Scottie Beam is living beyond her wildest dreams. One year since making her most fearless career move yet, the Hot 97 alum sits alongside Joe Budden, Remy Ma, and Brandon "Jinx" Jenkins on Revolt TV's State of the Culture.
The unfiltered show on all things hip-hop was three episodes in, and garnering over one million views, when I met up with the media personality in midtown Manhattan at the dawn of fall. Sporting a JAY-Z 4:44 T-shirt on what she deems a chill day in her schedule, Scottie breaks her stride on 7th Avenue when she runs into a former coworker, who seizes the chance encounter to celebrate her success beyond the building she called home for 10 years.
However, once she and I decided on an impromptu dinner at a Friday's nearby, she cuts no corners to discuss her latest win. She, instead, takes her time revisiting a season in her life that didn't seem to hold much promise at all.
As the daughter of WBLS veteran Shaila Scott, the Bronx native, née Deanii Scott, naturally developed a deep passion for music as a child but resisted patterning her steps after her mother's. "I fought it a bit," she reveals. "I didn't think that my talent was in radio, and I wanted to find something else I was really good at only to come right back around to the radio station."
At 17, she started out as a KISS FM street team member and later joined Hot 97 when the iconic R&B station folded in 2012. At that time, a day in the life looked like setting up tables, grabbing a mic, and giving voice to the audience fueling the station where hip-hop lives. "Now that I think about [it], it was a great time, but back then I hated it," she says, describing the job as both electrifying and exhausting.
While, in retrospect, the street team granted her an opportunity to build the foundation for her rise in the years to come, Scottie entered college unconvinced that she had a future in radio and soon began to sink under the pressure of pinpointing her purpose. "I was drowning," the onetime Clark Atlanta University student explains. "I didn't know exactly what my calling and existence on this earth was. That's how deep it went."
"I didn't know exactly what my calling and existence on this earth was. That's how deep it went."
Miles from her support system at home and unable to find one on campus, Scottie made the decision to drop out of school her junior year. "I hit this dark road where I just quit and locked myself in a room," she tells me. "I was severely depressed. I did not want to be here anymore. I didn't think anything would be missing if I did not exist. That was my darkest time."
In search for the deeper meaning of her life, Scottie returned to New York, and tried her hand at fashion as an employee at Vinnies Styles, all while holding down her spot on Hot 97's street team. "I got in, and then I realized that I was trash at making clothes, so I was like, What exactly am I supposed to do?" she recalls. "I've tried everything – anything that I thought I was good at."
Though Scottie fought to zoom in on what she wanted to do, her work ethic was never called into question. When she landed an unpaid internship at Columbia Records (after concealing her status as a college dropout), she tested her stamina to the extreme. "I'll work until I'm tired. Until I have no more hands, no more feet, or no more voice," she stresses. "Once they eventually found out [that I lied], they kept me around because they knew I worked hard."
Within two summers, Scottie made her presence felt at the label but ultimately discovered she had little interest in the business of music. "I just love music," she emphasizes. "I love the artistry and the way it makes people feel and putting people on to that."
As she inched closer to the essence of her passion, Scottie began to grow weary of staying still at Hot 97. "I think it's important to set time limits on certain things, especially things that you know you don't want to do forever," she says. "I've seen people do 10, 15, 20 years on street team, and I didn't want that to be me."
Since she couldn't muster the funds to travel between New York and her home in Piscataway, New Jersey, Scottie slept at the station many nights. With little money to her name, she also forwent food on several occasions. "I was tired of that kind of struggle," she expresses.
With no desire to abuse her mother's support, Scottie was ready to chart her own path—even if that meant giving up music. After lying on her resume once again, she secured a fashion merchandising job at Adidas. The day she planned to quit street team, however, the universe intercepted with bigger plans: Angie Martinez was interested in Scottie joining her team as a digital producer.
"That's favor. That was God," she says with conviction. "He knew I was going to hang that sh*t up. I was done, but even if you say it's over, it's really not over until God says so. A lot of people will quit on you, but God won't."
Pink Pig Productions
"Even if you say it's over, it's really not over until God says so. A lot of people will quit on you, but God won't."
Under the influence of the Voice of New York, Scottie got a dose of the impact she could one day make behind the mic. "Angie has taught me so much," she reflects. "Seeing how much of a boss she is, how serious she takes this craft, really pushed me to at least mirror some of the things that I learned."
Responsible for generating content on social media, Scottie spotted a gap she wanted to fill. "I don't see a lot of Black women talk about music, unfortunately. Not a lot of Black women have voices, period, in this industry," she explains. "I decided to give it a try."
When Angie Martinez made the decision to join Power 105.1 in 2014, marking the end of an era at Hot 97, Scottie dug deeper into her goal as a digital producer for Ebro In The Morning. "That's when I really started to realize what it is that I wanted to do," she reveals.
Dedicated to amplifying unsigned artists, Scottie curated playlists on her own time and took hold of the chance to produce Hot 97's Who's Next showcase. "Putting people on to new artists was one of my favorite things to do, so having the opportunity to do that every month was a gift," she reminisces.
When I ask when it all became unfulfilling, Scottie notes that the walls of the station began to close in on her as the desire to be limitless blossomed. With no room for growth, the only thing left to do was stare at the ceiling. "It was the biggest honor ever to sit in that building," she assures. "I learned so much, but it was time."
Moved by Nina Simone's musings on freedom, Scottie submitted her two-weeks' notice in May 2017. "I never felt I could exist without [Hot 97]," the former digital producer admits. "I felt like it defined me because I thought that that's what careers were supposed to do: the brand is supposed to define you and when it doesn't anymore, you find another brand. Then, I realized that I was the brand."
"I realized that I was the brand."
In the months to come, Scottie landed opportunities to work with Revolt TV, HBO, and Nike. She would later host Broccoli City Festival 2018 (marking hosting a first in her career) and narrate Reebok's "Flipping The Game" podcast centered on women in the sneaker industry.
In between her success, she also collided with sheer disappointment. In November 2017, the radio personality landed her own weekend show with New York City's Satori Radio and was promoted to the prime time slot a mere month later. Before the end of January, however, the online station shut down entirely, leaving Scottie in a funk. "It's really the name of the game in radio," she chimes on the harsh reality. "One day you're on air, the next could be your last."
Throughout it all, Scottie spun one verse from J. Cole's "Premeditated Murder" into an affirmation: Keep grinding girl, your life can change in one year. "His music was definitely the reason why I decided to get out of bed some days or why I decided to try again or take an opportunity I wasn't confident about," she shares.
As she navigated wins and losses, Scottie poured into a mounting fan base of Black women tuned into her personal journey as one of five voices behind the Black Girl Podcast. "Ebro had always taught me that when it's your show, you have to be transparent. Nothing is to be left off the mic," she says when discussing the nature of the show.
The ladies of 'Black Girl Podcast'
Pink Pig Productions
The audio series – also hosted by Hot 97 alumni Gia Peppers, Sapphira Martin, Rebecca "Bex" Francois, and Alysha Pamphile – has drawn more than one million downloads since its premiere in December 2016, unlocking a deeper dimension to Scottie's ever-crystallizing destiny. "It helps Black women feel seen, and I didn't know I was that passionate about it until it was happening," she muses.
It's a zeal she carries with her as a panelist on State of the Culture, which she tested for numerous times before gracing YouTube and television screens this past September. "Easily, I'm the most hated," she insists. "I've gotten some crazy, crazy letters."
And yet, whether discussing sexual abuse or double standards attached to women, Scottie has no plans on muting her voice to make others comfortable. "The color of my skin and my gender have already pissed people off, so why stop there?" she says. "My heart is in this work. There is no way that something can be ugly or stomped on when it's made with nothing but love and true intent."
As Scottie and I wrapped up our meal, she reveals she still has no map to guide her on her road to success—but this time, she's perfectly fine with that. "None of this was my vision. I just wanted to create. I just wanted to do stuff that meant something. I wanted to do something that people would remember," she says. "I want one person to feel like if she went through this sh*t and went through a bunch of failures, there'll be a win somewhere. I'm sure I'm not done failing, but I also know I'm not done winning either."
To keep up with Scottie, follow her on Instagram.
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This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us don’t think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide – 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyone’s jaw drop. On top of being recently crowned Mrs. Universe, she’s also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems there’s nothing this talented woman won’t try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. “I've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,” says Ingram. “I remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.”
Today, Juanita says her symptoms are best managed when she’s working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said she’s been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didn’t catch a cold or virus that would trigger her severe asthma. “I would stand off to the side and sometimes that could be taken as ‘oh, she thinks she's better than everybody else.’ But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.”
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, “I think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.”
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. “I specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.”
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. “That was the first time in a long time I had to do a breathing test,” she describes. “The doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like ‘girl, stop playing.’ And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.”
Jania recognizes that people who aren’t living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. “Having severe asthma [flare-ups] in some cases looks very similar to being out of shape,” she said. “But this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] ‘Do you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?’ So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.”
Like Juanita, Jania’s journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. “There's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. That’s why learning how to manage it and also having that support system around you, is so important.”
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
From TikTok Breakthrough To Sold-Out Success: Stormi Steele Spills Tea On Dominating The Digital Market
In a world where going viral holds a lot of weight in the content creation space, many creators and brands strive for the coveted title, but not everyone can have that impact. Stormi Steele did what many brands struggle to do: create a product that resonates with its target audience, has ingenious packaging, and sells out. After founding Canvas Beauty in 2018, the entrepreneur expanded her brand, which was known for selling hair care products, and introduced a body butter that has had TikTok in a chokehold. The Body Glaze was Canvas Beauty’s first product on TikTok Shop, and now it's the number one selling product on the platform after going viral.
“It's surreal, honestly, and I'm really thankful for this moment,” Stormi tells xoNecole. “As far as it finally going viral, I wouldn't say that I thought it would, but I believed that it would. Like even when I was making videos, I kept telling everybody, I'm gonna go viral on TikTok. I'm gonna go viral on TikTok. Even when I came up with the idea and the packaging for the Body Glaze, I did it from a mindset of I wanted it to be viral like I want it to catch on. Like the way it feels, the way it works, the way it looks, it’s aesthetic. So, I went in with the intention and the belief that that was for me.”
And there’s more where that came from. The Love and Marriage: Huntsville reality star is expanding Canvas Beauty by including cosmetics and possibly products for the home. While she will still use TikTok, Stormi is also looking to create long-form content on YouTube. Stormi says Canvas Beauty is a lifestyle brand and will continue to listen to its customers to fulfill their needs. “I feel like just by listening to the consumer and becoming and building this lifestyle brand like we're just gonna slowly enter, you know, home spaces. Cosmetics,” she reveals. “Me and my colleague, we were talking about skincare just last night, so there's a lot of things that we have in the works because I really want to bring products to the market that is for a person's entire canvas, like anything that is canvas related.”
After seeing astronomical success with Body Glaze on TikTok, Stormi is paying it forward by sharing her four tips on how to market products on the popular platform.
BODY GLAZE SOLD OUT IN 8 minutes 🤯🤯🤯🤯🤯🤯
Stormi’s first tip is storytelling because, according to her, people enjoy watching your journey. “TikTok is like one of the most friendliest platform as it comes to just people and authenticity,” she says. “So I will tell an entrepreneur, especially if their hands on with their brand, like show people the heart behind it, storytell.”
Build a Community Versus Selling
While selling products is the name of the game for any product-based business, the Canvas Beauty CEO shares the best way to do it. “Behind the scenes are always great and focus on like building a community and not more so just selling a product. So for us, like, I was selling the product, but I wasn’t saying like, ‘oh, go buy this’ or ‘buy this,’” she explains.
“I'm more so taking people on a journey with the growth of our brand and I think people resonate with that more so than, you know, just saying sell, sell, sell, and TikTok platform is very conducive to very like low-fi and just organic, real content.”
Authenticity is Key
Stormi implores that sharing your journey is optimal in growing your brand on TikTok, and one of the ways to do that is by being authentic. “I would tell people, you don't have to overthink it. You don't have to think ‘oh, I don't have this type of aesthetic’ or ‘I don't have this type of setup’ because it's (TikTok) very friendly to the growing and scaling entrepreneur,” Stormi says.
“So like realistic type of content, not the type of content that's like, you know, like overly glamorized people just love to see people in their journey. So I would tell any entrepreneur, especially if you're hands on, you’re the face of your brand, just show your journey, tell your story. And this is the one platform that highlights that and celebrates that.”
Don’t Count Yourself Out
Last but not least, the hairstylist turned beauty entrepreneur encourages others not to get discouraged. “Don't ever think that even if you're a small business, what you're doing is not big enough because it's big enough to someone, and on the TikTok platform, it’s like so perfect for the Gen-Z audience,” she explains. “They love to see that type of stuff.”
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