Designer Nichole Lynel Went From Broke To Certified Boss Status In A Year
People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
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Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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So, here’s the deal: if you’re over the age of 35, perimenopause can last anywhere from a few months to an entire freakin’ decade. And so, if you’re wondering why I’m talking about menopause more often these days…now you know.
Okay and just what does perimenopause and especially menopause have to do with your skin? Chile, where do I even start? SMDH. Probably the easiest way to explain it is that when your estrogen and progesterone levels drop (which is what automatically happens during that time of life), it can directly impact how your skin both looks and feels. Your skin may feel drier, thinner, or appear less “full” (meaning plump) — and all of that can make it look older than you want it to.
Honestly, that’s why a lot of skincare products are marketed as being “anti-aging”; it’s their gentle way of saying skin that is perimenopausal or menopausal. In fact, I actually read that during the first five years of menopause, it’s pretty common to lose as much as 30 percent of the collagen that’s in your system (check out “We Lose Collagen As We Age. 10 Ways To Naturally Boost It.”). And since collagen plays such a significant role in your skin retaining moisture, having elasticity, and avoiding the fine lines and wrinkles that most of us would prefer to put off for as long as we possibly can, it’s important to do what can be done, even now, to keep a youthful and radiant glow.
So, let’s get into it. Because there is indeed such a thing as menopause skincare (the anti-aging industry brings in literally billions of dollars every year because of it), I want to share 12 things that you can proactively do to care for your own skin: whether you’re in perimenopause, menopause, post-menopause or just…curious.
1. Eat More Phytoestrogens
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Okay, so since you lose quite a bit of estrogen during menopause, if you don’t want your skin to look like you did, you should consider consuming some phytoestrogens. Those are foods like dried fruits, garlic, plums, pears, apples, onions, and collards that come from plant-based estrogen. Since phytoestrogens are able to do everything from bring more hydration into your skin to boost your collagen levels, if you want to “push pause” on the aging process of your skin from the inside out, eating phytoestrogens is certainly one way to do it.
2. Also, Consume More Collagen-Enriched Foods
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We already touched on what collagen is able to do, which is why it’s a good idea to eat foods that are rich in this particular structural protein as well. Chicken, broccoli, bone broth, berries, cashews, egg whites, and citrus fruit can get you right in this department. Know what else can? Green tea.
3. Enjoy Some Dark Chocolate
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Women who are postmenopausal should consume dark chocolate on a consistent basis because it helps with their heart health. Something else that research reveals is dark chocolate is great when it comes to boosting cognitive function (which can also decline during menopause when it comes to your memory). Your skin could use dark chocolate because it increases blood circulation to it. Also, dark chocolate can protect your skin from damaging UV rays. And since dark chocolate helps to reduce stress, that is just one more reason to snack on it — and perhaps why you should consider applying a dark chocolate face mask a couple of times a month, too (you can check out some more info via StyleCraze on all of that here).
By the way, it should go on record that the key is not to pick up a Hershey’s bar on your way home. You need to eat the kind of dark chocolate that contains no less than 65-70 percent cocoa. Yep, the less sweet and more chalk-like it tastes, the better (just sayin’).
4. Put Aloe Vera Juice in Your Drinks
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The antibacterial, antioxidant, and anti-inflammatory properties in (pure) aloe vera juice can do wonders for your system. Not only is it full of antioxidants and vitamin C, but aloe vera juice can also help to improve digestion, regulate your blood sugar levels, improve your oral health, soothe heartburn, and keep your vision healthy and strong. As far as your skin goes, aloe vera juice will definitely help it to maintain a proper level of moisture. As a bonus, it can also help to increase collagen production and improve elasticity in your skin.
Oh, if the thought of drinking aloe vera juice straight makes you slightly want to throw up in your mouth, take it from me that if you put a tablespoon in your juice or smoothie, you will hardly even notice that it’s there.
5. Up Your Water Intake
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Our bodies are made up of mostly water; so, of course, we need it. How much? For regular maintenance purposes, many health experts say that we, as women, can benefit from nine cups a day. If you want to shed a few pounds, 1-2 liters are recommended. And when it comes to dealing with menopause, in general, and avoiding dry skin that comes from it, at least do the bare minimum (although adding a couple of glasses of water to that would be ideal). The bottom line here is hydrate, hydrate, HYDRATE. If you want to get a leg up on menopausal skin, that’s gonna be how you do it best.
6. Take a Probiotic
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You’re gonna be hard-pressed to read something on gut health and not see a probiotic mentioned (check out “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.”). That’s because there is plenty of data out here to support that taking a probiotic can do wonders for keeping your intestinal health in great condition. Your skin will thrive off of a probiotic because, not only is it proven to decrease the amount of water that your skin loses, but it also helps to improve the quality of your skin too.
7. “Seal Your Skin” with Marula Oil
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If you want your skin to look as young as it possibly can, it’s always a good idea to look for products that contain a lot of antioxidants, essential fatty acids, and amino acids; one of those is marula oil (which is an oil that comes from marula fruit). In fact, one of the reasons why it gets a shout-out here is a lot of skincare experts recommend that you use it to “seal in moisture.” And since that is a great way to keep water in your skin (for longer) after taking a shower or bath, if you’re looking for the perfect oil to keep your skin feeling super soft and hydrated, hours after washing up, marula oil is one to keep in mind (plum oil is pretty bomb too, by the way).
8. Hyaluronic Acid Is Your Friend
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Over the past several months, something that I’ve been becoming more and more of a fan of is hyaluronic acid (check out “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday”). As far as menopause goes, it can actually help to naturally treat vaginal atrophy in postmenopausal women. Also, when it comes to your skin, since it actually has the ability to make it more flexible — well, that can make fine lines and wrinkles less of a visible issue.
9. Do Chemical Peels
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Last fall, I wrote an article for the platform entitled, “I've Been Doing At-Home Chemical Peels. Here Are The Pros And Cons.” I did it because, ever since I started doing chemical peels, I’ve started to see a nice shift in both the appearance as well as the texture of my skin. Anyway, since fine lines and acne are two things that oftentimes come with menopausal skin (more on pimples in a bit), and that is just what chemical peels help to treat, applying them on a consistent basis could be a wise move. You can get a potent chemical peel from a skin professional, or you can do what I do and go the lighter route at home. I’ve had no regrets (other than not fully following the directions and getting a mild chemical burn on my face once in the beginning) since doing so.
10. Try CeraVe (No Joke)
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I can’t remember the last time that I watched television, and a doggone CeraVe commercial didn't come on at some point. Personally, I’ve never used any of the products before — I might consider it now, though. Apparently, “the ceramides in CeraVe” are exactly what our skin is longing for during perimenopause and menopause. Long story short, ceramides are the fats that are in our skin cells; they actually make up around 30-40 percent of the outer layers of our skin. And since you not only lose quite a bit of ceramides during menopause, their structure tends to change too — next time you’re at the store, picking up a CeraVe moisturizer certainly couldn’t hurt.
11. Do Research on “Menopausal Acne”
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It’s like it never ends. Lawd. Okay, so why in the world, would we as grown-ass women, end up with acne? The bottom line here is just like hormonal fluctuations can trigger breakouts in teenagers, pretty much the same thing can happen to us during perimenopause and menopause. From what I’ve read and researched, as far as how to treat it, you can do similar things that you did as an adolescent (if acne was an issue), including applying benzoyl peroxide and topical retinoids. Although, if you’ve never been to a dermatologist before, this may be the time to do it. They may be able to customize a skincare regimen that can make getting through this season of acne a lot easier for you.
12. Don’t Forget About Sunscreen
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Even though we’re more melanated than any other demographic (and I love that for us!), it is ridiculous to think that skin cancer cares about that. Know what else some of us need to let go of? The belief is that we only need protection from the sun during the summer months. Listen, so long as the sun is shining, rays are beaming, and they can ultimately damage our skin (even in the wintertime). And since menopause makes skin thinner, which ultimately means that it’s more vulnerable, you definitely need to make sunscreen a part of your daily skincare routine, now more than ever. You can check out a list of some of the best sunscreens for our complexion(s) here.
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Menopause skin prep. Chile, you ain’t gotta tell me — I’m right there with you, somewhere in perimenopause. Hopefully, this intel will make shifting into the transition easier to bear…so that “Black not cracking” can remain intact. Even during the seasons of (perimenopause) and menopause.
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