Quantcast
RELATED

Ladies and ladies, Ebony Magazine is backkkkk! And not only are they back, they have arrvied with solid plans to take over media and the Black publication space once again! #comethrough. If you aren't familiar, partner companies Ebony and Jet, found themselves facing bankruptcy after struggling for multiple years. Ultimately, as a decision was being made, they were last published back in 2019. That was until serial entrepreneur Junior Bridgeman, took Ebony and Jet out of bankruptcy in December when his company, Bridgeman Sports and Media, bought the assets of their parent company, Ebony Media, for $14 million.


And listen, Mr. Bridgeman's portfolio is super impressive too, with a 12-year tenure in the NBA, to owning hundreds of Wendy's and Chili's franchises across the Midwest and the South, and then selling them in 2016 when he became a major distributor for Coca-Cola.

Giphy

His money is long and he brings it back to the community, which is a mood, a flex, and all the things.

From here, his daughter Eden Bridgeman Sklenar, enters the chat, as the Head Sis In Charge leading the revival of the publication. Additionally, she serves as chairwoman of the new parent company of Ebony and Jet, and has recruited Michele Thornton Ghee, formerly an executive at BET Networks and CNN, as the company's chief executive; Marielle Bobo, a former fashion director of Essence magazine, is Ebony's new editor-in-chief.

And man, does this team have some amazing things coming.

For one, they plan to add more full-time staff members and regular freelance contributors in the coming months.

Until last year, Ebony was almost a thing of the past forever. They had insurmountable debt, and the original parent company, Johnson Publishing, sold Ebony and Jet in 2016 for an undisclosed price to Clear View Group, a hedge fund in Austin, Texas. That ownership team cut staff, reduced office space and was accused of not paying employees on time. This resulted in Ebony being frowned upon by the National Association of Black Journalists.

Print editions are scheduled to come out four times a year, starting in 2022.

Eden Bridgeman Sklenar attends AfroTech Executive 2021 luncheon at The LINE LA on August 28, 2021 in Los Angeles, California.

Randy Shropshire/Getty Images for Blavity Inc/AfroTech

Currently, Ebony has been operating digitally, and only creating digital copies. The official reboot began in March with daily articles and videos posted on its website, which came back to life after years of being idle. The site also offers digital magazine covers featuring portraits of the hip-hop artist Tobe Nwigwe, the writer and actress Lena Waithe and the NBA star Karl-Anthony Towns. Its September online cover shows the Oscar winner Jennifer Hudson, who plays Aretha Franklin in the biopic Respect.

For now, there are no (admitted) plans for Jet.

And they've entered a partnership with Bloomberg Media + more. 

In a formal announcement, the two companies revealed that the collaboration would include amazing content such as original videos, news articles, a newsletter and cross promotion on social media. Bloomberg will also assist with the revival of the Ebony Power 100, an annual list of influential Black Americans, with an hour-long special scheduled for the cable channel Bloomberg Television in November.

Additionally, in a separate partnership with HarperOne, a division of HarperCollins, Ebony's book division will publish a memoir by Viola Davis next August.

In the end, Ebony wants you to give their new direction your support. Of the reboot, Sklenar says:

"You just have to look at today. The historic moment of an African American and South Asian woman vice president, to everything that happened in the past year, of voices being heard in a way that they haven't been before."

Ghee added:

"Because we acquired out of bankruptcy, we're a start-up, which is a curse and the beauty. We get the opportunity to take a historic brand and retrofit it."

A perfect new start to a community staple. Congrats to this team!

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Randy Shropshire/Getty Images for Blavity Inc/AfroTech

 

RELATED

 
ALSO ON XONECOLE
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry

Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.

Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.

KEEP READINGShow less
Why A Solo Trip To Aruba Was The Nervous System Reset I Needed This Winter

Christmas has always been my favorite holiday. I host every year, from intimate dinner parties to holiday movie nights and even bigger holiday parties for my business. I’m also always the person who encourages others this time of year who are navigating grief, but this year I found myself holding more than I could carry.

2025 was a beautiful year, one marked by growth, travel, and wins I worked hard for, but it also carried profound grief. The day before Thanksgiving, my godfather, who helped raise me and had been a second father to me my entire life, passed away. On the day of his funeral, my grandfather was admitted to the hospital as he began treatment.

KEEP READINGShow less
6 Signs It's Time To Leave 'It' Behind You In 2026

Y’all know what folks tend to do in the hours leading up to a new year — they make New Year’s Resolutions. And while I’m personally not the biggest fan of those (check out “Forget New Year's Resolutions, Try This Instead.”), what I do like to recommend is taking personal inventory to see what you need to hold on to and what you can stand to actually…let go of.

So, let’s get right into it.

KEEP READINGShow less