

Whether you're a makeup lover who loves a full face beat or someone who opts for a more minimal look - there's no denying the sleekness, timelessness, sophistication, and versatility of a nude lip.
However, for us Brown girls, finding the perfect nude lip color isn't always easy. With many mainstream brands failing to carry lip colors that work for our complexions, many a Brown girl (including myself) has found herself going the "do-it-yourself nude lip" route - having to improvise using a mix of lip liners, concealers, foundations and other products in order to create the perfect nude color. While DIY can be fun, finding the perfect nude lip color shouldn't have to be so hard.
In order to learn more about finding the perfect nude lip color, I spoke with some of my favorite makeup artists about the key to finding the perfect nude lip shade. Celebrity makeup artist Ashunta Sheriff, known for her work with Taraji P. Henson, likes to use nudes that are more pink or milk-chocolate. "Fenty has a shade called Uninvited, which is a gorgeous milk chocolate nude. Milani has a matte creme shade called Pretty, which is a stunning pink nude.
Atlanta-based makeup artist Noor, known for her debut product Skin Glass, explains that we need to be aware about the category of nudes. She explains, "You can have pinky nudes, peachy-nudes, and browny-nudes. Choosing the perfect one for your complexion based on your undertone and personal preference. Just don't choose anything that goes too chalky or otherwise you'll end up looking like a zombie! For tanner to deeper complexions, I love anything with a peachy undertone."
When all else fails, Noor has a pretty simple tip: "Look at the natural color of the lips and match that.If the lip has discoloration, then correct it with a warm-toned lip liner to even it out."
The secret to applying the perfect nude lip though is all about the liner. "I always use a chocolate lip liner on women of color and then I apply nude colors on top. I do this so the color doesn't read chalky or ashy in pictures and has a subtle gradient color," says Ashunta. If you want dimension, you can also try applying lip liner after applying the lipstick and then "blend the edges," adds Noor. Noor recommends NYX's Matte Lip Creme in the color London and Cork and Chestnut lip liners for darker toned women.
Armed with these tips, I went on my own personal nude lip color search, hitting my favorite Black woman-owned businesses first - and then venturing out to other brands with versatile nude lip color collections. I surveyed a wide range of contenders and came back with some of my favorites from the hunt. With the help of makeup artist Beneseth H., I was able to try and apply a wide range of products, including classic lipsticks, matte liquid lipsticks, and glosses.
Writer Rana Campbell / xoNecole
Wearing "Pretty In Pink"
Pretty In Pink $16.50 (matte lipstick)
This lip color is great for creating an ombre look when paired with a brown lip liner. Though the pink may be a bit bright when worn by itself, adding MAC Chestnut as a liner helped give the look a natural, yet sultry nude look.
The Lip Bar
Writer Rana Campbell / xoNecole
Wearing "Savage" by The Lip Bar
Savage $13.50 (liquid lipstick)
Liquid lipsticks can be fun, yet tricky to apply. I used the application to "line" the lips then filled it in effortlessly. Savage is a deep reddish brown that wasn't overpowering, but still bold. What I loved the most about this color was that my lips still felt moisturized and the color stayed intact even after continuous wear.
Fenty Beauty
Wearing "I Quit" by Fenty Beauty
Writer Rana Campbell / xoNecole
I Quit $18.00 (matte lipstick)
This matte lipstick was a bit tricky. When first applying, the color came out too faint for my liking. However, after layering the color more, I loved the nude mauve color on my skin. For added color amplification and shine, I added a top coat of Broadway's Vita Lip Mint Oil gloss.
Jay Jill Cosmetics
Wearing "Rum Cake" by Jay Jill Cosmetics
Writer Rana Campbell / xoNecole
Rum Cake $16.00 (velvet lipstick)
If you're looking for a reddish-brown nude with lasting color power and character, Jay Jill's Rum Cake is a good pick. It was easy to apply and had a velvety lipstick finish. On my skin tone, I found that the red + brown wasn't too overpowering and still gave me a subtle finish.
NYX
Wearing "Praline" and "Tiramisu" by NYX
Writer Rana Campbell / xoNecole
Praline & Tiramisu $5.00 (gloss)
You can't go wrong with these colors from NYX. I mixed the two together to get a natural pink + peach finish. These glosses are recommended staples for an everyday, basic makeup look.
Osmosis
Wearing "Skinny Dip" by Osmosis
Writer Rana Campbell / xoNecole
Skinny Dip $25.00 (lipstick)
Throughout this process, I found that finding lip colors that match my natural lip color were very important. On its own, Osmosis' Skinny Dip was too bright. When paired with my MAC Chestnut liner, it gave me a super natural nude pink lip with sheer pink coverage. With this lipstick, less is more.
100% Pure
Writer Rana Campbell / xoNecole
Wearing "Rum Nougat" by 100% Pure
Rum Nougat $26.00 (gloss)
This super peach nude is definitely not something I'd wear for an everyday, on-the-go makeup look. However, I loved how much color could be applied to my lips without have to over-layer. If you're someone who likes a bright nude with maximum color intensity and brightness, this could work for you.
AJ Crimson
Wearing "No Shade" by AJ Crimson
Writer Rana Campbell / xoNecole
No Shade, $20.00 (lipstick)
I loved the creamy, natural, barely there brown finish on this lipstick. It was easy to apply, and the applicator tube was very stylish (an added plus). It matched my skin color almost identically, so I'd probably mix this with a pink gloss for added definition.
Prime Beauty
Wearing "Au Natural" by Prime Beauty
Writer Rana Campbell / xoNecole
Au Natural, $15.00 (matte liquid lipstick)
I love learning about black woman-owned brands that weren't on my radar before. If you're looking for a brown liquid matte lipstick that has pink undertones, add this to your list. The formula also feels very moisturizing even after application, which is very important when wearing matte lip colors. If you are looking for something a bit brighter, try Prime Beauty Strip instead.
Thrive Causemetics
Wearing "Ruth" by Thrive Causemetics
Writer Rana Campbell / xoNecole
Ruth, $26.00 (gloss)
I'd never heard of this brand before searching for nudes for this project, but loved how the taupe tone paired with my skin. It can be worn alone or layered on top of another nude color for a shimmering effect. Here, I used my MAC Chestnut liner to help define and direct the powerful shine of the product towards the center of my lips.
Here are some of the biggest lessons I learned while finding the perfect nude lip color:
1. Finding what works for your undertone and natural lip color is important.
As someone who has natural two-toned lips, I generally gravitate towards brown nudes but really ended up loving the pink and mauve-hued nudes that matched my lip color. There is no one size fits all when it comes to nudes, so take the time to understand your unique color profile preferences. Thanks experts for this crucial tip!
2. It really is all about the application.
Take your time when applying nude lip colors. Make sure the product is applied smoothly. Don't be afraid to add layers for maximum color effect.
3. When in doubt, line it out.
MAC's Chestnut lip liner (or any dark brown liner) is the truth. Creating a gradual lip color gradient helped mute nude colors that may have seemed too bright for my skin color at first.
4. Don't be afraid to have fun and get creative.
I loved added gloss to amplify some of the shades. At the end of the day, there are no set rules when it comes to finding the right lip color. Experiment. Combine colors. Find what works for you.
Most Affordable: At $5.00, the NYX Butter glosses are great options when you need a simple nude color on the go, that you won't be too mad if you lose.
Best Color Range: Made especially for women of color, Mented Cosmetics offers a wide range of nudes from pinks and peaches to brown and berry-tones.
Brand I've Never Heard Of Before But Loved: Though pricery, Thrive Causemetics Ruth was the perfect nude, shimmery, yet colored gloss for my lips. It was easy to apply and created a beautiful gradient when paired with my Mac Chestnut lip liner.
Wildcard: Fenty's matte lipstick I Quit paired with a clear gloss gave me a mauve-nude that I surprisingly loved. It's something I wouldn't normally do, but from here on out, would love to try again.
What are some of your favorite nude lippies?
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
With Valentine's Day rapidly approaching, different shades of pinks and reds are heavy in rotation. And even though red lipstick is a bold statement no matter the time of year, this season in particular places a special emphasis on the timeless beauty staple. What says confidence and allure more than a red lip?
Vying for a place as your go-to red lipstick shade is The Lip Bar's latest release, "Good Karma," a warm rust-brown red lippie formulated with melanin-rich skin in mind. Finding the right red lipstick can be a game-changer when you're looking to make a statement, find your signature, or turn heads. And the beauty of dark skin means that the versatility of reds we can rock is limitless.
From rust-red or brick shades for warm undertones to intense reds, berry reds, or deep wine and true reds, melanin-rich skin has a richness to it that translates to a range of reds popping beautifully against our various skin tones. If you've been on the hunt for your one true pairing when it comes to the ultimate red lipstick shade, look no further than our list of Black-owned beauty brands.
The Best Red Lipsticks for Deep Skin Tones
"Good Karma" x The Lip Bar
"Good Karma"
Finish: Matte
Why It's a Winner: Following in the footsteps of The Lip Bar's "Bawse Lady," aka their #1 red matte lippie, "Good Karma" is a warm rust-brown red liquid matte that applies like a gloss and has all-day staying power.
"Elson 2" x Pat McGrath Labs
"Elson 2"
Finish: Matte
Why It's a Winner: Nicknamed "The Perfect Red," Pat McGrath Labs' "Elson 2" is a beauty lover staple and stays sold out. With its luxurious, highly pigmented formula and velvety smooth finish, this red lipstick delivers on its promise of pure color and then some.
"Sade" x UOMA Beauty
"Sade"
Finish: Matte
Why It's a Winner: UOMA Beauty knew what they were doing with their line of "Badass Icon Matte Lipstick" inspired by badass icons across generations. Talk about timeless elegance, "Sade" is a deep, balanced red that goes on as smoothly and wears as divinely as its namesake.
"Fierce" x Juvia's Place
"Fierce"
Finish: Matte
Why It's a Winner: "Fierce" is a standout in Juvia's Place's carefully curated Reds and Berries Velvety Matte Lipstick collection. The shades prove the beauty brand has the range when it comes to shades that have deep skin tones in mind and "Fierce"'s burgundy-red pigmentation is no exception.
"Blood Orange" x Mented Cosmetics
"Blood Orange"
Finish: Matte
Why It's a Winner: As a part of Mented Cosmetics' Sangria collection, the vibrant red-orange "Blood Orange" shade is a standout amongst the liquid matte lippies, offering a perfect pop of color that's not too soft and not too bold.
"Uncensored" x Fenty Beauty
"Uncensored"
Finish: Matte
Why It's a Winner: The Stunna Lip Paint in "Uncensored" by Fenty Beauty is a universally flattering true red that stuns on all skin tones, no matter the undertone. Bold, long-lasting, and kissably smooth, "Uncensored" is that red lipstick.
"Uno Love" x GloGirlCosmetics
"Uno Love"
Finish: Satin
Why It's a Winner: "Uno Love" is a fiery red lipstick shade with coral undertones that dares those who wear it to "live out loud." Enriched with vitamin E, the formula packs the pigment while ensuring your pout stays deeply nourished.
"Dare" x Wyn Beauty
Finish: Matte
Why It's a Winner: A ruby-red shade that is as hydrating as it is long-lasting, Wyn Beauty's "Dare" is a shade designed to keep your lips feeling soft while making an unapologetically bold statement.
"Rich AF" x LYS Beauty
"Rich AF"
Finish: Matte
Why It's a Winner: "Rich AF" is LYS Beauty's take on a classic red. This highly pigmented formula delivers bold color with one swipe while keeping lips nourished and soft for all-day wear.
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Featured image by courtesy