while the hotel decor was beautiful and the staff was friendly, the service was lacking. I had to ask multiple times to get the thermostat adjusted in the room, and even after requesting that many times, no one came up or followed up until Ellie stepped in by bringing me an extra duvet and a glass of wine along with a sincere apology.
Aside from that small issue, I'd say the location, decor, and even the room sizes make it ideal for a traveler that likes swanky style with the exploration.
One more perk of this Portland newbie is that they offer a complimentary breakfast option (granola, yogurt, and organic OJ) and if you have a late night craving for a late night snack like M&Ms or chips, you can grab them downstairs for just a dollar.
What I Ate
Deadstock Coffee
Bianca Lambert / xoNecole
Deadstock Coffee was at the top of mind because I read that it was black-owned and their inspiration was sparked by their love of coffee, sneakers, and community — and it showed. Walking into Deadstock was a sensory experience. With the smell of coffee, the sounds of beans grinding over the hip-hop tunes, and the sneakers and lockers lining the walls, you knew what they were trying to say. Since they don't have a menu, I wasn't sure what to order until the barista said, "We're known for our mocha." A few moments later, I was snapping a picture of my sneaker-topped mocha and sipping it on my way to my next place.
Bianca Lambert / xoNecole
Fried Egg I'm In Love
I was told to expect a line at Fried Egg I'm In Love, but lucky for me I'd just missed the lunch rush. I walked up and was greeted by Ryan, who I asked to tell me what I should order. I always want to know what the locals think is good because they know better than anyone. "Order the YOLKO ONO," he said.
Stacked with a fried egg, homemade pesto, parmesan, and a hand-pressed house sausage patty, the sandwich already sounded delicious, but he told me to add Havarti and aardvark aioli — which I did, and it was one of the best things I've ever eaten. I usually find over-hyped restaurants to be a disappointment, but this one was worth it.
Tusk
Bianca Lambert / xoNecole
I was going to head over to Voodoo Doughnut for breakfast, but decided on Tusk — a Middle Eastern restaurant that everyone in this town raves about, I mean everyone. Screen Door (another local fave) was just across the street, but the line was out the door, and I was in a time crunch because I had a horseriding lesson at noon. I walked into the airy eatery and was seated at the bar. I took a look at the menu and decided on the Chicken and Apricot Sausage that came with chickpeas, yogurt, fried cauliflower, sunny eggs, and of course the sausage. I almost asked to take the yogurt off, but part of enjoying something new is having it the way the chef envisioned. It was one of my favorite meals I had over the course of my trip, but I have to talk about the rhubarb tart.
Y'all, it was so good—I inhaled the warm, crispy pastry in what felt like seconds.
Tasty and Daughters
Bianca Lambert / xoNecole
Next up was venturing to the Southeast to try another recommendation of my Uber drivers. This was another restaurant that I was told to be prepared for a wait, but I think skipping weekend brunch and opting for their Happy Hour saved me some time. I walked in and was seated at the end of the bar. One thing that stuck out to me about this restaurant was their chef Marcus Sherard, who is a black and classically trained with Southern roots. The happy hour menu had a lot to offer layered with oysters, radicchio salad, frites, and a fried chicken biscuit. I went for the biscuit, and it didn't disappoint — the biscuit was flakey, the chicken tender, and I felt like the bartender saw me when she said, "Would you like hot sauce?"
Santé Bar
Black-owned and operated by Véronique LaFont, the Santé Bar is a part of the community and a favorite local hangout. You can feel it the moment you walk through the door of the LGBTQ craft cocktail bar. If you're a fan of charcuterie and an original cocktail like the Cat's Meow (all designed by the owner), you'll enjoy spending a little time here.
Pok Pok
Bianca Lambert / xoNecole
Another local recommendation was Pok Pok, a street Thai restaurant that comes highly recommended because of their fish-sauce wings, which didn't disappoint. If you're a sour whiskey person, don't forget to order their Tamarind Whiskey Sour.
Andina
I had to make my last night's dinner count by going to a highly recommended upscale Peruvian spot called Andina. From the service to the food, it lived up to its reputation. Everything was wonderful: the Yuca Frita, Acelgas, Conchas A La ParrIila, and the service was top notch, thanks to Kale. Oh, and don't forget to have their Sacsayhuamán cocktail made with habanero pepper vodka shaken with pureed passionfruit and cane sugar. Since I love a spicy cocktail, this one hit the spot — I wish I could have one right now.
What I Did
Vintage Window Shopping on Hawthorne Blvd
One thing I loved about Portland was Hawthorne Blvd. Lined with rows of vintage stores and coffee shops (there is no shortage of coffee in Portland), if you aren't afraid of a little rain, you can walk the street and pop in and out of boutiques like Magpie, House of Vintage, Vintage Pink, and plus-size consignment boutique Savvy Plus with friendly faces and epic finds. If you get hungry on your trek, stop by Matt's BBQ Tacos food truck for a quick bite.
Horseback Riding
Getting out of the city was important to me since Portland is known for its green lush backdrop and hiking trails. You all know how much I love an Airbnb experience, so I took a rideshare to North Plains (17 miles from Portland). As my driver swerved around the windy roads, I got a little nervous about getting back, but that wasn't an issue. Thirty-seven minutes later, we arrived at the ranch where I was going to take my first horseback riding lesson. Lisa and Jon were my guides. I walked the grounds, interacted with the horses, and learned about the remarkable creatures.
Then, it was time to learn to ride. If I'm honest, I was terrified. While horses are gentle giants, I still was fearful, but Jon and Lisa did an excellent job of giving me the knowledge to help alleviate the fear and encouraged me to let them know if I was nervous.
Arnold was my horse. I helped brush his silky coat (they shed as it gets warmer) and then Lisa got him ready to ride! My nerves kicked in, so I could walk him around the bard for a bit first. We walked around the barn, and Arnold let me be his guide, but I still wasn't quite ready to ride. But, I did face part of my fear by climbing on Arnold's back, which felt like a small victory. I hope to keep working with horses to get more comfortable with them, but this first is an experience I will always cherish.
Portland is now one of my new favorite cities. It was more than I expected and I can't wait to get back and see more! Next, the time I'll have to remember to pack my denim with lots of stretch and an umbrella.
Featured image by Getty Images
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It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
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So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023