

People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
- Nichole Lynel, Fashion Designer, Boutique Owner - xoNecole ... ›
- Anifa Mvuemba, Designer of the Moment, Hanifa Clothing - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- I Went Broke Trying To Live My Best Life - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
Courtesy
So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
Courtesy
What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
Courtesy
Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
Courtesy
Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
It’s almost always “annoyingly fun” to have conversations with super churchy folks. Example? Recently, I had on an anklet that a particular woman took notice of. When she complimented it and asked what it was made of, I said, “Moonstone, which is one of my birthstones.” Oddly enough, she then turned up her nose and said that stones and crystals were tied to witchcraft, to which I casually replied, “Then I guess you hate Aaron’s breastplate, huh?” She paused and turned her nose up again — this time, though, because she just experienced a good old-fashioned “checkmate.”
This article is about crystals not Scripture, so when it comes to the latter, I’ll just briefly say that if you mosey on over to Exodus 28, you’ll see that a high priest breastplate is referenced; one that contains precious gems including topaz, sapphire, agate, onyx and jasper (and that’s just for starters!). Yeah, it really is important to not just throw judgments around like confetti — know of what you are actually speaking of first (because that’s what Matthew 7 is really all about).
I did think it was important to mention that for potential skeptics about why this article even exists. Because although there are Scriptural and evenscience-based individuals who roll their eyes at the power of what gemstones and crystals can (possibly) do, I’m pretty sure that some of you are not surprised that the holistic and Ayurveda worlds see it all very differently.In those realms, energy plays a big role in physical, emotional, and mental health, and crystals are believed to cultivate balance or intensify certain feelings or experiences through that said energy.
That said, when it comes to sex, specifically, there are certain stones (which are basically what crystals are;in fact, all gemstones are a type of crystal) that are believed to help make intimacy even more satisfying. If you’re curious about which ones are, I’ve got 10 for you below.
10 Crystals That May Enhance Your Intimate Life
Unsplash
1. Garnet
Garnet is a rich shade of red that happens to be January’s gemstone. It’s considered to be one of the oldest gemstones around, one that Egyptians believed was a symbol of life and something that they oftentimes wore in their signet rings. As far as symbolism goes, garnet also represents love and vitality as well as energy, passion and even self-confidence — all of which are quite relevant when it comes to having an active and fulfilling sex life.
2. Amethyst
Queen Cleopatra and Leonardo da Vinci are just two powerful figures who were big fans of the purple gemstone amethyst. Interestingly enough, it is February’s birthstone — the month that Valentine’s Day falls under. Another interesting fact is many early Christians relied on this gem in order to increase their spirituality while many Greeks used to see it as a stone that provided protection. When it comes to intimacy, amethyst is also associated with love and devotion as well as feelings of calm and reduced anxiety — and since the less calm you feel, the easier it is to climax…well. #wink
Unsplash
3. Orange Carnelian
Looking to experience more joy and happiness? Or maybe you want to strengthen your friendships. Or perhaps it’s time to increase your pleasure levels or to go into deeper levels of sensuality. For all of these things, orange carnelian is a top-tier pick. As I did a bit more research on this stone, it’s considered to be a royal one and something that can bring forth peace. One of my favorite things about orange carnelian is it comes in different hues of orange — the deeper the color, the more passion it exudes. Just an FYI.
4. Rose Quartz
If you want to take your romantic relationship to another level, rose quartz has a solid reputation for helping to make that happen for you. In fact, this pink crystal is oftentimes referred to as being the stone of unconditional love because it encourages the wearers of it to both give as well as put themselves in the position to receive love too. Since rose quartz is also tied to things like emotional healing, restored trust and harmony, if you’re looking to make a much deeper intimate connection with your partner, this just might be the stone for you.
Unsplash
5. Rhodochrosite
Rhodochrosite is a red-rose colored stone that I personally hold dear. I say that because, as a survivor of sexual abuse, it is one that helps recovering individuals to work through sexual trauma (and trauma, in general). It is associated with love, compassion and strength as it helps you to process your emotions in a positive way, so that you are able to effectively release past pain and deal with any PTSD that you might have. You know, I know a wife who sexually struggled in her marriage for years because she had been sexually assaulted in college and never told her husband.
A stone of compassion is a precious one — including when it comes to dealing with sexual trauma and intimacy challenges and learning how to face them. Salute to this stone right here.
6. Citrine
Citrine is November’s birthstone and its rich yellow color explains why it represents things like abundance, prosperity, radiance and happiness. Aside from this, whether you’re seeking clarity, you’d like to be more creative or you’re interested in becoming more sensual, citrine encourages all of this. Sensuality is a dope word because it’s all about appealing to all five senses; especially during intimacy. To learn more about how to do that, check out “How To Incorporate All Five Senses To Have The Best Sex Ever.”
Unsplash
7. Red Jasper
While doing my own research on what red jasper represents, what I liked the most is it’s something that encourages emotional stability which is always a wonderful thing to have. Although it is a fiery red color, it also contains grounding properties and it symbolizes strength, courage and, another word that can always make sex more pleasurable: stamina. Since stamina is what helps both men and women to last longer during sex, anything that is a “stamina hack” earns an automatic mention when it comes to sex-themed content — including this.
8. Clear Quartz
A fun fact about quartz is it’s one of the most common minerals on this planet. When it comes to clear quartz, specifically, I like the way that it looks because it’s either a cloudy white or something that you can see straight through. As far as its symbolism is concerned, if you want to reduce physical discomfort, remove distractions and focus more on heightened levels of yourself, this crystal represents all of that. Clear quartz also encourages healing, spiritual growth and balance. To me, it seems like if you want to cultivate a spiritual or meditative (check out “What Exactly Is 'Orgasmic Meditation'?”) experience with your partner, clear quartz is a stone to try.
Unsplash
9. Shiva Lingam
I ain’t got no lies to tell you — when I first happened upon this particular stone, the first thing that came to my mind was an article that I penned for the site back in the day entitled, “Blow Your Man's Mind By Giving Him This Tantalizing Massage.” That’s because it explains what a lingam massage is and, as you can see, this crystal has that word all up in it. The history of lingam is a bit layered (you can read about it here); however, because it is considered by many to be a phallic symbol and that typically represents the penis — shiva lingam is a neutral-colored crystal that represents both sexuality as well as fertility. Shocking, right? #sarcasm
10. Pyrite
It doesn’t escape me that it’s kind of funny that I’m closing this out with a crystal that has the nickname “fool’s gold.” That’s due to its appearance. That said, it’s also a stone that has some interesting symbolism to it. Since it comes from a Greek word that means fire — of course, it’s a crystal of passion. Since it also taps into things like heightened energy, self-esteem, creativity, awakened senses and the removal of toxic thoughts — if any stone should be in your “let’s get it on” crystal collection, pyrite would be the one!
___
Know what’s kinda wild? While I was on Etsy’s site looking for another moonstone, a sake popped up in my feed on what the merchant calls their “libido crystal set” — and six of the 10 stones that I’ve mentioned throughout this article are featured in the collection.
Yeah, I’ll take that as a confirmation that whether you purchase a piece of jewelry that has one (or more) of these stones or you buy a piece of crystal itself to place somewhere in your bedroom — just putting your own energy into wanting a better sex life is a powerful step in the right direction to achieving it.
And what science can’t refute is the benefits of positive thoughts and actions — crystals or not.
So, if precious stones are totally your thing — enjoy, sis. Enjoy!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy