In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If you haven't heard of Germanee Gerald, well, thank us later. Her Instagram alone may give you all the feels, but you can easily walk away with a new sense of fashion inspiration simply by seeing how she does WHAT she does.
Gerald is not only a wardrobe stylist responsible for dressing down many of Silicon Valley's C-suite and industry professionals, but she's also had a long career working in merchandising, retail management, and now, entrepreneurship. In 2015, she started GG+CO Styling Firm, where her entrepreneurial pursuits led her to create a customer-centric focus on fashion, and more importantly, style. Not to mention she also hosted her own events that bring together both men and women to learn all about dressing the part and feeling their best while doing so.
Just because she's dealing with clothes and celebrity clientele doesn't mean that everything is easy for the Charlotte, North Carolina native. In fact, her days, weeks, and even hours are meshed with a lot of preparation, time management, and of course, big personalities.
For our latest installment of Finding Balance, we wanted to know how Germanee balances dressing some of today's hottest executives while keeping a bit of fly for herself:
What is an average day or week like for you?
My work week varies as GG+Co Styling Firm is a three-pronged business. My work as a stylist requires me to interact with clients at fittings in-person and virtually, and I also woo potential clients with pitch decks. I pivot from styling to planning with my team for our semi-annual 'Sip N' Style events, where we educate individuals on how to hone in on their personal style over cocktails all while supporting local retailers. When I've washed my hands from client and event work, I'm using the rest of my time to work my style course that I will be launching in January where I'll be teaching individuals how to curate their signature style.
What do you find to be the most hectic part of your week? How do you push through?
I don't think I can pinpoint one singular thing that makes my week hectic. However, I often find it challenging to juggle and balance my schedule from time to time with my hands being in so many things.
Germanee Gerald
How do you practice self-care? What is your self-care routine?
I practice self-care by giving myself space to pause, meditate, and collect my thoughts at the beginning of each week. Each Monday, I reset, catch up on Sunday's sermons (since I'm usually working on the weekends), meal prep, try to write out my to-do list so I know what's ahead of me, and treat myself to a mask.
How do you find balance with:
Friends?
It's hard, but my friends are important to me and I make an effort to show them that. For me, it's all about calendaring. I often schedule calls, FaceTime dates, or time to hang with them in person. I also make it a point to try to clear out my unread text messages I may have missed from them before I go to sleep at night.
Germanee Gerald
Love/Relationships?
At this point in life, I'm focusing on self-love. I'm making a point to be intentional about becoming the best version of myself before I allow space for someone else in my life.
Dating?
While I'm focusing on myself, I do try to go out on dates from time to time when I'm equally intrigued by a guy. These are also scheduled out in advance, so it's important to me that I spend time with a guy who can understand and be sensitive to my schedule.
Exercise?
Exercising and having it in my routine is important to me. I appreciate it not only for the physical benefits, but it also helps me to set my intention for the day and release stress. I try to workout at least four times a week in the mornings. My workouts range from three-mile runs to cardio and weightlifting.
Do you cook or find yourself eating out?
I typically cook my meals six out of the seven days of the week, and sometimes I even cook my cheat meals. For me, it helps cut down on spending, which is important as an entrepreneur. In addition, it allows me to have full visibility of what's going in my meals. However, I do try to treat myself to a meal out once a week.
Do you ever detox?
I've always found it difficult to detox and disconnect. Taking breaks makes me feel like I'm perpetuating listlessness and impeding my goals, so it's seldom that I detox from work. However, I've found it very beneficial to detox from social media; I compare myself less to other people's personal relationships, careers, physical appearances.
Germanee Gerald
"I've found it very beneficial to detox from social media; I compare myself less to other people's personal relationships, careers, physical appearances."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I usually lean on faith and friends when doubt arises. I pray, read scriptures, and ask for clarity. Talking to friends helps me get out of my own head and gives me a different perspective — they assure me that I'm on the right path, that I'm capable, and if I'm stuck they usually help me strategize and tease out my ideas. I also have to self-promote at times. Talking to myself in the mirror and speaking positive affirmations to tell myself I'm capable also helps.
What does success mean to you?
The concept of success, to me, means accomplishing a goal that I set and holding myself accountable to complete it. When I was in college, I promised my parents that changing my major from biochemistry to fashion would pay off, and upon graduating I landed a position at Gap, Inc. in the company's highly regarded Rotational Management Program — which promised a role at the company working at one of its subsidiaries upon graduating the program.
I said that I would work for myself, and now, I am. I created a plan, saved for two years, and on the day of my ten year anniversary at Gap, Inc., I was able to call myself a full-time entrepreneur. I created the Sip N' Style events to educate individuals on style, how to find it, and what works best for them. Now I do that, and the event has grown from five people in my living room to hosting 250 people at event spaces in the Bay Area. Finally, last year I created a vision board with ten of my 'ideal' clients, and I've had the pleasure of working with half of them. There's still work to be done there, but I know I'll secure the bag, as I've done with the other things I've set out to do.
Germanee Gerald
"I said that I would work for myself, and now, I am. I created a plan, saved for two years, and on the day of my ten year anniversary at Gap Inc., I was able to call myself a full-time entrepreneur."
What is something you think others forget when it comes to finding balance?
I think people forget the importance of it (myself included). It's imperative to have a healthy balance to show up and be your best self mentally, physically, and emotionally.
To keep up with Germanee, follow her on Instagram @germanee_g and visit her website GGandcostyling.com!
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Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
