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You've probably noticed an increase in the number of emerging entrepreneurs on social media; and an even bigger increase in the category of self-proclaimed gurus and coaches. I feel that it is imperative that you are conscious of the accounts you follow and whom you take advice from.


It's important that the people you are looking to for guidance actually walk their talk.

I need to listen to people that look like me and understand the common plights as a women of color. The fluffy quotes are cute, but the accounts that cover the nitty-gritty of entrepreneurship are the ones that will really inspire you to take action on your dreams.

Click through the gallery below for my condensed list of Badass Boss Babes You Should Be Following on the Gram, and learn about their biggest struggles in building their business.

Sharon Beason - Womeneur

The Womeneur Instagram platform is a curated feed that consists of everything from nuggets of advice, to personal experiences, to tools and resources to support every woman on their grind. Sharon's career began with her holding a coveted, long-standing corporate career as an accountant that she left to take on the many hats of the serial entrepreneur.

The Womeneur brand was born when Sharon noticed a need for authentic, relatable platforms that supported early-stage entrepreneurs. There was an abundance of platforms that focused on material things, often showcasing perfect shoots with luxury bags photographed next to their laptops ensuring that their 'red bottom' shoes would be showing. Scrolling through feeds like this is not only discouraging to a new entrepreneur but misleading as well. Womeneur wanted to reach the woman that was still in the trenches and simply in need of a community that looked like her.

Her Biggest Struggle in Building Her Business

"My initial struggle came into fruition a few months into fostering relations, building, engaging and growing a loyal community. I began fostering online relationships with influencers and people who appeared successful in my industry, and how many of these same people looked, sounded, and dressed alike – very cookie-cutter.

"I was a bit disturbed and concerned because not only was my Womeneur tribe admiring and looking up to the same people, many of them (based on feedback, comments, etc) were struggling with self-confidence issues and lack of esteem, self-awareness issues due to comparison and distorted ideas of what success was. This gave me more of a sense of responsibility and I began to think of ways I could become more responsible.

"I began sharing more of the down-side of entrepreneurship and sharing posts with messages that crossed the lines of what's considered the norm. I also began sharing more of my authentic self by including curse words in my messages. Once I realized you can't please everyone and that curse words don't make someone unprofessional at all, but instead are a form of expression, I began caring less about what people thought. I had to be 100% authentic and genuine and own a strong sense of self-confidence, especially if my goal was to influence others to also be authentic and grow self-confidence."

Who are some boss babes that spark your drive and ambition? Drop their handles below!

 

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