
It's no secret that the key to success lies in what we do on the weekends. You could spend it catching up on all things Shondaland or taking steps to get closer to your goal. Trust me, I'm all about balance, but it's how you spend your weekends that can determine when or if you'll accomplish the life that you want.
Related: Ashley Rouse Of Trade St. Jam Co. Shares Her Weekend, Her Way
From brunch to binging Netflix, these ladies have found the trick to having a successful weekend regimen that can make all the difference in the world for the rest of the week. I know I definitely took a few notes.
Jamaya Moore, Professional MUA

Courtesy of Jamaya Moore
As a freelance makeup artist, our busiest days are the weekends. When I first began my career, I would never take time off. It wasn't unusual for me to miss major life events with my family and friends. Now that I'm more established, I block certain weekends off to spend time with my kids, travel and catch up with my friends. We're all super busy so it's great to wind down and chill with my favorite people.
I'm a small business owner and mother of two active girls, so my life moves so fast! I'm always strategizing and planning so it's great to have a moment to turn off my brain. When I put everyone else's needs before my own, I became frustrated and burned out. I was pouring from an empty cup. Now, I'm adamant about having time to recharge even if it's an hour. I'm much happier and balanced once I reclaimed my time!
If I'm off on a Sunday morning, I'll take my youngest daughter to the farmer's market and Sunday dinner at my mom's house is one of our new family traditions, especially after my grandmother passed away in 2017. I need at least a half-day or full weekend day with no plans! My schedule is so taxing that I need time to free my mind. I love unwinding with a glass of wine and a face mask.
Aisha Howard, Atlanta News Anchor

Courtesy of Aisha Howard
The news grind never stops but, on the weekend, I focus more on reconnecting with my loved ones who may only get a quick text or short conversation during the week. I've been rediscovering Atlanta with my college girlfriends; since I'm back in the city after 12 years it feels like a new place. But even while we're out at a group fitness class or a brunch, I still look for opportunities to meet new people and make meaningful connections in the community. I'm always looking for a good news story!
On any given weekend, you can find me at a local charity event just attending or emceeing; church on Sunday and about five FaceTime calls with my mom. And I have to eat something really good, either out discovering a new spot or cooking at home. Because a good surf and turf with a crab cake appetizer is not meant to be eaten out of Tupperware at work at your desk! It's usually on Sunday when I tap into that free-flowing feeling and I relax my always-tense shoulders.
But I have to admit, I still check my email (less frequently) and keep up with what's going on in the news. Still, I never want to be defined by my career and the things that make me uniquely me become my secondary qualities. So I'm very intentional about nurturing my core and acknowledging who and what brings me genuine joy. It took me years to find a digestible balance recipe and I'm always open to tweaking it. Because when I'm true to me, I give my best seven days a week in any environment.
Regina Bonds, Confidence Coach

Courtesy of Regina Bonds
My life requires lots of early mornings and late nights, not to mention I'm a full-time mother to a rising middle schooler. By the time the weekend gets here, I'm screaming TGIF! And because I give 110% during the week, my weekends are both important and sacred to me. I don't take them for granted. I dedicate my weekends to slowing down and enjoying the simple things in life! The two words that describes my main objective for the weekend is SELF-CARE!
My weekends give me fuel for the next week. Because my weekdays are so structured, I allow myself to be more free-flowing on the weekends.
Friday nights normally consist of a nice dinner and a movie. My Saturdays are all about zen vibes and you can typically find me in my sweatpants, hair tied, chilling with no makeup on. I still get up early, however; it's for activities such as hot yoga, reading a good book, picking up some fresh flowers at the downtown market, and a mani/pedi. One of my highlights of the weekend is brunch followed by an evening of fun with my son at the pool or doing something adventurous. He keeps me on my toes.
Sundays are spent refueling my spirit by going to church. I normally go to church, get lunch with friends and family, then nap. Sundays around 6 P.M., I begin to map out my next week, so I know exactly what I need to accomplish to slay my goals for the week!
Krystal Lee, Radio Personality, Founder of Girl + God

Courtesy of Krystal Lee
Girl, I HAVE to get my rest and try to get my life! Not only am I a radio personality, but I also run Girl + God, Girl + Goals and Krystal Lee LLC, which is all things Krystal Lee. So, for the weekends, I try to recharge and rest. Even though I sometimes work on the weekends with radio or speaking engagements, I try to rest as much as possible.
Ultimately, I love to relax and have peace on the weekend. I delete my social media a lot, mostly on the weekends, so I'm not scrolling and obsessing over other people's lives. I just think we are overly exposed to so much. I use the weekends to read the Bible and watch my favorite sermons. I love this because when I'm recharging and getting my physical rest and trying to make sure I'm geared up and prepared for the week, not only am I journaling and focusing on what lies ahead for me, but I have to make sure I'm filled with the Word and make sure I'm ready for the week.
I try to catch up with my family and friends if I can. But honestly, I can't do without candles, my diffuser, a motivational book to inspire my entrepreneurial side and a bed. As long as I have this, I'm set!
Courtney Martin, Photographer

Courtesy of Courtney Martin
My typical weekend consists of a little sleeping in, family time, a few 'out of the house' activities and church. Saturdays are my "sleep in" days (and when I say that I mean sleep an hour or two past 7 A.M.) Sometimes I just need that extra time to enjoy my soft bed and comfy pillows.
Some must-haves for each weekend are a schedule of events and some really good rest (mental and physical). The weekends can come and go so quickly, so I make sure that I plan out what I want to do ahead of time. Whether it's a few things to do around the house or a time to step out, I try to have a general idea of what I want to do and when I want to do it. My Sundays start pretty early because I go to the 8:45 A.M. church service but this allows me to have ample time afterwards to catch up on my TV shows, do necessary things around the house or enjoy more time with family or friends.
Rest is important because sometimes I find myself missing out on good quality sleep and relaxation time during the week. Rest is not only sleeping but it's also giving my mind and body a chance to slow down, regroup and recoup. This is achieved by doing something that is not too demanding but pleasing, such as curling up in my favorite spot to watch a movie or chilling outside to enjoy some fresh air and a nice breeze. I rest up as much as I can, which helps me have enough energy to do all that I have planned. Plus, it gives me a full tank to run on for the upcoming week!
Samantha Smikle, Founder, NRODA Eyewear

Courtesy of Samantha Smikle
I love the ease of the weekend. It makes me feel like I have all the time in the world and that feeling is everything when I need to sort through business ideas and decisions that I'm conflicted with or creatively blocked about. Being able to take a break in between work mode and grab drinks with friends, go shopping or to some event in the city gives me new energy and a reset that I sometimes need before I get back to business… because for a full-time entrepreneur, business does not stop on the weekend.
Usually with working a 9-5, you get back to yourself as soon as you leave the office or wherever your place of work is. As a full-time entrepreneur who works from home, my work days are round the clock between working from my phone at the gym, at stop lights while driving or even in the bathroom. My self-indulgent, guilt-free quality time with my loved ones (even if it's just binge watching Queen of the South on Netflix) is essential to keeping my cup full.
My weekends are fulfilled when I have plans with friends and family – it's a must.
Most times it's hard to connect during the week with both real and self-imposed deadlines and pressures. Social guilt is real as an entrepreneur, when you know you have a million more things to do and the success of your business is riding on you. But dinners, brunch, happy hours, shopping with friends and family on the weekends is just as critical to my self-care, productivity and sanity as meeting deadlines. It allows me to take a conscious break from the business side of my identity.
Yaadira Brown, Medical Student, Howard University

Courtesy of Yaadira Brown
Now that I am on summer break from medical school, my weekend is typically spent engaging in longer workouts at the gym, working on the logistics and content for a new business venture/platform I will be releasing later this summer, and most importantly, journaling. My journal is where I challenge myself to keep track of all that is happening in my life as well as write out my goals and affirmations.
Along with my journal, every weekend is complete with headphones and a water bottle. They make for a peaceful and productive weekend for me. Writing in my journal is therapeutic and is something that holds me accountable. My music is also therapeutic. Music is a big part of who I am. I do almost everything to music.
Renée Ervin, School Counselor

Courtesy of Renee Ervin
As a school counselor, I give so much of my time and energy to my students during the week that my mind and body crave the time for self. The weekend lends itself to a multitude of opportunities to recharge and prepare for the week ahead. One of the ways that I recharge is to spend time with the ones that I love. I will typically schedule dinner with friends that I haven't seen in a while, stop by a family member's house to check their pulse, or spend some quality time with my significant other. I also enjoy taking random road trips when it's warm and trying new activities that may pop up in the city.
My inner appearance renews weekly as I take the time to worship and praise my Lord and Savior Jesus Christ at my church in Indianapolis, IN. My pastor feeds my soul by delivering messages from the Word that only God could have inspired. My church family continuously fills me with joy, as we love one another and work together to uphold our church's motto of living, loving and serving like Jesus. When I am unable to attend church, I find my week is not as fulfilling and know that it is a must-have in order to successfully make it through the week.
Life is too short not to embrace the blessings that God has bestowed upon us all. The weekends, for me, allow me an opportunity to embrace those blessings and allow them to refill me so that I can be a blessing to others. I continue to learn daily that self-care is the first step in being able to be that blessing to others. What better time is there to take care of you than on the weekend?
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







