This SHEeo Created A Wearable Art Brand That Helps ATL-Based Artists Level Up Their Income
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In an xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But COVID hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
"I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots."
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
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It never fails. Whenever the topic of me and my super long bout of abstinence comes up in conversation, one thing that people ask me is how in the world was I able to pull it off? That is a book within itself, but what I will say, as it relates to this article and the 10 women who contributed to it, there is something very empowering about abstinence, especially when you enjoy sex as much as I do.
It teaches you about self-control. It teaches you how to learn (more) about what your needs are beyond the obvious when it comes to holistic self-awareness, relational connection, and even sensual pleasure. It also teaches you how to tap into deeper levels of your femininity — and spirituality — and all of this can cause you to feel good about yourself in a way that’s very different from any other decision that you may make as it relates to your overall health and well-being.
Hey, you don’t have to take my word for it, though. Take a moment to check out what these women had to say about what going without sex, for a season, did for them. It just might surprise — or even inspire — you.
*Middle names are always used by me so that people can speak freely*
1. Andrea. 29. Abstinent for Six Months.
“The sex with my ex had me so f-cked up. In a good way, kind of, and then in a f-cked up way too. The best way to explain is, we had been together for three years, and before him, I hadn’t had an orgasm before; with him, I had multiples, almost every time. A first orgasm is like a first hit of a drug — it’s so addicting that you’ll rationalize all kinds of reasons to stay in something that isn’t working otherwise. That was us. When we broke up, we still kept having sex, and that was making me feel worse about myself because I knew that I deserved more than just a sex high.
"So, I cold turkey stopped to get back to me — and I’ve needed more than a couple of months to do that. No more sex with him has made me get back to me: who I am and what I really want. It’s made me see relationships and sex differently. I’m still figuring it out, but to get back control of my heart and my body has been good because I know that next time, I will be in better control of how I feel about a man — and how he makes me feel. I won’t compromise either one. Not settling is sexy to me.”
"I won't compromise either one. Not settling is sexy to me."
2. Jameela. 44. Abstinent for Three Years.
“My husband was my first. A part of the reason why we divorced was sex-related — we just weren’t in sync that way. After six months of therapy to heal, I went on what I call a ‘sex adventure’ to see what I really wanted from intimacy. After I got the answers, I decided to be abstinent because I also wanted to see how my new understanding of my sexuality lined up with who I was after the divorce. The adventure lasted for about a year and a half. I’ve been abstinent for double that.
"It wasn’t on purpose, it’s just…once you know who you are, what you like, and what you need — when you know it for sure, you’re not anxious. My marriage had me anxious because I knew that something was missing. Now, I know what that was, and I can wait until the whole package comes along. I think men knowing that ‘I’m good’ is what they find to be really sexy. I know I would.”
3. Waylen. 37. Abstinent for Seven Months.
“The most attention that I would give my body was during sex. Yes, I’d bathe and do the basic stuff — I mean that I wouldn’t make the time to ‘love on me’ the way I would expect my partners to. That caused something to be missing during sex, so I decided to take a ‘time out’ to see what I was going without. Trying different scents, seeing what colors I like to see myself in, creating romantic evenings at home with nothing but me, some flowers and throwback R&B, exchanging cotton sheets for silk ones, giving myself vaginal massages — how do you expect someone to make love to you when you don’t even do it? Abstinence has been a sensual and satisfying experience.”
4. Leeyah. 50. Abstinent for 16 Months.
“I think all women should be abstinent at least once or twice in their lifetime. Our culture makes us feel like all we have to offer is a pretty face and a vagina a lot of times — we need to get off of the ride and remind ourselves that we have a lot of players and plenty to offer. My first year was about getting over an ex. This year has been about celebrating me. Some of it has sexual components to it. I’ve done vaginal mapping. I get facials for my vagina. I buy lingerie for myself. You’ve gotten me into doing sex journaling, and that has taught me a ton.
"I’m seeing someone now, and we do tantric breathing together, which teaches me how to release and restrain my sexual power. Abstinence reminds me that sex is a part of who I am, not all of it — and that the people who should have sex with me should treat me that way. That makes me feel like a sex goddess.”
5. Jaya. 41. Abstinent for Two Months.
“Somebody should’ve told me how hard this abstinence sh-t was going to be. Damn! I’m only doing it because the past three sex partners I’ve had? The sex was trash, and they weren’t anything to write home about either. It’s easy to blame everything on someone else, but if I’m always choosing men I have to fake it with, what does that say about me? I’m using abstinence to show me that. What I’ve gotten so far is I don’t prioritize my pleasure like I should.
"Girl, I’ve had more orgasms with this damn rose in my nightstand than any d-ck this year. If I’m not faking it alone, I damn sure need to stop with these dudes out here. Let’s see what I learn next month. After that, I think I’m done. Ain’t no point in doing this if I’m gonna end up homeless from snapping at work and losing my job. [Abstinence] is showing me some things. I won’t lie.”
6. Raddix. 37. Abstinent for Two Years.
“My abstinence journey started out as a bet. One of my guy friends bet me that he could hold out longer than I could; the prize was a vacation on the other person’s dime. Are you surprised that he gave in after five months, and I’m still going strong after two years? It was on the trip that he paid for that I decided to keep going.
"I went to Hawaii and got pampered for 10 days. It made me see myself in a different way because pampering is such a sensual experience, and even though I’ve had good sex, I haven’t felt pampered during any of it. No sex makes me want to bring that into it. I’m ready to have sex again, but if you can’t make me feel better than a Hawaiian massage, even with your voice and words alone — I’ll pass. I've gone this long. I'll wait."
7. Brenn. 26. Abstinent for One Year. (Kind Of.)
“Abstinence is a fascinating topic because, shouldn’t we ask people what kind of abstinent they are? I’ve gone without intercourse because I needed a break from birth control. I have a latex allergy, so I do the shot. But don’t think that I’m not getting ‘munched on’. Are you crazy?! I don’t know why oral doesn’t get more props. Orgasms without the risk of pregnancy is next level! And girl, being ‘served’ like that? You are gonna feel sexier than ever!”
8. Milan. 33. Abstinent for Nine Months.
“Nine months is on purpose. I figure that the amount of time that it takes to create a child is a good amount of time to recreate myself. For years, I was the kind of woman who found validation in my sexuality because if there is one area where I know I am excellent, it’s there. But there’s more to who I am than that, and I needed to go without sex to come to this space.
"Having sex made me feel sexy. Not having sex tapped into a sensuality that I needed to explore by myself. Now that I think I’m ready to have sex again, partners will be with a woman who’s explored other areas of herself — they will experience parts of me that I’m just getting to see. It will be a deeper experience. I love that for me — and for them.”
9. Elizabeth. 39. Abstinent for Seven Years.
“You know when you told me that abstinence makes you pickier? Girl, you ain’t neva lied! If you had told me 10 years ago that I would be going without some good ‘D’ for multiple years, I would have been the first to cuss you out — but here it is, seven years later, and I’m still going strong. I can’t tell you that I haven’t had some ‘kisses down below’ or that I don’t enjoy ‘returning the favor,’ but I haven’t been ready to let another man inside of my body, in that way, yet. Self-restraint shows you that you really are the prize. You’ve got to earn this, baby — when the right man does, it will pay off.”
10. Michelle. 40. Abstinent for 3-6 Months. Annually.
“Something that I’ve been doing for the past six years is making sure that I go through at least one season a year of abstinence — season means spring, summer, fall, or winter. One year, I did it because I wanted to cleanse out everything while I was doing a detox, which I also do once a year. I just felt so purified that I decided to make it an annual thing.
"There’s something about purging all of that energy out of your system that’s so freeing to me because, when there is nothing in you but you, it creates a level of self-confidence that you can’t get another way. Seven years later, no regrets. Abstinence reminds me to prioritize me. Damn, it doesn’t get sexier than that…does it?”
Sis, I totally cosign. It really doesn’t.
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Featured image by Delmaine Donson/Getty Images