"Collaboration over competition" is the motto.
Ain't nobody got time to be competing with other women especially when they look like you. As women, we are taught to compete with each other and I will admit that I used to think competition was healthy. During my previous trips to New York Fashion Week, I would fall victim to comparing myself to other influencers. And you know where that got me? Nowhere. It took some time and soul-searching but I learned to find the charm in contrast.
There's a special place for influencers of color because we create amazing and endless content. The only problem is that we tend to assume that there can only be one of us at the table. But that's far from the truth and major influencers like Tania Cascilla and Shay Ingleton-Smith are working hard to help other influencers realize their worth by giving them the tools not only to sit at the table but to build their own damn tables.
According to a CMO report, statistics showed that social media advertising budgets are predicted to almost double by 2023. The data also shows that businesses earn at least $6.50 for each dollar that they have spent on influencers. And while brands like to say they have diversity, that's not always the case.
It is taking some time for them to realize that diversity is what you have and inclusivity is what you do.
Through transparency and honesty, Tania and Shay created, The Glow Up, a galvanized group for melanin influencers to speak freely about rates, negotiations, strategies and even how much they are getting paid. Being an influencer is a full-time job and it definitely has its peaks and valleys. In this exclusive, Tania and Shay chat with us about the recipe for The Glow Up, the power in sharing the wealth and advice they have for aspiring influencers.
One of the girl bosses, Coco Bassey said, “The point of The Glow Up has never been to exclude other women. It's about teaching each other how to create a seat at the table.” Why do you think it’s so important to share the wealth in our culture, specifically as black women?
Tania: I think it's important for us share the wealth in our culture for numerous reasons. One being there is strength in numbers...when more of us know our worth, we all win. That's why in our group, we make it a point to discuss things such as rates, which people are normally hush, hush about.
Shay: As women, a lot of us are conditioned to look at each other as competition. After seeing first-hand how much Tania and I benefited from being open and honest and sharing with each other, we realized very quickly that hoarding information and operating in silos helps no one. We felt very strongly that we had to share our knowledge with other girls like us so that they could benefit in the same ways that we have benefited."
And now we have a network of dozens of women from around the world that we can ask for help, without any strings attached. It is a huge source of confidence for all of us.
Tell us how you came to create The Glow Up and why you chose the name.
Tania: Shay and I were in a Facebook group with predominantly Caucasian women and while it was informative and very insightful, there weren't many women that looked like us. We noticed how candid and transparent the women were with each other and thought to ourselves we need a group for women of color. The difference with our group is it's more of an actual sisterhood, friendships and bonds have been formed with members across the world.
"It was important for us to bring black women together in a positive space."
Shay: We would talk about all things blogger-related and the conversations sort of started to take on a life of their own, so we decided to give the "group text" a new home that was more formal, organized and could accommodate new members. We thought about several names for it, but as soon as we decided on the name "The Glow Up," we knew it was perfect.
In Forbes, you share tips on how to help fellow influencers break the mold and command what they are worth. Can you share a story where you had to know your worth and add tax?
Tania: This happens far too often. There isn't a day that goes by that I don't get low-balled. But knowing my worth and not settling for less gives me the confidence I need to handle these situations. I've had offers increase by more than 50% by simply breaking down why I deserve to be paid my rate and dropping my receipts so to speak. I think my work speaks for itself.
"I honestly believe when you invest in your brand, you reap the benefits of those efforts."
Shay: I sent in my rates plus an additional fee for exclusivity. Shortly after I sent in my rates, the brand came back to me saying that my rates were much higher than my counterparts and they asked me to justify why I had asked for so much. So I sent them screenshots detailing the income that I had brought in from similar brand deals over the last month and explained that I would need at least that per month in order to move forward with this opportunity. I went in with confidence and in the end they agreed to my rates.
Why do you think we shy away from talking about how much we're getting paid, rates, and negotiations? What strategies do you have for glowing up?
Tania: I think there are various reasons. Sometimes people are afraid to say how much they are making because they think someone is getting more and they are ashamed, while others fear they may lose their spot. But the truth is knowledge is power, by sharing that information you may realize you've been shortchanging yourself and could actually be charging more. I feel like what's meant for me is for me period! So I never have any issues sharing intel that could possibly help someone for the better.
Shay: People don't charge more and negotiate more because a lot of times they don't even know that it's a possibility. The other part (for me anyway), is a bit of impostor syndrome. I used to get scared that the client would say no and take their business elsewhere if I tried to negotiate and ask for more. But almost every time that I go in confidently with a request for more, the energy in our correspondence changes. There's a newfound respect from the person at the other end of the negotiation.
If you had to choose a rose and thorn of being an influencer, what would it be?
Tania: Rose would be definitely being able to do something I love every day and being my own boss. The thorn would be the preconceived notions people have about me because I'm an influencer.
"This is still a new profession, a lot of people don't realize this is work for me, it's not all about taking pretty pics...we grind!"
Shay: Rose -- connecting with women around the world and being given the opportunity to tell a brand's story from your own unique perspective. The thorn would be that the industry can take a toll on you mentally. Constantly creating content can be mentally taxing, but the group has been a great outlet. I always know that I am not alone.
What advice do you have for aspiring influencers?
Tania: Invest in your brand!! Do your research, make sure the quality of your work is up to par. Collaborate with others! Shay and I started our journey at the same time, being able to bounce ideas off of her and confide in her was instrumental. Most importantly be authentic and stay true to yourself, don't get caught up in what everyone else is doing and never compare yourself to others. You're you and that's more than enough. Always remember Rome wasn't built in a day, your time will come!
Shay: Be yourself, focus on quality over quantity and invest in yourself and your content so that you can really stand out from the competition.
Meaningful relationships, vulnerability and creativity are the cornerstones of The Glow Up. For more on these beauties, follow them @darling_tee and @torontoshay.
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
The Libra woman and Aries man are the divine feminine and divine masculine, coming together as one. The love compatibility between these two is one for the books. These two are opposite signs, however, their differences tend to complement each other well. This is a dynamic relationship where they know how to have a lot of fun together, but also aren’t afraid to deal with the more serious stuff that comes with a relationship.
The Libra woman is looking for her equal in love, someone who is willing to put in the same effort she is, and the Aries man sees Libra as someone he is willing to do that with.
The Love Compatibility Of A Libra Woman And An Aries Man
What attracts a Libra woman and an Aries man to each other?
There is a magnet of attraction pulling these two together, and things tend to move pretty fast in this relationship. The Libra woman is always open to love and her charming nature rarely has any challenges here. The Aries man fights for his independence and doesn’t sacrifice that unless he is completely enamored with someone.
Once the Aries man catches the eye of the Libra woman, he is typically the one to make the first move and this instantly wins the approval of Libra.
These two feel like they have known each other forever when they meet, and this spark between them doesn’t die down easily.
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What is the relationship like between a Libra woman and an Aries man?
The relationship between the Libra woman and the Aries man is one of balance and excitement. The Aries man tends to take on the more dominant role in this relationship and the Libra woman tends to be the more receptive one. Aries is ruled by masculine Mars, and Libra is ruled by feminine Venus. They understand they are coming from two completely different worlds, yet they also instinctively feel this underlying connection to each other and like they could be something each other needs in their lives.
The Libra woman can rely on the Aries man, and the Aries man never has to ask for the love that Libra already knows he needs.
This is a couple that is often reading each other’s minds and wanting to do a lot of the same things. However, not everything is rainbow in this relationship as well, and there are some major differences they have to overcome to make things work. One argument can lead to an explosion between these two, and addressing things when they come up rather than sweeping them under the rug, will be needed to make this relationship long-term.
What is the sex like between a Libra woman and an Aries man?
The sex between a Libra woman and an Aries man is adventurous. These are two cardinal signs with plenty of energy and stamina to keep things exciting in the bedroom. There tends to be a good give and take in this relationship, and their yin and yang energy benefits them when it comes to their sex life.
There is electricity felt between the two of them in this area of their life, and their power of attraction to each other is strong. These are two people who will want to do a lot of things together, including exploring sexually together.
The Aries man will have to be careful with being overly aggressive, however, as the soft Libra woman may not like this energy- it will completely depend on the two individuals at hand. The Libra woman wants to ease into things, the Aries man wants to get going right away. Learning about each other's bodies, and energy, and reading each other’s cues will help with this.
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What makes a relationship between a Libra woman and an Aries man work?
These two genuinely like each other, and that basis is a key factor for success in any relationship. The Aries man is straight to the point, direct, and inspired. The Libra woman admires these characteristics in others, as she is often herself finding her balance in this type of energy as well. Neither sign is overly emotional in a way that turns them off, and they both require a lot of the same things in a committed relationship. They want honesty, fun, good communication, passion, and to be moving towards a common goal together.
The Libra woman and Aries man don’t have a problem being real with each other and this is something they really value within the relationship. They are both very charming, and there is plenty of flirtation and attraction to keep this relationship going. Aries being the protector they are, Libra finds a sense of safety and ease in this energy, and like they have found their match. Overall, this is a well-balanced relationship and one where they don’t have a problem when it comes to compatibility or chemistry in the relationship.
What may cause a Libra woman and an Aries man to break up?
Libra is the lover, Aries is the fighter, and this energy may be tiring for the both of them after time. The Libra woman can be passive to a fault, and the Aries man who is not evolved, may take advantage of that. She will need to be careful with putting Aries’ needs above her own, creating resentment later down the road. The Aries man loves a challenge, and the Libra woman would be up for that game for a little bit, but if she is not being met in the middle, she will begin to look for other places. These two can have a difficult time keeping the peace in the relationship, and there could be a lot of arguments and disagreements here if they both aren’t willing to put their egos or self-pleasing attitudes to the side.
The Libra woman and Aries man are both more sensitive than they appear or come off as. They are also not necessarily the type to dive deep into their emotions and express them to others, even in their relationships. However, this energy can keep the relationship to a surface level than what is needed to progress and grow the relationship, and a sense of openness is required for this couple to work. Libra needs romance, she wants to be wowed. Aries needs to remember this and to always consider her love language.
Overall, this is a successful pairing. They will have their fair share of challenges in the relationship, but nothing they can’t overcome if they are willing to. The trouble will come in when it comes to the longevity of the relationship, keeping Aries excited and Libra in love. However, all in all, there is more power, attraction, and love to keep this relationship together rather than apart. No relationship is perfect, but this one is a little more blessed than most.
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