
Y'all. Y'ALL. A couple of weeks ago, I decided to get a humidifier (which is basically an electronic device that helps to put humidity into the air). The main reason why is because I read an article that said that COVID thrives in low humidity. I'll get into that in a second, though. Anyway, what I thought was going to be a quick trip up the street ended up being a day-long endeavor because I had to go to four different stores and all of them had inventory issues. Most said it was because of the labor shortage that's been happening all over the country.
So, before I get into the reasons why investing in a humidifier is quite possibly one of the smartest things that you can do this fall season, let me first say that there are plenty of articles out in cyberspace (like this one, this one and this one) that are warning that between labor issues, supply chain drama and yes, inventory nightmares, it would be best to purchase as much as you can as soon as you can. That way, once the holiday season does roll around, you can be cozied up in your house rather than frantically out in stores. Feel me?
That said, here are 10 reasons why I am sleeping better than ever (and I typically sleep pretty well), now that I have a humidifier running every night.
1. Moisturizes Your Skin
Something that I make sure I do before turning in every night is I put some rosemary oil on my face (and neck) and some shea butter on my lips. However, it never fails that while my skin ends up fairing pretty well, oftentimes my lips will be slightly chapped come morning. This hasn't been the case since I've been using my humidifier, though.
One reason why getting a humidifier for this time of year is such a good idea is, the colder it gets, the more we tend to rely on central heat. And the more central heat blows, the more the humidity level drops within the rooms of our house (oftentimes around 20-30 percent). That produces dry air that can wreak total havoc on our skin.
So, if you know that you naturally battle with dry skin anyway, first read "If Your Skin Stays Dry, No Matter What, Check This Out". Next, strongly consider purchasing a humidifier. Trust me, your skin (and lips) will totally thank you for it!
2. Conditions Your Hair
If your skin can get zapped of the moisture that it needs, you definitely know that your hair can be too, right? And here's the thing — when it's cold outside, that can cause your hair cuticles to lift and that can result in your hair becoming brittle which can ultimately lead to breakage. So, if you want to gain as many inches as possible between now and the spring season, having a humidifier can certainly help; especially if you're prone to not tying up your hair with a silk scarf or satin bonnet and/or you don't sleep on a satin pillowcase (hopefully, you do, though).
3. Soothes Headaches
Are you someone who suffers from headaches or even migraines? This is just one more reason why a humidifier could totally change your life for the better. Oftentimes, what causes this kind of discomfort is, when you're taking in dry air, that can dry out your mucus membranes. When that happens, they can end up becoming irritated and inflamed which can lead to painful head pressure. This reminds me — when you're looking at all of the humidifier options that are available, you might wonder if a cool mist or warm mist one is best.
While I personally prefer cool mist ones (they're more energy efficient, plus I like sleeping in a cooler space), you might wanna go the warm route, simply because it heats up the water, is able to kill more bacteria, can ease head pressure quicker and can help to warm up your room during the fall and winter seasons. If you do go with "B", just make sure to keep it away from young children or pets. Some humidifiers boil the water which could end up harming little ones and animals that don't know to stay away.
4. Clears Sinuses
It's not uncommon for people to have more bloody noses and/or sinus headaches around this time of year, especially if that's something that they experience from time to time anyway. A humidifier can assist with this as well because not only does extra humidity help to soothe your sinuses passages and reduce bloody noses (which typically happens as the result of overexposure to dry air), it can also help to clear up congestion. And the less pressure you feel, the easier it will be to breathe in the day and sleep at night.
5. Protects Your Throat
If your nasal passages and sinuses require moisture, it would make sense that your throat would too, right? Plus, if there's bacteria that's in your bedroom, a humidifier could help to keep it under control, so that your sore throat doesn't get worse over time.
A cool hack as far as this is concerned is to get a humidifier that also works as an essential oil diffuser. That way, you can put some oils into the humidifier that help to ease a sore throat. Some of those include the anti-inflammatory and antimicrobial properties of lavender; the antibacterial compounds of peppermint; the antioxidant properties of bitter orange; the antimicrobial of lemon and the anti-inflammatory properties of ginger.
6. Eases Cold and Flu Symptoms
It does need to go on record that if you happen to have asthma or really bad allergies, you should probably speak with your doctor before getting a humidifier. The reason why is because sometimes higher humidity levels can trigger symptoms associated with either issue. Still, if you're trying to get a leg up on the cold and flu season, a humidifier can certainly help you out. I actually checked out a study that said low humidity levels can actually help the viruses that cause colds and the flu to not only thrive but last longer.
This means that, say you share your bed with someone and they've got a cold or they're coming down with the flu. Keeping a humidifier close by can actually reduce your chances of getting sick because in high humidity, viruses have a harder chance to survive. This actually brings me to another super valid point.
7. Fights Against the COVID Virus
Since so many folks out here don't wanna wear masks (lawd), one of the main reasons why I thought it was essential to get a humidifier this year is because I read several articles about how COVID also really enjoys low humidity. So, when you factor in central heat and then add to it stuff like lots of cooking and maybe even a fireplace — whew! It's like a customized party for COVID. So, whether you're vaccinated or not, out of all of the reasons on here to have a humidifier in your home, please take this one to heart. If you're wondering which humidifiers would be best for achieving this particular goal, there's a pretty thorough list that you can check out here.
8. Lubricates Your Vocal Cords
If you or someone who you know happens to sing, host a podcast or do something else that requires a constant use of vocal cords, you might want to gift yourself or them with a humidifier this year.
9. Helps to Prevent Snoring
So, here's the thing about snoring. Being overweight (because it leads to extra tissue in the back of the throat), consuming alcohol (because it relaxes throat muscles), nasal congestion and even sleeping on your back (because it narrows your airways) are all things that can trigger a snore fest. And while dry air isn't another cause, there is no way around the fact that it can certainly make the sound of snoring a heck of a lot worse.
Not only that but since dry air usually has allergens floating around, the extra humidity in your bedroom that comes from a humidifier can keep allergens on the floor, so that they don't irritate your nose which could cause you to open your mouth to breathe easier which could also lead to more or louder snoring (funny how all of that works, huh?).
10. Improves Your Quality of Sleep
It's been reported that a whopping 50-70 million Americans have some sort of sleep issue. And y'all, that ain't good. If you happen to be one of them, a humidifier can assist with this too. Less snoring aside, sleeping with a higher level of humidity oftentimes makes your bedroom feel more comfortable which makes your body feel more comfortable which makes it easier for you to fall and stay asleep.
The Potential Disadvantages of Using a Humidifier
So, with all of the praise that I've just given these bad boys, do humidifiers come with any challenges? Good question. All a humidifier does is turn the water inside of it into mist; this means that if the water is dirty, you're taking that in. That's why you need to clean your humidifier, just the way the manufacturer recommends and, if it comes with a filter, you should change it regularly.
Another point to consider is too much of a good thing could backfire, humidity included. When you've got too much humidity around you, that can lead to mold or mildew (which is why they shouldn't be blowing directly on your walls or sitting on the carpet without something underneath).
Also, unfiltered water tends to have minerals that might be too much for your system if you're constantly breathing them in. So, filling up your humidifier with a faucet that has a filter on it, boiling the water first or using distilled water is probably best. But if you keep all of this in mind, I don't know how you could regret investing in a humidifier. I know I don't. Not one freakin' bit.
For more wellness, self-care, and healing tips, check out xoNecole's Wellness section here.
Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









