3 Successful Boss Women Share Advice On Starting Your Own Business, Timing, & Expansion

Historically, men have held the power in the business world, but women are changing the game up - especially minority women. Starting your own business and being an entrepreneur is not easy. Most businesses fail within the first few years and some fail within the first few months.
According to a U.S. Census Bureau from 2015, women are starting businesses at one-and-a-half times the national average. More specifically, women are starting nearly 1,300 businesses a day — almost double the average from the prior year.
I recently caught up with three successful female entrepreneurs and they gave me the scoop on how they started their own business plus more much-needed advice. Here are their major keys to entrepreneurial success.
Shante Bacon, Founder & CEO, 135th Street Agency
When it's time to move on, you will know. Trust your gut.
In my past life, I worked in the music business at Def Jam for 8 years and resigned to build my current firm. I come from a really long line of entrepreneurs - my mom and grandmother both owned their own businesses. I knew it was in my blood to own my own business. Not to mention while at Def Jam I felt like after a while my genius wasn't being properly used at the label. I started having that Sunday night anxiety when I knew Sunday night was coming up and Monday wasn't too far behind. I knew I didn't want to continue working at a job that I felt that way about so I talked to my mentor about it and my mentor told me that maybe my job had run its course. She told me in life, some things just run their course.
Before I decided to officially leave Def Jam, I started my current business as a side hustle. At that same time, I was working on Kanye's album The College Dropout. I didn't do much work on my business until I left Def Jam.
Years later, my firm is 11 years old as of January 5th. My business, 135th Street Agency, is a strategic communications and experiential firm. We handle everything that is communications and PR driven. From media coaching to custom message and outreach, press releases, engagements, and ambassador recruitment just to name a few are covered under my company. Over the past 11 years, some of my clients have included Disney, Paramount, The Oprah Winfrey Network, WE tv, BET, and VH1.
If I could do it all over again, the one thing I would do differently is approach entrepreneurship more like the general market. I didn't learn this until I started raising venture capital money, taking classes, and taking professional development courses. I would also wait 1-2 yrs to build my resource plan so that I can start my business with the money that I would need to expand it when ready. One thing that I learned is that hiring is very expensive so when starting business you have to think ahead and think about what you will do if your business expands before you are ready.
For a new entrepreneur, I think that once you can, you should have the following on your team: a really organized administrative person, a really quality HR person that has your back, an attorney, a social media person that understands the science behind engagement with other people, a publicist, and a marketing person.
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Tracy Nguyen, Founder & Managing Partner at Industry Public Relations
It's never too late to start a business.
While studying fashion design in 2000 at the Fashion Institute of Technology I worked at Vivienne Westwood's flagship store at the time in SOHO. Their in-house PR office was downstairs in the same building on Greene Street so it would be frequented by celebrities, press, and stylists. I was one credit shy of completing my associate's degree when I was approached with an opportunity for an assistant position at People's Revolution. Not understanding in that moment what a publicist job was, I accepted the job offer thinking that it would only be temporary and a great way for me to learn a different side of the fashion business that I could apply towards launching my own line one day.
I ended up working at People's Revolution for 2 years where I moved up from assistant to account executive. I learned from my boss at that time that no job should ever be too small. I also learned the importance of being incredibly detailed and that clients appreciate when you over-communicate with them - and that I also needed thick skin in order to make it in this industry.
Later, after joining 5WPR where I eventually became a Senior Vice President, I was responsible for managing a team within my group, clients, and signing new businesses. A few years after that, my PR firm Industry Public Relations was created.
I have learned the importance of leading by example, always following through and that there is a difference between working hard and working smart.
15 years later still in the business, I look back and think that one of the most valuable lessons learned is the importance of having integrity in your work and being honest when you can't do something.
I also learned it's never too early to start working towards your goal of owning your own business, but make sure that while you're working for others that you are learning and absorbing as much as you can, especially from their mistakes. Last but not least, when I started my own company, I didn't have any funding. When starting a PR agency, really all that you need is a computer and a phone. There is no need to spend money on massive overhead costs such as furnishing and maintaining an expensive office. I worked from home for the first few years and as my business grew and a need for an office space and hiring of employees became necessary, I adjusted accordingly.
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Tiffany Hardin, Founder of Gild Creative Group, She Knows Now, & Social ARMM
Self-love and confidence are the keys to success.
I worked under Mona Scott Young as her assistant, and then later worked for an advertising agency under Steven Stout called Translation. I was 27 when I was at that agency and decided I would make the switch and become an entrepreneur. I felt like I was young so I should go and just fail now and fail early. If it doesn't work, I felt like I could always go back to a job. I didn't really have that much fear around it. It was more like I should do this entrepreneur thing now while I don't have life's responsibilities. I didn't have a mortgage, kid, a husband - those type of things.
I always knew I wanted to be an entrepreneur but I was very loyal to the agency that I was at.
For me it was a situation where I needed to decide who I was going to be loyal to - me or the company.
I started my company in 2011 and I was still working at my agency. I left the agency in the last quarter of 2012 to start Gild Creative Group (GCG). In addition to GCG, I have She Knows Now which is my women's interest organization, and my upcoming tech startup called Social ARMM ( Social Asset Research and Media Management).
With Social ARMM, it's an idea that's been in my head since 2006. I was in college at that time and really it wasn't the best timing for Social ARMM. I think that's what a lot of people have to realize - you will have inspired thoughts all the time but it may not be right time to activate those inspired thoughts.
In regards to She Knows Now, I'm really involved and I'm really grateful for my managing editor - she keeps my mind right, keeps me accountable. She also is just as passionate about the work that we are doing. The work that we are doing is so important because I believe that you can be self-conscious but still confident. You can be sort of this bad ass woman, super fly, but still not have confidence. Confidence is something that you have to truly dig deep for and it takes a lot of work to do that. You cannot fake confidence. It is or it isn't there.
I think for a lot of women, we do a good job at faking it. But at the end of the day, we need to continue to work on it. For example in work when I get anxiety, it's because I'm not confident. It means I wasn't prepared. Even when we as women go into conversations about work and salary and feel less confident, it's because we are not prepared. So having the confidence to speak about what you do well is about finding inner strength and resting on that because it's the foundation.
Self-love and confidence is the foundation and every other experience that you have is built upon that - whether that is work, love, or just knowing your worth. How can you know your worth without being confident? How? How Sway?
One of the things that I learned is that you have to write the story to your own life. You have to change your perspective. Also you have to manage your time. If your spirit is stuck on this business you want to start, then just do it. If you have a 9-5 then best believe from 6-9 and then 5-9 you should be working on that business. What are you willing to do? What is the time you are willing to give?
If you are a current entrepreneur, what advice do you have for aspiring entrepreneurs on starting out? Share your insights below!
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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It’s probably been over the past 2-3 years that I’ve become hyper-focused when it comes to applying certain chemical exfoliants known as acids to my skin. Personally, I’ve come to really appreciate ones like mandelic acid and hyaluronic acid because they have a way of softening my skin, brightening it up and really evening out my complexion overall.
In fact, on my skin, they have been so effective that they have caused me to wonder what would happen if I applied some of them to my hair too — and boy, was it an experiment that paid off big time!
If, while on your continual journey to get the best out of your own tresses, you’d like to learn how to get them healthier than it’s ever been, I’ve got seven acids that are typically known for skin use that can be just as beneficial to your hair as well.
1. Salicylic Acid
When it comes to your skin, salicylic acid is beta-hydroxy acid that is great for your skin if you’re looking for something that will exfoliate it, clear out your pores and dissolve dead skin cells. In fact, this is why it’s an acid that is quite popular when it comes to treating acne.
Your hair will enjoy salicylic acid because, if you’re looking to remove product build-up, you want to soothe an itchy or irritated scalp or you’ve got some dandruff flakes that are totally driving you up the wall, salicylic acid has the ability to treat all of this. Either purchasing a shampoo that contains this ingredient or adding it to your favorite scalp scrub is probably the most effective way to get the most out of it.
Just make sure that if your scalp is sensitive or dry that you approach with caution. In these instances, it could end up irritating your scalp more than helping it out, so use a very little bit in the beginning to make sure that it vibes with you.
2. Lactic Acid
Lactic acid is an alpha hydroxy acid that can help to even out your skin tone as well as slow down the signs of aging. The properties in it help to do this by reducing hyperpigmentation and boosting collagen production in your skin as well as keeping it hydrated.
Why is it great for your locks? For one thing, lactic acid is considered to be a humectant. This means that it pulls water from the air so that your hair is able to remain moisturized.
Another thing that makes it a winner is the fact that lactic acid breaks down dead skin cells on your scalp (so that your hair follicles are able to flourish), it can help to soften and detangle your hair (making it a helpful addition on your wash days) and it also helps to protect your tresses from heat styling tools and UV damage. Applying a hair rinse that’s made up of part lactic acid and part water can work wonderfully (so long as you apply it once a month, tops; more than that might be too “intense” for your hair strands).
3. Glycolic Acid
Glycolic acid is a water-soluble alpha hydroxy acid that is actually made from sugar. Your skin will adore it because it smooths the appearance of fine lines and wrinkles, improves the texture of your skin, gently exfoliates, clears your pores and brightens up your complexion overall.
The reasons why you should consider this acid for your hair is because it helps to keep your scalp youthful (and yes, there is such a thing; check out “Your Scalp Ages Six Times Faster Than Your Face. Why It Matters.”), removes excess sebum (that could be clogging up your hair follicles) and it helps to keep your hair moisturized. Your best bet here is to make it a part of your pre-shampooing ritual.
4. Succinic Acid
Succinic acid is an acid that is made from sugar cane and contains antimicrobial and anti-inflammatory properties. Although it doesn’t exactly exfoliate (like many of these other acids do), it can still be beneficial to your skin when it comes to reducing the kind of irritation that is associated with eczema, decreasing the bacteria that leads to breakouts and keeping your skin pretty hydrated.
As far as your hair goes, this is an acid that is worth trying out because it helps to balance the sebum that is on your scalp, remove dead skin and product build-up that can irritate your scalp and clog your hair follicles and, succinic acid is also beneficial when it comes to reducing dandruff and helping to prevent hair loss. Most people tend to apply this as a serum.
5. Hyaluronic Acid
I’ve officially sung the praises of hyaluronic acid on this platform before. One example is via the article, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday.” On the skin tip, hyaluronic acid is great because it deeply hydrates your skin, contains anti-aging properties and can even bring relief to vaginal (including vulvar) dryness.
Your hair will adore this particular acid because it aids moisture to it (including your hair follicles), will help to improve your hair’s texture and it also soothes scalp dryness, nurtures the cuticles of your tresses and decreases frizz. Using a serum rich in this acid as a pre-poo or as a leave-in conditioner is recommended.
6. Azelaic Acid
If you’ve never heard of azelaic acid before, this is your lucky day. It’s a dicarboxylic acid that, when it comes to skincare (and hair care) products, is usually synthetic. Anyway, if you are looking for a way to reduce inflammation, even skin tone after a breakout or if you want to use an exfoliant that will improve the texture of your skin overtime, you might want to give this acid a shot.
This one makes the list as far as your hair is concerned because, if achieving more inches is your current focus, azelaic acid might come in handy. That’s because it is able to strengthen your hair, thicken your strands and also stimulate hair growth from within your hair follicles.
7. Glutamic Acid
Glutamic acid is actually a type of amino acid. Skin-wise, it’s great for deeply hydrating your skin as well as protecting it from pollutants and damaging UV rays. Also, if you’re looking for an acid that treats skin dryness or “tightness,” this could be the answer to your prayers.
Since glutamic acid is also considered to be a humectant, it’s another acid that can moisturize your hair. As a result, it can decrease breakage while helping your hair to feel smooth and look shiny.
BONUS: Amino Acids
Speaking of amino acids and hair, please try to keep some amino acids in your diet at all times. The reason why is because, since your hair is made up of mostly protein (keratin, to be exact), amino acids are pretty darn effective when it comes to helping you to maintain the overall health and well-being of your hair.
Ones to prioritize include proline (it boosts collagen so that your hair strands can maintain flexibility); arginine (it increases blood flow to your hair follicles so that they can receive the nutrients that they need); cysteine (it helps to keep your hair follicles healthy); alanine (it helps your system to produce more collagen), and isoleucine (it strengthens the tissues that help to make up your hair strands). All of these are available in supplement form or you can use Google to see which foods contain them.
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Although it might initially seem odd to apply acid to your hair, as you can see, certain ones will work miracles for it. So, test them out to see which one tickles your fancy.
Hell, since they work for your skin as well — it’s a two-for-one deal that is worth every penny!
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