With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Growing up as a Liberian immigrant, Charlene Dunbar struggled to find clothing that celebrated her African identity and culture. Inspired by the stylish garments of her mom and Liberian church ladies, Dunbar decided to put a contemporary spin on traditional pieces, and in 2010 launched her brand, suakoko betty to give women a way to express themselves through unique African designs, prints and color combinations. suakoko betty was selected as a 2014 Belk Southern Designer Showcase winner and was sold in select Belk stores, and has since been featured in ESSENCE and made available at boutiques online and in cities across the Southeastern region.
In this week's feature, meet Charlene Dunbar of suakoko betty.
Courtesy of Charlene Dunbar
The Stats
Title: Founder/CEO of suakoko betty
Location: Atlanta, GA
Year started: 2010
# of employee(s): 2
30-Second Pitch: "Hate dressing like everyone else? Express your style and creativity with modern, African-inspired print dresses and separates by suakoko betty."
The Details
What inspired you to start your brand?
I was inspired by my experience as a young immigrant and really struggling to celebrate my identity and culture as an African at a time where being African wasn't cool. I started suakoko betty as a way to celebrate African design and color and give women a way to express themselves.
What was your a-ha moment that brought your idea into reality?
My husband was taking his music artist to perform at an African Arts festival in Memphis and I feel like God spoke and let me know it was time to start working on this vision for the "modern, everyday African-inspired clothing" I'd had in my heart for a long time.
Courtesy of Charlene Dunbar/suakoko betty
Who is your ideal customer?
My ideal customer is minimalist meets artistic rebel. She wears bold colored or printed pieces and needs style that moves easily between work and play. She is always seeking new experiences and creative inspiration.
What makes your business different?
We're fantastic about customer service and like to help our customers with styling and lifestyle inspiration.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
One key obstacle was me understanding the importance of marketing my brand. I spent a lot of time on design, which is a strength for us, but wasn't always intentional about marketing and reaching new customers. I've overcome that by learning as much as I can, seeking out the expertise of others and making investments in marketing.
What was the defining moment in your entrepreneurial journey?
A defining moment for us was being selected as a Belk Southern Designer Showcase winner. There was a grueling interview process and we were selected out of 300 applicants. When we won, we had to figure out how to make 10 times more volume than we were accustomed to and it really validated the need for our brand and what we were capable of.
Where do you see your company in 5-10 years?
I see suakoko betty as a household name known for stunning African-inspired design and for showcasing African artists.
Where have you seen the biggest return on investment?
I've seen the biggest return on my marketing investment, as it relates to content and optimizing our website.
Do you have a mentor? If so, who?
I have a few informal mentors; including trusted customers and store owners.
Biggest lesson you’ve learned in business?
The biggest lesson learned is the importance of staying focused and not dividing myself across too many initiatives. I worked full-time while growing my business and had to learn to pick battles and be strategic in how I spent my limited time.
For more suakoko betty, follow them on social media @suakoko betty.
In other words, you might need some help queuing up the intimacy levels.
Cultivating intimacy in relationships is often a gradual process that requires effective communication, empathy, and a willingness to be open and vulnerable with one another.
The beauty in forming deeper levels of intimacy is that it can come in different forms depending on your relationship dynamics. With emotional intimacy, a couple may find themselves forming a connection by sharing their thoughts, feelings, and vulnerabilities with another person. Through empathy and a sense of mutual understanding, partners are able to become more open and honest with each other and feel safe and accepted in return.
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While the needs and love languages of each partner may vary, engaging in meaningful conversations, exchanging ideas, and sharing beliefs and a sense of purpose within your relationship can serve as a vital tool to build and strengthen healthy emotional attachment.
Intimacy card games are the latest trend to help fortify relational bonds between your significant other or even close friends. From spicy prompts to insightful conversation starters, you can start pulling back the layers and digging beyond the surface in a fun and meaningful way with this array of intimacy card games.
Let’s Get Deep Card Game
Amazon
Discover the depths of your companion with a set of couple cards designed to spark meaningful conversations. To play, divide the 400 cards into "Ice Breaker," "Deep," and "Deeper" piles, and the initiator of the relationship draws cards from each category for engaging discussions, starting with an ice breaker and progressing to deeper questions.
Love Lingual Level 2: Card Game
Love Lingual
The Love Lingual is a relationship-building tool designed to enhance human connection by prompting meaningful conversations between couples. It offers 150 cards categorized into Family, Intimacy, Couple, Individual, and Past & Future topics, allowing partners to deepen their relationship in various aspects of life. Each question aims to accelerate intimacy and create enjoyable conversations, making it a perfect gift for couples or for use in marriage counseling.
Lulu & You Affection Couples Games
Amazon
Spice up your love life with this date night box game filled with question cards that will ensure better quality time together and a stronger connection. It's not just a game, it's your ticket to laughter, intimacy, and a closer bond!
Drunk in Love: Original Couples Drinking Card Game
Amazon
“Drunk in Love" is the relationship litmus test you've been waiting for. Draw cards, face dares, or take sips; it's like truth or dare but with a twist. Share laughs, secrets, and a couple of drinks — your date night is about to get a whole lot more interesting!
We’re Not Really Strangers - Couples Edition
Amazon
If you’ve ever asked yourself how well you know your partner, this deck will give you the answers you need to unlock new levels and uncover new layers in your partner.
BestSelf Intimacy Deck for Couples
Amazon
Elevate your date nights and dinners with these prompts from BestSelf. Each question will turn small talk into soulful conversations by exploring hopes, dreams, and shared aspirations. This deck is perfect for all relationship stages and will spark those "aha" moments you'll treasure.
I Know Collection Conversation Cards
Amazon
Strengthen your relationship's foundation with these couples’ conversation cards. Whether you're newlyweds or seasoned lovebirds, these cards make communication a breeze and are perfect for date nights or just a cozy evening in.
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