Quantcast
I Tried Beauty Products By Popular WOC YouTubers & Here's What I Thought
Krissy Lewis/xoNecole

I Tried Beauty Products By Popular WOC YouTubers & Here's What I Thought

I Tried It

The benefits of using products created by influencers is the fact that they are involved in the creation of these products, understand what is needed in the industry, and have a close relationship with the community (you).


I love that beauty brands are finally becoming more inclusive with their products and marketing, however, I think it's done best when major brands collaborate with Influencers.

Some influencers pride themselves on bringing awareness to the lack of diversity in the beauty industry and partner with brands to fix the problem. Here are a few influencer collaborations that you need to get your hands on.

NYX Can’t Stop Won’t Stop 24HR Foundation x Alissa Ashley

Krissy Lewis/xoNecole

Alissa Ashley is very vocal about the lack of inclusion in the beauty industry. She recently partnered with NYX Cosmetics for their collection of Can't Stop Won't Stop Foundations to expand and create foundation shades for all skin tones at an affordable price. This drugstore foundation retails for $15, offers 45 different shades, and also has a $10 matte primer included in the line.

The new line of foundations claims to offer a 24hr matte coverage, a creamy lightweight and waterproof formula, and a lot of pigment. For a drugstore foundation, it's definitely worth the money. Here's what I thought about the Can't Stop Won't Stop foundation:

  • It's very matte but it doesn't dry out your skin. This is perfect for all skin types: dry, combination, and oily.
  • It is full coverage and hides dark spots and blemishes, giving you a flawless look without concealer or color correcting.
  • I wouldn't call this a 24hr foundation. As I wore it throughout the day, I experienced a good bit of creasing in different areas of my face. The foundation even creases with setting powder and spray, causing you to have to reapply or walk with your brush or sponge for touch-ups.
  • The foundation has a very generous press pump, so I would start with a half of pump per section.
  • It dries quickly so don't apply it all over my face. It's best to apply the foundation to one section of your face, blend, and move on to the next.

Overall, NYX's newest collection with Alissa Ashley has more pros than cons. Although, it doesn't seem to be as long-lasting as it claims, everything else about the foundation checks out. What I loved most about it is the wide range of shades. It caters to all skin types with yellow, golden, olive, neutral, and red undertones. There were so many shades, I didn't know which one to choose — it felt good to have so many options.

Shayla x ColourPop

Krissy rocking Thic from the Makeupshayla ColourPop Perception eyeshadow palette

Krissy Lewis/xoNecole

YouTuber Makeupshayla partnered with ColourPop Cosmetics to introduce a line of sexy and edgy eyeshadows setting powders, lip glosses, and more. I tried the Perception Eyeshadow Palette, which offers 16 shadows with a metallic and matte finish for $23.

Shayla x ColourPop Perception Palette swatches

Krissy Lewis/xoNecole

Krissy Lewis/xoNecole

The colors include:

  • Unbothered: metallic ivory with a peachy flip
  • TF: metallic true gold
  • Titus: metallic gunmetal
  • Stallion: matte black with blue glitter
  • Spill the Tea: metallic warm taupe
  • Diva: metallic amber
  • I.E.: metallic olive
  • 14: metallic navy
  • Strut 'n Slay: metallic rosy copper
  • Culture: matte soft brown
  • Sassy: metallic eggplant with a teal flip
  • September: metallic pinky violet
  • Revenge: matte red brown
  • Thic: matte vibrant orange
  • Played Out: matte chocolate brown
  • Shade: deep matte purple with violet glitter

My favorite shades in the palette are Thic, Revenge, Strut 'n Slay, Played Out, and I.E. Each shadow is highly pigmented and stands out on all skin types without any concealer or eye primer. There is very little fall out from the shadow, you can apply it with a brush or just your fingers, and it blends very well. I don't have much negative to say other than accessibility of the palette. I honestly wish it was available at a Sephora or Ulta, but you can only purchase the collection on the ColourPop website. It take 3-5 business days to ship and if it's a new launch, it can take longer to process.

Shayla and ColourPop added three new matte lipsticks to the collection this month in honor of Shayla's birthday aka Slay Day. The colors include: Drippin' - a pearlescent peach with gold and silver glitter, Shay Day - a violet colored matte lip, and lastly Season 10 - a bright red liquid lippie. The lip glosses are as bold as the eyeshadows and uses jojoba oil to moisturize and nourish your lips, while giving you fuller-looking lips. Each shade retails for only $6, you can't beat that price!

Too Faced Born This Way Foundation x Jackie Aina

Krissy Lewis wearing Too Faced's Spiced Rum foundation

Krissy Lewis/xoNecole

Jackie Aina is also no stranger to calling out brands who keep missing the bar when it comes to inclusion. In the past, she spoke passionately and honestly about her feelings towards Tarte Cosmetics' and KKW Beauty's limiting releases. Now that she has the opportunity to create a line of foundation with Too Faced, her main goal is to provide something for all black girls. She created nine shades of foundations to add to the Born This Way collection for deep and dark deep complexions. The foundation shades include: Praline, Brûlée, Butter Pecan, Chai, Spiced Rum, Tiramisu, Sable, Truffle, and Ganache.

If you've never tried Too Faced, the Born This Way foundation collection claims to provide a long-lasting and undetectable coverage. I purchased the foundation for $39 at Macy's in "Spiced Rum". Spiced Rum seems to be for people with deep skin and golden yellow undertones — it matched me perfectly and oxidizes pretty well. I used both a brush and beauty blender to apply the foundation and I think both applicators give a smooth streakless look. Here are a few other things you should know about this foundation:

  • The foundation does offer medium to full coverage.
  • It feels hydrating and has a very dewy and glowing finish!
  • It doesn't claim to be a 24 hour foundation, but it lasts pretty well throughout the day and doesn't crease.
  • It works well with other products.
  • Has a wide variety of shades for deep and dark deep skin.
  • The foundation doesn't give any flashback, so it's photo-friendly.
  • It's also buildable, so you can apply more for a fuller coverage.

Overall, this is a pretty good product and I would definitely purchase it again. It did everything it claimed to do and has a very lightweight feel, so you don't feel like you're wearing a ton of makeup. For a high-end foundation, the price is pretty affordable. I think this is a good buy for people with dry and normal skin. If you have oily skin, it may not be the best choice for you. Even though it is oil-free, the dewy finish can cause those with oily skin to look shinier.

Featured image by Krissy Lewis

Black Women, We Deserve More

When the NYT posted an article this week about the recent marriage of a Black woman VP of a multi-billion-dollar company and a Black man who took her on a first date at the parking lot of a Popeyes, the reaction on social media was swift and polarizing. The two met on Hinge and had their parking lot rendezvous after he’d canceled their first two dates. When the groom posted a photo from their wedding on social media, he bragged about how he never had “pressure” to take her on “any fancy dates or expensive restaurants.”

It’s worth reading on your own to get the full breadth of all the foolery that transpired. But the Twitter discourse it inspired on what could lead a successful Black woman to accept lower than bare minimum in pursuit of a relationship and marriage, made me think of the years of messaging that Black women receive about how our standards are too high and what we have to “bring to the table” in order to be "worthy" of what society has deemed is the ultimate showing of our worth: a marriage to a man.

That's right, the first pandemic I lived through was not Covid, but the pandemic of the Black male relationship expert. I was young – thirteen to be exact – when Steve Harvey published his best-selling book Act Like a Lady, Think Like a Man. Though he was still just a stand-up comedian, oversized suit hoarder, and man on his third marriage at the time, his relationship advice was taken as the gospel truth.

The 2000s were a particularly bleak time to be a single Black woman. Much of the messaging –created by men – that surrounded Black women at the time blamed their desire for a successful career and for a partner that matched their drive and ambition for the lack of romance in their life. Statistics about Black women’s marriageability were always wielded against Black women as evidence of our lack of desirability.

It’s no wonder then that a man that donned a box cut well into the 2000s was able to convince women across the nation to not have sex for the first three months of a relationship. Or that a slew of other Black men had their go at telling Black women that they’re not good enough and why their book, seminar, or show will be the thing that makes them worthy of a Good Man™.

This is how we end up marrying men who cancel twice before taking us on a “date” in the Popeyes parking lot, or husbands writing social media posts about how their Black wife is not “the most beautiful” or “the most intelligent” or the latest season of trauma dumping known as Black Love on OWN.

Now that I’ve reached my late twenties, many things about how Black women approach dating and relationships have changed and many things have remained the same. For many Black women, the idea of chronic singleness is not the threat that it used to be. Wanting romance doesn’t exist in a way that threatens to undermine the other relationships we have with our friends, family, and ourselves as it once did, or at least once was presented to us. There is a version of life many of us are embracing where a man not wanting us, is not the end of what could still be fruitful and vibrant life.

There are still Black women out there however who have yet to unlearn the toxic ideals that have been projected onto us about our worthiness in relation to our intimate lives. I see it all the time online. The absolute humiliation and disrespect some Black women are willing to stomach in the name of being partnered. The hoops that some Black women are willing to jump through just to receive whatever lies beneath the bare minimum.

It's worth remembering that there are different forces at play that gather to make Black women feast off the scraps we are given. A world saturated by colorism, fatphobia, anti-Blackness, ableism, and classism will always punish Black women who demand more for themselves. Dismantling these systems also means divesting from any and everything that makes us question our worth.

Because truth be told, Black women are more than worthy of having a love that is built on mutual respect and admiration. A love that is honey sweet and radiates a light that rivals the sun. A love that is a steadying calming force that doesn’t bring confusion or anxiety. Black women deserve a love that is worthy of the prize that we are.

Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.

Featured image: Getty Images

The daily empowerment fix you need.
Make things inbox official.
Angela Yee Announces New Show Amid The Breakfast Club Departure

On August 10, Angela Yee announced that she is officially leaving Power 105.1’s The Breakfast Club after 12 years. The radio show host initially tweeted about her departure last night which sent social media into a tailspin. “The breakfast club as you know it is officially over,” she tweeted.

Keep reading...Show less
Honey & Spice Author Bolu Babalola’s Hopeful Romance
Some may see romantic comedies and dramas as a guilty pleasure. But author Bolu Babalola indulges in the genre with no apology.
Keep reading...Show less
Saweetie Recalls Tough Conversation She Had With Her Parents About Her Childhood: ‘Lots Of Apologies’

Saweetie’s style and relatable personality have made her one of the most popular female rappers out right now. While she has used her social media to help cultivate her brand, she also gives her fans a glimpse at fun moments with her family and friends. From getting glammed up with her mom, who is a former model, to attending NBA games with her father, who female fans have been pining over, Saweetie seems to keep her family around often. However, she recently revealed that wasn’t always the case.

Keep reading...Show less
The Nail Trends To Try Before Hot Girl Summer Is Over

Are you 'Little Miss Never Knows What Design to Get'? It’s okay if you are because this is a safe space. We know that coming up with your next nail design can be as complicated as the Instagram algorithm these days. For me, getting my nails done and conjuring up a design has been a form of self-care and expression. With folks like Marsai Martin creating press-on nails that more than get the job done, the burden isn’t as heavy and there are some nail techs out here redefining what nail design means.

Keep reading...Show less
Exclusive Interviews
Former Beyoncé Dancer Deja Riley On Changing Her Career For Her Mental Health

Former Beyoncé Dancer Deja Riley On Changing Her Career For Her Mental Health

"I felt like I was not enough. And my mental health is important. So when I started feeling that way, I knew that it was time to shift."

Latest Posts