
February invites us to restore our hope for a better future for all of Earth's inhabitants. Over the weeks to come, your unique mission becomes all the more clear as well as the people you'll need to help you accomplish your vision. Even though the Rona has restricted the way we connect with others, we're being challenged to find innovative ways to maintain a sense of community and connection. Check out the horoscopes to see what's in store for your zodiac sign in the month ahead!
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with Venus moving into Aquarius which has you wanting to spend some quality time with your friends. The New Moon on the 11th is a supportive time for collaborating with like-minded folks that are equally as passionate as changing the world for the better, just as you are. Be mindful of your triggers around the 17th, particularly when it comes to outdated patterns of relating to others. You're naturally competitive which can sometimes rear its ugly head in your relationships. There's enough room for everyone to shine.
When the Sun shifts into Pisces, you're invited to lay low in preparation for your birthday season. Once Mercury goes direct on the 20th, you're crystal clear about who is #TeamAries and who isn't. On the 25th, Venus enters Pisces, encouraging you to unplug from the chaos of the world to reconnect with Spirit to receive instructions for your steps in this next year around the Sun. You're making a big impact through your social media presence when Jupiter trines the North Node. Consider how you want to influence people that look up to you. February wraps up with a Full Moon helping you resolve bad habits that interfere with the lifestyle you want to experience.
Taurus
TaurusLaci Jordan for xoNecoleFebruary is a busy month for you particularly surrounding your career development. With Venus and the New Moon in this part of your chart, you're encouraged to think beyond your material desires. How can you be of service to others through the work that you do? You have the ability to influence others in a major way so make sure you lead with integrity instead of force. Tensions may be high around the 17th as you try to find a middle ground between working your ass off and finding some time for you. Rome wasn't built overnight so take a break to avoid burnout. The Sun shifts into Pisces on the 18th, lighting up your social life. Make the extra effort to connect with others whether that be through social media or planning a girls' night.
On the 20th, Mercury goes direct, helping you clear up any miscommunications with an authority figure. If you've been wanting to talk about a promotion, the weeks ahead are more supportive of your efforts. When Venus shifts into Pisces, you're encouraged to dream a little more. What does your "Heaven on Earth" look like? It's time to invest in your talents when Jupiter meets up with the North Node. A possible shift in career is likely if you're out of alignment with your destiny. The month ends with a Full Moon encouraging you to explore a creative outlet to restore your peace of mind.
Gemini
GeminiLaci Jordan for xoNecoleThe month ahead invites you to expand beyond your comfort zone with Venus transiting through Aquarius. When the planet of love meets up with the New Moon on the 11th, you're ready to commit to a path that will elevate your mind and spirit, making this a good time to go back to school, sign up for that workshop, or read up on a topic of interest. When Saturn squares Uranus on the 17th, be mindful of how others impose their truth upon you. As free-spirited as you are, you must learn to trust your path. There is no guru outside of you. When the Sun shifts into Pisces, do your best to stay grounded when it comes to your career goals. You've got some lofty goals. A little strategy and a whole lot of discipline will take you far.
Your ruling planet goes direct on the 20th, helping you move stuck travel plans forward. If you've been waiting on that visa or passport, it's on the way sooner than you think. On the 25th, Venus shifts into Pisces to miraculously clear up any stuck energy related to your career progression. Your faith is necessary in receiving creative solutions for any challenges you're facing. A much-needed shift in your life path could be up for review when Jupiter meets up with the North Node. By the end of the month, matters of home and family take precedence. Give yourself a chance to recharge so you can be more productive with your work.
Cancer
CancerLaci Jordan for xoNecoleThe beginning of the month is a bit more introspective for you as you sift through rigid thought patterns that are stifling your growth. When Venus and the New Moon meet up in Aquarius, there's a deep desire for freedom to express yourself uninhibitedly. It's time to come out of your shell, babe. Be mindful of inner conflict that you're feeling around the 17th. You've got some big dreams in mind but your inner critic may be louder than your faith. Try not to feed into any self-deprecating thoughts and get into your affirmations to create a more empowering narrative that will help you align with your goals. When the Sun shifts into Pisces, you may find it difficult to stay focused as you daydream about your next vacay.
Mercury Retrograde wraps up on the 20th, making it a good time to start planning for that international getaway. If you've recently applied for a loan or grant, you'll likely receive news about an approval in the weeks to come. On the 25th, Venus enters Pisces, inviting you to merge with the Divine. Spend time meditating, read your favorite spiritual books, or attend a workshop for developing your intuitive gifts. When Jupiter and the North Node meet up on the 26th, you are deeply tuned into your Higher Power which may provide you with instructions for you next steps through your dreams. The Full Moon at the end of the month invites you to get organized. You can't put off your to-do list any longer. Create a reward system for yourself to motivate you to follow through with your responsibilities.
Leo
LeoLaci Jordan for xoNecoleBoundaries are your best friend this month. When Venus enters Aquarius, you're ready to get serious when it comes to matters of love. Get clear about your expectations and your vision so you don't waste time on someone who is all talk but no action. The New Moon on the 11th could have you starting a new business partnership. Triple check the terms of agreement since we're still navigating Mercury Retrograde. Frustrations may be at a high when Saturn squares Uranus on the 17th. If someone in the workplace has been a little too pushy with you, calmly assert yourself or step away from the situation to give yourself some breathing room.
When the Sun shifts into Pisces, it's time to get real about some emotional hang-ups that you've been avoiding. On the 20th, Mercury goes direct, granting you clarity on the direction that a commitment is going in. You'll have a chance to take this connection deeper when Venus shifts into Pisces on the 25th. If you desire more intimacy, you have to be willing to show someone all of you—not just the pretty, shiny parts that the world adores you for. A game-changing collaboration starts coming together around the 25th, helping you move closer towards your dreams and the end of the month affirms that when you let go of your insecurities, anything is possible.
Virgo
VirgoLaci Jordan for xoNecoleThe beginning of the month invites you to get your practical affairs in order. Life has been hectic but try not to forget that self-care is just as integral to your routine as handling your tasks at work. The New Moon on the 11th is the perfect time to create a new routine that reflects a better work-life balance. You may be feeling restless around the 17th if you've been drowning in responsibility. If you're not able to take a vacay at the moment, create a vision board on Pinterest to kickstart the manifestation process.
When the Sun shifts into Pisces, your relationships take center stage. Reassess the balance of give and take in your partnerships and contractual agreements. On the 20th, Mercury finally goes direct, clearing up any confusion and disorganization in your life. When Venus shifts into Pisces on the 25th, it's important that you're seeing your relationships clearly and not just projecting your fantasy onto other people. You may find yourself making some changes in your career when Jupiter and the North Node meet up. Keep in mind that the work that you're doing now is simply a stepping stone to where you want to be. The month wraps up with a Full Moon in your sign, encouraging you to retire the martyrdom act and finally put yourself first.
Libra
LibraLaci Jordan for xoNecoleThe beginning of the month invites you to explore you to put your to-do list to the side to nurture your inner child. With Venus transiting through Aquarius, you're encouraged to explore your creativity. The New Moon on the 11th is a good time for starting a new hobby or project. When it comes to matters of love, you're looking to partner up with someone that you can make a difference in the world with. On the 17th, be mindful of how your fears stifle your creative expression. In more simple terms, stop overthinking it and allow the flow of inspiration to be channeled through you.
The Sun shifts into Pisces on the 18th, bringing your focus to your health and routines. Try to work in a little exercise routine while you binge watch your fave Netflix series. Once Mercury goes direct, you're more clear on where a casual relationship is headed. When Venus enters Pisces, you'll be challenged to stick to those lifestyle changes you're making. Aligning yourself with someone who shares a similar approach to life will keep you on track with your fitness goals. When Jupiter trines the North Node, your spirit is calling you to level up by embracing a leadership role. The Full Moon helps clear out past life energy that inhibits you from believing in your skills and abilities. Get into those affirmations to boost your confidence!
Scorpio
ScorpioLaci Jordan for xoNecoleThe first part of February invites you to tend to matters of family and home with Venus transiting through Aquarius. The New Moon on the 11th could have you considering your next move. Be mindful of signing a new lease or closing on a house until Mercury goes direct later this month. If you're on a tight deadline, triple check the terms of agreement. When Saturn squares off with Uranus, it could result in some tension in your living environment. A desire for freedom may clash with existing obligations whether it be your job or relationship.
When the Sun enters Pisces, exploring your creative side may be the break that you need from the monotony of your routine. On the 20th, Mercury goes direct, giving you the green light to renovate, relocate, or invest in property. The planet of love enters Pisces on the 25th, sweeping you right off your feet. Surrender to the magic of romance without getting caught up in the long-term. Around the 25th, you'll need to be flexible, particularly regarding shared resources with a partner. The two of you have the ability to be successful in whatever venture you set your sights on but it will require compromise. The month wraps up with a Full Moon reminding you just how important you are to your tribe.
Sagittarius
SagittariusLaci Jordan for xoNecoleFebruary kicks off with you focused on the mundane tasks on your to-do list. With Mercury Retrograde in this part of your chart, you may find yourself revisiting some unfinished business. When Venus and the New Moon meet up in this part of your chart, you're curious about a new topic of interest, making this a good time to take a course, buy some books, or do some research online. You may be conflicted around the 17th when Saturn squares off with Uranus. Life has gotten extremely busy lately, making it important for you sustain your work-life balance.
When the Sun shifts into Pisces, your focus is on family, home, and emotional security. This is a more sensitive time for you. Surround yourself with nurturing people and do your part in taking care of your beautiful heart. Mercury finally goes direct on the 20th, helping you get more clear about a message that you need to communicate to someone that has you fixated. On the 25th, Venus joins the Sun, inviting you to spend a little more time at home to rest and recharge. A relationship matter changes for the better when Jupiter trines the North Node. Miraculous turnarounds and breakthroughs reflect the fated nature of this connection. The month comes to a close with a Full Moon, offering you a chance to step into the limelight. Stay ready so you don't have to get ready!
Capricorn
CapricornLaci Jordan for xoNecoleMoney matters are your priority in the beginning of the month but what's new with the boss b*tch of the zodiac? When Venus meets up with the New Moon on the 11th, be mindful of emotional spending. Put yourself on a strict budget to stay on track with your financial goals. A new opportunity could present itself around this time but keep in mind that Mercury is still retrograde. If you must accept this offer, triple check the contractual agreement before making a commitment. If you're feeling frustrated around the 17th, that's just your inner child throwing a tantrum. You can only work so much. Gift yourself the freedom of doing something just for fun.
When the Sun shifts into Pisces, handling your daily obligations is a little more difficult. Create a reward system for handling your business so you can stay focused. Mercury finally goes direct on the 20th, giving you the green light for a new job opportunity. On the 25th, Venus enters Pisces which has you feeling super romantic. Write some poetry or jam out to your favorite ballads to channel your feels. A change in your lifestyle or work is likely due to an "aha" moment you're having on the 26th. The month comes to a close with a Full Moon encouraging you to take a leap of faith to bring about the change you desire.
Aquarius
AquariusLaci Jordan for xoNecoleAll eyes are on you with Venus transiting through your sign. The New Moon on the 11th invites you to plant the seeds for what you'd like to accomplish in the year ahead as you establish a new set of rules for how you want to live your life. On the 17th, Saturn squares off with Uranus which could have you feeling pulled between your needs and those of your family. When it comes down to it, choosing yourself is what's best for everyone involved. A growing need to create an identity separate from your family can no longer be ignored.
On the 18th, the Sun shifts into Pisces, bringing your focus to money, material assets, and your values. Miraculous financial breakthroughs are possible as well as deep healing related to self-esteem issues. Mercury finally goes direct on the 20th, lifting the fog of confusion and clearing your path of any delays. When Venus shifts into Pisces, be mindful of emotional spending habits. Although you're tapped into the abundance of the Universe, try not to abuse your power by being superficial. On the 26th, you're ready to tap into your creative potential. Stop over-identifying with the old you to embrace the upgraded version that wants to express itself. The month winds down with a Full Moon, helping you settle imbalances with your finances and within your closest relationships.
Pisces
PiscesLaci Jordan for xoNecoleThe beginning of the month is more introspective for you with Venus transiting through Aquarius. As introverted as you already are, there will be an increased desire for privacy as you reconnect with your Higher Power for some spiritual medicine. The New Moon serves as a catalyst for phasing out old cycles and habits that you've been stuck in for quite some time (maybe even for lifetimes). Clear out your karma so you can enter into your new solar year light as a feather. If you're feeling overwhelmed around the 17th, schedule a little time in your day to do what you do best—daydream. You're not the biggest fan on the mundane tasks so it's important that you cultivate a little magic in your life on a daily basis.
When the Sun shifts into Pisces on the 18th, all eyes are on you in celebration of your birthday season. Your vitality is at its peak during this time of year so make the most of it. Mercury finally goes direct on the 20th, helping you make sense out of all of the spiritual downloads you've been receiving over the past few weeks. On the 25th, Venus shifts into your sign and the blessings are pouring in. This is also a supportive time for revamping your appearance to match the new and improved you. Your ancestors are surrounding you closer than ever when Jupiter trines the North Node. You can't hold back anymore. Your destiny is calling. The month closes with a Full Moon encouraging you to compromise within a significant partnership or choose to amicably part ways.
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Featured image by Laci Jordan for xoNecole
Your October 2025 Monthly Horoscopes Are All About Magnetic Love & Divine Timing
October is about the power of attraction. This is the month to set your intentions, create space for a new beginning, and find your balance between the past, present, and future. There aren’t many astrological transits this month, signaling more possibilities in the air and an opportunity to create that which you desire.
We begin the month in Libra Season, and Libra Season is always the time of year when love is the highlight. With Juno also entering Sagittarius on October 1, right as we begin the month, it’s about committing yourself to a new adventure, to the gifts of love, and to perspectives that heal and bring you closer to another.
October 2025 Astrology: An Overview
Mercury enters Scorpio on October 6, and Mercury in Scorpio only knows depth. The conversations being had this month are inspiring, transformative, and a little more blunt than usual. This energy is good for the power of persuasion and for asking for what you want, especially within business and financial matters. On the same day, we have a Supermoon in Aries, and this is a powerful Full Moon for reflection, owning your power, and letting go of the insecurities that don’t resonate with what you want for yourself and your future.
Venus, the planet of love, moves into Libra on October 13 after being in Virgo for the past month, and after some time of healing and clarity in love, Libra is here to bring in the romance. Venus loves being in Libra, and this energy creates new beginnings within relationships and provides a little extra magic in this area of life. With Pluto going direct in Aquarius on the same day after being retrograde since May, life and love move forward mid-October, helping provide more stable and nurturing foundations in your personal life and community as well.
The New Moon of the month occurs in Libra on October 21, making it a beautiful time for manifesting romance, balance, and harmony in your world.
This New Moon aligns with the Sun in Libra, and it’s all about letting a new beginning transform your world and the love in your life for the better. Scorpio Season officially begins on October 22, and Neptune retrograde enters Pisces on the same day, bringing in some water sign energy into the mix. As we close out the month, it’s time to renew, honor the transformations occurring, and know that your dreams aren’t as far out of reach as they may seem at times.
Read for your sun and rising sign below to see what October 2025 has in store for you.
What October 2025 Has In Store For Your Zodiac Sign
ARIES
AriesKyra Jay for xoNecoleOctober is all about perspective, Aries. This is the month to trust the divine timing of your life, and not let the what-ifs overwhelm you. With the Sun in Libra, your sister sign, for most of the month, October is about building connections, finding your balance in love, and knowing that you are worthy of what your heart is seeking right now. We have a Supermoon in your sign on October 6, and emotions are a little heavier this month, but also healing. Give yourself grace, and let go of what isn’t working for you.
Venus is in your house of love from October 13 until November 6, and there is a lot to look forward to when it comes to romance and the relationship dynamics in your life as you move through the month. It’s about being confident in your power of attraction and letting love come to you right now. Before October comes to an end, we have a New Moon in your 7th house of love as well, and with all this energy in your relationship zone, life changes for you in love for the better in October.
TAURUS
TaurusKyra Jay for xoNecoleOctober is a spiritual month for you, Taurus. You are thinking a lot about your next steps ahead, and are getting organized, focused, and aligned. The Supermoon on October 6 is a time of reflection for you, and you are entering the month ready to let go of the past, heal, and create space for something new in your life. This month is all about trusting your intuition and letting your wisdom guide you in your personal growth and evolution.
You are more than where you have been, and this month is a reminder of that.
With Mars in Scorpio and in your 7th house of love all month, you are motivated by the partnerships in your life right now. Your love life and relationships are where the action is for you this month, and you are honoring your passion and direction here. Venus, your planetary ruler, moves into your house of health mid-month and into November, and you are leaving October seeking healthier habits, daily routines, and relationships. Overall, this month is helping you align with your vision.
GEMINI
GeminiKyra Jay for xoNecoleThis month is a fresh start for you, Gemini. Your heart is free, love is beaming, and you are feeling larger than life. This month is about taking a leap of faith in yourself, honoring your confidence in life, and being your biggest advocate. With the Sun in your 5th house of self-expression, romance, and happiness, and with Venus entering this same area of your chart mid-October, there is a lot to look forward to right now, and things are looking up for you.
On October 21, we have a New Moon in a fellow air sign, and this is a good time to set your intentions for creative projects, hobbies, romance, and your overall happiness in life. There are a lot of little moments of magic unfolding for you this month, and this New Moon is one of them. Before October comes to an end, Mercury, your ruling planet, enters Sagittarius, and this brings open communication into your relationships, and you are having lively conversations and insights.
CANCER
CancerKyra Jay for xoNecoleThis is a transformative month for you, Cancer. You are moving through closure, healing, and depth as you navigate the opportunities that are coming into your life, with the stability you are seeking. With the Sun in your 4th house of home and family in October, this is the month to spend more time in your safe spaces, connect with your loved ones, and get grounded. You are also more focused on your financial world right now, and this is a good time for building new foundations for yourself and looking at the bigger picture when it comes to your career and life goals.
Mars is in your house of romance and happiness for the entire month, and this is one of the highlights of your life right now. You are passionate about your joy and all the things that light you up inside, and you are protecting your peace and giving more of your energy to your pleasure. Before the month ends, we have a New Moon in Libra, highlighting your home life, and some Cancers may be moving at the end of the month or getting the opportunity to turn a page here. Overall, this is your month to reflect, go within, and make sense of what has been restricting you from feeling stable.
LEO
LeoKyra Jay for xoNecoleOctober is about taking things one day at a time and being patient with what is presenting itself to you, Leo. This month, you are getting your ducks in a row and gaining the clarity needed to create a new beginning in your life. The month begins with a Supermoon in a fellow fire sign on October 6, aligning in harmony with you and fueling your need for adventure. You are going over the wisdom you have gained as of late and how it has shifted the way you navigate your life and see the world around you.
On October 13, Pluto goes direct in your 7th house of love, after being retrograde here since May. This is bringing in more balance, empowerment, and passion into your love life, and this is a positive change of energy for you after a time of some power struggles within your relationships. Before the month comes to an end, we have a New Moon in Libra, and this New Moon is the best time to set intentions for clarity, communication, and connection. October is about taking your time with things and knowing that everything is working out in your favor at the end of the day.
VIRGO
VirgoKyra Jay for xoNecoleThis October is about finding your balance, Virgo. There is a lot of energy when it comes to your finances this month, but you may be overworking or overcommitting yourself in the process. Honor the opportunities and responsibilities in your life, but make sure you are equally taking care of your health and prioritizing your time and energy so that you don’t burn out. Venus, the planet of love, is in your sign until October 13; use this energy to your benefit and let things come to you.
You are a magnet for abundance, romance, and support if you allow yourself to receive it.
On October 13, Venus moves into your 2nd house of income, and your relationships are a supportive place for you to lean on right now. Your love life and partnerships are where your financial world is evolving this month, and this is a good time to ask for what you want; you never know what may happen. At the end of the month, Neptune goes retrograde in your sister sign, Pisces, and you are taking a step back and reassessing what love means for you right now. Overall, October is about remembering that you don’t have to do it all alone, Virgo.
LIBRA
LibraKyra Jay for xoNecoleLibra Season is here, and it’s your time to shine and thrive! This Libra Season changes everything for you, and October is when you really begin to feel this shift in your life. The Sun is in your sign until October 22, and it’s time to put yourself first. With a Supermoon in Aries as we begin the month as well, you are letting go of any unhealthy attachments or relationship dynamics that take you away from yourself, and are moving into deeper clarity.
On October 13, Venus, your planetary ruler, enters your sign, where it loves to be the most. With Venus in your sign for the rest of the month, love takes on a new tone, and you are feeling more love for yourself and where life is taking you right now. To end the month, we have a New Moon in Libra, and it’s time to set your intentions for where you want life to grow for you over the next year. This is a month of embarking on a new journey of self, and allowing what is inspiring you right now to build your confidence in yourself and your relationships.
SCORPIO
ScorpioKyra Jay for xoNecoleOctober is about honoring your freedom and your power to decide, Scorpio. A lot is going on for you this month, and you have the passion and energy to see things through. Mercury, the planet of communication, moves into your sign at the beginning of the month on October 6, and this is going to help you get your ideas across, making it a good month for business matters, networking, and getting inspired. With Mars also in your sign for the entire month, life moves forward for you in transformative ways in October, and you are a force to be reckoned with.
On October 13, Venus moves into your house of closure, healing, and endings, and you are ready to close one chapter of love and create space for a new one. You are in a contemplative space when it comes to matters of the heart, and you are ready to let go of any heaviness you have been feeling here. Scorpio Season officially begins on October 22, and you are ready to begin again. This Scorpio Season is about owning your confidence in life while letting go of insecurities or self-doubts that have been getting in the way of that.
SAGITTARIUS
SagittariusKyra Jay for xoNecoleEverything unfolds for you in a beautiful way this month, Sagittarius. You are flowing well with the energy of October, and life opens up to you. With the Sun in your 11th house of aspirations, dreams, manifestations, and community, you are feeling in balance with your desires and your reality, and are bridging the gap here. This is a month of friendship, believing in your dreams, and creating space for love. With Juno also entering your sign at the beginning of the month until the end of the year, you are attracting soulmates into your life.
On October 6, we have a Supermoon in a fellow fire sign, allowing you some closure in love and a chance at healing. Your heart is feeling renewed, and you are owning your power in creating happiness in your life. Before the month ends, Mercury moves into Sagittarius, where it will be until mid-November, and inspiration is heightened. Pay attention to the guidance you are receiving this month, the conversations you are having, and the light bulb moments that are going off for you right now.
CAPRICORN
CapricornKyra Jay for xoNecoleOctober is about going within and connecting with the guidance of your soul, Capricorn. You are taking more time for yourself this month, and rightly so, as you need time to fully process what has happened so far this year. Pluto goes direct in your 2nd house of income, and this moves things forward when it comes to your earning potential, abundance, and values.
The key this month is in valuing yourself, your perspective, and what you are building in your life right now.
On October 21, we have a New Moon happening in your career zone, and this is a good time to manifest your goals within your professional world. Put yourself out there, show up, and know that you are worthy of success and that your dreams aren’t too big for you. As we close out the month, Mercury moves into your house of closure, even further facilitating your desire for contemplation and alone time this month. Overall, October is about taking care of your mental health, owning your successes, and finding your peace.
AQUARIUS
AquariusKyra Jay for xoNecoleOctober is a new beginning for you in love and in life, Aquarius. Your heart is feeling inspired, and there is a lot to look forward to right now. The Supermoon at the beginning of the month will be occurring in your 3rd house of communication, giving you the answers you have been looking for and helping you close the door on a chapter in your life that left you feeling misunderstood or misdirected. You are ready for a change of pace this month, and you are receiving that as we begin October.
Mid-October, Pluto goes direct in your sign after being retrograde since May, and this is a huge breath of fresh air for you and your path ahead. You may have been a little harder on yourself while Pluto was retrograde this year, and now you feel ready to forgive, move on, and own your power. Before the month comes to an end, we have a New Moon in Libra, and you are embarking on a new adventure. The end of the month is a good time for traveling, exploring, and gaining a new perspective.
PISCES
PiscesKyra Jay for xoNecoleThis month is giving you the guidance, perspective, and passion to see yourself with clear, loving eyes, Pisces. There is a sense of feeling more overwhelmed with life lately, and October is allowing you to gain the insight needed to move on from this energy, or at least see more of the gifts of what has occurred. On October 6, we have a Supermoon in an area of your chart having to do with self-worth, values, and income, and it’s time to see the gifts of what you have been investing in and valuing in your life, including yourself.
Let go of the need to play it small or count yourself out of important conversations, and know that you deserve a seat at the table.
With Pluto going direct in your 12th house of healing as we end the month, you are finally getting the answers you have been looking for emotionally, and it’s changing your perspective on your commitments in life and making you feel empowered. Before the month ends, Neptune goes retrograde in Pisces, and you are going to be moving through a personal revolution as we close out the year. You are inspired by change right now, and this month is what kicks starts this metamorphosis within you.
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Featured image by Kyra Jay for xoNecole
Meet The Black Woman Making Sure Everyone Gets A Say In Self-Help And Wellness
Nana Twumasi, a Ghanaian-American, Brooklyn, N.Y.-based writer and editor, has etched a niche in the wellness and self-help publishing space, an intriguing move to mesh her love of information with her creative acumen as a writer’s editor.
The Oberlin College and California College of the Arts graduate has written prose and nonfiction work that has been published in various literary journals, and she’s an early disruptor in the wellness and psychology publishing space, with roles at Callisto Media, which allowed her the opportunity to be instrumental in expanding knowledge bases.
Today, as vice president and publisher of the Balance imprint at Grand Central Publishing, she’s able to amplify diverse scholarly voices on vital topics like addressing grief and pain in Black men, down-to-earth financial freedom insights for Latinas, and the struggles of high-performing Black women executives to find life harmony while still seeking career excellence.
The keyword here is scholarly—books that back up insights with actual research and decades of experienced exploration from credible sources. In a time where the number of social media followers can offer carte blanche expert labels, this is important and it’s profound when a Black woman is at the helm of executing pitch approvals, campaign launches, and budgets.
We talked with Nana about what led her into wellness and self-help publishing, working with authoritative voices like Dr. Kameelah Phillips how women can break the mold and thrive as creatives with business acumen within it, and her own word as a
xoNecole: Talk a bit about your career journey. Were you always interested in being in publishing, particularly in the wellness and self-help space?
Nana Twumasi: I ended up getting a job at a children's book publisher in Minneapolis. And at that time, I was also really interested in photography, so that particular job was as a photo researcher. If you're familiar with children's books—especially nonfiction ones that incorporate historical photos and illustrations and things like that— it was my job, among a team of people, to either research and find that imagery or manage photo shoots and things like that. So I did that for a few years, and it was a really good learning experience, just about how books come together in general.
And then I decided I wanted to go to grad school and really try to pursue being a writer, you know. So I ended up in California getting my masters in writing. And then, you know, as happens, I graduated, and I was like, oh, boy, I need a job.
And at that time, one of my school colleagues, my grad school colleagues, had started working at Jossey Bass, which was an independent publisher based in San Francisco. They had just been purchased by John Wiley and Sons, which is a larger publisher that's now based in Hoboken, N.J.
I was hired as an editorial assistant, which is generally where people start in the industry. [One of my bosses] was a very storied editor in both New York and San Francisco. He had worked at Rolling Stone. He had worked with Tom Robbins, the novelist. He had a long career, and he was doing the more kind of like wellness, self-improvement, marriage relationships, some spirituality, that basically most of the categories that I work in now. I just kind of gravitated more towards those categories and the things that he was working on.
I love knowledge. I love learning. I think other people do too, and those are the resources that we're producing is educating people, helping people solve problems, and helping people discover new ways of thinking about something.
And so whether that's how to parent your teenager, or if you want to, you know, improve your protein intake, or if you want to, you know, manage your relationship better, the best information you're going to get is by someone who's an expert, who studied or practiced, or, you know, had some like, real-life experience doing a thing.
xoN: You’ve been five years in this role. What does a day in your life look like for you and how has it changed since your first day?
NT: There's a lot of behind the scenes work that goes into a book, and so most of my day is spent talking about talking about it. My role is kind of twofold, maybe, maybe three-fold even. So, I run an imprint which is essentially a small business. I manage a team of people. So, I have two editors that report to me, as well as an assistant who also is starting to manage her own editorial projects. And then I'm also an editor myself. I also work on my own projects—work with my own authors, etc.
So on any given day, depending on the day you would talk to me varies. I’ll meet with a potential author that I've been in communication with about acquiring a book of hers, and we're talking about what that might look like. What does she need to move forward? What do I need to move forward with the project—what the possibilities might be?
We also look at our cover designs for the books that are coming out in Fall 2026, so publishing is always working at least a year ahead.
I do some editorial work. ….It's a lot of meetings, a lot of talking, a lot of collaborating with people across the process. You know, we have regular, I meet regularly with our publicists, which are with our marketers, with the, you know, division leadership,
xoN: How does being an accomplished editor and writer yourself play into your role as an executive?
NT: There is a fair amount of creativity and creative thinking that goes into running this imprint, because it's not just looking at a set of numbers and trying to make it the most strategic decision. There are so many factors to consider and the way that we think about them.
We solve problems here, it always has to lend itself, because we're not just making widgets, you know, we're making a thing that is created by somebody, that will go on to be used by a person. So we can't just treat it like a thing that doesn't have feeling.
So I don't find that I'm having to, like, use one part of my brain or use another part of my brain to do one thing or the other. The whole business involves a fair amount of creativity.
xoN: With a great focus on diverse voices, what are some milestones, or maybe some projects that you have worked on recently?
NT: Sometimes, if you look at a niche, it's a few million people, you know. So that, to me, is like, ‘Well, that seems like an opportunity.’ We've done Permission To Come Home, which is a mental health resource for Asian Americans. The Invisible Ache, which is a mental health book that's focused on Black men and is co-written by actor, Courtney B Vance.
We've done a book called Playing a New Game, which is a research-based resource for Black women in the workplace. There are many titles from diverse voices on topics that are important.
I worked on The Empowered Hysterectomy by Kameelah Phillips, who is actually a real-world Boston alum and is now an OB-GYN based in New York. I was inspired to do that book because my best friend had a hysterectomy a few years ago. …I was motivated to find someone who could speak to that with some authority.
A lot of what we know about gynecology was gleaned from experimenting on Brown women’s bodies. I have a soft spot for that book. The author is Black, the publisher and editor and the agent are also Black women. That was very important to me.
xoN: As a publisher, what are the books that you read just for fun?

Courtesy
NT: I'm, you know, I'm a long-time book nerd, so that's challenging to choose one. I read all day, every day. Most of my personal time is spent reading literary fiction. That's what I love to read. I’ll occasionally read nonfiction if it's a topic that I'm interested in.
I'm currently reading Toni at Random, which is a biography of Toni Morrison specifically about her work as an editor at Random House. Yes, yes, yeah. So I'm, I'm calling that my, you know, beginning of the school year homework—as we're starting the fall and everyone's back to work after the summer. I'm finding that to be really wonderful and inspirational for myself as an editor in general, as it is, an editor of color, and as a publisher.
xoN: What’s the key to breaking into and sustaining a career in publishing on the business side, especially for Black women?
NT: Intrapreneurship and determination are definitely part of it. I think people come into this—and I certainly did—thinking, ‘I'm creative. I love to read. I love books. I love knowledge.’ All the things that I said at the beginning. ‘I love learning.’ And then you kind of get, kind of like, hit in the face by the fact that, like, ‘Oh, this is a business.’
There are profit margins and all kinds of things that we have to be confronted with. And so you do really have to be savvy about that stuff. You really have to think about like, if I buy this at this price and I sell it at this price, am I going to make a profit? And it feels uncomfortable to talk about creative work like that. It really does. But that's what's happening.
This interview was edited for brevity.
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Featured image by DP Jolly









