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This SHEeo Healed Her Vagina Holistically & Created A Brand To Help Women Do The Same
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Mariah Gray's love for healing began while working at a local herb shop, where she learned the power of herbs and explored their medicinal properties. As a woman who suffered from heavy bleeding and severe pain during her menstrual cycle, she found that natural remedies and herbal steam treatments would quickly put her yoni at ease, and soon began creating her own herbal blends for other healing women. Today, Essential Wombman educates and provides natural products for vaginal health and womb care for issues often further exacerbated by toxic products on the market.
In this week's feature, meet Mariah Gray of Essential Wombman.
Courtesy of Mariah Gray
Title: Founder & CEO of Essential Wombman
Location: Atlanta, Georgia
Year Founded: 2017
# of Employee(s): 1
30-Second Pitch: Essential Wombman educates and provides natural products for vaginal health and womb care. For years, women have suffered from vaginal health issues caused by most of the toxic products on the market. Essential Wombman specializes in creating natural products for your most sacred feminine parts. Our mission is to teach the importance of self-love and self-care.
What inspired you to start your brand?
I developed my love for healing others while working for five years at a local herb shop. During that time, I studied herbs and began trusting the healing properties they have. Positive feedback motivated me to create products of my own. As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy.
What was your a-ha moment that brought your idea into reality?
While suffering from heavy bleeding and severe pain during my cycle, I began looking up natural ways to treat my issues quickly and was introduced to Yoni Steaming. I developed a Yoni steam blend with specific medicinal herbs and started to steam once a week. Within two months, my flow decreased significantly, my pain was nonexistent and my cycle only lasted two days! My Essential Yoni Steam blend changed my life.
"As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy."
Who is your ideal customer?
Essential Wombman is for women who are tired of relying on prescription medicines to treat their issues. At Essential Wombman, we embrace all women, especially those that are ready to heal naturally. Our goal is to get women to discontinue the use of toxic products to maintain good health. I have created a line of holistic products for women that really work.
What makes your business different?
All of our products are created with intention and love. We offer quality organic herbs and ingredients in every product. Offering one-on-one consultations is essential to giving personalized treatment plans and product recommendations. I have a high success rate and appreciate all of the positive feedback I receive from my clients.
What obstacles did you have to overcome while launching and growing your brand?
Trying to encourage women to switch from a product they are used to using was very challenging. Getting women to trust plants and crystals was even more challenging.
How were you able to overcome them?
Through education and testimonies, it helped turn my followers into clients. Getting women to trust me became easier the more transparent I became and the more they got to know Mariah/Essential Wombman.
What was the defining moment in your entrepreneurial journey?
In 2017, I opened Essential Wombman Yoni Steam Spa; it was very successful and within five months, I outgrew the small space. It was the moment I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve.
"I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve."
Where do you see your company in 5-10 years?
In 5-10 years, Essential Wombman will be every woman's go-to brand for everything self-care. We are currently working on expanding to products for every woman's needs. We are working on opening Holistic Women's Wellness centers around the world where women can come to heal, connect, release and recharge.
Where have you seen the biggest return on investment?
I absolutely love vending. Vending has been very successful for Essential Wombman. I try to participate in at least two events per month. I enjoy getting to personally connect with my clients. I am blessed with the gift of knowing what a woman needs when I interact with her. I am forever grateful for this gift.
Do you have a mentor? If so, who?
I don't currently have an official mentor but I always believe that I am a student. I am always learning from other herbalist, healers and business owners. I will hopefully have an official mentor soon.
Biggest lesson you’ve learned in business?
You can't do everything by yourself, well you can but you will burn yourself out! Forming a team is essential to any business, outsourcing work that you may not be able to do is important. I am learning this lesson right now and currently seeking talent to add to my team.
"Forming a team is essential to any business, outsourcing work that you may not be able to do is important."
Anything else you would like for people to know, or take away from your entrepreneurial story?
Be authentic in everything that you do. Don't be afraid to jump into an oversaturated industry understand that what's for you is for you! Most importantly always Love yourself, Love your Yoni!
For more of Mariah and Essential Wombman, follow her on Instagram @Essential.wombman and Facebook: Essential Wombman.
Featured image by Essential.Wombman/Instagram
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
Unapologetically You: Overcoming Summer Body Anxiety With Self-Acceptance
When the summer hits, warmer temperatures mean fewer clothes.
This seasonal transition from heavy, concealing garments to lighter, more revealing attire can trigger feelings of self-consciousness and discomfort in our bodies. Whether the pressure to be “swimsuit ready” is influenced by social media body standards or felt inwardly, the demand for the “perfect” summer can lead to the all-familiar feeling of summer body anxiety.
Summer body anxiety refers to the feelings of distress, unease, or discomfort that individuals may experience regarding their physical appearance, shape, or size. It often involves a heightened self-consciousness about one's body, leading to negative thoughts and emotions. People experiencing body anxiety may feel pressure to meet societal or personal standards of beauty or fitness, which can contribute to feelings of inadequacy, shame, or insecurity.
Take a few scrolls down your social media feed or FYP, and it won’t be long before you stumble across an ad persuading you to join a 30-day shed challenge or to order a one-size-fits-all meal plan. While these can be helpful for those aiming to meet their weight goals for summer, for others, they can trigger feelings of anxiety and psychological distress, due in part to diet culture.
“When we hear the word ‘diet,’ we think about restriction, versus it meaning what your relationship around food is,” mental health consultant and CEO of Revita Therapy and Wellness, Ce Anderson, tells xoNecole. “The word ‘diet’ simply means what it is that you are consuming, but we live in a culture where diet means restricting yourself for a specific reason or result.”
Psychologically, when there is any kind of restriction, Anderson says that it can cause our behaviors and self-perception to worsen, if not approached healthily or consciously.
To manage triggers from diet culture and comparison, particularly during seasons of increased body exposure, Anderson emphasizes the importance of concentrating on self-acceptance and acknowledging the fleeting beauty standard perpetuated by the media. “Social media, print images, and TV often promote unrealistic and unattainable beauty standards. Recognizing the artificial nature of these images and focusing on self-acceptance can help mitigate the impact of these triggers,” she says.
During the warmer months, the shorts or shorter, our tops are cropped, and dresses cling to every curve of our frame. But if the hyperawareness of how our clothes fit causes us to avoid social situations or engage in excessive grooming, this could put limits on our summertime enjoyment. “Are we doing things like constantly checking or asking ‘How do I look?’ or ‘Do I look okay?’ Are we using clothes to camouflage or hide our body?” she asks. “This can be damaging to one's self-image and self-efficacy.”
How To Ditch Self-Consciousness & Practice Self-Acceptance
Many individuals, particularly in the summer or on vacations, may steer clear of warm places or activities like swimming because they can't easily hide or cover up their bodies. But the shape or size of our bodies shouldn’t compel us to hide. To shift our mindset from striving for a "perfect shape" to appreciating our bodies for their current state and capabilities, Anderson offers the following tips to encourage self-acceptance.
Reflect On Your Standard:
“What are your standards? Examine them and then examine where your standards came from,” she says. “Are they perpetrated by society? Do they come from your family system? Do they come from the people around you, or do they come from inward?”
Consider The Realism Of These Standards:
“Ask yourself: Is this standard realistic for my age? Meaning, where am I in my personal physiological development? Let's be realistic about where we are in life in development,” Anderson shares.
Consider Health and Psychological Impact:
“After you examine your standards, ask yourself if these standards are putting you at any health risks, psychological risks, or imposing a burden on you,” she notes. “If you're noticing these restrictions are causing you health problems or that they hold a big chunk of my life, that's a problem.”
Evaluate External Influence:
“Lastly, is this even your voice, or is it that of someone who held authority in your life?” she shares. “Were they healthy enough to comment on your body composition?”
Anderson emphasizes that practicing self-acceptance involves recognizing your worth independently of social media, internal pressures, or family and friends. It's about affirming one's worth and truly embodying the mindset of, "I am enough."
“Being able to accept yourself looks like 'regardless,'" she tells xoNecole. “That means, 'regardless' of what social media says, 'regardless' of what people say, I am accepting myself — 'regardless' of the expectations of other people.”
She continues, “Why do we compare? Because if we’re unique, there is no comparison. I'm focused on my journey, and my journey looks like my health is a lifestyle; is not just three months before summer hits”
Ultimately, our bodies are the vessels that hold us and protect us in every season of life, not just when we’re wearing less clothes. Appreciating our bodies isn't just about being thankful for the way they look but for it’s abilities. “Am I grateful for the fact that my heart is pumping? That my legs are moving, and for the sight that I have? That’s appreciating and valuing your body,” Anderson says.
“Acceptance is not a one-time thing. Acceptance is a daily practice. And that doesn't look like scrolling social media for hours. That looks like limiting your exposure to the things that make you feel bad.”
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Featured image by Alberto Case/Getty Images