Take it from us: If there’s anything we can do to make our periods more seamless and hassle-free, we’ll do it. That time of the month has a way of making our entire world and routine revolve around it. From the self-conscious feeling of needing to “check” yourself after sitting down for a long period of time to the “whoopsie” spotting that may come after a good laugh, navigating your period confidently isn’t always as easy as finding the right pad.
But if you could give yourself one less thing to think about during your period, unwanted leakage is at the top of the list — and period undies are here to save the day.
Period panties are underwear designed to be worn during menstruation to absorb menstrual flow and provide a comfortable, discrete, and leak-proof alternative to traditional menstrual products like pads or tampons. Not only are they absorbent and fit light to heavy flows, but most period panties are made to be reusable, making them a cost-effective and eco-friendly option compared to disposable menstrual products.
From briefs to boy shorts and more, we've got the best period undies that will have you feeling confident and protected all day (and night) long.
Aisle Leakproof Period Underwear - BOOST Boxer
Aisle
Aisle period underwear boasts a unique design that incorporates their cutting-edge Truetex™ technology with a leak-resistant layer, ensuring you stay comfortably dry and confident. They offer eight times the absorbency of typical disposable products, and when worn alone, their underwear can absorb as much fluid as four tampons. Kiss your leakage worries goodbye.
Knix Full Coverage Cotton Modal Super Leakproof Bikini
Knix
Experience unparalleled confidence with the Full Coverage Cotton Modal Super Leakproof Bikini. The undies offer comfort and unmatched absorbency, capable of absorbing the equivalent of eight tampons' worth of liquid. Crafted from a naturally breathable and luxuriously soft Cotton & Modal blend, these bikinis are sure to become your most adored companion during that time of the month.
Cora Free-To-Flow Period Sleep Short
Cora
If you find yourself waking up with a spot or two on your sheet during your cycle, you just might have the panties of your dreams. Cora’s sleep shorts provide up to ten hours of leak protection, equivalent to the absorption capacity of six regular tampons, all without causing discomfort, bunching, or sticky pad mishaps. As reusable shorts, you can wash them, rinse them, and wear them again. So, save your sheets and sleep more peacefully with these underwear.
Always ZZZ Period Underwear
Always
If you’re looking for an overnight panty alternative that’s within your budget, try these overnight underwear from Always for a leak-free night.
Bambody Absorbent Briefs
Bambody
Bambody believes that period protection should be both affordable and kind to the environment. Their range of comfortable and reusable bamboo period underwear keeps you feeling fresh and protected while reducing waste. And with the absorbance of four tampons, their period underwear will give you ultimate assurance when you need it most.
Thinx Classic Classic Hi-Waist Underwear
Thinx
When it comes to all-day protection, Thinx has you covered. These high-waisted, vintage-inspired panties give you an elegant flare while delivering top-level absorbency.
Goat Union Overnight Period Underwear
Goat Union
From light, medium, to heavy flow days, Goat Union provides you with moisture-wicking, extra absorbent (equivalent to 3-4 regular tampons), leak-proof, and breathable briefs that are perfect for overnight use — eliminating the need for tampons, pads, or cups for a hassle-free period.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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