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With Valentine's Day rapidly approaching, different shades of pinks and reds are heavy in rotation. And even though red lipstick is a bold statement no matter the time of year, this season in particular places a special emphasis on the timeless beauty staple. What says confidence and allure more than a red lip?


Vying for a place as your go-to red lipstick shade is The Lip Bar's latest release, "Good Karma," a warm rust-brown red lippie formulated with melanin-rich skin in mind. Finding the right red lipstick can be a game-changer when you're looking to make a statement, find your signature, or turn heads. And the beauty of dark skin means that the versatility of reds we can rock is limitless.

From rust-red or brick shades for warm undertones to intense reds, berry reds, or deep wine and true reds, melanin-rich skin has a richness to it that translates to a range of reds popping beautifully against our various skin tones. If you've been on the hunt for your one true pairing when it comes to the ultimate red lipstick shade, look no further than our list of Black-owned beauty brands.

The Best Red Lipsticks for Deep Skin Tones

"Good Karma" x The Lip Bar

thelipbar.com

"Good Karma"

Finish: Matte

Why It's a Winner: Following in the footsteps of The Lip Bar's "Bawse Lady," aka their #1 red matte lippie, "Good Karma" is a warm rust-brown red liquid matte that applies like a gloss and has all-day staying power.

The Lip Bar
$15

"Elson 2" x Pat McGrath Labs

www.patmcgrath.com

"Elson 2"

Finish: Matte

Why It's a Winner: Nicknamed "The Perfect Red," Pat McGrath Labs' "Elson 2" is a beauty lover staple and stays sold out. With its luxurious, highly pigmented formula and velvety smooth finish, this red lipstick delivers on its promise of pure color and then some.

Pat McGrath Labs
$39

"Sade" x UOMA Beauty

uomabeauty.com

"Sade"

Finish: Matte

Why It's a Winner: UOMA Beauty knew what they were doing with their line of "Badass Icon Matte Lipstick" inspired by badass icons across generations. Talk about timeless elegance, "Sade" is a deep, balanced red that goes on as smoothly and wears as divinely as its namesake.

UOMA Beauty
$24

"Fierce" x Juvia's Place

ulta.com

"Fierce"

Finish: Matte

Why It's a Winner: "Fierce" is a standout in Juvia's Place's carefully curated Reds and Berries Velvety Matte Lipstick collection. The shades prove the beauty brand has the range when it comes to shades that have deep skin tones in mind and "Fierce"'s burgundy-red pigmentation is no exception.

Juvia's Place

"Blood Orange" x Mented Cosmetics

www.mentedcosmetics.com

"Blood Orange"

Finish: Matte

Why It's a Winner: As a part of Mented Cosmetics' Sangria collection, the vibrant red-orange "Blood Orange" shade is a standout amongst the liquid matte lippies, offering a perfect pop of color that's not too soft and not too bold.

$20

"Uncensored" x Fenty Beauty

amazon.com

"Uncensored"

Finish: Matte

Why It's a Winner: The Stunna Lip Paint in "Uncensored" by Fenty Beauty is a universally flattering true red that stuns on all skin tones, no matter the undertone. Bold, long-lasting, and kissably smooth, "Uncensored" is that red lipstick.

Fenty Beauty
$29

"Uno Love" x GloGirlCosmetics

glogirlcosmetics.com

"Uno Love"

Finish: Satin

Why It's a Winner: "Uno Love" is a fiery red lipstick shade with coral undertones that dares those who wear it to "live out loud." Enriched with vitamin E, the formula packs the pigment while ensuring your pout stays deeply nourished.

GloGirlCosmetics
$10

"Dare" x Wyn Beauty

media.ulta.com

Finish: Matte

Why It's a Winner: A ruby-red shade that is as hydrating as it is long-lasting, Wyn Beauty's "Dare" is a shade designed to keep your lips feeling soft while making an unapologetically bold statement.

Wyn Beauty
$20

"Rich AF" x LYS Beauty

lysbeauty.com

"Rich AF"

Finish: Matte

Why It's a Winner: "Rich AF" is LYS Beauty's take on a classic red. This highly pigmented formula delivers bold color with one swipe while keeping lips nourished and soft for all-day wear.

LYS Beauty
$20

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