Nicole "Hoopz" Alexander has been in the public eye for the last decade–scouted in an airport for the pioneer of wild reality TV show on VH1, Flavor of Love, and later appearing on I Love Money. In most recent years, she was more notably known for her public and candid relationship with NBA vet, Shaquille O'Neal. But after a failed relationship in the same public eye that watched her win both Flava Flav's heart and $250,000, Nicole Alexander slowly seemed to fade into a world of unforgettable reality TV stars who come and go.
That didn't stop her drive behind the scenes. She used that very money to buy a huge home in Tennessee, launch a clothing business, and build her brand which includes her latest project It Takes a Sister on Oxygen. For the first time, Nicole isn't just a pretty face cast on another show for entertainment purposes, she also serves as the executive producer. Now, Hoopz is aiding in the shift of society's perception about black women on reality television. She's capable of leading, and after one messy moment on national television, loving again.
“I'm still hopeful for love," she tells me as she skims through her three-year relationship with retired NBA star Shaquille O'Neal nervously, fidgeting at several points that inch closer and closer to the embarrassing part of that chapter. She notes that she isn't regretful about those years, dropping her lessons learned in the areas of self-development and business.
“Shaquille is so smart in business and look at [Shaunie]...being together with him, you just gotta sit back and soak up [that knowledge] and pray you're making the right decisions, too."
With her own reality show under her belt, her family under her wing, a business that she hopes blossoms, and a new partner by her side, it looks like Nicole “Hoopz" Alexander finally made the right shot.
On your recent reality show, within the first episode we see you crying over your ex. We've followed your relationship over the last few years, and you guys were very cute and best friends. What happened?
I don't want to say anything that may offend him, or if he thinks or looks at it differently--out of respect for him, but we just started seeing two different things. I just feel like, I started losing a little bit of who I was. Because I'm not overshadowed by him, but my focus became him. And I still had a career to uphold, and I still had a fan base, and I still have all these other things, so we just started to go different ways. And I came back home and we started doing long distance a little bit, just to get some space and you know-
It's so weird to watch myself crying on television, because you guys never see me cry in any of those shows. But I'm like a hopeless romantic, my heart is humongous so I do get hurt a lot.
I'm at my store and my phone started ringing off the hook from people I haven't talked to in awhile. And they're like, “Oh Nikki, I'm so happy you're on TV. You and Shaquille-you guys are at the Wimbledon." And I'm like, I'm not at the Wimbledon. I'm at my store right now, about to put up my opening sign. Then I looked, and the story was everywhere. And I'm thinking, but that's not me!
And I literally sat there and I'm looking at them sitting next to each other and she's all over him, so I knew it had to have been longer than obviously what I just saw.
And everything was good before that right?
Yes, we were fine. We were in a little long distance relationship, but everything was fine. But the respect level of not being out in public. For me, let me have done that and he would have killed me. Out of respect, I would have never taken someone to a major event that you know would be televised. To me, it was like more of an 'F U!' And that's what hurt the most. We were supposed to be way better than that. Do that behind closed doors, not that I'm saying that would have been okay, but be better. Don't be sloppy.
At the end of the day, you can't hold on to that. People are going to do what they are going to do. There is no stopping that. I'm not saying it didn't effect me at first, because it still hurts now, but you gotta be like, okay, cool. It is what it is. It's what he decided to do and he has to live with that. I move on and be the best person I can be. I'm still hopeful for love.
Absolutely. As you should be. They only win when you stop being hopeful [for love]. But what I want to know is- did he ever tell you why?
No, we got into it. And, I don't know, with him it's weird -- we are still close, like the best of friends. We always will. No matter what. I love him still.
So you guys are working through it, but how does that work out? Because you have this amazing new guy that has just, showed you so much of his positive self, and he's treating you like a queen - but you're still friends with your ex. How does that work out?
By being honest, and that is the one piece of advice that I would give everybody in this world. If you're being honest about what is happening in your forefront about everything, who can say anything? You either respect it or you don't. And people usually respect that.
"There is not one thing in my life that I can tell you that I regret."
I make a decision 100 percent. So I feel like to keep hate in your heart, completely disown this person because you are with another, I don't know. To me, that's just a little inhuman. You have to forgive and just try and move on. You have to. The more that you hold on to, it affects everything. The way you think, the way you view things. I think that is one of the hardest things with being in relationship. Because when you are with that person, they consume your mind and everything. So you're not viewing the world through your eyes, you're viewing it through what they think their decisions and their reactions would be.
You get kind of confused, so you have to stay true to yourself. I think being in relationship is a risk all its own. And you have to be strong enough to take that risk.
Tell us about your new love!
His name is Ovince St. Preaux. We've been together a little over a year. I wasn't looking for anything. I was just happy I was going to be focused on me. Doesn't it always happen that way? The minute you're like no, I'm just going to focus on me, career, and that's it. And then, oh hi! You meet someone and then one thing leads to another.
I took a chance on love again, even after the past, which is really hard. But he is so patient and I love him to death for that. To be able to just be there and to still be okay with me letting all that go. And still loving me.
He has a big career on his hands too, [he is a UFC fighter], but we're juggling the time between our relationship and our careers between each other.
Do you think he is the one?
I think you always know, right? We're not intuitive for no reason. You have to follow that. But I don't know. I don't want to say just yet, I'm very superstitious. I know what I know but maybe that's another season.
From the looks of things, we can say that you are always winning! You won both Flavor of Love and you also received a huge quarter million dollar payout after winning I Love Money. Did you immediately flip it into your own business?
No, I bought this big house in Tennessee first. I chose to move. And I think that is one of the main reasons- family is always in my head. Big family, my sisters are always with me, we're always together. It was just me and I ended up in Tennessee initially through an ex-boyfriend. Guys take you everywhere.
It was a little bit before me and Shaquille broke up that I thought, "I can have an easy life if I chose to just want to be with a millionaire and just take his money."
But I had a life and career before Shaq, before any of those things. And to me, I just knew that nothing lasts forever, but family. Relationships in this day and age, it's sad to say, but you just never know. And that scares me. So you always have to have that foundation and that backbone on your own. I can't depend on whether me and someone else are going to make it last forever and this, that or the other. And if he walks out and we're together, then where the heck does that leave me if I stop focusing on what I need to do?
I knew I needed to start a business so that I had a brick and water, and something that just created a value on its own. Even though I don't have kids, I can pass the money down to my sisters and they can learn the business. Learn this, help me run this store, help me run this business so we can just keep going.
"I never opened a business before. But we as a people, we have to find those steps. It's not going to be handed to you. You've got to do the research."
It's been over seven years since you've done reality TV, what influenced your decision to return?
I've gotten offers to do shows before, but I need substance behind my shows or something deeper. I wouldn't do it if it was anything different. We were the forerunners of reality television. We started the love shows [with Flavor of Love], and we started the challenge shows. I like to forefront new movements. And I'm not taking away from any of the family shows on TV. I think they are all great.
I think I just wanted to bring a different element of real. I have five younger sisters, you get to see them all. And with all the 13 kids, which you'll only get to see eight, it's such a humongous family. And they are such a big important part of my life. They are the reason that I work so hard and have to keep maintaining. They are my drive. And you have to keep the business in the family. So, I'm just passing it on down.
Do you see yourself having kids in the future?
I definitely want kids one day, I just don't feel like that's a goal.
"A lot of women get older and they start feeling like a ticking time bomb. I don't feel that way. I feel great."
I feel like I'm right where I am supposed to be. And I think things like that happen whenever they are supposed to happen. But that's not even in my view right now. I'm just focused on getting my sisters right.
I wanted to give them another chance in life, just to succeed and give them the things that I've had, and see what they do with it.
- Nicole "Hoopz" Alexander Dishes On Breakup With Shaq & How ... ›
- 5 Reasons You're Still Single - xoNecole: Women's Interest, Love, Wellness, Beauty ›
RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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