
Scottie Beam On Leaving Hot 97, Colliding With Purpose & Becoming Her Own Brand

Scottie Beam is living beyond her wildest dreams. One year since making her most fearless career move yet, the Hot 97 alum sits alongside Joe Budden, Remy Ma, and Brandon "Jinx" Jenkins on Revolt TV's State of the Culture.
The unfiltered show on all things hip-hop was three episodes in, and garnering over one million views, when I met up with the media personality in midtown Manhattan at the dawn of fall. Sporting a JAY-Z 4:44 T-shirt on what she deems a chill day in her schedule, Scottie breaks her stride on 7th Avenue when she runs into a former coworker, who seizes the chance encounter to celebrate her success beyond the building she called home for 10 years.
However, once she and I decided on an impromptu dinner at a Friday's nearby, she cuts no corners to discuss her latest win. She, instead, takes her time revisiting a season in her life that didn't seem to hold much promise at all.
As the daughter of WBLS veteran Shaila Scott, the Bronx native, née Deanii Scott, naturally developed a deep passion for music as a child but resisted patterning her steps after her mother's. "I fought it a bit," she reveals. "I didn't think that my talent was in radio, and I wanted to find something else I was really good at only to come right back around to the radio station."
At 17, she started out as a KISS FM street team member and later joined Hot 97 when the iconic R&B station folded in 2012. At that time, a day in the life looked like setting up tables, grabbing a mic, and giving voice to the audience fueling the station where hip-hop lives. "Now that I think about [it], it was a great time, but back then I hated it," she says, describing the job as both electrifying and exhausting.
While, in retrospect, the street team granted her an opportunity to build the foundation for her rise in the years to come, Scottie entered college unconvinced that she had a future in radio and soon began to sink under the pressure of pinpointing her purpose. "I was drowning," the onetime Clark Atlanta University student explains. "I didn't know exactly what my calling and existence on this earth was. That's how deep it went."
"I didn't know exactly what my calling and existence on this earth was. That's how deep it went."
Miles from her support system at home and unable to find one on campus, Scottie made the decision to drop out of school her junior year. "I hit this dark road where I just quit and locked myself in a room," she tells me. "I was severely depressed. I did not want to be here anymore. I didn't think anything would be missing if I did not exist. That was my darkest time."
In search for the deeper meaning of her life, Scottie returned to New York, and tried her hand at fashion as an employee at Vinnies Styles, all while holding down her spot on Hot 97's street team. "I got in, and then I realized that I was trash at making clothes, so I was like, What exactly am I supposed to do?" she recalls. "I've tried everything – anything that I thought I was good at."
Though Scottie fought to zoom in on what she wanted to do, her work ethic was never called into question. When she landed an unpaid internship at Columbia Records (after concealing her status as a college dropout), she tested her stamina to the extreme. "I'll work until I'm tired. Until I have no more hands, no more feet, or no more voice," she stresses. "Once they eventually found out [that I lied], they kept me around because they knew I worked hard."
Within two summers, Scottie made her presence felt at the label but ultimately discovered she had little interest in the business of music. "I just love music," she emphasizes. "I love the artistry and the way it makes people feel and putting people on to that."
As she inched closer to the essence of her passion, Scottie began to grow weary of staying still at Hot 97. "I think it's important to set time limits on certain things, especially things that you know you don't want to do forever," she says. "I've seen people do 10, 15, 20 years on street team, and I didn't want that to be me."
Since she couldn't muster the funds to travel between New York and her home in Piscataway, New Jersey, Scottie slept at the station many nights. With little money to her name, she also forwent food on several occasions. "I was tired of that kind of struggle," she expresses.
With no desire to abuse her mother's support, Scottie was ready to chart her own path—even if that meant giving up music. After lying on her resume once again, she secured a fashion merchandising job at Adidas. The day she planned to quit street team, however, the universe intercepted with bigger plans: Angie Martinez was interested in Scottie joining her team as a digital producer.
"That's favor. That was God," she says with conviction. "He knew I was going to hang that sh*t up. I was done, but even if you say it's over, it's really not over until God says so. A lot of people will quit on you, but God won't."
Pink Pig Productions
"Even if you say it's over, it's really not over until God says so. A lot of people will quit on you, but God won't."
Under the influence of the Voice of New York, Scottie got a dose of the impact she could one day make behind the mic. "Angie has taught me so much," she reflects. "Seeing how much of a boss she is, how serious she takes this craft, really pushed me to at least mirror some of the things that I learned."
Responsible for generating content on social media, Scottie spotted a gap she wanted to fill. "I don't see a lot of Black women talk about music, unfortunately. Not a lot of Black women have voices, period, in this industry," she explains. "I decided to give it a try."
When Angie Martinez made the decision to join Power 105.1 in 2014, marking the end of an era at Hot 97, Scottie dug deeper into her goal as a digital producer for Ebro In The Morning. "That's when I really started to realize what it is that I wanted to do," she reveals.
Dedicated to amplifying unsigned artists, Scottie curated playlists on her own time and took hold of the chance to produce Hot 97's Who's Next showcase. "Putting people on to new artists was one of my favorite things to do, so having the opportunity to do that every month was a gift," she reminisces.
When I ask when it all became unfulfilling, Scottie notes that the walls of the station began to close in on her as the desire to be limitless blossomed. With no room for growth, the only thing left to do was stare at the ceiling. "It was the biggest honor ever to sit in that building," she assures. "I learned so much, but it was time."
Moved by Nina Simone's musings on freedom, Scottie submitted her two-weeks' notice in May 2017. "I never felt I could exist without [Hot 97]," the former digital producer admits. "I felt like it defined me because I thought that that's what careers were supposed to do: the brand is supposed to define you and when it doesn't anymore, you find another brand. Then, I realized that I was the brand."
Revolt TV
"I realized that I was the brand."
In the months to come, Scottie landed opportunities to work with Revolt TV, HBO, and Nike. She would later host Broccoli City Festival 2018 (marking hosting a first in her career) and narrate Reebok's "Flipping The Game" podcast centered on women in the sneaker industry.
In between her success, she also collided with sheer disappointment. In November 2017, the radio personality landed her own weekend show with New York City's Satori Radio and was promoted to the prime time slot a mere month later. Before the end of January, however, the online station shut down entirely, leaving Scottie in a funk. "It's really the name of the game in radio," she chimes on the harsh reality. "One day you're on air, the next could be your last."
Throughout it all, Scottie spun one verse from J. Cole's "Premeditated Murder" into an affirmation: Keep grinding girl, your life can change in one year. "His music was definitely the reason why I decided to get out of bed some days or why I decided to try again or take an opportunity I wasn't confident about," she shares.
As she navigated wins and losses, Scottie poured into a mounting fan base of Black women tuned into her personal journey as one of five voices behind the Black Girl Podcast. "Ebro had always taught me that when it's your show, you have to be transparent. Nothing is to be left off the mic," she says when discussing the nature of the show.
The ladies of 'Black Girl Podcast'
Pink Pig Productions
The audio series – also hosted by Hot 97 alumni Gia Peppers, Sapphira Martin, Rebecca "Bex" Francois, and Alysha Pamphile – has drawn more than one million downloads since its premiere in December 2016, unlocking a deeper dimension to Scottie's ever-crystallizing destiny. "It helps Black women feel seen, and I didn't know I was that passionate about it until it was happening," she muses.
It's a zeal she carries with her as a panelist on State of the Culture, which she tested for numerous times before gracing YouTube and television screens this past September. "Easily, I'm the most hated," she insists. "I've gotten some crazy, crazy letters."
And yet, whether discussing sexual abuse or double standards attached to women, Scottie has no plans on muting her voice to make others comfortable. "The color of my skin and my gender have already pissed people off, so why stop there?" she says. "My heart is in this work. There is no way that something can be ugly or stomped on when it's made with nothing but love and true intent."
As Scottie and I wrapped up our meal, she reveals she still has no map to guide her on her road to success—but this time, she's perfectly fine with that. "None of this was my vision. I just wanted to create. I just wanted to do stuff that meant something. I wanted to do something that people would remember," she says. "I want one person to feel like if she went through this sh*t and went through a bunch of failures, there'll be a win somewhere. I'm sure I'm not done failing, but I also know I'm not done winning either."
To keep up with Scottie, follow her on Instagram.
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Shanice Davis is a writer from New York, dedicated to illuminating women of color and Caribbean culture with her pen. Follow her on Instagram and Twitter: @alwayshanice.
Your Guide To Letting Go Of What No Longer Serves You Based On Astrology
Letting go is a gift we are given and a strength that we find throughout our lives. There are times when we want to grab ahold of what we are experiencing and sensing, and times when we need to let go of something that was once everything to us or what we wanted for ourselves. The moment you conclude that you need to let something go in your life is the moment that your brain fights to make that happen for you.
In Astrology, there is an area of your birth chart that is designed for you to understand where you will be letting go a lot in this lifetime, and exactly how to do so. We dive through the birth chart as we seek a deeper understanding of ourselves and let go of what no longer serves us, and there are tools available to help us do so. If you don't know where your South Node is in your birth chart, you can use a free calculator like this one here.
What Does Your South Node Represent in Astrology?
When it comes to what we are destined to let go of or move away from in this lifetime, we look to the South Node. The South Node is the area of your birth chart that has to do with your past lives, karma, lessons, old habits and traits, gifts, and energy you are moving away from in this lifetime.
Your South Node is opposite your North Node, which is your destiny and the energy you want to move towards.
We can learn a lot from our South Node and it’s an area of our life where we tend to gain the most wisdom. By understanding why some patterns in your life tend to play out in the same ways, you can be more conscious of the choices you make in the now and let go of who and what doesn’t serve you in the process.
South Node Insights: Letting Go
The South Node is our natural gifts and talents, but also where we don’t need to focus so much of our energy on, taking us away from where we need to be developing, which is the North Node. So when you are looking to let go of something, gain a new perspective, or feel more trusting in what you are doing right now, you can examine your South Node.
We learn from our South Node by not making the same mistakes over again, letting go of what needs to be let go of, and understanding what we need in order to create space for our new beginning.
Read below for your South Node on how to let go of what no longer serves you.
Aries South Node: Letting Go of Independence for Connection
You are used to being independent and figuring things out on your own. In this lifetime, however, you are being asked to lean on others for support when you need it. You are working on letting go of the ego and focusing more on the heart. By extending your compassion for others, you discover a part of yourself that leads you toward empowerment and allows you to let go of a false sense of safety.
You are meant to experience harmonious, fortunate, and compatible love in this lifetime, and you will do so by opening your heart to others and letting go of people who don’t support you or whom you can’t count on.
Taurus South Node: Releasing Overdependence and Superficiality
With your South Node in Taurus, you are letting go of the need to acquire by focusing on the depth and intention of what you are obtaining. Your relationships tend to have a lot to do with your financial world, and these things can get twisted and distorted if you are not being careful.
In this lifetime, you are working on letting go of what doesn’t serve you by following your heart and your intuition more and focusing more on the feeling you want for yourself rather than the things themselves. You are also working on letting go of overdependence or superficiality in relationships, by connecting with the people whom you have a deep and spiritual bond with.
Gemini South Node: Finding Freedom in Authenticity
For you, letting go means following your freedom. You are meant to do things your own way in this lifetime, and the less you can focus on how you are going to be perceived, the more you can live the life of your dreams. With a South Node in Gemini, you are moving away from the commotion of life. What helps you let go of what no longer serves you is traveling, getting out of your comfort zone, and being in new environments.
In past lives, you may have given too much of your focus on your social successes and business pursuits, and in this lifetime, you are meant to focus on the bigger picture. What helps you let go is understanding that once you do, better is available to you.
Cancer South Node: Trusting Yourself Beyond Emotional Impulses
With a South Node in Cancer, you are learning to trust yourself and your logic more than your emotional world in this lifetime. By letting go of feeling like you have to be the one to nurture and support everyone and allowing people to do that for you, you lead your destiny.
With your South Node in Cancer, you are letting go of emotional impulsiveness or making decisions irrationally before you have thought about them.
In past lives, you were led by your emotional world, and in this lifetime, you are meant to think more about your long-term goals and intentions. What helps you let go of what no longer serves you is knowing that you are more than what you can give to others.
Leo South Node: Prioritizing Community Over Recognition
In this lifetime, you are working on letting go of the need to be seen and recognized and focus more on your need for community and soul companionship. You are moving away from the “I” and moving closer to the “We.” What helps you let go of what no longer serves you is giving your focus to humanity, the progress you want to make in this lifetime, and who you want to make it with.
You are learning how to work with others and let go of the need to figure everything out yourself. The more you connect with the people who make you want to team up and form a relationship, rather than the people who make you want to be alone, the better for you.
Virgo South Node: Embracing Compassion Over Perfection
In this lifetime, you are letting go of the need to do everything yourself and to have everything all together. You can let go of what no longer serves you by thinking more with your heart than you do with your mind and by trusting this gift of yours. By focusing more on your spirituality, emotional connections, and creativity, you let go of a timid side of you that can disrupt your relationships or the bonds you make.
In past lifetimes, you were focused on perfection. In this lifetime, you are meant to focus on compassion. By surrendering more to the flow of things, you can let go of what no longer serves you while remaining open for what does.
Libra South Node: Rediscovering Your Independence
With your South Node in Libra, you are meant to experience the gifts of independence, freedom, and inner clarity in this lifetime. In the past, you may have been more dependent on the people around you and made a lot of your focus on love. However, in this lifetime, you are being reminded to not lose your identity in others. You can let go of what no longer serves you by only moving towards the things that feel authentic to you.
You are meant to feel confident, inspired, and free in your relationships, and if you don’t feel this way, then that is a sign you are around energy that doesn’t serve you. You are meant to do things your own way in this lifetime.
Scorpio South Node: Letting Go of Struggles and Embracing Ease
With your South Node in Scorpio, you have lived many lives and have experienced a lot emotionally. In this lifetime, you are learning how to trust the process more and to understand that not everything has to be difficult or trying for you. You can experience great things with ease, and you’ll know you are in the right place when things are just falling into your lap.
What helps you let go of what no longer serves you is focusing more on the things and people who make you feel safe, stable, and comfortable. Instead of always seeking the rush or the thrill, bring your attention more towards the things that ground you.
Sagittarius South Node: Building Connection Through Learning
Your South Node in Sagittarius urges you towards connection with your community and your immediate environment. In this lifetime, you are letting go of the need to be everywhere at once, rather than with the people who matter most to you. You are moving away from knowing everything and into learning everything.
By looking at life as a place where you will learn, grow, and connect, you can let go of the things that stretch you too thin or don’t serve your heart.
What helps you let go of what no longer serves you is expressing yourself more, meeting new people, and spending time on a cause or creative project that inspires you.
Capricorn South Node: Choosing Home and Foundations Over Status
In this lifetime, you are meant to put more value and effort into your personal life, home, family, and foundations in life. In past lifetimes, a lot of your focus was on your reputation, achievements, and successes, and in this lifetime, you are meant to bring your energy more to the home base, family, and stability in life.
You will know if something is right for you if you want it because it makes you feel safe and nurtured, rather than just something that looks pleasing to the eye. What helps you let go of what no longer serves you is by focusing more on your personal life rather than your public, and what you truly see for yourself here.
Aquarius South Node: Shining in Your Individuality
With an Aquarius South Node, you are meant to shine, be seen, and express yourself in this lifetime. You are letting go of the lone wolf energy you are used to, and working on taking up space. You are able to let go of what no longer serves you by being confident in yourself and the decisions you are making.
If someone doesn’t make you feel like the best thing in the entire world, then they aren’t right for you. In past lifetimes, you gave a lot of your energy to your community and the people around you, and in this lifetime, you are meant to focus on yourself and your path more. It’s all about doing what makes you feel good and trusting that you deserve to.
Pisces South Node: Honoring Logic While Embracing Intuition
Your lesson in this lifetime is that your mind is your gift. In past lives, you were very intuitive, psychic, and spiritual, and in this lifetime, you are learning to trust and honor the logical part of yourself more. You may tend to put your all into your relationships and not get the same energy back, and you are working on taking care of yourself first before you can give to another.
What helps you let go of what no longer serves you is trusting your body and the signals it gives you when you are around certain people or energy that doesn’t serve. Get organized, figure out your needs, boundaries, and wants, and get clear on who you are and what you want for yourself.
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Featured image by Guido Mieth/Getty Images
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.