Her Weekend, Her Way: Meet Ashley Rouse Of Trade St. Jam Co.
As a part of our Friday Nights, Saturday Mornings feature, we're talking to some of our favorite boss ladies about their weekends, their way. How do they relax, recharge and refuel? As we all know, life shouldn't be all about work. It's what we do beyond business and career that help keep us motivated and able to dominate for the week ahead.
Meet Ashley Rouse - a chef and founder of Trade St. Jam Co., a small batch jam company that offer fruit forward and clean tasting vegan jams that are low in sugar and high in flavor. She was recently featured on VICELAND's new show Hustle and now she's chatting with us about managing her work life with much-needed R&R.
How she spends her Friday nights:
Courtesy of Ashley Rouse
"My perfect Friday night includes spending time with my husband. We'll make craft cocktails while listening to music (anything from Solange to Migos). We'll grab Hennessy donuts from Cuzin's Duzins and we'll stay up late watching The Walking Dead. Most importantly, talking about work is off limits! Being an entrepreneur is a 24/7 job, but it's important to just spend some time soaking up each other and not the business."
How she powers up on Saturday mornings:
"Rule #1 for Saturday morning: Sleep in as long as possible. I feel so accomplished when I look at the clock and it's 10 am. God, what a great feeling! Hubby and I cuddle in bed for as long as possible. Then, a good workout. Last weekend, we finished a workout and then scurried off to Sisters BK for brunch right before they closed. Bellinis can make a Saturday feel perfect. I'll usually work later in the day, but it's crucial for me to spend at least half of the day on myself!"
Courtesy of Ashley Rouse
Her ideal Girls’ Night:
"I love drinks and juicy conversation. I can sit at a bar for hours with my girls just gushing about life. I spend so much time with my husband that I sometimes don't realize that I'm missing out on precious girl time. Women need to talk to other women--it's a connection that is indescribable."
On why finding balance is important:
Courtesy of Ashley Rouse
"Well, God has blessed me in this life with things that are far more important than my business, and it's my job to nurture and to steward over those things. Business comes and goes, but love and happiness is eternal. That concept helps me stay grounded, and not let business struggles reign over everything."
To learn more about Ashley and the steps she took to leave her corporate job so that she she could work on Trade St. Jam Co full-time., check out our feature with her here. And purchase one (or more) of her delicious jams here.
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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How A Stay At Switzerland's Luxurious 7132 Hotel Reminded Me To Live The Life I Deserve
Sometimes, as women—especially as single Black women—we simply need to be reminded that we are deserving of living a life we dream of. Even if that means creating it for ourselves. I recently set out on a weeklong trip to Switzerland, a trip I’ve been wanting to take for years, and near the end of my visit, I had an epiphany.
“DeAnna, this is the life you deserve,” I thought to myself as I took in the gorgeous bathroom in my suite at the famous 7132 Hotel and Thermal Spa. It was one of the most luxurious hotels (and bathrooms) I had ever stayed in—and that’s saying a lot for someone who often travels for work.
To help you better understand why this was such a mental awakening for me, I first need to give a bit of my backstory. I’m in my late thirties. I’m an attorneyand a journalist. I own a home and have traveled the world extensively. Essentially, I’ve done everything in life I set out to do. However, when it comes to dating, I struggle. Not because there is anything wrong with me per se, but because my career and “lifestyle” often create problems in my romantic relationships.
View from my hotel room
Courtesy
I’ve been told everything from, ‘I can’t continue to date you because you seem to choose your career over wanting to settle down and have kids’ by a man after only the second date to ‘Maybe if you just sat down somewhere for a while, I’d actually wife you’ by someone who has honestly never proven themselves to be the settle down type. And these are only a handful of the things I’ve been told over the years.
It’s been frustrating, to say the least, and there have even been seasons where I purposely dimmed my light in hopes that my career wouldn’t push away potential suitors. I know what you’re thinking, “Girl, why would you even consider that? If they’re for you, it won’t matter what you do.” Hey, don’t judge me, but also, I one hundred percent agree.
My hotel bathroom
Courtesy
That’s why this recent moment in Switzerland was right on time. When I first walked into the hotel to check in, I was blown away by the surrounding beauty. It was a five-star property with one of the world’s most famous thermal bathhouses. Yet, it was something about seeing that 90% of the hotel’s guests were couples, that forced me to sit back for a bit of introspection—while soaking in the thermal spa, of course.
As I went through the mental conversation, there was a battle of sorts. On one hand, I knew that being able to partake in experiences like the one I was having at that moment was important to me. I knew that, at times I actually love being able to dabble in the finer things—after all, I’ve worked hard to be able to afford them. On the other hand, and sadly, I knew that sometimes being a single Black woman that publicly showcases her “luxurious” habits can intimidate men and even scare them off from pursuing you under the guise of them feeling like they “can’t do anything for you, because you have everything.”
My hotel room
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So, what is a girl to do?
Do I minimize/hide the life and experiences that I have? Do I play down the hard work I’ve put in to get where I am professionally? Or, do I risk being single in exchange for being able to have said life, without backlash?
Luckily, the joy that I felt while being at this property won. There was something about taking a full day to simply pamper myself at the bathhouse and in my in-room steam shower and soaker tub, indulging in cuisine from a 2-star Michelin restaurant and doing all of this while surrounded by an amazing group of Black women that reminded me—this is certainly the life I was meant to live and that I deserve. Even if it means that right now, I’ll just have to provide it for myself until the right partner comes along. And honestly, I’m okay with that.
Restaurant at 7132 hotel
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