Tall, dark, handsome, and passionate about his community, Jason Rosario of The Lives of Men advocates for taking accountability into his own hands, even when it goes against the popular opinion. Jason is well known for his men's empowerment movement and the use of his platform where he creates safe spaces for men of color to address manhood and wellness.
Jason's impact is so powerful that it landed him a position hosting his own original series on Yahoo News called Dear Men. Dear Men serves as a more intimate extension of his larger support for helping black and Latino men navigate masculinity in today's world. As a man of distinction, a father, and a partner, he is in the most ideal position to share insight on how shaping the lives of men also helps to empower women.
In the most comfortable setting, outdoors on a warm summer evening, it was a joy to interview Jason and get his perspective on some key points that directly impact the opposite population from which he normally services. This was a challenge of versatile guidance and he caught every curveball effortlessly like the professional he carries himself to be.
As a Black man, minority man, in today’s society, how have you made it to the point where you ignored the status quo and decided to uplift other men?
"Something real happened. [In 2016], I was just coming out of business school, the police shootings were occurring, so like every week it felt like black men were under siege for a while. And then where I was in my life, I was going through some stuff--just went through a break up, started a new job, and [was] just fed up… I was like, what do I want to do with my life? Like how do I want to move forward? So I started to conceive this idea for The Lives of Men which was the second iteration of something I had done before--years before. [It was] a platform that served as a resource for men as we go through different things in our lives.
"Since 2017, I've just been doing this, dedicating my life's work to helping men identify and embrace healthy frameworks of what manhood looks like, all the while being inclusive not just of the female voice but the female voices in our lives."
"I recently connected with Yahoo to executive produce and host the Dear Men show which is just an extension of and an offshoot of the conversations we've been having. The show was an effort to sit down with men from different backgrounds… The goal was to have a conversation and show that regardless of where you are in life, whether you're a celebrity or not, we all struggle with the same things."
Courtesy of Jason Rosario
How has your upbringing molded you to be prepared for one day becoming a good father and partner?
"For me, I think it's my values. Though I was raised by a single mom, I do see the value of having and building a partnership and building a family. Watching my mom struggle, and her instilling certain values in me in terms of respecting women, respecting relationships. I think all of that has helped prepare me."
What are your thoughts on balancing career and relationships? Do you believe that people have to choose between the two?
"I don't believe that you have to choose between the two. Part of [the reason] why I left my job is because it was getting to that point where I was having to choose between the two. There were times within that last year that I was in the office on a Friday until 9:30pm… I couldn't commit to dinners because I didn't know what my job scenario would be like or what situations I had to react to last minute, so that started to happen and I was like this is not the life I want to choose. I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
Courtesy of Jason Rosario
"I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
How can men be more open to utilizing the five love languages?
"I think it goes way deeper than that. I'm going to take you back to a young man's childhood and adolescence and the way that we're taught to emote, and the way that we're taught not to emote. If you're telling a young boy from as early as he can remember that boys don't cry, 'you need to man up', 'you need to be strong' -- what you're doing is you're essentially preventing him from developing the capacity to articulate his emotions and his feelings. So if you're doing that from an early age, and as he grows into adolescence and young adulthood and then adulthood, you're getting a man that's emotionally repressed. So when you're asking someone to identify love languages and be able to articulate them, by the time he's a grown man, he hasn't had that practice… he doesn't have a language to be able to articulate that."
What is the barrier between some millennial men and commitment?
"First, in a city like New York or LA or these major metropolitan, cosmopolitan cities, there are a lot more you's than there are us… There are a lot more quality women that are educated, career-focused and -oriented, and doing positive things, [and that are] more progressive than there are men of color in the same age group that have as much going on for them. Then you have mass incarceration, you have drugs, you have crime, you have all these things, and I think…women have always been ahead in terms of getting advanced degrees, so there's slim pickings. So you're competing not just against each other for that same crop, but then you're competing with the other part of it which is the men that know the numbers are in their favor and don't want to commit. So you have that group of men that might be the perfect guy but he knows that if you're not down for it, then the next woman will."
What are your thoughts on the “me ethic” that exists in this generation?
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. I can speak from my personal experience. I'm a product of a single-parent home. I've seen my mom do it on her own… and I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
Courtesy of Jason Rosario
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. And I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
What’s your opinion on WYD texts?
"So this is a thing? Wow... See you're talking to someone that speaks in full paragraphs in texts so it's hard for me to grasp why that's a thing. I think it just speaks to two things, laziness [and] it speaks to the lower barrier that there is in terms of men communicating with women and the lack of value that they place in the traditional building of a relationship. The tradition of dating and courting, all of that has gone away. Swipe left and right culture, social media, instant gratification, all of these things contribute to that. Yet, ladies you have to be willing and open to receiving a man who's going to come and be expressive and be all of the things that you're asking for. Too many women unfortunately when they receive that, they don't know what to do with it. By the way, I hate all the acronyms. Don't text me for my birthday 'HBD'."
How do you feel about timelines?
"You're talking to someone who in the last two years has made most of his decisions based on creating the freedom for myself, so I don't believe in timelines. At one point of my life, I did. My mom used to tell me that by age 35 you should be like whatever it is you're going to be. First of all, I would encourage people that feel the pressure of a timeline, whether it's to be married by a certain time [or] have kids by a certain time, to analyze where that comes from, almost 100% of it is not coming from you. It's external."
What kind of guidance do you give your daughter on navigating her life and relationships in today’s society?
"The approach that I've taken is just one of openness and vulnerability. She knows everything there is to know about me. I don't want her to grow up with this false sense of dad was this superhuman that did no wrong. And as far as relationships and boys, again just being open with her. Hormones are a thing your hormones are raging, their hormones are raging so understand that you are going to fall in and out of love with the next guy, but more often than not, they just want to do one thing. I try to let her know that. But I'm not here to tell her what to do and what not to do. I try to give her as much information as I can so that she can make as many informed decisions that she can."
How would you encourage more men to find interest in marriage and commitment?
"I think a lot of us, especially in communities of color, and I'm going to count myself, we don't have a lot of examples and models of what a healthy marriage looks like so we grow up with this fear of the unknown. I think for men who have all of these options, marriage sounds like a death sentence… Marriage isn't placed in the holiest of lights in our community. It's actually the exception, whereas in other communities, it's the norm. I would say that the conversation with men has to be what is the definition of marriage? How do you define marriage and what values do you attribute to it?"
"A lot of people confuse love for marriage…so this is for both men and women: if we focus more of our time building and cultivating and nurturing love, and less time focused on 'I need to be married by a certain age'. If we focus less on that then we will successfully take the fear of the unknown out of the institution of marriage."
For more information, follow Jason on Instagram @jason_rosario and @thelivesofmen.
*Responses have been edited for length and clarity.
“The first event we ever had was with a group of my friends. We did a golf clinic, and I created a TikTok about it, which gained over 60K views,” she said. “We had so many ladies sharing interest in attending the next event, and now we’re hosting events every week.”
Today, the organization has an engaged following on Instagram of 39K followers, which is a testament to the necessity for communities like this. What makes this organization so special and crucial today is the access to resources and the supportive community for Black women to explore their talents in the sport of golf.
Typically, when people think of golf, there’s two things that may come to mind: 1) Tiger Woods and 2) How expensive the sport is, which is why golf is recognized as “a rich man’s sport.” According to Forbes.com, “77% of golfers are men, and golf courses that allow women often restrict the days and times when women can play, or have separate holes for women.” From the attire to the equipment, someone who’s looking to get involved in golf may have to consider spending “$10,000, if not upwards of $15,000, or $20,000 per year if you decide to pay for everything”, according to Stitch Golf.
Photo by Washington Talent Photographers
As the #1 community for female beginner golfers, City Girls Golf is breaking barriers in golf one swing at a time by making the sport affordable. Most of their events cost about $65 per person for a one-hour and 30-minute session, and equipment is provided. Just come cute in your pink and white and ready to play!
“We’re based in the DMV area. However, I see the participation of women of color in golf all over the nation. I love that City Girls Golf is playing a key role in showing representation, inspiring women all over to get involved and to not be scared just because you’re a beginner. We’re all about making it fun!” In a candid conversation, Sierra chatted with xoNecoleto discuss the journey of growing City Girls Golf, the impact it’s had on Black women, and how there is power in seeing pink on the golf course.
xoNecole: How did you decide the name City Girls Golf?
Sierra: While growing up in New York City, I didn’t see golf courses in my neighborhood until I moved to the suburbs. The golf scene is huge in the suburbs. In the city, you don’t really see many golf courses or opportunities to learn about the sport. The name “City Girls Golf” came about to empower women who lived in the inner cities to play. That’s why we strategically named the organization City Girls Golf, so women who live in the city can be exposed to the sport and can get involved.
xoN: What is the purpose and power behind having more women in golf today?
S: It’s great for networking, representation, and breaking barriers. We’ve participated in numerous tournaments, and people still come up to us, sharing how shocked they are to see so many young women of color playing golf. The representation is still not present in the golf industry, which is why I prioritize sharing what City Girls Golf is doing on social media. We’re very aggressive with our marketing and post content to normalize it. We’re constantly sharing content of women of color playing golf, getting involved in the sport, having fun, and looking pretty in our outfits. We’re always posting to continue spreading the message and to gain respect in such a male-dominated industry.
Photo by Washington Talent Photographers
xoN: What are the core values of City Girls Golf?
S: Authenticity. We want everyone to show up as their authentic self. A lot of times, golfers think they have make a certain type of money, act a certain way, and look a certain way, but that’s not always the case. We believe everyone can show up as their authentic self.
Women of color. All of our events are catered predominantly to women of color, and we curate spaces for women of color to join and learn golf.
Community. We believe in wearing pink and white to represent City Girls Golf. When all the girls wear pink and white, it shows we’re unified, one community and one team. Also, the color pink symbolizes strength, femininity, and this is needed more in the golf industry.
Photo by Washington Talent Photographers
xoN: How do you think playing golf translates into your confidence as a woman in your day to day?
S: Golf is already a challenging sport. As a woman in a predominantly white male industry and playing a sport, I’ve never seen any of my family members or anyone in my social circle play, I'm already challenging the system. Learning golf, in general, takes a lot of confidence because, in the beginning, you suck. It’s a hard sport and extremely humbling because you see everyone else hitting the ball, but you can barely get the basics down. However, it does take someone with a lot of confidence to stay persistent in learning and persevering until you get better. Personally, playing golf has boosted my confidence. It helps me in different aspects of my life, such as talking to anyone and feeling comfortable in different rooms.
To get involved with City Girls Golf’s follow them on Instagram and head to their website to sign up for their email list to know about upcoming events. To become a sponsor and further support their mission, send your information to citygirlsgolf@citygirlsgolf.org.
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Feature image by Ashley Jean Creative
