People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
- Nichole Lynel, Fashion Designer, Boutique Owner - xoNecole ... ›
- Anifa Mvuemba, Designer of the Moment, Hanifa Clothing - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- I Went Broke Trying To Live My Best Life - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Featured image by Visual Vic/Getty Images
Issa Rae Launches New Viarae Prosecco Rosé: ‘It’s The Perfect Next Step’
Issa Rae’s wins are rooted in showing up as her authentic self.
Outside of Hollywood, the actress, writer, producer, and entrepreneur’s organic approach to pursuing business ideas is exemplified in her wine and spirits venture. In October 2023, Rae’s signature go-to drink Prosecco transformed into her founding her own brand. Launched with GALLO, Viarae Prosecco put a new spin on the classic sparkling white wine and debuted as a bubbly that can be sipped on everyday occasions.
Prior to Viarae Prosecco flying off store shelves and earning a 2024 Wine Star Award nomination for Innovator of the Year, Rae told Wine Enthusiast she would be interested in expansion “if people f*ck with” her brand. Two days short of a year since Viarae Prosecco launched, the day has officially come.
Courtesy
On Oct. 14, Rae and GALLO announced the launch of Viarae Prosecco Rosé. Compared to the original Viarae Prosecco, which is made from 100% Glera — also known as the Italian grape used to craft Prosecco — the new addition to the line is 88% Glera and 12% Pinot Noir.
"I am so excited to share the new Viarae Prosecco Rosé with everyone," Rae expressed in a statement shared with xoNecole. "This wine brings together the crisp, refreshing taste of Prosecco with vibrant notes of raspberry, strawberry, and peach, making it the perfect addition to any celebration. Viarae Prosecco Rosé adds that perfect sparkle to every moment."
Courtesy
When Rae was introduced to prosecco by Melina Matsoukas, filmmaker and director-producer for Insecure, it was on a sushi date. Similar to Viarae Prosecco, Viarae Prosecco Rosé can be paired with Asian dishes as well as serve as an overall aperitif for brunch, lunch, dinner, and dessert.
Within the span of five months, Viarae Prosecco transitioned from only being sold in select markets to selling in retail stores across the U.S. Along with retail expansion, the spotlight has been on Rae’s brand from having a featured activation at Broccoli City Festival 2024 in Washington, D.C. to selling out Brooklyn Paramount with special guests Law Roach, Lil Rel Howery, and Erika Alexander.
Courtesy
With the endless support that’s been poured into Viarae Prosecco, Rae says the timing of expanding the company was opportune.
"The success of Viarae Prosecco has been incredible, and I’m so proud of how it’s resonated with everyone,” she shared, per a press release. “Now, I’m beyond excited to expand the Viarae line with the introduction of Viarae Prosecco Rosé. It’s the perfect next step, bringing even more vibrant, celebratory energy to the table. I can’t wait for everyone to experience this new addition."
Viarae Prosecco Rosé is available at select markets and on-premise establishments nationwide.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy