With the cost of living on a steady incline and Sallie Mae swallowing up earnings before they are even realized, it's no wonder that everybody who is somebody is on the quest for more income. Regardless of profession, millennials everywhere are diving into extra ways to make dividends. We've coined this way of life "the side hustle."
From where most of us stand, starting a side hustle is a no-brainer, yet realistically, successfully adding new responsibilities to an already busy lifestyle takes strategy and commitment. If you are looking to get off the sidelines and into the game, here are 6 tips that will position you to win.
Most side hustles never take flight because we fail to do adequate research. Research teaches business owners the tools necessary to succeed. Without some understanding of how to run a business in your industry, it is difficult to maximize revenue. To get started, do a simple Google search related to the side hustle you have in mind. Learn all you can learn from blog posts, YouTube, seminars, and courses. Use this information to compile takeaways, things to consider, and action steps.
After you've done your homework, it is always a great idea to share your findings with a trusted resource who has a proven history of succeeding in the area of your side hustle. Rather than "picking their brain," ask them to validate whether or not you are on the right track. Add the feedback you receive to your repertoire of learnings.
Even side hustles need a business plan. A business plan is a written document that details the goals of the business, a plan for accomplishing the goals, a time frame for accomplishing the goals, and measurements of success. You can find templates for business plans online. The Small Business Development Center in your city is also a great resource for assistance. These offices provide services at little or no cost to you and are also a great way to prepare for financing and grants if necessary.
Ultimately, your business plan serves as the blueprint of your side hustle.
It will guide budgeting, expansion, and everything in between so it is important that you put true effort into drafting it. As your business evolves, you should consistently update this plan to reflect changes in direction or new goals.
Implement Systems and Habits
Having a business plan means nothing unless you implement systems and habits necessary to be successful in the day-to-day operation of the business. As such, you should start by brainstorming ways you can increase productivity and decrease disorganization or inconsistency.
Let's say you are interested in being a freelance writer while still maintaining your full-time job. Implementing systems and habits might look like batching all pitches for the week each Sunday, committing one hour each evening to writing approved stories, and blocking off Saturday mornings for final edits and story submissions.
Regardless of the side hustle, systems and habits are a must for managing it all. There are few overarching themes amongst side hustlers everywhere that can serve as a starting point for your systems and habits.
Most side hustlers are weekend warriors who sacrifice lounging or connecting with friends in exchange for working. They are earlier risers or late owls who maximize hours outside of their 9-5 to grow their business. You can also find these entrepreneurs utilizing their 30-minute or 1-hour lunch break to tackle important tasks for their side hustle, such as clearing out emails, taking consultations, or attending conference calls.
Develop a Marketing Plan
Branding is key to selling. If you want customers to do business with you, look like a top-tier business. Create a website that includes services, products, contact information, and even blog posts. Revamp your social media pages so that they relay a clear marketing message that draws customers in. Avoid posting things that take away from this marketing message and get intentional about posting regularly to at least two social media platforms. A good post will keep your services at the forefront of your customer's mind and entice them to purchase from you. Be authentic, informative, and credible in your approach. This trifecta will enhance your sales.
Sometimes it isn't about what you know so much as it is about who you know. Even with the best products or services, you have to position yourself around the right people. Put yourself out there so that others know what you are offering and why it is valuable to them or the people around them.
Go to meetups and functions that give you the opportunity to connect with a crowd you can learn from. You should also use your Rolodex of friends, family, and acquaintances to assist you in areas that may require outsourcing. One example might be pitching a graphic design student to create your company website in exchange for building her portfolio, class credit, or tickets to an upcoming concert. These situations are often a win-win for both parties so don't hesitate to ask.
Maintain Solid Work Ethic
No matter the success story, the work came first. There is no amount of bright ideas or planning that can substitute for actually doing the work. At the end of the day, being successful takes commitment, consistency, and sacrifice. It won't matter that you have a bomb accountability partner or an amazing list of action plans if you allow yourself to get lazy. Dedicate yourself to going the extra mile and the results will speak for themselves. It takes a certain amount of "want to" to work your dream. Evaluate your "want to" often, being determined to show up for yourself no matter what and you will succeed.
Featured image by Getty Images.
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Kandice Guice is a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family. Check her out at kandiceguice.com and follow her on all things social @kandiceguice.
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From Monogamy To Polyamory: 'I'm In An Asexual Poly Marriage With My Husband Of 7 Years'
Have you ever wondered what it's like to be asexual and in an open marriage? Relationship Coach Mikki Bey shared her first-hand experience with us as well as answered some of our burning questions.
Like a lot of people, Mikki met her now husband, Raheem Ali, online. As soon as they met, they instantly fell in love and got engaged on their first date. Just 90 days after they met, the couple tied the knot and have now been married for seven years. Raheem and Mikki aren’t your typical married couple, and despite being married for almost a decade, their marriage is anything but traditional. Mikki and Raheem have what she calls an "asexual polyamorous marriage."
Defining Her Sexuality
It wasn't until last summer that Mikki found the language to define her sexuality. "I didn't have the language for it until last summer," she explained to xoNecole. "Looking back, I just thought sex wasn't my thing. It was never enjoyable for me, and I'd go years without even noticing.”
Mikki always thought she was broken because she had no interest in sex. Mikki noticed after her friends came to visit and started discussing their sexual fantasies that she realized something was different about her. “At that point, I knew something was definitely different about me since I do not have sexual fantasies at all. It was truly news to me that people are at work thinking about sex! That was not my experience.” This led to Mikki researching asexuality, which she soon realized fit her to a T. “It felt like breathing new air when I was able to call it by name," said Mikki.
"Looking back, I just thought sex wasn't my thing. It was never enjoyable for me, and I'd go years without even noticing it."
Asexuality refers to people who experience little or no sexual attraction, experience attraction without acting on it sexually, or experience sexual attraction differently based on other factors. Like most things, asexuality falls on a spectrum and encompasses many other identities. It's important to remember, however, that attraction and action are not always synonymous: some asexuals may reject the idea of sexual contact, but others may be sex-neutral and engage in sexual activity.
It's possible that some asexuals will have sex with someone else despite not having a libido or masturbating, but others will have sex with a partner because it brings a sense of connection.
From a Traditional Marriage to Kitchen Table Polyamory
Although Mikki never really had a high sex drive, it wasn’t until after the birth of her son, that she noticed her sex drive took a real nosedive. “I never had a high sex drive, but about a year after my son was born, I realized I had zero desire. My husband has a high sex drive, and I knew that it would not be sustainable to not have sex in our marriage at that time.”
She was determined to find an alternative to divorce and stumbled upon a polyamory conversation on Clubhouse. Upon doing her own research, she brought up the idea to their husband, who was receptive. “It’s so interesting to me that people weigh sex so heavily in relationships when even if you are having a ton of sex, it’s still a very small percentage of the relationship activity," Mikki shared.
They chose polyamory because Mikki still wanted to be married, but she also wanted to make sure that Raheem was getting his individual needs and desires met, even if that meant meeting them with someone else. “I think that we have been programmed to think that our spouses need to be our 'everything.' We do not operate like that. There is no one way that fits all when it comes to relationships, despite what society may try to tell you. Their path to doing this thing called life together may be different from yours, but they found what works for them. We have chosen to design a marriage that works for us,” Mikki explained.
"We have chosen to design a marriage that works for us. We both consent to each of us having everything from casual sex partners to lifetime partners if it should go there. We believe love is abundant and do not limit ourselves or each other on how we express it."
She continued, “We both consent to each of us having everything from casual sexual partners to lifetime partners if it should get there. We believe love is abundant and do not limit ourselves or each other on how we express it. Our dynamic is parallel with kitchen table poly aspirations.”
Kitchen table polyamory (KTP) is a polyamorous relationship in which all participants are on friendly terms enough to share a meal at the kitchen table. Basically, it means you have some form of relationship with your partner’s other partner, whether as a group or individually. A lot of times, KTP relationships are highly personal and rooted in mutual respect, communication, and friendship.
Intimacy in an Asexual Polyamorous Marriage
Mikki says she and her husband, Raheem, still share intimate moments despite being in a polyamorous marriage. “Our intimacy is emotional, intellectual, spiritual, and physical, although non-sexual. We are intentional about date nights weekly, surprising and delighting each other daily, and most of all, we communicate our needs regularly. In my opinion, our intimacy is top-tier! I give my husband full-body massages, mani-pedis and make sure I am giving him small physical touches/kisses throughout the day. He is also very intentional about showing me his love and affection.”
Raheem and Mikki now use their lives as examples for others. On their website, thepolycouplenextdoor.com, they coach people interested in learning how to be consensually non-monogamous. “We are both relationship coaches. I specialized in emotional regulation, and Raheem specializes in communication and conflict resolution. The same tools we use in our marriage help our clients succeed in polyamory."
Mikki advises people who may be asexual or seeking non-monogamy to communicate their needs openly and to consider seeking sex therapy or intimacy coaching. Building a strong relationship with a non-sexual partner requires both empathy and compassion.
For more of Mikki, follow her on Instagram @getmikkibey. Follow the couple's platform on Instagram @thepolycouplenextdoor.
Featured image by skynesher/Getty Images