Women Reveal The Go-To Lipstick Shades That Elevate Them To Boss Status

Being a #BAWSE nowadays may not be easy. Waking up early, staying up late, working that corporate job, that side hustle, or even that dream job, supporting your tribe and being there for everyone while also taking care of yourself? Yeah, not always the easiest.
Despite its challenges, there's nothing like waking up and slaying your day in style and grace! For me, nothing gets me into "go mode" and ready to tackle the day like finishing my makeup off with my favorite lipstick. Seriously, think about it: have you ever noticed how you just instantly look more put together once you throw that lipstick on? There's just something about lipstick that ties your makeup look together - heck, even when going out bare face, it instantly elevates you.
These days, you may be looking for some color inspiration to add to your beauty arsenal. I grabbed 10 women killin' it in their industries to share what's their go-to lip shade:
Renae Bluitt

What She Does:
Founder of InHerShoes / Executive Producer of SheDidThat / Beauty PR Consultant
What She Wears:
"Boy Trouble" by The Lip Bar & "Ruby Woo" by MAC
Why She Loves It:
"My favorite winter (spring, fall, and summer) lip combination is The Lip Bar's 'Boy Trouble' mixed with 'Ruby Woo' by MAC. I rarely step out into the world without a lippie and have always loved statement-making colors against my brown skin. There's something about a bright and bold lip that makes me feel pulled together in any and everything from sweatshirts to sequins. My approach to life has always been put on some bold lipstick and handle it!"
Karleen Roy
What She Does:
Founder of The Vanity Group
What She Wears:
"Toosie" by Scoobie West & Company
Why She Loves It:
"I love this color because it's the color of fire! It makes me feel like the fly women in the 70's/80's who always wore red lipstick and wore long red nails. Bianca Jagger style! Even if you do not have on a full face of makeup, red lipstick instantly pops and give you a polished look."
Delina Medhin

What She Does:
Celebrity Makeup Artist
What She Wears:
Why She Loves It:
"I love a dark lip in the winter! One of my favorites is this pigmented brown lipstick. It's a creamy consistency that glides on to the lip and wears comfortably. To give this lip longer wear, pair it with Mac Cosmetics lipliner in the color 'Chestnut.'"
Dana Oliver

What She Does:
Beauty Director at Yahoo Lifestyle
What She Wears:
"Rock With You" by NARS Powermatte Lip Pigment
Why She Loves It:
"During the cold-weather months, I like to accessorize my cool gray and crisp black winter outfits with vampy matte lipsticks. And NARS Powermatte Lip Pigment in 'Rock With You' is my new favorite for four fabulous reasons: 1) This is one matte lip product that doesn't dry out my lips. 2) It goes on super smooth — I don't even need a mirror to apply flawlessly, thanks to the precise doe-foot applicator. 3) The rich mulberry pigment is long-lasting, even with drinking several cups of almond chai. 4) The name reminds me of my favorite Michael Jackson record."
Shantel Rousseau
What She Does:
Style, Travel & Beauty blogger / YouTuber
What She Wears:
Why She Loves It:
"I'm pretty exclusive to either Red or Nude lips and, in the winter, it's no different. I like to give it more depth during the cooler season by opting for a richer red than a typical bright one. 'Icon' is one I've been using for 7+ years!"
Africa Miranda
What She Does:
Actress / Spokesmodel / Founder of Beauty by Africa Miranda
What She Wears:
Why She Loves It:
"I LOVE a dark lip in the winter. 'Media' gives great coverage and doesn't dry out your lips, which is a huge plus in the cold. I also love that it is both edgy and glamorous."
Leila Noelliste

What She Does:
Founder of Blackgirllonghair.com & BGLH marketplace
What She Wears:
Why She Loves It:
"I rarely ever wear makeup. And that isn't, like, a stance or anything. It's because I never learned. But 2017 was the year I decided to step out of my comfort zone, and that included doing a photoshoot in my new Bed Stuy storefront. My publicist asked how I wanted my makeup to look, so I browsed Tumblr and saw a woman wearing this beautiful shade of maroon. I instantly knew that was what I wanted. When the MUA arrived, she brought a bunch of maroon lippies and I picked 'Goldie' by Colourpop. When the pictures came back, I was amazed at how incredible I looked!"
Camara Aunique

What She Does:
Celebrity Makeup Artist & Beauty Expert
What She Wears:
"#NoFilter" by AJ Crimson Beauty
Why She Loves It:
"The color works on all women of color! It's the perfect nude that lasts and keeps your lips conditioned, oh, and it's perfect for kissing!"
Ylorie Taylor

What She Does:
Vice President at Eden Bodyworks
What She Wears:
"Oh Lady" and "High Drama" by MAC
What She Does:
"As a working wife and mom with a very full life, when I have the opportunity to get glam, I allow the makeup artist to make me her palette. I trust her judgement to bring my lips to life! I am always pleasantly surprised at the final look and very appreciative because it accentuates me so well. I rarely wear makeup, but when 'in front of the camera' work calls or a special occasion arises, I make sure to treat myself to a glam session. It's just one more way I take care of me (#selfcare) to put my best foot forward."
Kéla Walker

What She Does:
TV Host / Producer Style Authority
What She Wears:
"Bawse Lady" by The Lip Bar & "Berry" by Kami Cosmetics
Why She Loves It:
"I'm never without a red lipstick. I love it year-round. It's a part of my signature style but, in the colder months, I prefer it to be a little deeper, with a warm undertones like 'Bawse Lady.' Save the bright reds with cooler undertones for the warmer month.
"There's nothing like layering on a deep plum color in the winter. This oxblood berry color provides just the right amount of warmth to the season's cool styles and trends. I love wearing the dark bold color with neutral tones for a great contrast. I also love the edge it gives any look. Either way you pick it, both colors require you to wear in confidence."
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Originally published January 7, 2018
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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