If you're not a social butterfly, networking solo can feel like a job interview. Regardless of what kind of networking event you attend, you have to dress to attract the "right" kind of attention, know how to answer and ask the right questions and have a bomb "about me" pitch.
And while that all sounds good, putting this into effect may be harder to do. So what are some key tips to networking?
Dress Your Best
You move differently when you feel like you're looking good. And whether we like it or not, the way we dress and carry ourselves sends a subconscious message to those around us. Dressing your best isn't about looking like someone else, it's about looking like your higher self, to present as your higher self. Whether it's making sure your hair is in a hairstyle that will stay in tact all night or wearing your favorite dress, put your best foot forward in fashion.
Get Clear On Your Networking Goals
Why are you networking? What's your career or job goal? Who's attending the event that you really want to see? What questions do you want to ask about the topic of discussion? When you're clear on your "why," you have a clear compass on what you need to do to achieve your networking goal.
Have An Elevator Pitch
An elevator pitch is a brief synopsis of who you are, what you do, what your goal is and why you're there. Your pitch should be tailored to where you are. If you're attending a creative/entrepreneurial event, then talking about a technical job isn't going to strike a chord with other attendees – but that side project you've been working on after work will. What's always a good throw-in for networking events is where you're from. This can spark a conversation, especially if you are somewhere away from home. Practice your pitch ahead of networking to assure you're not talking too fast or too low.
Talk To The Person Next To You
How often have you gone to a panel event or conference where there was a guest speaker, and made the speaker your only agenda in hopes of landing a connection? Now how often has this turned out to be a failed 30-second convo? Sometimes the biggest connection you can make is the one with the person (or people) closest to you. Strike up a conversation about how the event is going or something interesting the speaker said or even where to get good food in the area. You never know who you're sitting next to and how a relationship can evolve. And if you see someone who's alone, take their oneness as an open window to connect with them too!
Be Yourself
The most important thing is to be yourself. You want to build genuine connections with people who will get you, so why not bring your true self to the forefront to begin with? Give your input and opinion in conversations when you feel like it without the fear of worrying what people will think about what you said.
Everyone will not resonate with you, but by putting yourself out there you'll find at least one person you can vibe with for the night.
Remember The Names of People You’re Talking To
Whether you have to write it in your phone notes or say it every time you talk to them, don't forget names! Remembering someone's name does two things: 1) It helps you to get more personal and comfortable talking to the person and vice versa 2) It can help you stay focused on the conversation or to strike up one again when you walk away.
Exchange Contact Information
Don't strike up an interesting convo with someone and walk away thinking you'll see them later only to find they left shortly after your chat. Exchange information! Business cards aren't outdated just yet. Make sure to have yours handy and if the person doesn't have one, ask for their contact information and the best way to follow up with them. Some people are more active on LinkedIn than email, so this may be helpful to know.
Look For Future Events Hosted By The Organizer
If you signed up for an event with an organization via email, then you'll more than likely be notified of their future events and may even run into the same people again. Get familiar with the event organizers. It may even be helpful to connect with them to learn of similar networking opportunities, and ways you can be involved with their organization to grow in community on a deeper level.
Follow Up
Once you make your connections, follow up with them post the event 24-48 hours after meeting them. Don't send a generic email either, make sure to include a personalized touch to your message that connects with something you discussed. A sure way to keep the conversation going is to offer help or share an article on something related to what you talked about.
Featured image by Getty Images
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- Tips on attending your first networking event alone - Tech Girl Rising ›
- 6 Tips on How to Network for Introverts - The Muse ›
- 5 Networking Tips for Introverts | HuffPost ›
- 17 Tips To Survive Your Next Networking Event ›
- Tips For Success: Attending A Networking Event Alone | TalentEgg ... ›
- Stop feeling awkward, nervous, and lonely at networking events ›
- 15 Useful Tips for Attending an Event Alone (And Actually Enjoying It) ›
- 15 Ways To Overcome Awkwardness At Networking Events ›
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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