Understanding The Silent Battle Of PMDD
For many women, the severity of our menstrual cycle can make us feel foreign in our own bodies.
From physical symptoms like bloating and fatigue to emotional waves brought on by mood swings and irritability, 3 out of 4 menstruating women have experienced some form of premenstrual syndrome (PMS) in their lifetime. However, what separates normal PMS from a more debilitating variation of these conditions lies in the severity and impact of these symptoms and how it impairs a woman’s ability to function in their daily life — and such is the case of Premenstrual Dysphoric Disorder (PMDD).
WHAT IS PMDD?
Premenstrual Dysphoric Disorder (PMDD) is a severe type of premenstrual syndrome (PMS) that brings about a variety of emotional and physical symptoms during the week or two before menstruation. It is often recognized as 'severe PMS’ and typically occurs during the luteal phase of the menstrual cycle, which spans from ovulation to the onset of the period.
“PMS and PMDD are very similar but also very different,” says Dr. Ashanda Saint Jean, an associate professor of obstetrics and gynecology at New York Medical College.
“In terms of PMS syndrome, it is characterized by both physical and behavioral symptoms that occur prior to the onset of menstruation,” she tells xoNecole. “Whereas PMDD is the severity of the symptoms, which then can be characterized by depression, anxiety, mood changes, and sometimes even suicidal ideation. It's the severity of the symptoms which then require medicinal therapy.”
WHAT ARE THE SYMPTOMS OF PMDD?
One of the main distinctions between PMDD and PMS is how it impairs or disrupts the daily functions and quality of life of the women who experience this condition. “Some of the signs of PMDD can be depression, irritability, and anxiety,” Dr. Saint Jean explains. “You can have the severity in the form of breast pain, bloating, swelling, headaches, but once you have your period, these symptoms usually remit or stop occurring.”
While symptoms of PMDD may vary on an individual basis, they typically show up with PMS symptoms and can be broken up into two categories:
EMOTIONAL EXPERIENCES
- Mood swings
- Experiencing sadness or tearfulness
- Fatigue or decreased energy levels
- Crying spells
- Less interest in activities you normally enjoy
- Feeling hopeless
- Suicidal feelings
- Feeling angry or irritable
- Feeling anxious, tense, or ‘keyed up’
PHYSICAL AND BEHAVIORAL EXPERIENCES
- Breast tenderness or swelling
- Bloating sensation
- Changes in appetite, including overeating or specific food cravings
- Sleep disturbances
- Muscle and joint pain
- Headaches
- Increased anger or conflicts with others
- Strong emotional response to perceived rejection by others
Although the specific causes of PMDD are yet to be fully understood, research suggests that there is a connection between PMDD and heightened sensitivity to the typical hormonal fluctuations that take place throughout the menstrual cycle.
“It's your body's response to estrogen. There’s a cycle to how your brain sends out signals and that influences your ovaries to produce hormones,” she says, “It’s hypersensitive sensitivity to the elevation of the hormones that can make the body and mind experience symptoms of PMDD.”
HOW IS PMDD DIAGNOSED?
Women who suspect to have symptoms of PMDD can begin their self-screening by taking the International Association for Premenstrual Disorders (IAPMD)’s online screening assessment. Your medical provider will then look for five or more PMDD symptoms, including one mood-related symptom to determine the diagnosis.
Because PMDD is diagnosed based on recurring symptoms, it’s helpful to keep track of your symptoms for at least two full menstrual cycles by using a journal, notebook, or tracking app.
“One's agency is very important and our patients know their bodies,” Dr. Saint Jean says. “It can be something that you may suspect that you have, but I will always advise patients to then have that conversation with their provider (gynecologist or primary care physician).”
“If you’re having any of these symptoms, it’s always a good idea to bring them to the forefront and discuss with your provider and see together how you can arrive at the appropriate diagnosis for you,” she continues.
WHAT ARE TREATMENT OPTIONS FOR PMDD?
Once a diagnosis is made, there are a variety of treatment options that can be prescribed. Many patients may require a mood stabilizer such as a Selective Serotonin Reuptake Inhibitor (SSRI), which is a category of medication that increases the levels of serotonin in the brain. Dr. Saint Jean also shares that there is the option of continuous oral contraception, which “increases the intervals of your menstrual cycle,” and allows you to have fewer periods throughout the year.
In all, treatment solely depends on the severity of your symptoms is the advice from your medical provider.
“Not everyone requires to be on an SSRI, but it is helpful for some, especially some patients who have suicidal ideation,” she shares. There are also a variety of lifestyle changes, exercise, and dietary modifications that can aid in decreasing these symptoms. “You may crave salt and sugar, which then can contribute to bloating and water retention; so we advise you to stay away from sugary and salty foods prior to menstruation.”
Struggling with PMDD can feel like a silent battle when you’re experiencing it alone or never knew there was a name for the symptoms that you endure. Thankfully, with the proper tracking and advisory from your primary care physician, PMDD doesn’t have to be something that you suffer through unsupported or untreated — and with these tools, relief could be closer than you think.
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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The Black Girl's Guide To St. Maarten, An Island-Hopping Paradise
Having explored the Caribbean extensively, choosing a favorite island is hard. Each island has its own unique charm, but St. Maarten stands out for a few reasons. Travelers can explore two countries on one trip: the southern side, St. Maarten, is part of the Netherlands, while the northern side, St. Martin, is French.
With 37 beaches, charming French bakeries, and Dutch wine and cheese shops, the island is great for those craving variety. It also serves as a perfect base for exploring the neighboring islands of Saba, Anguilla, and St. Barths - all just a ferry ride away.
If you’re looking for a destination for an upcoming solo or girls’ trip that combines adventure, beachfront relaxation, and great dining, here’s why St. Maarten should be at the top of your list.
Sonesta Ocean Point Resort
Sonesta Ocean Point
Where To Stay
To get to St. Maarten, I booked a flight to Princess Juliana International Airport, which is on the Dutch side of the island. After landing, I checked into Sonesta Ocean Point Resort, an adults-only, all-inclusive property about 10 minutes from the airport. The property has 24-hour room service, four bars, and three restaurants. My favorite restaurant was the cliffside Azul, where some menu standouts included mushroom ravioli, grilled swordfish, and braised lamb shank.
If you want to party, you’ve come to the right place. The resort also offers poolside DJs, nightly live entertainers, and the largest casino on the island, Casino Royale. You can also spend some quiet time at the Serenity Spa getting a bamboo massage in the Japanese Zen garden or enjoying an Island Flow massage in the outdoor gazebo.
The hotel is also located on Maho Bay, just steps from the famous Maho Beach. Nicknamed “airport beach,” the beach is a popular place to snap pictures of the planes landing or departing just a few feet above you. If you want to know the best time to hit the beach, check out the Sunset Beach Bar, which has a chalkboard with a schedule of landings and departures.
Downtown St. Maarten
Credit: St. Maarten Tourism
What To Do
While you could easily spend your whole vacation at the resort, there’s so much to do in St. Maarten. One of the best ways to discover the island is by ATV through Xplore SXM, which offers daily rentals and the option of a tour guide. The rental office is just steps from the resort, and I opted for a guided tour of the island.
The island is only nine miles long and eight miles wide, and it takes just a few hours to drive around the entire island. There’s no border control (just a sign to mark each side of the island), and you can easily travel between the two sides. As part of my tour, I stopped by St. Martin’s Orient Bay, one of the island’s best beaches. I also spent the afternoon strolling through Phillipsburg, the Dutch capital, and browsing around The Amsterdam Cheese and Liquor Store, which offers gourmet cheese, wines, and even wooden clogs imported from the Netherlands.
Orient Beach
Credit: Mariette Williams
Another popular activity in St. Maarten includes ziplining. If you’re brave enough, book a trip to The Flying Dutchman, the steepest zipline in the world. The ride is over 2,800 ft long and includes a drop in elevation over 1,000 ft. At the top of the ride, you can see neighboring Saba, St. Barths, St. Eustatius, and Anguilla.
During my stay, I also booked a visit to the recently opened We Culture Museum in St. Maarten—one of the highlights of my stay. A visit to the 8,000-square-foot museum includes complimentary drinks and a history lesson on Carnival across the Caribbean. There were instruments and handmade costumes on display, and I tried on some of the Carnival wings and headpieces.
The We Culture Museum
Credit: Mariette Williams
Where To Eat
Of all the islands I’ve traveled to, St. Maarten/St. Martin has some of the most diverse food offerings. On my first night, I took a taxi to Bamboo House, an Asian restaurant overlooking the city. The restaurant offers a variety of dishes like braised duck nachos and a special West Indies Espresso Martini made with Venezuelan rum.
During my ATV tour, I stopped for breakfast at Chez Fernand, an authentic French bakery in St. Martin, where I practiced my French by ordering the pain au chocolat. I also ate eggplant lasagna at Irie Gardens, a local vegetarian restaurant in Phillipsburg. St. Martin also has a big Haitian population, and Villa Royale serves traditional Haitian dishes like djon djon rice, pikliz, and grilled conch.
St. Martin is also home to several beach clubs, perfect for day drinking and lounging in breezy cabanas. Rainbow Cafe has a laid-back, boho vibe, perfect for slow brunches, and Ocean’s 82 is a beachside French restaurant specializing in seafood like roasted sea scallops and lobster fettuccine.
Aerial view of Saba
Credit: Kai Wulf
Where To Island Hop
St. Maarten is one of the easiest places to island hop, and you can collect passport stamps in three nearby countries. Start with a trip to Saba, a Dutch island about a 90-minute ferry from St. Maarten that departs at 9 a.m. twice a week. You could also opt for a quick 15-minute flight and experience landing on the shortest commercial runway in the world. I opted for the plane ride and held my breath as we touched down the 1,300-foot-long runway.
If you’re just in Saba for the day, plan a hike to Mount Scenery. Guided hikes are offered through the Saba Conservation Foundation, and my hike was led by Crocodile James, an expert hiker and local Saban, who took my group on a 90-minute hike to the top of Mount Scenery, the highest point in the Kingdom of the Netherlands.
Mount Scenery Trail
Credit: Mariette Williams
Views of Saba from Mount Scenery
Credit: Mariette Williams
Mariette pictured taking in the views of Saba
Credit: Mariette Williams
After your hike, stop by Tropics Cafe for a refreshing lobster salad or curry coconut shrimp.
I also recommend a day trip to Anguilla. The daily ferry ride is about 25 minutes long, and rides start at 10:30 a.m. In Anguilla, the best beaches are Mead’s Bay and Shoal Bay, and my favorite restaurants on the island are SALT at the Four Seasons Anguilla, Straw Hat at Frangipani Resort, and 20 Knots at Zemi Beach House, which has tables right on the beach. Anguilla is made for beachgoing, but you can also go horseback riding on the beach or enjoy a rum tasting at Zemi Beach House’s Rhum Room, the island’s only rum bar.
St. Barths is another option for a day trip, and the 45-minute ferry from St. Maarten to St. Barths leaves three times a day starting at 7:15 a.m. The island has a reputation for being a hideaway for celebrities and socialites, and like St. Martin, it’s lined with swanky beach clubs and restaurants. Check out Nikki Beach or Ocean Club St. Barths and head to the island’s capital, Gustavia, to check out French boutiques like Louis Vuitton and Cartier.
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Featured image by Kai Wulf