Experience The Ultimate Intersection Of Art, Music, And Fashion At 2023 ComplexCon

ComplexCon, the annual event that brings together the hottest artists, designers, and tastemakers, is back this year with an all-star lineup and a strong focus on environmental sustainability. This highly anticipated event is not only a celebration of culture but also a platform to promote sustainable practices that are crucial for the long-term growth and development of our economy. The brand also makes a note to include conversations surrounding art, music, fashion, and other facets of the entertainment industry that help push the culture forward. Not to mention huge brand collaborations between art, designers, and celebrities.
One of the key highlights of ComplexCon was “The Marathon Clothing” store activation. Ermias Joseph Asghedom, commonly known as Nipsey Hussle, was a pillar to his community in Los Angeles. The rapper, activist, and entrepreneur created “The Marathon Clothing” store located in South Central LA on Crenshaw Boulevard and Slauson Avenue, and it has been around since 2017. Subsequently, he was fatally shot in front of his store two years later. His girlfriend at the time, Lauren London, was seen at the ComplexCon activation. The actress has been vocal about how hard the passing of her beloved partner Nipsey was and how it has shifted her life. “My loyalty and devotion is to you”, she said, reciting a text message she sent him while he was asleep. She shared this message at Nipsey's funeral, holding back tears. It was an absolute pleasure seeing her smile and continue to support the “love of her life” and commemorate his memory.
We got a chance to speak to some influencers and stars about their ComplexCon experience and what “culture” meant to them. Those among many who joined the conversation included the cast of Netflix’s hit show Love is Blind. Newlywed Brent Brown, a prominent figure in the fashion industry, emphasizes the importance of embracing differences and bringing people from diverse backgrounds together. He states, "It's like a constant thing that can bring people from all over different backgrounds together. This feels like the epicenter of Culture."
Marshall Glaze, a strong advocate for street culture, believes that there is no better culture than street culture. This mindset reflects the power of authenticity and staying true to oneself. Kwame Appiah, another influential figure, sees culture as a reflection of one's internal state. He finds it beautiful to witness the self-expression and creativity at ComplexCon, stating, "It's like bringing Ghana with me."
Luka SabbatPhoto courtesy of Complex
Luka Sabbat, a renowned fashion influencer, actor, and model, believes that culture is whatever people make it. He lives in his own world and does not conform to societal norms. This individualistic approach showcases the diversity and uniqueness of the cultural landscape at ComplexCon. He was there exhibiting a recreation of the living room from his hotel room in the Chateau Marmont in Los Angeles.
Sustainable brands like Murd333r.FM, owned by Tate M. and Bloody Osiris, are actively participating in ComplexCon once again. They prioritize sustainability by reusing old pieces and working with a women-owned operation in Turkey. Tate explains, "We source these hoodies from Turkey, it's 100% organic Turkish cotton. We don't source our stuff from China, it's all coming from Turkey and other places that have sustainable systems in place and pay a living wage." This commitment to sustainability is evident even in their pricing strategy, as they cap their prices at $333 to ensure affordability for consumers and to provide brand consistency.
ComplexCon is not just about fashion and sneakers (though anybody who knows anything about sneakers and fashion was in the building) but also a hub for art and food culture. The event showcases an array of creative and innovative artwork and installations, including cover artist Nicky Chulo, and exhibits that cater to the diverse interests of attendees. From eye-catching paintings and sculptures to interactive digital installations, ComplexCon aims to provide a platform for art that pushes boundaries and sparks conversations.
When it comes to food, ComplexCon offers a unique culinary experience by inviting some of the most sought-after eateries and food vendors. From trendy food trucks to famous restaurants, attendees can indulge in a wide variety of cuisines, ranging from gourmet burgers and tacos to exotic fusion dishes. One food highlight was Hot One's collaboration with Hot Pocket, debuting four new incredible spicy flavors. Hot Ones is a talk show hosted by Sean Evans, produced by First We Feast, and Complex Media, created by Chris Schonberger. Hot Pockets is a cultural classic.
Lauren LondonPhoto by @hercshotthat
Additionally, ComplexCon has become known for its brand collaborations, particularly between designers and celebrity guests. This year, renowned artists and musicians like Chris Brown and Jim Jones joined forces with notable fashion brands to create limited-edition collections exclusively available at the event. Chris Brown with The Auracles, and after 20 years, Dipset reunited with B.B. Simon. These collaborations not only demonstrate the intersection of fashion and music but also give fans and attendees the opportunity to own one-of-a-kind pieces that combine the artistic visions of their favorite celebrities and designers.
ComplexCon is not just about celebrating culture and sustainability; it also serves as a platform for influential voices to share their messages. T.I., a highly respected Grammy-nominated rapper, emphasizes the importance of authenticity and sharing one's lifestyle organically. He states, "Being authentic to how you live and sharing that lifestyle, that mindset, that perspective with others organically. Sharing it by being the example of how you live your life." T.I. has made groundbreaking moves in the music and entertainment industry and he's currently promoting his new independent film Da’Partments, which stars himself, Lil Duvall, DC Young Fly, and his son King Harris.
In a lighthearted conversation between Funny Marco and Speedy Morman, the importance of not chasing money is highlighted. Funny Marco shares the valuable lesson he learned from his former manager, Ray, stating, "Do not chase money." He believes that true success lies in waking up every day and doing what you love, rather than focusing on material possessions. He gave himself flowers during the interview but also gave fans a hint that he might be changing his name from Funny Marco to his real name Marco Summers, but he has to earn that right.
Many of your favorite celebrities were simply walking around buying and ingesting the environment, like Luh Tyler, Xzibit, YG, Swaggy P, Russell Westbrook, who was spotted with his son, social media star La’Ron Hines, Kid Cudi, who headline Sunday night, and millennial childhood favorite Barney, made an appearance.
As ComplexCon continues to grow and evolve, it remains a symbol of cultural expression, sustainability, and economic growth. Speedy Morman expresses his excitement about being a part of ComplexCon, stating, "Feels incredible, happy to be here, dream come true." He envisions an even brighter future for the event, saying, "ComplexCon 2023... movie. And if you're not here this year, come next year. It will be even more lit."
Speedy has had some of the most entertaining and informative interviews in the last few years, including his recent sit-down with Rick Ross and Meek Mill. And who can forget his hilarious moment with Ray J and his Raycon glasses? Speedy Morman is one of the voices pushing the culture as it stands and one of Complex’s star players.
In conclusion, ComplexCon 2023 promises to be a cultural phenomenon that merges art, design, sustainability, and star power. This event serves as a testament to the importance of embracing diversity, staying true to oneself, and prioritizing sustainability. By doing so, we can create a brighter future for our economy, environment, and quality of life.
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Feature image by @hercshotthat
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Style Innovators You Need To Know
She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.

Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"

Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."

Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.

Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."

Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."

Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."

Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.

Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."

Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.

Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."

Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.

Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.

Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.

Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."

Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."

Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.

Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.

Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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