In a day and time where it seems everyone wants the title of being #goals, Karen Civil is actually living it. The digital media maven breathed fresh, innovative air onto the blogging and marketing scene back when the competition looked like there wasn't enough room for a Black woman-led urban site that dished the latest in all things music, entertainment, and culture. And from then on, she's been an unstoppable force.
Evolving now into multiple entities, namely her branding and marketing agency Always Civil and her empowerment and motivational career-based franchise Live Civil, the New Jersey native has become and continues to be a household name and standard of excellence for those across various industries. She's also been one of my top two favorite girl bosses for YEARS. After admitting to having a long night hours before she dialed into our interview assisting on a video shoot with hip-hop artist YG, I found myself temporarily lost and intrigued at the thought of what a day in the life of my literal #career, #fitness, and all around #lifegoals would be.
From running companies to running plays with some of the biggest brands and entertainers in the nation, we wanted to know just how she manages to do and be so effortlessly on a continuous basis. This is the business of being Karen Civil.
Upon first waking up, I...
...start my day off with a conversation with myself and a conversation with the Universe, I talk to God. I light my candles, I set my affirmations for the day. I have a conversation with my dog. For me, it's all about the think, do, and be positive moments. I know I have to set the tone of my energy level and how I feel spiritually before I can go out and conquer the world and be Karen. It's me putting on all the armor before I go out and become an X-Men or Superwoman.
Courtesy of Karen Civil
"I know I have to set the tone of my energy level and how I feel spiritually before I can go out and conquer the world and be Karen."
The most hectic part at times...
...is not having enough time; even though you schedule things out a lot of things overlap. And because of the great work that I do, a lot of people and brands always want you at the forefront. It's not being able to be at everything and that goes from a business standpoint to a personal one. It's just those moments of knowing that when I am present in one situation, I am lacking in another.
My self-care looks like...
...therapy. I get Reiki healings done and I love surfing and going to the beach. I love surfing because it teaches you how to control chaos, how to control things around you and to keep calm. I'm also a big reader and, oh, my tribe! I love my good tribe of people. Sometimes in a world where you're just so busy working, you feel like 'I'm going through this alone.' It's good to have conversations with them.
What I learned in love is that...
...there are people who love me or who love the idea of me, but unfortunately they can't handle me. And for a very long time, I would dim my light to make them comfortable. But when it comes to love, they should love you for who you are and not for a part of you. I had to learn that so I let a lot of people go and realized, the person who is going to love me will love me unconditionally. They'll love me for the life that I'm in and won't feel insecure or feel like my success hinders them in anyway.
It's an ongoing process but I'm in a place where I'm not just rushing a relationship, but creating deep-rooted friendships first so we really know each other. We really know what we like, where we stand with goals; we're not just talking about what's happening in the moment. I don't want superficial love anymore so I'm taking my time with it. I'm making sure the person who enters my life understands my light, how bright it shines and that they are in love with that.
Courtesy of Karen Civil
"I'm making sure the person who enters my life understands my light, how bright it shines and that they are in love with that."
My tribe are...
...some of the most incredible people in my life; I don't even call them friends I call them family. They don't ever allow darkness to make me feel defeated in any way even when it comes from work. My tribe, they're X-Men, they're unicorns! I wish I could go down the list of them all. I have these people who are in my corner and I just love them so much. We pour back into each other, you know? We start our conversations with, "Hey how are you feeling today? Are you happy?" And it's like damn, it feels good to have friendships and to have girlfriends.
In order to take charge of my health, I...
... just decided to remove a lot of things from out of my life, which helps. I see Dr. Sebi's son, I take his medicine. I don't do any sugars, red meat, or carbs. Which is hard for us! But once you start removing those things from your body and you reset your palette, they no longer taste good to you. They're not things that you crave anymore. That's really what's been working for me.
So I'm not vegan anymore because I have to have certain fish and chicken and things like that. Even in my fridge, when my friends come over, I have like eight different waters. And I'm taking a lot of dairy out. I do a small, minimal amount of dairy. I don't do cheese or milk. And I'm not a drinker, you know some people come home and have a glass of wine--I'm cool. It just never was me.
To get unstuck, I...
...get through it by remembering who I am! I remember the greatness of my path and everything God has bestowed upon me. With every position, there's going to be naysayers so I know it comes with the territory. It's unfortunate but I move past it.
I posted something the other day that goes: 'There are two wolves and they're always fighting. One wolf is darkness and despair and the other one is light and hope. Which one wins?' You have to learn how to answer that for yourself because when I answer it, the one that wins is the one I choose to feed. And for me it's always going to be light and hope. I don't have control over anybody else's being, or how they do things but I have control over my emotions and what I give attention and life to.
Success to me...
...has many different meanings and it's changed over the course. It went from at first moving out of Elizabeth, New Jersey, to getting my first home, getting my dream car. But success now to me is being able to operate and navigate in a space that wasn't accustomed or created for a black woman to succeed. Especially on her own terms. It's being able to open up doors for other women to walk through, build tables for other women to sit at, and just being that light for other people, giving back to a world that's given me so much.
So when I talk about this women empowerment thing, I really mean it. I live it. Because I know what Angie Martinez meant for me, I know how she made me feel and she helped me strive for my career. I want to be able to do that for the next generation of women. I want to be able to help create a positive change in someone's life.
For more of Karen Civil, follow her on Instagram.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023