On any given day, a crowd of fans wait eagerly outside of the Slutty Vegan, chatting eagerly about whether they want a Sloppy Toppy or a Ménage à Trois as they wait in hour-long lines. No, this isn't a twisted version of the movie Trois -- unless you count indulging in salacious yet savory food as a form of foreplay.
In fact, just a few months ago many of these patrons wouldn't have thought twice about traveling down to the primarily African-American Southwest Atlanta neighborhood. But today, it's not uncommon to see enthused foodies, celebrities, locals and travelers from all races and backgrounds vying for a chance at tasting the restaurant's famous plant-based burgers. In case the headlines weren't clear, Slutty Vegan is revolutionizing the vegan fast food industry, and it's taking the meaning of food porn to the next level.
INSIDE SLUTTY VEGAN WITH FOUNDER PINKY COLEwww.youtube.com
Leading the way is founder Pinky Cole. With her red, shoulder-length locs, radiating smile, and confidence that permeates any room she enters, Pinky is focused on her vision of making enjoyable vegan food a worldwide phenomenon. "Slutty Vegan [isn't] slowing down anytime soon," says Pinky. "It's going to be alongside the Burger Kings, McDonalds, and Sonics of the world."
Taking a break from her never-ending to-do list, Pinky and I chat about her journey to creating one of the most buzzworthy restaurants in Atlanta and the vegan community, and how she was able to launch and scale her business from concept to a brick-and-mortar restaurant all within a year. It's not long into our conversation that I realize that the key to her success is rooted in two concepts: the power in execution after inspiration and the importance of capitalizing off of momentum. This— and her desire to serve— is what is driving her to turn her idea into a worldwide phenomenon.
"I come as one, but I stand as 10,000. You see me, but I am the representation of so many people that look like me, brown skin and locs— people that don't fit society's norm. I am the representation of successful Black business. There is [a] tax on Black-owned business, that we don't do well. [Slutty Vegan] is changing the game of what Black business looks like. It's a big deal to know that I am able to create something as a Black woman that is successful and bring our stock to the next level."
Photo by Tailiah Breon for xoNecole
"I am the representation of successful Black business."
Opening her own restaurant wasn't always the end destination for Pinky. After graduating from Clark Atlanta University she moved to Los Angeles to pursue her dream of acting, but a chain of events led her to her culinary destiny. While in Los Angeles, a sorority sister offered Pinky a position to work as a TV producer. This opened the doors to various roles in the industry, which eventually led her to work with The Maury Show. During this time, Pinky, who loved all things food and business since her youth (and was taught to cook by her Jamaican grandmother), decided to take the money she had saved from her day job to open up her first venture in Harlem: Pinky's Jamaican and American Restaurant.
It was there she experienced her first major setback. "I ended up losing the restaurant due to a grease fire," she says. "It seemed like a failure, but it was the best thing that ever happened."
Soon after, Pinky moved back to Atlanta to work as a casting director for another popular TV show. Being a part of the show's production team allowed her the space to heal from the trauma of losing a business, while also helping to heal and serve others. It wasn't long before she'd have the desire to try her hand at entrepreneurship again. Just a few months into her transition back south, a million-dollar idea was born. "I was sitting in the house one day and I came up with this idea of Slutty Vegan. It came to me like a light bulb. [The name] was sexy. It sounds like it's selling sex, but it's bigger than that. [I knew] it was going to become a movement; it's going to get people to pay attention to being plant-based and veganism."
Photo by Tailiah Breon for xoNecole
"It sounds like it's selling sex, but it's bigger than that."
Unlike many who may experience these moments of entrepreneurial epiphanies, Pinky didn't just sit on the idea. She started creating recipes, finding supplier partners, and researching how to expand. In July 2018, she set up shop at a shared kitchen to test out her newly-created cuisine. By August, she moved to a commercial kitchen, invested in a food truck in September, and in October found the location for the first Slutty Vegan restaurant. Three months later, a crowd of 1,200 gathered outside the restaurant in 45-degree weather for the grand opening. "It was so beautiful to see so many people looking like me come out in the name of food," she recalls.
Since its opening in January, the Atlanta-based restaurant has become a mini tourist attraction, with customers lining up as much as two hours in advance of the store's daily opening. Occasionally, the line wraps around the corner with wait times hitting at least five hours or more.
While success seems to be happening fast for the brand, Pinky isn't surprised. She had a feeling this was going to happen, she tells me matter-of-factly. The Slutty Vegan name alone was a hook that would reel her potential customer base in. "There is [a] stigma to the word. [I thought], 'How can I use a bad word to make it something good, be creative and [help people] indulge in what they love guilt-free?'"
Courtesy of Slutty Vegan
"Veganism can be cool. Being plant-based can be cool. It doesn't have to be mundane."
Such indulgences include the Fussy Hussy— an Impossible Burger patty loaded with pickles, vegan cheese, caramelized onions, lettuce, tomato, and their signature slutty sauce without the cholesterol and calories of a traditional burger. It's the creative genius behind Pinky's idea— and she knows it. "It feels like it's bad because it's a cheeseburger and fries, but it's a lot healthier, which is why the hook to the conversation is you don't have to eat dead animals in order for it to taste good," Pinky says. "We can limit and decrease the amount of illnesses and disease in our community based on the food we ingest. That intention is continuing to be met because it's working."
To no surprise, at the core of the Slutty Vegan branding strategy is experience. Pinky has been deliberate about how she's crafted the way customers interact with the brand since the beginning. "Build your brand in a way that is so irresistible that people have to have it. When people have to have it, they will do whatever to get it. Slutty Vegan has been successful [in] creating an experience for people so that they have to have it by any means necessary," she tells me. "Veganism can be cool. Being plant-based can be cool. It doesn't have to be mundane."
It's why on the Slutty Vegan Instagram you'll hardly see any brand-generated photos of their signature burgers. Pinky also doesn't spend money on influencer marketing, and will tell you in a heartbeat that she's "not selling food." Instead, she's "helping people indulge in what they love."
Even Pinky's celebrity co-signers are genuine, unpaid, and helping to push the brand's message to a larger audience. "When you eat my food as a celebrity, you're jumping on board to this bigger conversation and spreading a narrative of eating healthier and limiting diseases in our community. That's what we call positive manipulation, and it's working."
It's understandable why after tasting her burgers people can't stop eating or talking about Pinky Cole and Slutty Vegan. There's something magical about the way the brand has been able to sprout out of nowhere and dominate the food scene. It leaves little room for doubt as to where Pinky plans on taking her company. "In 2019, you have to do things that are going to separate you from everyone else," she says.
While I'm not sure if Pinky would describe herself as radical, she's definitely a rule-breaker. Going against the norm has enabled her to bring the Slutty Vegan story to the forefront. According to Pinky, moving the food truck location daily is not usually a food truck culture norm, but Slutty Vegan does it anyway. Using provocative nomenclature in brand marketing could also be seen as risky, but despite all of this, Pinky believes that her desire to change the rules of how to start and run a business have helped fuel the company's success. If you're thinking of ways to engage with customers or influence sales, thinking outside the box can lead to breakthroughs that can ultimately fuel growth.
However, no hero's journey is complete without a major test of character and commitment to their dream.
Slutty Vegan was invited to vend at the 2019 Super Bowl, and Pinky found herself having to make the difficult decision as to whether she'd accept the opportunity or not. She was told that she'd have to change the restaurant's name, branding and wrapping. While the optics and sales would have been great, Pinky realized she would have to compromise on everything she worked hard to create. To Pinky, this wasn't worth sacrificing her brand footprint. She adds with conviction, "I am glad I didn't compromise who I am for the dollar. The people who want me are going to come to me."
The people have been coming alright. The decision alone to launch a vegan restaurant in Atlanta could be the perfect example of "right place, right time." However, it's a reminder of a higher alignment. It shows how sometimes things are supposed to happen as they happen. One of the first things Pinky told me during our chat was, "If [my first] restaurant didn't close, we wouldn't be having this conversation."
"I was supposed to be in Atlanta. [Atlanta is] the home of soul food. It's the South. If you tell people in the South about vegan food, they laugh at you. To be able to do this [here], we've conquered something that is really not a big deal. We've done it and we can go somewhere else and they'll be with the movement. [In] Los Angeles, DC, or New York, veganism is normal. The fact that I am able to do this in Atlanta is dope."
Photo by Tailiah Breon for xoNecole
"If [my first] restaurant didn't close, we wouldn't be having this conversation."
The future of Slutty Vegan seems promising. Pinky tells us that she has several projects in the works, including a development deal for a television show, possible Slutty Vegan airport locations, merchandise, franchising options, and ready-made bottles of her infamous Slutty Sauce for sale.
"If you have a great idea, a lot of faith and are steadfast on your goals, it doesn't take five years to [launch]. You can do what I did in six months and it can be super [successful]. It depends on how bad you want to win."
Like many founders, what's driving Pinky is the impact she has on everything she touches. "While the people are pouring into you, you have to pour back into the people. People will continue to support you if they see you are supporting the community."
Philanthropy and serving others are core values that she ensures surrounds the Slutty Vegan way. It's a mission that is the driving force behind why she looks forward to waking up each day. "This doesn't feel like work," Pinky says. "The refuel is knowing my doors are open every day, having conversations with people like you, to know that I'm responsible for feeding 25 mouths every week. I'm the captain of the ship, and if I fall asleep, the ship is going to sink and I'm not willing to let that happen. I built something that can take our community to the next level."
And we're certainly down to ride the wave.
To learn more about Slutty Vegan and how you can get #sluttified, visit https://sluttyveganatl.com and check out the brand on Instagram at @sluttyveganatl.
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A Goddard College graduate, who earned an MFA from Pratt Institute and was awarded an honorary doctorate from Marymount Manhattan College, Mahogany offers unapologetic realness with a side of grace and empowerment. "I started touring locally. I started creating chat books so that those poems will go in the hands of the people who were sitting in the rooms," she shared.
"And then I started facilitating poetry workshops, so I used my chat books as curriculum. And that, in turn, allowed me to further invest in my art and show the community and people who were hiring me that it wasn't just a one-off, that it's not just, you know, a fly by night—that I am invested in this art as much as I am invested in your community, in your children's learning, in our growth."
Mahogany has a special way of moving audiences, and her superpower sparks shifts in perspective, post-performance introspection, and strengthening of community bonds, especially among Black women. (One can undeniably recognize her gift for arousal of the spirit and mind merely from her listening to her insights from the other side of a Google Hangout call. I can only imagine the soul-stirring, top-tier sensory encounter when watching her perform in person.)
In this chat with xoNecole, Mahogany reflects on sustaining a creative career, the aftermath of writing a banned book, and using poetry for both healing, community-building, and activism.
Anthony Artis
xoNecole: What are three key things that have laid the foundation for a sustainable creative career for you?
Mahogany L Browne: What has helped me is that I'm willing to go in being an expert at knowing poetry and knowing the way in which art can change the landscape of our lives, not just as a poet, but also as a poetry facilitator. How you move through classes, those things are mastered, right? So when I go into another space that's maybe tech-heavy, I don't mind learning and being, you know, a student of the wonder of how we can make this magic, work together.
Two, you’ve got to know how to pivot. Sometimes we say, ‘Alright, this is what my life is going to be. I'm going to be a New York Times best-selling author. I'm going to, you know, have an album that's Grammy-nominated. And then, say you get dropped from your record label. That doesn't mean you can't make an album anymore. You can also still create an album that can be submitted to the Grammys. So, what does a pivot look like as an artist who doesn't have an institution behind them? Pivot being a student of the wonder.
Relationships also really help. How do I serve the community? And in turn, that tells me how the community can show up. For me, I have long-standing ties with a community that will outlast my one life. So, what does it mean to create space where these relationships can develop, can be nurtured, can be rooted, can be cultivated? Creating space—it happens through relationships.
xoN: With today’s economic challenges, what does your current creative process look like, and what are you working on?
MB: I’m always thinking five years ahead. I just reviewed the pages for two children’s books and recently released a YA novel. I’m drafting an adult fiction manuscript now.
Anything I create is founded with the root of poetry, but it can exist in captions. It can exist in commercials. It can exist as a musical. So that's where I’m at now.
xoN: You started performing "Black Girl Magic" in 2013, had an acclaimed performance of it via PBS and the work went on to viral success shortly after. Talk more about the inspiration. And what do you think about the continued relevance more than a decade later?
MB: I wrote it as a rally cry for the mothers who had been keeping themselves truly in harm's way by, you know, being a part of the community right after the death of their child or their loved one. They are usually mothers of victims of police brutality—and just seeing how they showed up in these community spaces, they are devout to the cause but obviously still grieving.
"I wanted this poem to be just a space of reclamation, of joy and of you, of your light, of your shine, of your brilliance, in any which way in which you fashion. Every room you enter is the room you deserve to be in. What does it mean to have a poem like that that exists?"
And the first time I did the poem, the Weeping that occurred, right? It was like this blood-letting of sorts. The next time I performed it, I'm moved to tears because I'm seeing how it's affecting other women who have just been waiting to hear, ‘You belong. You deserve. You are good. We see you. Thank you, despite everything that they said to make you regret being born in this beautiful brown, dark-skinned, light-skinned, but Black body.’
Black women are the backbone—period. Point blank. And so, that that poem became a necessity, not just to the fortitude of Black women in the community, but like you know, in service of healing the Black women.
xoN: One of your books was banned at a school in Boston, and it was later reinstated due to parental and activist support. What was that experience like?
MB: Well, I think it happened because they were racist. That's it. Point blank. The reversal of it was empowering, right? I realized, oh, I thought we just had to sit here and be on a banned book list. But no, parents are actually the leaders of this charge.
So to see that, the parents said, ‘Nah, we're not gonna let you take this book out of my baby’s school just because it's a Black kid on the front saying, ‘Woke’ and they're talking about being a global citizen. They're talking about accountability. They're talking about accessibility. They're talking about allyship, and you don't want them to have compassion or empathy or have even an understanding, right? So no, we rebuke that, and we want this book here anyway.’ To see that happen in that way. I was, like, reaffirmed. Absolutely.
xoN: You recently organized the Black Girl Magic Ball at the Lincoln Center in New York. Honorees included author and entrepreneur Rachel Cargle and National Black Theater CEO Sade Lythcott. What impact did it have and what expanded legacy do you hope to leave with your creative works?
MB: I was really interested in not celebrating just the book, but celebrating the community that made the book possible. And so I gave out five awards to women doing that thing, like, what does it mean to be a Black girl in this world?
I just thought it was gonna be an amazing time. Everybody's gonna dress up—we're gonna celebrate each other. And boom, I then realized that it responded to like a gaping hole. There was a missing thing for Black girls of all walks of life, all ages, right?
"It's very intergenerational. That was intentional to come together and celebrate just being us."
You have all these instances where just being you is either the butt of a joke or it's diminished and not worthy of a specific title in these larger institutions. So what does it mean to just to be loved up on and celebrated?
It felt like a self-care project at first. You know, for the first couple of years, folks were coming and they were getting that sisterhood. They were getting that tribe work that they were missing in their everyday lives.
I love the Black Girl Magic Ball because we got us. If I go out with a bang, they'll remember that Mahogany worked her a** off to make sure all the Black girls everywhere knew that she was the light. We are the blueprint.
For more information on Mahogany L. Browne, her work, and her future projects, visit her website or follow her on IG @mobrowne.
Featured image by Anthony Artis
Fast forward to today — le sigh — and while the tradition isn’t really upheld anymore, in my opinion, perhaps it should be. I say that because, did you know that, when it comes to wedding night copulation, less than 40 percent of couples make that a priority these days?
And while, on the surface, that might not seem that much of a big deal, if you sit tight, I’m going to explain to you why, as a marriage life coach for over 20 years at this point, I 1000 percent believe that it is — a much bigger deal than many people would ever imagine.
Keeping yichud in mind, let me first take a moment to break down why you should consummate your marriage as soon as possible following your wedding; then I will follow that up with providing a few hacks to make sure that you have the mind, body, and spirit to actually do so.
Remember What “Consummate” Means
GiphyLet’s start off with what the word “consummate” actually means. You know, the same way that it irritates me when people who are dating say that they are monogamous instead of exclusive (check out “Why I Use The Word 'Monogamous' In Marriage And 'Exclusive' In Dating”), it also low-key irritates me when unmarried people who have sex for the first time say that they “consummated” their relationship. Why? Because consummate has specific meanings, and that ain’t one of them.
To consummate actually means “to complete (the union of a marriage) by the first marital sexual intercourse.” Back in ancient Jewish times, this was a really big deal because, more times than not, the couple was having sex for the very first time with one another (oftentimes, it was their first time being alone together as well).
These days, it’s been reported that only 10 percent of men and seven percent of women between the ages of 22-34 are still virgins; however, even if you’re not a virgin and shoot, even if your wedding night isn’t the first time that you’re having sex with your partner, the word “consummate” still applies because it’s the first time that you will be having sex with him as your husband and you as his wife — which is still a different kind of intimacy (check out “10 Wives Tell Me What They Wish They Knew About 'Married Sex'”).
I say that because…do you know what else consummate means? It means “to complete (an arrangement, agreement, or the like) by a pledge or the signing of a contract” and “to bring to a state of perfection; fulfill.” In other words, saying your vows isn’t what fully completes your wedding day — consummating your marriage is.
Let’s keep going…
Prioritize “Completion”
GiphyOkay, so by the literal definitions of consummate, a husband and a wife complete their union of marriage by having sex. By doing that, it brings their new kind of relationship into a state of perfection and fulfillment. It also makes their formal marriage arrangement complete. That is how important consummating your marital union is — so, why in the world would you not want to prioritize that?
Especially when you stop to think about the fact that complete means things like “having all parts or elements; lacking nothing; whole; entire; full”, “finished; ended; concluded,” “having all the required or customary characteristics, skills, or the like; consummate; perfect in kind or quality.” Hmph. Looks to me like the wedding vows, the exchanging of rings, the jumping of brooms, the reception — none of this results in a marriage getting into a state of “lacking nothing” or the day being “finished” or the marital relationship “having all of the required and customary characteristics” like SEX does.
That’s how essential it’s supposed to be seen and treated in a marital relationship (sexless couples, please remember that and also check out “10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important “ and “How 10 Couples Reignited Their Sex Lives After Facing A Sexless Marriage” ). And THIS is why it’s so unfortunate that 60 percent of couples don’t see it this way.
Honestly, I’d venture to say that it’s because most haven’t even thought about how paramount the word “consummate” actually is and yet, again, as a marriage life coach (and someone who speaks on marital covenant A LOT), it’s my job to make sure to put as many engaged couples (or folks who want to be married someday) on notice — because if you can make sure that you take your wedding pictures, that you dance at your reception and that you hug the folks who you haven’t seen in years…you can certainly make time to PERFECT YOUR UNION with your spouse.
Hmph, let me tell it, if you do that on your wedding night, it will remind you to prioritize it during the rest of your marriage. It’s a foundational principle that deserves high respect and much consideration. And what if you’re like, “I hear you, Shellie, but I always hear that people are usually too tired for sex on their wedding night”? You know a saying that gets on my nerves and yet here, it does somewhat apply: “If you wanted to, you would” — and I believe that if you take the word “consummate” literally and seriously, you will make a way, no matter what. I do have a few tips to help you out, though.
Get Rest the Night Before
GiphyHands down, the two top reasons for why couples don’t have sex on their wedding night are either because they were too tired or they were too drunk. I’ll hit the drunk thing in a moment; however, when it comes to the tired thing — listen, I get it. Fewer days are going to be longer and take more out of you than your wedding day will. I will say this, though: the couples I know who waited until their wedding night, they somehow found the energy (because they had something new to look forward to) which means that, again, what is important to us, we certainly will make time for — and it’s important to see sex, in marriage, as not just a fun activity but a supernatural mental, emotional and spiritual bond:
"There’s more to sex than mere skin on skin. Sex is as much spiritual mystery as physical fact. As written in Scripture, 'The two become one.'" (I Corinthians 6:16 — Message)
That’s why it’s so important to, instead of staying up all night giggling and cackling with your friends the night before your nuptials, that you actually get some rest. Also, even though I know you want to avoid any bulge and bloat that you can, make sure that you at least snack on some fruit while getting ready the next day. Both of these things will help to give you fuel in order to get through the day — and night. So will one more thing…but let me tackle being drunkety-drunk-drunk matter first.
Toast. Don’t Get Drunk, Though.
GiphyA wedding reception is one big party that is being thrown in your and your beloved’s honor, and you should take in every moment of it. That doesn’t mean that you need to toss back multiple tequila shots and participate in every toast at every table, though. Listen, it’s no secret that having too much alcohol in one’s system can affect a man’s stamina (and not in a good way) and can have your sex drive on a roller coaster ride (also not in a good way), not to mention that it could cause you to pass right on out.
So, in the spirit of completing your marriage (again, literally) — how about sipping on champagne during the formal toasts and leaving it at that? After all, you’ve got bigger matters to celebrate…later on.
Don’t Be the Last One to Leave Your Reception
GiphyThere are two weddings that I remember attending in my lifetime where the husband and wife honestly couldn’t care less about their reception. LOL. During one wedding, the couple basically ate the cake and did the bouquet and garter toss all at once; hell, I don’t even remember them eating anything. I was actually in the wedding party and didn’t get to say “goodbye” either. They were outta there. Another couple? They didn’t show up to the reception at all! They actually recorded a video that ran during it where the husband said, “I know what salmon tastes like. I’m trying to figure some other things out.”
Meanwhile, another wedding that I went to where the couple lived together prior to their wedding day? Since the wedding and reception were at a plush hotel, many of their guests were staying at the same spot. So, after the couple shut down the reception, they then went hotel room hopping until wee hours of the morning. When I asked them what in the world they were doing, the bride literally said, “Girl, we’ve lived together for years. We can have sex any time.”
See what I mean? See what happens when you don’t fully grasp how important consummating your marriage is? It’s not “just sex” anymore — it’s perfecting some things. So yeah, definitely don’t be the last two people to leave your wedding reception, especially if you sense that you are starting to run on fumes. You need to do something more important than being the last people on the dance floor — and you already know what that thing is.
Book Your Honeymoon Flight for Later in the Day (or the Following One)
GiphyAnother reason why many couples don’t consummate their marriage on their wedding night is because they are rushing to go to bed so that they can catch their honeymoon flight. For this, honestly, it’s wiser to wait until the evening of the following day, if not the day after that. Not only will that give you time to “complete” your union, but afterwards, you can get a lot of the rest that you crave.
I’m telling you — if there is one thing that far too many couples do when it comes to their after-the-ceremony plans, it’s put unnecessary pressure on themselves by putting together a super strict schedule that they really don’t need. You’re married now, and whatever location you’re going to isn’t going anywhere. RELAX. HAVE SOME SEX. RINSE. REPEAT. THEN LEAVE.
Keep Your Expectations Realistic
GiphyOkay, one more thing about the whole “it’s important to consummate” point, and then I’ll be out of y’all’s hair. It actually circles back to the yichud tradition that I mentioned in the intro. Remember how I said that Jewish couples were left alone for 18 minutes? Well, in some of my other sex-themed content, I’ve shared that many couples are more than fine with intercourse lasting somewhere between 7 and 13 minutes.
My point? Listen, nowhere in this article did I say that y’all had to have 90s R&B sex the first time that the two of you come together as husband and wife. I simply said that you need to consummate the relationship, and I’m pretty sure that you both can muster up at least 10 minutes to make that happen. All of the “all night long” stuff — yeah, do that on your honeymoon. However, making sure that “oneness” transpires, so that the perfection of your union is established? That needs to happen as soon as possible.
____
An author by the name of Abhijit Naskar once said, “Sex is not just about going in or letting in, it is really about welcoming your dearly beloved into the deepest regions of your psyche, which are inaccessible to anybody else.” Truer words could not have been said than when it comes to a husband and wife.
Sex ain’t “just sex” in a marriage, y’all. It’s far more than that.
Consummate that thing. Down the pike, you’ll be oh so glad that you did.
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Featured image by Giphy