Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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RELATED
In fact, aromatherapy is quite powerful when it comes to promoting calm and relaxation, helping to put you into an optimistic mood, reducing stress, preventing insomnia, and improving how soundly you are able to sleep throughout the night. And so, since I’m such an essential oils fan (and I truly am!), let’s get into 10 that will help you to rest well — thanks to the way that they smell along with a few other benefits that they are able to offer you too.
Essential Oils for Better Sleep
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1. Lavender
When it comes to essential oils that are best for you in the “rest and relaxation department,” lavender may be the most popular one. That’s because it is well known for doing everything from reducing pain and inflammation and making menstrual cramps less intense to lowering anxiety and increasing your melatonin levels. On a super scientific note, something else that’s cool about lavender oil is it works with your body’s neurotransmitters in order to reduce restlessness if you happen to be someone who doesn’t sleep soundly due to tossing and turning all throughout the night.
2. Cedarwood
Although I’ve always liked the earthy scent of cedarwood, something that caused it to earn my respect was reading about how it’s an all-natural way to improve the attention span of children who’ve been diagnosed with autism and ADHD. Beyond that, as far as calming oneself goes, cedarwood oil is able to soothe arthritic discomfort, reduce coughing (if a cold is what’s keeping you up), decrease the itchiness and irritation that comes with eczema, lower your stress levels, and, yes, improve your quality of sleep if you’re someone who happens to rest yet not really…rest well.
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3. Patchouli
Another oil that has a solid reputation for decreasing bodily inflammation is patchouli. Some other things that make it stellar are the facts that it helps to ward off depression-related symptoms (if that is what keeps you up at night), puts you in a better mood, boosts your immunity (so that being under the weather doesn’t prevent you from catching some zzz’s) and it even intensifies your libido — ‘cause chile, ain’t nothin’ like the sleep that you get after having an orgasm…or two. Oh, and it absolutely must go on record that patchouli oil also acts as a sedative if you’ve been dealing with insomnia as of late as well.
4. Marjoram
Women who are looking for an all-natural way to regulate their hormones (check out “5 Signs Your Estrogen Is Too High. 5 Signs It's Too Low.”) might want to speak with their doctor (or homeopath) about trying marjoram oil. Some research says that it can help to balance hormones which can make PMS and the latter stages of perimenopause more tolerable (which can make falling and staying asleep easier to do too). Marjoram is also helpful when it comes to reducing pain, easing digestion, and alleviating anxiety.
Plus, since marjoram is an oil that is high in magnesium and magnesium is a nutrient that can help you to get to sleep, stay asleep, and then wake up feeling refreshed — so long as you’re not pregnant or breastfeeding (you should consult your doctor first if you are because it can sometimes produce side effects in your case), you definitely should give marjoram a shot.
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5. Ylang Ylang
Typically, when I think of the essential oil ylang ylang, what comes to my mind is how it can make for a very eventful evening…if you catch my drift (check out “Ultimate Climax Hack? 10 Scents That Make It So Much Easier To Orgasm”); however, it can actually help you out in more areas of your life than just your bedroom. Ylang ylang is another oil that helps to reduce pain and anxiety. Something else to keep in mind about ylang ylang is if you’re having a hard time falling asleep due to something like a headache or even respiratory issues, putting a couple of drops into a diffuser could bring some relief. That’s because ylang ylang is also classified as being a sedative — one that can even help to lower the blood pressure in your bae (healthy men) if need be.
6. Fennel
As a doula, something that I’m well aware of is the fact that fennel seeds can help (some) mothers to produce more breast milk. It doesn’t stop there, though. If sleep is evading you due to gas or constipation, fennel oil can help you out there. Some scientific research also says that it’s the kind of oil that can help you feel less anxious if you’re trying to rest after a long hard day. And, since fennel is known for making sleeping better when it’s in tea form, I don’t see why it wouldn’t do the same thing as an essential oil too.
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7. Valerian Root
If you’re looking for the kind of essential oil that will help you to relax, on pretty much every level, look no further than valerian root. The properties in it are going to help to calm your nervous system, soothe headache tension, lower your stress levels, decrease menstrual cramp discomfort, bring relief to hot flashes (that come with perimenopause) and yes, it’s an all-natural approach to insomnia as well. Although many choose to use it in supplement form, applying valerian root oil to pressure points like your feet can also provide a very relaxing and impactful effect.
8. Jasmine
If you check out my article, “8 Natural Aphrodisiac Scents, Where They Go & How To Make Them Last” from back in the day, you’ll see that jasmine is another essential oil that is considered to be a pretty potential one if you’re looking to boost you (or your partner’s libido). I get why too because its floral-meets-fruity scent can be quite sensual. Beyond the bedroom, jasmine can help you to feel less stressed and anxious, experience less menstrual-related discomfort, and make you feel less depressed — and yes, it contains properties that qualify the oil to be a sedative. This is especially the case if you blend it with another soothing essential oil like lavender.
9. Clary Sage
If pretty much nothing but perimenopause symptoms are what’s keeping you awake at night, you might want to keep a bottle of clary sage oil on your nightstand because it can help to decrease night sweats by naturally “leveling out” the estrogen that may be on a bit of a roller coaster ride in your system right through here. Other things that this oil can do is reduce stress and help to relax your system. Not to mention the fact that if menstrual cramps are what’s keeping you up, some women say that rubbing some of the oil (add a carrier oil like sweet almond or avocado to the oil to dilute it a bit, please) to your abdominal region can provide quite a bit of relief.
10. Vetiver
Final one. In my opinion, it’s kind of surprising that vetiver essential oil isn’t mentioned more in the holistic care space. For starters, it has been celebrated for providing support for children with ADHD as well as decreasing nervousness and anxiety in adults. Some other ways that this oil can benefit you is it’s the kind of aphrodisiac that raises testosterone levels while lowering cortisol ones (cortisol is a stress hormone that’s in your body) which can intensify orgasms and promote great rest — and yes, it’s also mentioned quite often in the sleep-inducing space.
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You know, I once read that since 2010, the amount of people who rely on sleeping pills to get to sleep has pretty much doubled. Since the side effects of the long-term use of over-the-counter sedatives include things like headaches, muscle weakness, digestion issues, and even louder snoring and sleeplessness, consider trying one of these essential oils before popping a pill. As you can see, not only can certain oils help to lull you to sleep — but they can help in so many other areas too. Happy resting, chile.
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