
I like being a — pardon the pun — sponge when it comes to — pardon the pun again — absorbing information. For this reason alone, I’m not ashamed in the least to admit that it wasn’t until just a few months ago that I even knew that there was such a thing as a menstrual sponge in the world. Yet, before even getting into all of that, after also learning that the terms sea sponge and menstrual sponge are basically used interchangeably, I was curious to know if a sea sponge can hook a sistah up in other ways, too.
Boy, can it. Did you know that sea sponges contain chemicals that help to fight off viral infections? Oh, and let’s keep going. Did you also know that sea sponges are a great skin exfoliator? Yeah, and let’s push on further.
Reportedly, sea sponges are also beneficial when it comes to blending make-up (you know, for using as a make-up sponge) and increasing blood circulation — and since they are biodegradable, antifungal, and highly sustainable, so long as you cleanse them with vinegar and allow them to dry in well-ventilated spots, they really are a great all-natural, holistic investment.
Okay, so am I saying that this same kind of sponge can be used during your period like a menstrual cup or disc? Yes. Well, sort of. That is what I am just about to get into if you’ve got a couple of minutes to read further.
Can Sea Sponges Really Be Used During Your Period?
Yes, a Sea Sponge and Menstrual Sponge Are Basically the Same Thing
GiphyI guess without really realizing it, there is a show from a few years back that was preparing me to pen this. It’s called the Secret Diary of a Call Girl and there’s a particular episode when one of the characters unexpectedly came on her period and the main character told her that sticking a piece of sponge up her vagina would temporarily…remedy the situation (chile).
Apparently, there is some truth to this because, aside from all of the other things that a sea sponge is useful for, there are people who opt to insert it into their vagina in a way similar that they would a tampon. In fact, a lot of people refer to it as being a “stringless tampon.”
So, do you use a literal sea sponge in this case? For some individuals, yes, exactly that. Another alternative is to go with a synthetic type of a sea sponge which is oftentimes known as being a soft tampon. Different options of sea sponges (that are used for menstrual purposes) can be found here.
And just why would you want to go with a sea sponge over the other period product options that are currently available? Good question.
Pros & Cons Of Menstrual Sponges Compared To Cups & Discs
3 Reasons Why a Sea Sponge Is Worth Considering
GiphyHonestly, whether it’s a pad, tampon, menstrual cup, menstrual disc or even a pair of period panties, everything has its own list of pros and cons. Today, since we are tackling a sea sponge, let’s talk about the benefits as well as the challenges that come with it specifically. Benefits first.
1. It’s super comfortable and fairly absorbent. One of the main reasons why some women opt for sea sponges is because they are incredibly comfortable to wear. I mean, think about it — sponges are really soft and they easily accommodate whatever they are inside of. And honestly, that makes them an even bigger winner when it comes to your vagina and your period because they go in without any discomfort and then slowly expand in order to collect the blood that you lose while you are on your cycle.
2. It’s reusable. I once read that the average woman spends between $120-180 annually on menstrual products. Thing is, when you opt for something like a menstrual cup or a sea sponge, they are reusable which means that you are able to keep more coins in your pocket. Plus, when it comes to sea sponges, most of them are designed to last for 6-12 months before you need to get yourself a new one — and that makes them something that are easy on your pockets and good for the environment too.
3. It’s affordable. This damn country right now. SMDH. Yet I digress. What I will say is the cost of living doesn’t appear to be going down any time soon and so, the fact that you can find a sea sponge (for your period) for under $20, when you know that you can use it over and over again for at least six cycles? How is that NOT a major win?
3 Reasons Why Sea Sponges Might Not Be Worth the Hype
GiphyAight. So, what is the other side of the sea sponge coin? Yeah…I won’t lie to you — there are definitely some other things to consider before going all in with one.
1. Many Are Not FDA-approved. First, read this: “Sea sponges labeled as 'menstrual sponges,' 'hygienic sponges,' or 'sanitary sponges,' intended for use as menstrual tampons, are regarded as significant risk devices requiring premarket approval under Section 515.” Because sea sponges run enough of a risk of exposing its customers to toxic shock syndrome (TSS), that’s one of the main reasons why the FDA isn’t exactly thrilled about most sea sponge products.
Definitely don’t overlook that — and also, if your flow is pretty heavy, other than on your light days, a sea sponge probably wouldn’t serve you very well.
2. Removing it can be quite the ordeal. Listen, although I was a late one to enter into the (in my opinion) truly wonderful world of menstrual cups, I did almost quit in the beginning stages of using one because there ABSOLUTELY is a learning curve on how to get them in correctly and how to take them out (so that there is as little mess and spillage as possible). And from what I hear about sea sponges? Chile, that is the absolute worst part of using one.
I get it too because, when you really stop to think about it, a sponge that has nothing but blood in it? And since, unlike a tampon (which has a string) and a menstrual cup (which has a rim), there is nothing to “grip” the sponge with, when you’re trying to take it out, that could cause you to end up with a mini-crime scene on your hands (yes, literally). Plus, sponges aren’t the strongest things in the world, so you do run the risk of them breaking apart while trying to take them out. Whew.
3. Cleaning them. Hmm. Another reason why the FDA sees sea sponges as a cause for concern is — they can be a real doozy when it comes to thoroughly cleaning them in order to reuse them. See, unlike a menstrual cup (that is typically made out of silicone) that you can toss in some boiling water to automatically sterilize it, sea sponges require way more elbow grease.
I have read that soaking a sea sponge in a combination of vinegar, baking soda, tea tree oil and peroxide in a cup of warm water (for 5-10 minutes) on a daily basis can do the cleansing trick. Other people use apple cider vinegar. The main thing to keep in mind here is that the cleaning part is a bit on the high-maintenance side — which can be a downer if high-maintenance is absolutely not your thing.
How To Use Sea Sponges As Period Care
How Do You Insert and Remove a Sea Sponge?
GiphyThere is nothing worse than trying out a new “thing” and having to spend 10 minutes hunting down some thorough instructions. SMDH. Since I can absolutely relate to that, I wanted to briefly explain how the “entrance” and “exit” of sea sponges work.
ENTRANCE
- Wet the sponge with some water-based lube (for easy entry).
- Lie on your back or squat down in order to insert the sponge into your vagina (like you would a tampon).
- Push it up as far as it will comfortably go.
- Prepare to change it out every 2-4 hours (just to be on the safe side).
EXIT
- Get into the same position to take the sea sponge out as you did to put it in.
- Use your index finger and thumb (like you are pinching something) to grip the sponge.
- Grasp as much of the sponge as possible and pull it out.
BONUS: Keep in mind that it’s going to be bloody, and so doing this over a toilet is super ideal.
___
Would I ever consider using a sea sponge? Eh. Definitely not on day 2-3 of my cycle yet on the lighter days, I would give it a shot — due to the organic materials that it’s made from alone. Okay, but would I choose it over a menstrual cup? I ain’t got no lies to tell you — after knowing the pros and cons of sea sponges and menstrual cups…HELL NO. LOL.
Still, I do think that a sea sponge is something that y’all should know about…just so you’re aware of all of your options.
And either way, I do think that you should get a sea sponge, for other reasons, in general. Even if, when it comes to your own period…you’ll pass.
At least for now.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









