The benefits of using products created by influencers is the fact that they are involved in the creation of these products, understand what is needed in the industry, and have a close relationship with the community (you).
I love that beauty brands are finally becoming more inclusive with their products and marketing, however, I think it's done best when major brands collaborate with Influencers.
Some influencers pride themselves on bringing awareness to the lack of diversity in the beauty industry and partner with brands to fix the problem. Here are a few influencer collaborations that you need to get your hands on.
NYX Can’t Stop Won’t Stop 24HR Foundation x Alissa Ashley
Krissy Lewis/xoNecole
Alissa Ashley is very vocal about the lack of inclusion in the beauty industry. She recently partnered with NYX Cosmetics for their collection of Can't Stop Won't Stop Foundations to expand and create foundation shades for all skin tones at an affordable price. This drugstore foundation retails for $15, offers 45 different shades, and also has a $10 matte primer included in the line.
The new line of foundations claims to offer a 24hr matte coverage, a creamy lightweight and waterproof formula, and a lot of pigment. For a drugstore foundation, it's definitely worth the money. Here's what I thought about the Can't Stop Won't Stop foundation:
- It's very matte but it doesn't dry out your skin. This is perfect for all skin types: dry, combination, and oily.
- It is full coverage and hides dark spots and blemishes, giving you a flawless look without concealer or color correcting.
- I wouldn't call this a 24hr foundation. As I wore it throughout the day, I experienced a good bit of creasing in different areas of my face. The foundation even creases with setting powder and spray, causing you to have to reapply or walk with your brush or sponge for touch-ups.
- The foundation has a very generous press pump, so I would start with a half of pump per section.
- It dries quickly so don't apply it all over my face. It's best to apply the foundation to one section of your face, blend, and move on to the next.
Overall, NYX's newest collection with Alissa Ashley has more pros than cons. Although, it doesn't seem to be as long-lasting as it claims, everything else about the foundation checks out. What I loved most about it is the wide range of shades. It caters to all skin types with yellow, golden, olive, neutral, and red undertones. There were so many shades, I didn't know which one to choose — it felt good to have so many options.
Shayla x ColourPop
Krissy rocking Thic from the Makeupshayla ColourPop Perception eyeshadow palette
Krissy Lewis/xoNecole
YouTuber Makeupshayla partnered with ColourPop Cosmetics to introduce a line of sexy and edgy eyeshadows setting powders, lip glosses, and more. I tried the Perception Eyeshadow Palette, which offers 16 shadows with a metallic and matte finish for $23.
Shayla x ColourPop Perception Palette swatches
Krissy Lewis/xoNecole
Krissy Lewis/xoNecole
The colors include:
- Unbothered: metallic ivory with a peachy flip
- TF: metallic true gold
- Titus: metallic gunmetal
- Stallion: matte black with blue glitter
- Spill the Tea: metallic warm taupe
- Diva: metallic amber
- I.E.: metallic olive
- 14: metallic navy
- Strut 'n Slay: metallic rosy copper
- Culture: matte soft brown
- Sassy: metallic eggplant with a teal flip
- September: metallic pinky violet
- Revenge: matte red brown
- Thic: matte vibrant orange
- Played Out: matte chocolate brown
- Shade: deep matte purple with violet glitter
My favorite shades in the palette are Thic, Revenge, Strut 'n Slay, Played Out, and I.E. Each shadow is highly pigmented and stands out on all skin types without any concealer or eye primer. There is very little fall out from the shadow, you can apply it with a brush or just your fingers, and it blends very well. I don't have much negative to say other than accessibility of the palette. I honestly wish it was available at a Sephora or Ulta, but you can only purchase the collection on the ColourPop website. It take 3-5 business days to ship and if it's a new launch, it can take longer to process.
Shayla and ColourPop added three new matte lipsticks to the collection this month in honor of Shayla's birthday aka Slay Day. The colors include: Drippin' - a pearlescent peach with gold and silver glitter, Shay Day - a violet colored matte lip, and lastly Season 10 - a bright red liquid lippie. The lip glosses are as bold as the eyeshadows and uses jojoba oil to moisturize and nourish your lips, while giving you fuller-looking lips. Each shade retails for only $6, you can't beat that price!
Too Faced Born This Way Foundation x Jackie Aina
Krissy Lewis wearing Too Faced's Spiced Rum foundation
Krissy Lewis/xoNecole
Jackie Aina is also no stranger to calling out brands who keep missing the bar when it comes to inclusion. In the past, she spoke passionately and honestly about her feelings towards Tarte Cosmetics' and KKW Beauty's limiting releases. Now that she has the opportunity to create a line of foundation with Too Faced, her main goal is to provide something for all black girls. She created nine shades of foundations to add to the Born This Way collection for deep and dark deep complexions. The foundation shades include: Praline, Brûlée, Butter Pecan, Chai, Spiced Rum, Tiramisu, Sable, Truffle, and Ganache.
If you've never tried Too Faced, the Born This Way foundation collection claims to provide a long-lasting and undetectable coverage. I purchased the foundation for $39 at Macy's in "Spiced Rum". Spiced Rum seems to be for people with deep skin and golden yellow undertones — it matched me perfectly and oxidizes pretty well. I used both a brush and beauty blender to apply the foundation and I think both applicators give a smooth streakless look. Here are a few other things you should know about this foundation:
- The foundation does offer medium to full coverage.
- It feels hydrating and has a very dewy and glowing finish!
- It doesn't claim to be a 24 hour foundation, but it lasts pretty well throughout the day and doesn't crease.
- It works well with other products.
- Has a wide variety of shades for deep and dark deep skin.
- The foundation doesn't give any flashback, so it's photo-friendly.
- It's also buildable, so you can apply more for a fuller coverage.
Overall, this is a pretty good product and I would definitely purchase it again. It did everything it claimed to do and has a very lightweight feel, so you don't feel like you're wearing a ton of makeup. For a high-end foundation, the price is pretty affordable. I think this is a good buy for people with dry and normal skin. If you have oily skin, it may not be the best choice for you. Even though it is oil-free, the dewy finish can cause those with oily skin to look shinier.
Featured image by Krissy Lewis
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
