Meet The Set Designer Behind The Trap Music Museum
Have you ever seen someone working in an industry, career, or business and wondered how they got there? When a new trend of pop-up installations became popular in Instagram culture, I wondered who created them. Going down several rabbit holes later, I was led to set design and all the ways you could exist in the world of interior design. From designing activations at a music festival to designing a set for a music video or a TV show, set design can look a variety of ways. My first taste of the magic of set design came during a visit to an Atlanta staple, T.I.'s Trap Music Museum. The sorceress behind some of that magic?
Meet Marina Skye, owner of Set By Skye.
Skye's business specializes in both set design and creative direction. Her passion and undeniable eye has led her in quite a few rooms and has caused her to be a name that's dominant in conversation surrounding the set design world. In addition to being a collaborator for the Trap Music Museum, she has designed projects like the interactive art exhibit Motel 21 with rapper 21 Savage. The Atlanta-based visionary also serves as the art director for Epic Records artist Jidenna.
After hearing Skye speak at the Trap Music Museum, I had to find out how she carved her space into some of the most recognizable and creative set design projects out there right now. Here's what she had to say.
xoNecole: How did you get started in set design?
Marina Skye: When I graduated from college, I was doing marketing and working at IKEA. [While] I was working at IKEA, my brother was shot and killed. He went to Morehouse while I was at Clark University and he was actually shot and killed at Morehouse a week after his graduation and a week before his birthday. Needless to say, that was heart-wrenching. When intense situations happen to people, it kind of slaps them in the face. It made me figure out life literally is too short. If I'm not doing what I want to do right now, I've got to figure out what that is.
So I started a clothing line. I started a vintage online store and things were going well. I was a new business owner trying to figure things out, but it was bringing money in and that was a blessing. A year into the fashion business, I realized at trade shows, I was paying more attention to the spaces I would make for my clothes to be presented, as opposed to actually paying attention to the clothing I'm supposed to be selling. Once I realized that was really what I was spending most of my time on, I started to research what that job was and it was creative direction and then set design. I never really looked back after that.
Courtesy of Marina Skye
"When intense situations happen to people, it kind of slaps them in the face. It made me figure out life literally is too short. If I'm not doing what I want to do right now, I've got to figure out what that is."
How did you build your current set design company?
I did a lot of photoshoots with my best friend who is a photographer just to create my portfolio. And from that, I started doing sets for parties in Atlanta and that's kind of how people started to hear about me. I became the set designer for an escape room in Atlanta and the business was literally me and the owner. Now I know God put me in that position so I could figure out how to be a small business owner. That job really helped me figure out how to be my own boss because I was working so closely with the boss of the company.
After that, I started my own business and it was probably a year and a half of trying to just figure out where money was going to come from. There was a lot of figuring out stuff but every project I had, I just made sure it was a little bit bigger than the previous project so I could work my way up.
How does your background in fashion play a part in your design aesthetic?
Honestly, unless I'm doing a set specifically for a fashion line, fashion doesn't really play a big role in what I do. However, I personally tend to wear extreme outfits, so people have kind of come to know that about me. It added to the brand because it was also an element of surprise, if that makes sense.
I have realized that I'm almost like a method artist when I'm into a specific job. I live my life in themes. I wake up in a different theme every day. I then have to categorize my projects by themes. If they don't have themes, I give them themes because that's how my mind works. I feel that my project reflects my fashion as opposed to my fashion reflecting the projects.
Courtesy of Marina Skye
"I live my life in themes. I wake up in a different theme every day. I then have to categorize my projects by themes. If they don't have themes, I give them themes because that's how my mind works. I feel that my project reflects my fashion as opposed to my fashion reflecting the projects."
What is a typical day or workweek like for a set designer?
Every day is very different because the projects that I have are so different from each other. That is because I do a few different things, like stage design and music videos. But everything starts out with a general concept that we have a conversation about with the client. If the project that we're doing is in the city, I meet them in person at the venue. We do a walk-through and I talk to them again in person about what they want. We bounce ideas off each other and then I go back home or to my office and I create a visual for them.
The visual includes a color theme board, basically a general mood board. All of my thoughts are put in something for them to see. Then I send that over to them and they let me know whether or not this is the kind of direction that they want to take. From there, I create a budget for them and my budget is extremely itemized. I'm very big on my clients knowing exactly where their money's going. I am very upfront with every single thing that's going into the project. Once I buy, my team and I come in and then we just get to work.
How did you combat imposter syndrome as you began to work on bigger projects?
I think I deal with imposter syndrome all the time. There's always a level of quick self-doubt. I feel like if my dreams don't scare me, they're not big enough. So I'm comfortable with it, and I'm getting more comfortable as time goes by. As my dreams get bigger and my accomplishments get bigger, I am getting more comfortable with the sense of being uncomfortable. The combination of not knowing what I'm supposed to be doing, mixed with the general, yearning to figure it out slapped any doubt in the face. But as the projects got bigger and the responsibilities got bigger, the doubt definitely got bigger as well. So I think imposter syndrome now is a bit more than it was in the beginning, but I'm also growing more comfortable with that.
Courtesy of Marina Skye
"There's always a level of quick self-doubt. I feel like if my dreams don't scare me, they're not big enough. So I'm comfortable with it, and I'm getting more comfortable as time goes by. As my dreams get bigger and my accomplishments get bigger, I am getting more comfortable with the sense of being uncomfortable."
What was the toughest setback/obstacle that you overcame while pursuing your career?
Not having the funds that I would have liked to have in order to create the projects that I wanted to create. In the beginning, I was doing a lot of stuff for free just to create my own internship. It was very stressful and sometimes depressing, when I'm trying to focus on being a creative, but also trying to figure out how I'm going to pay my rent. The biggest obstacle was just having to balance being an adult while trying to pursue dreams. I literally worked my ass off for this. I had no choice but to be strong for myself and just keep moving. It built this thick skin for me and that's invaluable honestly.
What is it like being a black woman working in male-dominated environments?
I want to make a very particular, very specific note that my general personality is very bubbly. I say all that to say being a woman in a very male-dominated sector has been a very interesting journey. Sexual harassment is very real. It's something that I think a lot of my friends are also in with their specific industries. We talk about it behind closed doors, but I think it's time for us to make these things known so people really know what's happening.
I've had very difficult situations. I've been in very uncomfortable situations being the only woman in groups of men at random hours. I've been in situations where things could have gone very wrong, but the men are respectful. At times there have been difficult situations where clients clearly did not respect women. And I had to figure out how to woman up and make sure that they understood that my opinions matter just as much.
Courtesy of Marina Skye
What was your favorite project to work on to date and why?
I will definitely say that the Trap Music Museum was my most challenging project. It wasn't just because of TMM, it was because I was in a relationship that was extremely difficult. I was dealing with someone who had mental health issues, and I didn't know until after. It was a very difficult time for me because we were working so hard on TMM, 13 hours a day for three months. We were not even paying attention to the fact that T.I. would come in with C-SPAN in the middle of the day and do an entire interview, or CNN would come in and we were not even paying attention. But the culture was being created as we were literally creating the culture. So my favorite and challenging project would be the Trap Music Museum.
My other favorite would probably be working with Jidenna. He is one of my closest friends and he's so funny. Working with that team on 85 to Africa, it challenged me in different ways. It challenged my mind in different ways. I think the Trap Music Museum challenged my set design capabilities and my body but working on 85 to Africa definitely made me have to think in different ways. Jidenna was a very easy person to work with because unlike a lot of artists, he knows what he wants. He also is open to collaboration and understands that his team brings him places.
What is your dream project/set that you want to work on?
I want to experience the space of high-end fashion. I'm very interested in the creative process that happens for runway shows. I also am addicted to music festivals. I'm fascinated by Coachella and Bonnaroo. These festivals not only have the stages where you can see live music, but they also have activities. There's a lot of art and culture that goes into three-day music festivals. I would love to just be a part so there are more people that look like us being represented in these music festivals.
Then there is a goddess by the name of Ruth Carter. She's phenomenal. There are a few women that are creatives in general that inspire me. She is in the top three. Just because of the projects that she has worked on, the fact that she is unapologetically black, and the way her mind works is fascinating. I would love to work on a couple of movies or films where I'm the set designer, the art director, or production designer for a film and she's the costume designer as well.
What can we look forward to from Set By Skye going into the future?
There are a couple of businesses that I'm thinking about bringing to life. I will say that I would love to, specifically for Atlanta, create an ongoing interactive-themed experience for the city. Something people can go to and every month it changes to a different theme. I would love to do something that is more like Candy Utopia but with my own spin.
For more of Marina and Set By Skye, follow her on Instagram.
Featured image courtesy of Marina Skye
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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If you’ve never heard of the word “anorgasmia” before, it’s the technical term that is used for women who have trouble achieving an orgasm. Actually, if we’re gonna get super technical about it, women who have infrequent ones (check out “Why Are My Orgasms So Damn Inconsistent?” and “Why Do Orgasms So Often Seem Like A ‘Hit-Or-Miss’ Experience For Women?”) or women who experience orgasms that oftentimes lack intensity can also fall under this category.
And although everything from age and hormonal imbalances to stress/anxiety and even low self-esteem can play a role in why climaxing can be difficult, after touring with an organization that dealt with porn and sex addiction for almost 10 years, having countless sessions with married women and also researching and writing on sex for over two decades at this point, what I realize hasn’t been discussed enough is that a lot of women can have orgasms — just not vaginal ones via intercourse (check out “Ladies, Please Stop Pressuring Yourself Over Vaginal Orgasms”).
The next thing that should be brought up more in the discourse is the fact that many women have orgasms — they’re just not always earth-shattering ones (like the ones that you feel when you have, say, a blended orgasm).
Today, we’re going to hone in on the latter point. If you know (that you know that you know) that you have orgasms yet the more intense ones don’t happen nearly as often as you would like, there is something that you can do that has been proven to help you out — and the title of this piece is a huge hint as far as what that is. #wink
How Does Weed Help to Create More and Better Orgasms?
GiphyWeed and sex being a cool combination is not something that I haven’t addressed before. A few years back, I penned a piece for the site entitled, “7 Proven Ways Weed Makes Sex So Much Better.” So, why did I feel the need to write this one too? Because I think all of us (who’ve had sex before) can vouch for the fact that you can have a wonderful sexual experience and still not have an orgasm or the kind of orgasm that you’d prefer to have. And when that is indeed the case, well, something that can help you out is yep, marijuana.
For starters, did you know that there are literal studies to support that weed can help women to have more frequent orgasms? Yep. One article that I read stated that out of almost 400 people surveyed, 52 percent said that they had trouble climaxing; however, after a bit of weed use, orgasm frequency increased by almost 73 percent, orgasm satisfaction by 67 percent, and the ability to have orgasms more easily increased by 71 percent.
And since some of these individuals deal with something known as female orgasmic disorder (FOD), because the findings are so significant, there are some states that are actually pushing for FOD to qualify for medical marijuana treatment. Yep, that’s how effective weed use is proving itself to be in this realm.
So, just what is it about weed that makes climaxing a more probable experience for so many of us? For one thing, weed is seen as an aphrodisiac by many individuals. One reason is that it contains properties that help to relax your system as well as intensify the sexual experiences that you have by literally helping to make them feel more pleasurable.
Some studies also reveal that weed use can lower your inhibitions and increase the amount of time you spend engaging in foreplay too. If you add to that the fact that weed also amplifies the sense of touch — well, I’m sure that you get how all of this combined can help you to have not just more but better quality orgasms, for sure.
How to Effectively Bring Weed into Your Sexual Experiences
GiphySo, now that you know all of this, I’m sure some of you are wondering how to bring marijuana into your boudoir in a responsibly effective kind of way. Good question. For one thing, it’s definitely best to start off in small amounts (if you’ve never experienced weed before); you can probably do this best with edibles because many of them are sold in pre-dosed amounts. In fact, although you might think that, when it comes to weed consumption, “the more the merrier,” the reality is actually that overdoing it could decrease your libido instead of elevate it.
Also, it’s a good idea to remember that while CBD is good for ointments and creams that can help to reduce anxiety before sex or enhance afterplay (check out “Sure, Your Foreplay Game Is On Point. Now What About The ‘Afterplay’?”), THC — the active ingredient that is responsible for getting you “high” — is what has a stronger reputation for making sex itself a more pleasurable experience; especially as far as women go. So, what you might want to do is start out with something like a chocolate edible (since it also is an aphrodisiac) with a low amount of THC in it along with a CBD-based lubricant.
Just make sure to keep in mind that edibles can bea bit unpredictable (as far as how high you will get and how soon along with how you will feel once you come down from the high experience), plus, their effects tend to last longer than smoking (edible highs can sometimes last six or more hours while smoking ones are around four or more) — so, if it’s your first time trying all of this out, a night before going to work isn’t a good idea; wait until the weekend instead.
On the other hand, if you’d consider yourself to be a bit of a “weed pro” at this point, you might want to experiment with some different strains of weed. Ones that are somewhat popular in the sexual stimuli department contain what is called limonene. It is actually a chemical that isfound in citrus fruit; however, when it’s combined with weed, not only can it help the weed to taste better, but it canelevate your mood, reduce your stress, andgive your libido and energy levels a bit of a boost as well.
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Listen, if there’s one thing that I’m gonna do, it’s provide a hack to make sex better for you — and there is just too much data out in these streets to not shout out weed as far as achieving quality orgasms go.
That said, if weed ain’t your thing, don’t force it to be just because you read this. There are other ways to have amazing orgasms (check out “15 Women Share Their Personal Hacks For Better Orgasms (And Sex Overall)”). Oh, but if it is (or if you’ve always been curious about it), why not approach cannabis from a strictly sexual angle? At the very least, you’ll get a bit of a euphoric feel. At the most, you’ll have an avenue to experience more of the orgasms that you crave.
Hell, sounds like a win/win to me, sis.
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Featured image by Peter Dazeley/Getty Images