ItGirls From The Midwest
Culture & Entertainment

ItGirls From The Midwest

Often imitated, never duplicated, The Midwest ItGirls hold a refreshingly raw essence, style, and cultural identity. These ItGirls are the living, breathing definition of rolling up your sleeves and chasing dreams. Trust us when we say, these Midwest ItGirls don’t just talk the talk, they walk it, holding fast to their values in everything they get their hands on.

Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.




Bree Specific is a media personality and entrepreneur. She gained recognition for her work in hosting events, moderating panels, and covering festivals. Off-air, Bree coordinates Music Relations for Whats The Word Media and serves as a Tech Producer at WVON 1690 AM.

Chelsey Carter Sanders



Chelsey Carter-Sanders is the founder and CEO of the Alex Carter brand, which focuses on creating everyday attire for extraordinary individuals. The brand is known for combining simplicity with an edge, appealing to those who are willing to take risks.

Jean Deaux



​Jean Deaux's music spans R&B, rap, pop, house, and indie as she creates from the unique lens of a Black queer artist. Often described as a multi-hyphenate and 'modern renaissance woman,' she is a creative director, filmmaker, and songwriter.

Mari Copeny



Mari Copeny, also known as Little Miss Flint, is a youth activist who gained recognition for raising awareness about the Flint water crisis and her fundraising initiatives to support underprivileged children in her community and across the country.

Sky Jetta



Sky Jetta has worked with the likes of Rico Nasty, Charli XCX, Baby Tate, and Saweetie. Known for her unique fashion sense, she has been featured in global campaigns Nike x Serena Williams, Burberry x SSENSE, and Jordan Jumpman23. Jetta was also the featured opener for singer Neyo, DJ’d for luxury brands Balmain and Gucci, and just completed a tour as direct support for Zack Fox.




As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.


This article is in partnership with SheaMoisture

For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.