The Glowin' & Poppin' Collection

The beauty industry is one of the biggest industries in the world and has been since the beginning days of GRWM videos on YouTube. In an industry so vast, it’s inspiring and empowering to see Black women carve out such a significant portion of it. Black women have been at the forefront of beauty trends, movements, and new products over the past decade, and there’s no ceiling in sight. In partnership with SheaMoisture, we're bringing you the best in Black-owned beauty. From clean beauty to exquisite skincare products, this collection of products showcases the diversity and creativity of Black women in the beauty space.

KurlsPlus Comb

Our Comb is great for detangling hair of all lengths that is medium to thick in density with minimal stress on your hair whether wet or dry. It's also great for raking through heat-styled curls to create a feathered look or detangling wigs/extensions without disrupting the curl pattern too much resulting in unwanted frizz. See Kazmaleje and other members of The Shea List.


Cedarwood Rosemary Soap

Cedarwood Rosemary Soap

This artisan soaps are cleansing, deeply moisturizing, and gentle on the skin. We use a nourishing base of olive oil, coconut oil, palm oil, shea butter, and castor oil.

Naked Bar Soap Company

Black Magic Hypnotic Impact High Shine Lipstick

Black Magic Hypnotic Impact High Shine Lipstick

This mesmerizing and hypnotic formula is a gloss in a lipstick form to moisturize your lips with a buildable wash of color that is delicate and so comfortable, you’ll never leave home without it.

Uoma Beauty

The Warrior Eyeshadow Palette

Juvia's Place Warrior Eyeshadow Palette

Lock eyes with this supremely-flattering palette of 9 enviable shades that transform every eye look into something bold, sultry, and shimmering--and never look back.

Juvia's Place

Curl Coil Clip-In Extensions`

Coil Curl Wefts

These coil curl hair extensions are tightly coiled, ringlet curls with low luster and meant to blend seamlessly with Type 4 natural hair when worn curly. Perfect for wash n go’s, twist outs, braid outs and rod sets.

Melanj Hair

Stunna Lip Paint In "Underdawg"

Fenty Beauty By Rihanna Stunna Lip Paint ​Longwear​ Fluid Lip Color

Stunna Lip Paint delivers high-impact color with low-maintenance, long wear in a range of universal shades handpicked by Rihanna. With one stroke of its lip-defining precision wand, Stunna’s weightless, comfortable, soft-matte formula stays kissably smooth all day.

Fenty Beauty

"1688" Lashes

"1688" Lashes

These handmade eyelashes are soft with the right amount of plush! They are lightweight, flexible, and effortlessly elevates your vibe.


Gel Polish In "Novacaine"

Gel Lacquer in sheer pink sand.

Pear Nova

Crystal Constellation LuxStretch Satin Scarf

Satin Stretch Scarf

Retain your hair’s moisture with our silky smooth satin material that creates a protection for your hair to preserve its shine and moisture

Glow By Daye

Gloss Up Color Rich Gloss In "Bawse Glawse"

A lightweight, silky smooth gloss that serves up high shine, luxe moisutre, and bold color without any stickiness.

The Lip Bar

Healthy Scalp Serum

This non-greasy yet nourishing scalp serum is great for soothing your dry scalp and sealing in moisture on hair ends.

Brown Butter Beauty

Black Girl Sunscreen SPF 30

There's no denying the importance of SPF on melanated skin. Black Girl Sunscreen SPF 30 is filled with natural ingredients that will protect your skin and double as a moisturizer without the dreaded white residue of traditional sunscreen.

Black Girl Sunscreen

Black Flower Marble Body Brush

The patented Marble Body Brush gently exfoliates to help improve tone and boost cell renewal, resulting in smoother, softer, more radiant skin. Harnessing the enduring beauty and resilience of marble – whose seemingly infinite depths have captivated sculptors and architects for millennia – the Marble Body Brush elevates bathing to an art form.


InstaBake Aqua Glass Foundation

Rightfully named InstaBake Aqua Glass Foundation, this full coverage formula effortlessly covers anything left in its wake. Delivering extraordinary performance, it applies smoothly like a layer of frosting.

Beauty Bakerie

Passionfruit Hyperpigmentation Soap

This duo of brightening bar soaps cleanses and targets dark marks in one step. The secret? Powerful redness-reducer Azelaic Acid and natural brightener Lemon Peel lifts away damaged pigment, brightens skin safely and supports normal melanin production for beautifully even-toned skin

Nola Skinsentials

Brow Duo

Everything you need for your custom brow look. The On Point Precision Brow Pencil has an ultra-fine tip that allows you to mimic hair-like strokes, and the Ultra-Flex Brow Shaping Gel sets brows in place without any crunchiness or white flakes.

Ami Colé

Exfoliating Body Serum

Bumpy, textured skin? This milky, body serum exfoliates dead skin and clogged pores for soft touch skin.


Golden Hour Eye Highlight In "Havana"

Now you can make any hour Golden Hour with our highlighter that doubles as an eyeshadow. Great as a highlighter or eyeshadow, created to show up on the deepest brown skin.

Range Beauty

Cocoa and Jojoba Body Soufflé

Cocoa & Jojoba Body Soufflé is a light-as-air, whipped body butter. A rich blend of Raw Coconut Oil and Cocoa Butter, Soufflé drives nourishment deep into your skin, improving elasticity and providing lasting moisture throughout the day.

London Grant

Glow Elixir

Weightless and fast-absorbing, this deliciously scented multitasking serum harnesses nature's most powerful, adaptogenic plant magic to soothe, brighten, balance and bring out that "I can conquer the world" glow. It's also a perfect haircare savior to seal the cuticle, repair split ends, and nourish the scalp as well as a reparative body oil.

Undefined Co.

Words by Courtney Simpson

Featured image designed by Qori B.

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