
Tinashe On Achieving Success In The Industry After 10 Years With Her Single "Nasty": 'So Thankful'

Singer Tinashe is basking in the success of her recent single "Nasty."
To date, the 31-year-old's track, released earlier this year, has charted on Billboard's Hot 100 and amassed millions of streams on Spotify. This achievement is significant, as it comes years after Tinashe left her record label, RCA Records, to become an independent artist with Nice Life Recording.
The success of "Nasty" marks a pivotal moment in the star's career, as it's her first major hit in a decade. Tinashe's last chart-topping single was 2014's "2 On" featuring Schoolboy Q. Despite consistently releasing music over the years, none of her subsequent singles had performed as well. If "Nasty" continues its upward trajectory, it may finally break this streak.
"Nasty" gained widespread popularity mainly due to a viral X (formerly known as Twitter) post featuring an edited clip of social media user Nate Dj Winer dancing to the song. Although the single wasn't playing in the original video, the altered upload captivated audiences due to its seamless pairing of Nate's dance moves and Tinashe's track.
Since then, the "Needs" vocalist has added her spin to the viral video by stitching it on TikTok and dancing to the clip. In an interview with Variety, Tinashe discussed how self-belief and perseverance through various setbacks have contributed to her recent triumph.
In the conversation, the “Talk To Me Nice” songstress revealed that the acclaim she has received for 'Nasty' was unexpected, but she remains grateful to those who recognize her craft.
“It’s amazing. I’m just so thankful. I was saying this to my mom the other day, 10 years later, who would have thought? And I didn’t need this moment. I came to the place where I didn’t need that validation anymore. And I think that makes it even better, because it’s like holy s–t, the universe just worked in such mysterious ways,” she said.
Further into the interview, Tinashe disclosed that she first realized her song was going viral when her peers and others began contacting her.
“I noticed a difference almost immediately because I started getting hit up by my peers, and I feel like people see my content all the time, but it’s very rare I’ll get a DM from Meghan Trainor being like, ‘I love that song,’ or Kehlani or Tyla,” she stated. “There was a group of people within the first week that I dropped it that were messaging me being like that’s that shit. So to me, I was like, OK, this is different. Unusual. It’s been a snowball avalanche since then.”
The "Bouncin" singer credited her current success to her resilience and consistency in releasing music and visuals.
“I definitely think that everything that I’ve done up to now, all those grinding it out moments where I just had my head down and was just putting out the best music I could and being really consistent and making great visuals and things like that, it’s all led up to this,” she said. “I don’t think it’s just this. Everything that I’ve done really laid the groundwork, and the people who have been quietly supporting at all these different platforms that have been ‘waiting’ for me to have my moment, they can all activate now. I feel like everything has led up to this, so I’m thankful for both this moment and also the journey it took to get here.”
Toward the end of the discussion, the “Remember When” singer expressed that this achievement has reinforced her belief that anything is possible and emphasized the importance of living in the present and trusting the universe.
“Nasty” is available on all streaming platforms.
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Feature image by John Nacion/WireImage
'Black Girl Magic' Poet Mahogany L. Browne Talks Banned Books And The Power Of The Creative Pivot
You know you’re dealing with a truly talented and profound voice of a generation when the powers that be attempt to silence it. As a poet, educator, and cultural curator, Mahogany L. Browne has carved out a powerful space in the world of literature and beyond.
From penning the viral poem, “Black Girl Magic,” to writing Woke: A Young Poet’s Call To Justice (a book once banned from a Boston school library), to becoming the 2024 Paterson Poetry Prize winner and a poet-in-residence at Lincoln Center—her path exemplifies resilience, reinvention, and unapologetic artistry. She's published more than 40 works and paid the bills with her craft, a divine dream for many creatives seeking release, autonomy, and freedom in a tough economic climate.
A Goddard College graduate, who earned an MFA from Pratt Institute and was awarded an honorary doctorate from Marymount Manhattan College, Mahogany offers unapologetic realness with a side of grace and empowerment. "I started touring locally. I started creating chat books so that those poems will go in the hands of the people who were sitting in the rooms," she shared.
"And then I started facilitating poetry workshops, so I used my chat books as curriculum. And that, in turn, allowed me to further invest in my art and show the community and people who were hiring me that it wasn't just a one-off, that it's not just, you know, a fly by night—that I am invested in this art as much as I am invested in your community, in your children's learning, in our growth."
Mahogany has a special way of moving audiences, and her superpower sparks shifts in perspective, post-performance introspection, and strengthening of community bonds, especially among Black women. (One can undeniably recognize her gift for arousal of the spirit and mind merely from her listening to her insights from the other side of a Google Hangout call. I can only imagine the soul-stirring, top-tier sensory encounter when watching her perform in person.)
In this chat with xoNecole, Mahogany reflects on sustaining a creative career, the aftermath of writing a banned book, and using poetry for both healing, community-building, and activism.
Anthony Artis
xoNecole: What are three key things that have laid the foundation for a sustainable creative career for you?
Mahogany L Browne: What has helped me is that I'm willing to go in being an expert at knowing poetry and knowing the way in which art can change the landscape of our lives, not just as a poet, but also as a poetry facilitator. How you move through classes, those things are mastered, right? So when I go into another space that's maybe tech-heavy, I don't mind learning and being, you know, a student of the wonder of how we can make this magic, work together.
Two, you’ve got to know how to pivot. Sometimes we say, ‘Alright, this is what my life is going to be. I'm going to be a New York Times best-selling author. I'm going to, you know, have an album that's Grammy-nominated. And then, say you get dropped from your record label. That doesn't mean you can't make an album anymore. You can also still create an album that can be submitted to the Grammys. So, what does a pivot look like as an artist who doesn't have an institution behind them? Pivot being a student of the wonder.
Relationships also really help. How do I serve the community? And in turn, that tells me how the community can show up. For me, I have long-standing ties with a community that will outlast my one life. So, what does it mean to create space where these relationships can develop, can be nurtured, can be rooted, can be cultivated? Creating space—it happens through relationships.
xoN: With today’s economic challenges, what does your current creative process look like, and what are you working on?
MB: I’m always thinking five years ahead. I just reviewed the pages for two children’s books and recently released a YA novel. I’m drafting an adult fiction manuscript now.
Anything I create is founded with the root of poetry, but it can exist in captions. It can exist in commercials. It can exist as a musical. So that's where I’m at now.
xoN: You started performing "Black Girl Magic" in 2013, had an acclaimed performance of it via PBS and the work went on to viral success shortly after. Talk more about the inspiration. And what do you think about the continued relevance more than a decade later?
MB: I wrote it as a rally cry for the mothers who had been keeping themselves truly in harm's way by, you know, being a part of the community right after the death of their child or their loved one. They are usually mothers of victims of police brutality—and just seeing how they showed up in these community spaces, they are devout to the cause but obviously still grieving.
"I wanted this poem to be just a space of reclamation, of joy and of you, of your light, of your shine, of your brilliance, in any which way in which you fashion. Every room you enter is the room you deserve to be in. What does it mean to have a poem like that that exists?"
And the first time I did the poem, the Weeping that occurred, right? It was like this blood-letting of sorts. The next time I performed it, I'm moved to tears because I'm seeing how it's affecting other women who have just been waiting to hear, ‘You belong. You deserve. You are good. We see you. Thank you, despite everything that they said to make you regret being born in this beautiful brown, dark-skinned, light-skinned, but Black body.’
Black women are the backbone—period. Point blank. And so, that that poem became a necessity, not just to the fortitude of Black women in the community, but like you know, in service of healing the Black women.
xoN: One of your books was banned at a school in Boston, and it was later reinstated due to parental and activist support. What was that experience like?
MB: Well, I think it happened because they were racist. That's it. Point blank. The reversal of it was empowering, right? I realized, oh, I thought we just had to sit here and be on a banned book list. But no, parents are actually the leaders of this charge.
So to see that, the parents said, ‘Nah, we're not gonna let you take this book out of my baby’s school just because it's a Black kid on the front saying, ‘Woke’ and they're talking about being a global citizen. They're talking about accountability. They're talking about accessibility. They're talking about allyship, and you don't want them to have compassion or empathy or have even an understanding, right? So no, we rebuke that, and we want this book here anyway.’ To see that happen in that way. I was, like, reaffirmed. Absolutely.
xoN: You recently organized the Black Girl Magic Ball at the Lincoln Center in New York. Honorees included author and entrepreneur Rachel Cargle and National Black Theater CEO Sade Lythcott. What impact did it have and what expanded legacy do you hope to leave with your creative works?
MB: I was really interested in not celebrating just the book, but celebrating the community that made the book possible. And so I gave out five awards to women doing that thing, like, what does it mean to be a Black girl in this world?
I just thought it was gonna be an amazing time. Everybody's gonna dress up—we're gonna celebrate each other. And boom, I then realized that it responded to like a gaping hole. There was a missing thing for Black girls of all walks of life, all ages, right?
"It's very intergenerational. That was intentional to come together and celebrate just being us."
You have all these instances where just being you is either the butt of a joke or it's diminished and not worthy of a specific title in these larger institutions. So what does it mean to just to be loved up on and celebrated?
It felt like a self-care project at first. You know, for the first couple of years, folks were coming and they were getting that sisterhood. They were getting that tribe work that they were missing in their everyday lives.
I love the Black Girl Magic Ball because we got us. If I go out with a bang, they'll remember that Mahogany worked her a** off to make sure all the Black girls everywhere knew that she was the light. We are the blueprint.
For more information on Mahogany L. Browne, her work, and her future projects, visit her website or follow her on IG @mobrowne.
Featured image by Anthony Artis
I'm sure by now you've seen a crazy number of people pop up across your "For You" page or in a random YouTube ad doing ice baths, also known as cold plunges. You may be wondering why these people are intentionally sitting in a tub of water between 39 to 50 degrees. I know that's what you're thinking because for the past few years, every time I post about doing an ice bath, my comments and DMs get filled with questions.
Since April 12, 2023, I've been doing daily cold therapy at home in my plunge tub, and I want to share the personal benefits I've seen it have on my life as well as the science behind the process. If doing cold therapy is a goal of yours, keep reading for tips and resources for you to start your cold therapy journey.
The Benefits of Taking Ice Baths Daily
Courtesy of Christa Janine
The Physical Benefits of Ice Baths
I originally started doing ice baths in 2018 to reduce muscle soreness after an intense workout, but now I use them as a method to reduce inflammation in my knees and perform at a higher level during workouts. I recently had a double meniscus repair on my right knee, and daily ice baths have helped with my recovery process as well.
Since beginning cold therapy daily, I've seen an increase in my energy levels and improvement in my sleep patterns. Even though my workload has remained the same or slightly increased at times, I've been able to maintain my level of energy throughout the day without feeling completely depleted by the end of the night. Likewise, I used to have intense insomnia, but now I'm averaging 7-8 hours of sleep each night.
In addition to the direct benefits I've experienced in my physical health, science has shown that cold therapy can also boost your immune system, increase blood flow, reduce chronic pain, and boost your metabolism.
The Mental Benefits of Ice Baths
Since incorporating daily ice baths into my daily routine, I've noticed that when I get overwhelmed and feel stressed, I'm able to better manage my anxiety and control my nervous system. One method that is taught to novice ice bathers is utilizing your breath as you enter the cold water. This teaches you how to calm down your fight, flight or freeze response.
By understanding how to use my breath in stressful situations and practicing this usage daily, I'm able to implement this same practice when I feel anxiety or panic attacks coming on in my everyday life. Let's be clear: I still have anxiety, but I’m able to breathe through those moments and quickly move past them.
Courtesy of Christa Janine
In addition, another benefit I've found is mental clarity and awareness. This is one of the top benefits I receive from ice baths. Learning how to direct my thoughts and focus with my breath, I find clarity even in stressful moments. Though I’ve been bombarded with a variety of tasks and obstacles daily, I’ve been able to navigate through with a clear mind. This also allows me to articulate my thoughts and emotions more clearly because I’m more aware of what I’m experiencing in real time.
Lastly, daily cold therapy teaches you discipline and commitment to yourself and your goals. It allows you to focus on one thing at a time and teaches you how to be present in the moment. It's also a daily reminder that you can do hard and uncomfortable things even when they seem impossible.
Resources
If you're interested in learning more about starting your own ice bath practice I'd suggest looking into these resources and following these experienced cold therapists.
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Featured image courtesy of Christa Janine
Originally published on May 24, 2023