Pattern Beauty’s Latest Promo Is Giving Us All The Blackity Black Black Black Feels
Issa celebration, ladies! February has arrived to the year via black car service and it's ready to swag surf on the necks of the culture. The beauty of it all comes in seeing most businesses adapt to a more inclusive marketing outreach, but the beauty, beauty of it, is seeing black businesses celebrating us as loud and unapologetically as possible.
And y'all know how much we love supporting our black queens around here, so when we saw the latest promo for one of our favorite hair lines, Pattern Beauty, we completely lost our wigs.
Why? Because it was beautifully black AF.
In celebration of the launch of their newest collection, which consists of two new products: a hair mask and scalp treatment, the haircare juggernaut released a full visual, complete with black embracing, customary cultural screenshots, and so much more to have the blackity black black cup runneth over with happiness. The cinematic shots, the inclusion, the rawness, and most of all, the approach to a life and upbringing that only we understand is almost too much to handle.
It also comes complete with community shots from real customers, and a signature slogan, #HonorYourPattern, to welcome and encompass all hair types from 3B to 4C.
If you're unfamiliar, Pattern Beauty was founded by Tracee Ellis Ross, a hair icon of this generation. Beyond its very hair-famous founder, Pattern Beauty is legit, with their backstory detailing how they are, and plan to be, an ally for us naturals. Ross even detailed her entire journey, from Girlfriends to Pattern Beauty, in a personalized blog post.
On why she created the visual to roll out the new products, she tells O Magazine:
"I think art plays a big part in the changing of people's hearts and minds. I think storytelling is a huge part of that. Being transparent and honest about the experience of discrimination is a big part of changing the culture. And we know that culture then starts to influence policy."
And each product in the new line is carefully crafted with us--and only us--in mind. The products are:
Pattern Beauty Definition & Curl Elongation Mask
Pattern Beauty
Ross explains:
"In a nod to ancestral home remedies, which is so much of what Pattern is about, is this idea that all of us with curly, coily, and tightly textured hair have become our own best experts. We come from a legacy of self-care that is haircare. And so one of the new products is an innovative hair mask that combines fermented rice water and moringa oil—two time-honored hair treatments that have been formulated in a modern way. And the beauty of it is that it aids in length retention. For so many of us with curly hair, shrinkage is an issue."
Pattern Beauty Invigorate & Cool Scalp Serum
Pattern Beauty
She continues:
"[The second product] is a scalp treatment, which has rosemary and lavender oils. It's a beautiful way to hydrate the roots of your hair, which we know is what promotes hair growth. It also has a cooling and beautiful smell that stimulates the scalp. It was a really exciting process. We've moved from rock your pattern to style your pattern to honor your pattern."
Queen.
--
Click here to watch the entire promo video.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Pattern Beauty/Instagram
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In an xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But COVID hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
"I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots."
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
A poet by the name of Ivan Nuru once said, “If it’s out of your hands, it deserves freedom from your mind too.” Because some of my clients struggle with getting a good night’s rest due to incessant overthinking, I have found myself sharing that quote with them from to time — because the reality is, if you’ve done your best (and you’re being honest about whether that is indeed the truth or not), what else can you do? It, whatever “it” may be, needs to be released, so that you can stop stressing yourself out, especially when it comes to rejuvenating your mind, body, and spirit via some much-needed rest — and sleep.
One thing that can help you out in this department is the art of thought blocking (you can read a bit more about that here). Something else that you can do is decide to become what is known as a mindful sleeper. If you’re curious about what that is and what it entails, below, I will strive to explain it in a way that will make it easy for you to implement mindfulness into your sleep routine as soon as…tonight.
What Are the Nine Principles of Mindfulness?
You’ve probably already heard somewhere that mindfulness is all about being in the moment; however, since it’s such a buzzword these days, I thought that it would be a good idea to share what the nine principles of overall mindfulness are, as it specifically relates to sleep, just so that you can grasp a greater insight into how it can help you to rest better.
Mindfulness is about having:
1. A beginner’s mind, which is all about not focusing on any other night but tonight.
2. Non-striving, which is all about not trying to force yourself to fall asleep.
3. Letting go, which is all about releasing labels that make you feel like a failure when it comes to finding sleep as a challenge for you; it’s also about releasing unrealistic expectations as you try to figure out what sleep practices are truly best for you.
4. Non-judgment, which is all about not trying to “grade” your sleep performance.
5. Acknowledging and accepting, whichare all about acknowledging the fact that some nights are easier than others as far as sleep is concerned while accepting that there aren’t always immediate hacks that will work — and that is okay.
6. Trust, which is all about believing that, one way or another, your body will eventually self-regulate.
7. Patience, which is all about knowing that developing an effective sleep routine takes time.
8. Gratitude, which is all about choosing to focus on the good in your life when you can’t sleep instead of the bad (including not being able to sleep).
9. Generosity is all about thinking about the parts of your life that you share with others while also being intentional about sharing what is positive in your world as you allow those around you to do the same (during your waking hours).
If you read these and sense a pattern, I would agree. At the end of the day (pun intended), sleep mindfulness is about letting yourself off of the hook as far as rest and relaxation are concerned. The method to the madness in doing that isstress plays a huge role in sleeplessness.
And so, the more you remain in the moment and also the more that you let go of any tension you may be feeling by implementing these nine principles, the easier it will be to find the quality of sleep that you desire.
Why You Should Practice Sleep Meditation?
GiphyYou know, a wise person once said that you shouldn’t remove one thing without replacing it with something else — not if you don’t want to return to the former thing, anyway. So, as you’re in the process of applying those mindful principles to your sleep routine, something that you may want to add is sleep meditation. Since one of the main points of meditation, overall, is getting you to focus on being in the moment, it would make sense that it would be a part of becoming a mindful sleeper, right?
Although there are different types of meditation that you can do that may help you to rest easier and better (you can read about some of them here), mindful meditation is relatively simple. It’s all about deep breathing and muscle relaxation.
Pretty much all that you need to do is make sure that your room is as dark as possible (minus maybe a scented candle to soothe your senses), get into a comfortable position, think of a place that makes you feel tranquility and harmony, and then take slow and deeper breaths from your nose as you exhale through your mouth — all while focusing on nothing but the present moment. That’s it? Pretty much.
If you’re new to sleep meditation, it’ll be counterproductive to stress yourself out about doing it perfectly, so start off with meditating for five minutes or so.As you become more comfortable, try and get to the point where you’re able to do it for about 15-20 minutes a night. That’s a good window to calm your mind, body, and spirit all the way down before getting into bed. Then, once you are all cozy and comfortable, consider applying the following sleep hacks, so that you can stay asleep once you actually fall asleep.
6 Ways to Be a (More) Mindful Sleeper
GiphyIt can’t be said enough that mindfulness is about staying in the moment. That said, here are six (other) things that can help you to become a more mindful sleeper (which, honestly, is something that we all should strive for).
1. Get off of your devices.
I’ve got a girlfriend who is pretty much a phone addict. Know what else she is? An insomniac. The fact that she refuses to put those two things together never ceases to amaze me because there is plenty of data to support that the light from your phone’s screen can do a real number on the melatonin levels that your body needs in order to rest.
Not only that, but how can you focus on yourself and being still in the moment if you’re reading all of the celeb gossip on various apps? Sis, if you’re really serious about sleep, the devices need to go off (including if you get up to go to the bathroom in the middle of the night). The nonsense will be there when you wake up. Trust me.
2. Participate in body scan meditation.
Another type of meditation that is gaining more traction is something known as body scan meditation. Basically, it’s all about getting calm, still, and quiet enough to see if you feel any specific sensations throughout your body. If you do happen to notice some tension, tightness, or uncomfortableness somewhere, validate that by pondering what could be the cause. It’s a way to help you feel more connected to your body, which actually can help you to relax more. You can read about how to do a body scan meditation properly here.
3. Name five good things about your day. Then give thanks.
Stress and worry are not your friends, especially when it comes to sleep. One way to do them less is to bring gratitude into your sleep space; one way to do that is to verbalize five good things that happened during your day (no matter how big or small) and then express gratitude for them. It’s another way to reduce stress levels in your system. Science backs it.
4. “Bore yourself.”
I have a friend who once said to me that only sociopaths watch movies on their phones. Yeah, whatever, dude. LOL. Although I don’t have a television in my bedroom (by design), sometimes I’m like, “Hell, I might as well” to that, and I will watch a movie on my phone and think absolutely nothing of it. When it comes to being a mindful sleeper, it’s definitely a counterproductive act because you don’t need to do things that will stimulate you; actually, it’s best to do things that will bore you to tears — which is actually where acts like counting sheep can come in handy.
Even if it’s something like lying on your back and listening to a guided meditation YouTube video, be intentional about being bored. In a way, it’s its own form of melatonin, whether you realize it or not.
5. If you happen to wake up, go to another room (for a moment).
I once read an article that said that if you’re unable to sleep after 20 minutes of being in bed, you should go to another room to meditate, sip on some tea, or read a book chapter. The method behind the madness is if you toss and turn in your bed for long periods of time, it can “program” your mind to associate your bedroom with sleeplessness, which could ultimately end up doing more harm than good. Actually, when you stop to think about it, that makes a lot of sense.
6. If you share a bed — cuddle.
It was about this time last year that I wrote an article for the platform entitled, “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand.” Simply put, if you want to fall asleep, have an orgasm. I’m. Not. Playing. Or shoot, at least do some cuddling with your partner. Between the bonding and feelings of safety that being close to someone else provides due to the oxytocin that is present and how much cuddling can actually relax your senses while creating feelings of positivity, it’s one of the most comfortable — and proven — ways to lull you to sleep.
____
A psychologist by the name of Susan Albers once said, “Training your mind to be in the present moment is the number one key to making healthier choices.” As you can see, this doesn’t just apply to when you’re awake — training your mind to be mindful can benefit you, greatly, while you’re asleep too.
Sweet dreams, sis.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by insta_photos/Getty Images