The benefits of using products created by influencers is the fact that they are involved in the creation of these products, understand what is needed in the industry, and have a close relationship with the community (you).
I love that beauty brands are finally becoming more inclusive with their products and marketing, however, I think it's done best when major brands collaborate with Influencers.
Some influencers pride themselves on bringing awareness to the lack of diversity in the beauty industry and partner with brands to fix the problem. Here are a few influencer collaborations that you need to get your hands on.
NYX Can’t Stop Won’t Stop 24HR Foundation x Alissa Ashley
Krissy Lewis/xoNecole
Alissa Ashley is very vocal about the lack of inclusion in the beauty industry. She recently partnered with NYX Cosmetics for their collection of Can't Stop Won't Stop Foundations to expand and create foundation shades for all skin tones at an affordable price. This drugstore foundation retails for $15, offers 45 different shades, and also has a $10 matte primer included in the line.
The new line of foundations claims to offer a 24hr matte coverage, a creamy lightweight and waterproof formula, and a lot of pigment. For a drugstore foundation, it's definitely worth the money. Here's what I thought about the Can't Stop Won't Stop foundation:
- It's very matte but it doesn't dry out your skin. This is perfect for all skin types: dry, combination, and oily.
- It is full coverage and hides dark spots and blemishes, giving you a flawless look without concealer or color correcting.
- I wouldn't call this a 24hr foundation. As I wore it throughout the day, I experienced a good bit of creasing in different areas of my face. The foundation even creases with setting powder and spray, causing you to have to reapply or walk with your brush or sponge for touch-ups.
- The foundation has a very generous press pump, so I would start with a half of pump per section.
- It dries quickly so don't apply it all over my face. It's best to apply the foundation to one section of your face, blend, and move on to the next.
Overall, NYX's newest collection with Alissa Ashley has more pros than cons. Although, it doesn't seem to be as long-lasting as it claims, everything else about the foundation checks out. What I loved most about it is the wide range of shades. It caters to all skin types with yellow, golden, olive, neutral, and red undertones. There were so many shades, I didn't know which one to choose — it felt good to have so many options.
Shayla x ColourPop
Krissy rocking Thic from the Makeupshayla ColourPop Perception eyeshadow palette
Krissy Lewis/xoNecole
YouTuber Makeupshayla partnered with ColourPop Cosmetics to introduce a line of sexy and edgy eyeshadows setting powders, lip glosses, and more. I tried the Perception Eyeshadow Palette, which offers 16 shadows with a metallic and matte finish for $23.
Shayla x ColourPop Perception Palette swatches
Krissy Lewis/xoNecole
Krissy Lewis/xoNecole
The colors include:
- Unbothered: metallic ivory with a peachy flip
- TF: metallic true gold
- Titus: metallic gunmetal
- Stallion: matte black with blue glitter
- Spill the Tea: metallic warm taupe
- Diva: metallic amber
- I.E.: metallic olive
- 14: metallic navy
- Strut 'n Slay: metallic rosy copper
- Culture: matte soft brown
- Sassy: metallic eggplant with a teal flip
- September: metallic pinky violet
- Revenge: matte red brown
- Thic: matte vibrant orange
- Played Out: matte chocolate brown
- Shade: deep matte purple with violet glitter
My favorite shades in the palette are Thic, Revenge, Strut 'n Slay, Played Out, and I.E. Each shadow is highly pigmented and stands out on all skin types without any concealer or eye primer. There is very little fall out from the shadow, you can apply it with a brush or just your fingers, and it blends very well. I don't have much negative to say other than accessibility of the palette. I honestly wish it was available at a Sephora or Ulta, but you can only purchase the collection on the ColourPop website. It take 3-5 business days to ship and if it's a new launch, it can take longer to process.
Shayla and ColourPop added three new matte lipsticks to the collection this month in honor of Shayla's birthday aka Slay Day. The colors include: Drippin' - a pearlescent peach with gold and silver glitter, Shay Day - a violet colored matte lip, and lastly Season 10 - a bright red liquid lippie. The lip glosses are as bold as the eyeshadows and uses jojoba oil to moisturize and nourish your lips, while giving you fuller-looking lips. Each shade retails for only $6, you can't beat that price!
Too Faced Born This Way Foundation x Jackie Aina
Krissy Lewis wearing Too Faced's Spiced Rum foundation
Krissy Lewis/xoNecole
Jackie Aina is also no stranger to calling out brands who keep missing the bar when it comes to inclusion. In the past, she spoke passionately and honestly about her feelings towards Tarte Cosmetics' and KKW Beauty's limiting releases. Now that she has the opportunity to create a line of foundation with Too Faced, her main goal is to provide something for all black girls. She created nine shades of foundations to add to the Born This Way collection for deep and dark deep complexions. The foundation shades include: Praline, Brûlée, Butter Pecan, Chai, Spiced Rum, Tiramisu, Sable, Truffle, and Ganache.
If you've never tried Too Faced, the Born This Way foundation collection claims to provide a long-lasting and undetectable coverage. I purchased the foundation for $39 at Macy's in "Spiced Rum". Spiced Rum seems to be for people with deep skin and golden yellow undertones — it matched me perfectly and oxidizes pretty well. I used both a brush and beauty blender to apply the foundation and I think both applicators give a smooth streakless look. Here are a few other things you should know about this foundation:
- The foundation does offer medium to full coverage.
- It feels hydrating and has a very dewy and glowing finish!
- It doesn't claim to be a 24 hour foundation, but it lasts pretty well throughout the day and doesn't crease.
- It works well with other products.
- Has a wide variety of shades for deep and dark deep skin.
- The foundation doesn't give any flashback, so it's photo-friendly.
- It's also buildable, so you can apply more for a fuller coverage.
Overall, this is a pretty good product and I would definitely purchase it again. It did everything it claimed to do and has a very lightweight feel, so you don't feel like you're wearing a ton of makeup. For a high-end foundation, the price is pretty affordable. I think this is a good buy for people with dry and normal skin. If you have oily skin, it may not be the best choice for you. Even though it is oil-free, the dewy finish can cause those with oily skin to look shinier.
Featured image by Krissy Lewis
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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