I remember Monday mornings at my old job when everyone (although they hated that it had ended) was eager to tell the whole office about their weekend. These were conversations that I deeply resented. One, because I had little interest in hearing about my coworkers' personal lives, and two, because they were instant reminders of how burnt out and misunderstood being in that place made me feel.
Every week it was the same thing: They'd ask me what I did during the weekend and could never believe their ears when they'd hear me say that I didn't do anything. Then, they would guilt-trip me into believing that I was wasting the best years of my life by staying hidden inside my cave and refusing to socialize.
To this day, I'm still wondering why it was so hard for them to conceive that the time we have off from our responsibilities isn't necessarily meant to be spent doing any other activities and that it's okay to choose to rest. That joy and fulfillment can also be found in unplugging from the world and reconnecting with ourselves.
In hindsight, I must admit that I was choosing to escape life every chance I had was more reflective of how miserable I was than the happiness I felt from retreating.
Indeed, a hard truth that I failed to acknowledge before I had the opportunity to discuss the art of embracing doing nothing with four amazing Black women and what it truly means to them is that my me-time had turned into toxic self-isolation. All because it was easier to run away from a life I didn't enjoy rather than making hard decisions that would change the course of my future for the better. The major takeaway that I got from speaking with the women below is that stillness shouldn't (just) be an exit door—and just like everything else in life, it has extremes that finding balance will prevent us from falling in.
Dr. Thema Bryant
Courtesy of Dr. Thema Bryant
Licensed Psychologist & Professor at Pepperdine University
"Indulging in the art of doing nothing is such a radical decision, particularly for women of color because our worth and value are often associated with our busyness. For the longest time, women of color have been put under this pressure to work hard for everyone else. There's often little attention given to our care, [and] wellness, let alone our needs. So, for us to be revolutionary enough to say that those [things] matter and to choose to do nothing at all during moments of our days and life is a declaration that says, "I am worthy and I am enough. I don't have anything to prove."
"I was introduced to stillness by my mother. She's a minister who teaches, particularly women of African descent, about prayer. A lot of people associate prayer with talking but it turns out that a major point of prayer is in silence and stillness. It's a sacred rhythm between activity, action, accomplishment, and taking the time to be still, to reconnect, to be grounded, as well as to be filled. All of which [are] to ensure that when we pour, we are not operating out of emptiness.
"Growing up, I followed my mother's path and practiced stillness through prayer and meditation. Later, I also added physical movement that allows the mind to be still such as dancing and walking. I believe that there's a need to push back on the idea that the art of doing nothing can only be practiced by sitting still with our eyes closed and our legs crossed.
"To me, the art of doing nothing means slowing down our pace, becoming more aware, operating with gentleness and compassion to ourselves, etc. It's more a way of living than it is an approach to living. It's not something that we're required to schedule or practice during a specific time frame only. It's something that we can decide to do at any given moment."
"However, it is likely that sometimes, the urge to escape our own company by burying ourselves in work or finding something entertaining to do manifests itself. When this happens, it is important to truly understand that being in our own presence is not a punishment. Considering it as such or seeing it as a chore is the best way to miss the gift of it. It becomes another task to add to our to-do lists instead of being a pleasure that we're giving ourselves to stay still and do nothing but to reconnect.
"As a psychologist, I work a lot with trauma survivors and I noticed that people who have gone through very difficult experiences sometimes cope by staying busy. It's their way to prevent their thoughts from taking over their minds. But one thing I know for sure is that busy and distracted don't serve as a definition for healed. And unhealed traumas must be addressed at some point. One of the ways to do that is to practice the art of embracing doing nothing."
Visit Dr. Thema's website drthema.com.
Amber Janae
Courtesy of Amber Janae
Professional Expert in Content Strategy & Digital Marketing
"For me, the art of doing nothing is simply being as I am and not feeling any guilt, pressure, or a desire to be anyone or anything other than who I am in the present moment. I believe that women in general should learn to embrace stillness because it's our way to just be. It is the space where we become one with ourselves. It is important to understand that stillness is something that we choose; it does not choose us.
"Many spend a lot of time ignoring their intuition or that inner nudge guiding them in the direction to pause and just be for a while. When you're ready to discover and connect with the parts of yourself that have remained a mystery, you will make time to be still.
"To embrace stillness, you also have to let go of the misconception that stillness simply means not moving or staying in one place. You can force yourself not to physically move for days, weeks, and months but it doesn't guarantee progress is being made. It's not enough to be still, you have to disconnect."
"For me, the art of doing nothing is less of a practice and more of a natural state of being. The benefits that I've gained from such have been loving and trusting myself more than ever before—and not allowing anything to change that. Self-care isn't a one-off thing I do when I am having a bad day or week. I am forever intentionally creating a safe space for myself internally and externally; therefore, I am always practicing a form of self-care. It is less of a single method or action; it is a way of being... It is an organic way of life in my world.
"Personally, I do not believe that stillness is scary. There are very few things that I fear and stillness isn't one. Fearing growth, evolving, or becoming a better me which are the things that we embody when we choose to remain still isn't a natural act to me. In my opinion, if you're actively choosing entrapment, then it more than likely means that you're afraid to face yourself. You live in fear of what awaits you on the other side of self-discovery. You're running from your truth and not ready to embrace, accept, or face the parts of you that need healing."
Follow Amber on Instagram @ajscribes.
Tempest Linh
Courtesy of Tempest Linh
Freelance Writer, Martial Artist & Tarot Reader
"I learned the true concept of stillness through my journey as a martial artist, which started in 2018. I practice American Kenpo Karate and Tai Chi. My head instructor, a badass Southeast Asian woman, taught me the principles of meditation (Anapanasati) and stillness that I currently practice. Typically, when people think of meditation, they imagine themselves seated in a lotus position and devoid of all thoughts. But that's not what true stillness is to me—it's honestly not realistic, especially in today's climate.
"Stillness is when your mind is racing, but you're not consumed by those thoughts. It's when something can pop up in your mind and you don't ruminate over it. When you can observe your thoughts and emotions without judgment, and just let yourself be."
"Martial arts is my main outlet for practicing stillness. The practice happens when I'm faced with my 'not enough story', as my head instructor calls it. The 'not enough story' is an overwhelming feeling of inadequacy. This happens when I feel like I'm not learning a form or set of techniques fast enough, or when I do learn it I feel like I'm doing it all wrong. It's that nagging inner critic that we all have. The challenge is to move through it, even when I feel like I'm just not good enough, and this mindset trickles into daily life outside of the dojo.
"With that said, even in knowing and experiencing the benefits of stillness, I still struggle to resist escaping my own company. Sometimes, the thought of being alone with myself, and my thoughts is kind of terrible. Even showing up to karate can truly be a struggle—and 2020 made it especially hard. We normally live in a world that's made of distractions, so being forced to pause and sit with ourselves truly allows our 'not enough' stories to come out and be heard. Then, our insecurities become glaringly obvious. I've experienced many existential crises when faced with mine. Being pummeled by your own thoughts and anxieties can be a bit too much; mine, for example, are like monsters and a lot of the time, I just don't want to face them.
"Eventually, it gets to the point where I can't avoid it anymore and I have to sit with myself and get realigned and refocused. But that's when I remember to breathe, find one truth in the madness of my thoughts—because our brains lie to us a lot—and stick to it. I would like to grow to a point where taking the necessary time for myself becomes a daily practice, not just something that I do when I'm fed up."
Follow Tempest on Twitter @sunstorm_.
Radiah Rhodes
Courtesy of Radiah Rhodes
Founder at Evók and Smart Pressed Juice & Well-Being Innovator
"The word I'd use to define stillness is 'light'. To me, stillness is where your truth and all the answers that you're looking for reside. It's also an art for which you don't find the time to practice, you create it. Every season, I follow The Inner Game Plan™, a step-by-step process to practicing stillness that I came up with 10 years ago with the intent to save myself and which I'm now able to share with the world. I schedule two to three hours of uninterrupted time and space so I can go through each exercise and stay aligned. I've committed to this process as a way to live my life that makes my well-being the priority and the source for everything else. It allows me to build assurance in my spirit and such peace in my soul from knowing that I stopped, prioritized, inquired, listened, and honored what is within me.
"If it wasn't for stillness, I wouldn't have been able to discover my truth, flow, nor the power of who I am. Because I know me and what works for me, I, therefore, know how to wield it in the world for the good of what matters most to me with very little effort. There's authentic power in stillness."
"With that said, I didn't get to the point of fully embodying stillness without experiencing fear. Stillness is scary. First, it feels like if we take our foot off of the gas pedal that's gotten us this far, everything is going to drop when we stop. We deeply believe that our 'doing' is the only way to get things done. Then, there's the fear of the unknown—or the unacknowledged because we've been suppressing so much. It's catastrophizing whatever you might uncover. I remember always feeling like I couldn't allow my thoughts or feelings out because then I'd have to do something about them and it was either going to be drastic or cause the loss of something significant if I acknowledged the truth.
"'If I tell the truth about my job, I'm going to have to quit,' I'd think. Or 'If I tell the truth about my marriage, I'm going to have to get a divorce.' In my head, there was so much riding on me: family, finances, community, the culture, the country...all of it. It's easy to think that if we stop, everything will fall apart. That was a catastrophe to be avoided at all costs in my world. However, I came to understand that the pain of suppressing and avoiding is far worse than any discomfort or challenge that stillness and owning your truth will put you through."
Follow Radiah on Instagram @radiahrhodes.
Featured image courtesy of Amber Janae
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock