February invites us to restore our hope for a better future for all of Earth's inhabitants. Over the weeks to come, your unique mission becomes all the more clear as well as the people you'll need to help you accomplish your vision. Even though the Rona has restricted the way we connect with others, we're being challenged to find innovative ways to maintain a sense of community and connection. Check out the horoscopes to see what's in store for your zodiac sign in the month ahead!
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with Venus moving into Aquarius which has you wanting to spend some quality time with your friends. The New Moon on the 11th is a supportive time for collaborating with like-minded folks that are equally as passionate as changing the world for the better, just as you are. Be mindful of your triggers around the 17th, particularly when it comes to outdated patterns of relating to others. You're naturally competitive which can sometimes rear its ugly head in your relationships. There's enough room for everyone to shine.
When the Sun shifts into Pisces, you're invited to lay low in preparation for your birthday season. Once Mercury goes direct on the 20th, you're crystal clear about who is #TeamAries and who isn't. On the 25th, Venus enters Pisces, encouraging you to unplug from the chaos of the world to reconnect with Spirit to receive instructions for your steps in this next year around the Sun. You're making a big impact through your social media presence when Jupiter trines the North Node. Consider how you want to influence people that look up to you. February wraps up with a Full Moon helping you resolve bad habits that interfere with the lifestyle you want to experience.
Taurus
TaurusLaci Jordan for xoNecoleFebruary is a busy month for you particularly surrounding your career development. With Venus and the New Moon in this part of your chart, you're encouraged to think beyond your material desires. How can you be of service to others through the work that you do? You have the ability to influence others in a major way so make sure you lead with integrity instead of force. Tensions may be high around the 17th as you try to find a middle ground between working your ass off and finding some time for you. Rome wasn't built overnight so take a break to avoid burnout. The Sun shifts into Pisces on the 18th, lighting up your social life. Make the extra effort to connect with others whether that be through social media or planning a girls' night.
On the 20th, Mercury goes direct, helping you clear up any miscommunications with an authority figure. If you've been wanting to talk about a promotion, the weeks ahead are more supportive of your efforts. When Venus shifts into Pisces, you're encouraged to dream a little more. What does your "Heaven on Earth" look like? It's time to invest in your talents when Jupiter meets up with the North Node. A possible shift in career is likely if you're out of alignment with your destiny. The month ends with a Full Moon encouraging you to explore a creative outlet to restore your peace of mind.
Gemini
GeminiLaci Jordan for xoNecoleThe month ahead invites you to expand beyond your comfort zone with Venus transiting through Aquarius. When the planet of love meets up with the New Moon on the 11th, you're ready to commit to a path that will elevate your mind and spirit, making this a good time to go back to school, sign up for that workshop, or read up on a topic of interest. When Saturn squares Uranus on the 17th, be mindful of how others impose their truth upon you. As free-spirited as you are, you must learn to trust your path. There is no guru outside of you. When the Sun shifts into Pisces, do your best to stay grounded when it comes to your career goals. You've got some lofty goals. A little strategy and a whole lot of discipline will take you far.
Your ruling planet goes direct on the 20th, helping you move stuck travel plans forward. If you've been waiting on that visa or passport, it's on the way sooner than you think. On the 25th, Venus shifts into Pisces to miraculously clear up any stuck energy related to your career progression. Your faith is necessary in receiving creative solutions for any challenges you're facing. A much-needed shift in your life path could be up for review when Jupiter meets up with the North Node. By the end of the month, matters of home and family take precedence. Give yourself a chance to recharge so you can be more productive with your work.
Cancer
CancerLaci Jordan for xoNecoleThe beginning of the month is a bit more introspective for you as you sift through rigid thought patterns that are stifling your growth. When Venus and the New Moon meet up in Aquarius, there's a deep desire for freedom to express yourself uninhibitedly. It's time to come out of your shell, babe. Be mindful of inner conflict that you're feeling around the 17th. You've got some big dreams in mind but your inner critic may be louder than your faith. Try not to feed into any self-deprecating thoughts and get into your affirmations to create a more empowering narrative that will help you align with your goals. When the Sun shifts into Pisces, you may find it difficult to stay focused as you daydream about your next vacay.
Mercury Retrograde wraps up on the 20th, making it a good time to start planning for that international getaway. If you've recently applied for a loan or grant, you'll likely receive news about an approval in the weeks to come. On the 25th, Venus enters Pisces, inviting you to merge with the Divine. Spend time meditating, read your favorite spiritual books, or attend a workshop for developing your intuitive gifts. When Jupiter and the North Node meet up on the 26th, you are deeply tuned into your Higher Power which may provide you with instructions for you next steps through your dreams. The Full Moon at the end of the month invites you to get organized. You can't put off your to-do list any longer. Create a reward system for yourself to motivate you to follow through with your responsibilities.
Leo
LeoLaci Jordan for xoNecoleBoundaries are your best friend this month. When Venus enters Aquarius, you're ready to get serious when it comes to matters of love. Get clear about your expectations and your vision so you don't waste time on someone who is all talk but no action. The New Moon on the 11th could have you starting a new business partnership. Triple check the terms of agreement since we're still navigating Mercury Retrograde. Frustrations may be at a high when Saturn squares Uranus on the 17th. If someone in the workplace has been a little too pushy with you, calmly assert yourself or step away from the situation to give yourself some breathing room.
When the Sun shifts into Pisces, it's time to get real about some emotional hang-ups that you've been avoiding. On the 20th, Mercury goes direct, granting you clarity on the direction that a commitment is going in. You'll have a chance to take this connection deeper when Venus shifts into Pisces on the 25th. If you desire more intimacy, you have to be willing to show someone all of you—not just the pretty, shiny parts that the world adores you for. A game-changing collaboration starts coming together around the 25th, helping you move closer towards your dreams and the end of the month affirms that when you let go of your insecurities, anything is possible.
Virgo
VirgoLaci Jordan for xoNecoleThe beginning of the month invites you to get your practical affairs in order. Life has been hectic but try not to forget that self-care is just as integral to your routine as handling your tasks at work. The New Moon on the 11th is the perfect time to create a new routine that reflects a better work-life balance. You may be feeling restless around the 17th if you've been drowning in responsibility. If you're not able to take a vacay at the moment, create a vision board on Pinterest to kickstart the manifestation process.
When the Sun shifts into Pisces, your relationships take center stage. Reassess the balance of give and take in your partnerships and contractual agreements. On the 20th, Mercury finally goes direct, clearing up any confusion and disorganization in your life. When Venus shifts into Pisces on the 25th, it's important that you're seeing your relationships clearly and not just projecting your fantasy onto other people. You may find yourself making some changes in your career when Jupiter and the North Node meet up. Keep in mind that the work that you're doing now is simply a stepping stone to where you want to be. The month wraps up with a Full Moon in your sign, encouraging you to retire the martyrdom act and finally put yourself first.
Libra
LibraLaci Jordan for xoNecoleThe beginning of the month invites you to explore you to put your to-do list to the side to nurture your inner child. With Venus transiting through Aquarius, you're encouraged to explore your creativity. The New Moon on the 11th is a good time for starting a new hobby or project. When it comes to matters of love, you're looking to partner up with someone that you can make a difference in the world with. On the 17th, be mindful of how your fears stifle your creative expression. In more simple terms, stop overthinking it and allow the flow of inspiration to be channeled through you.
The Sun shifts into Pisces on the 18th, bringing your focus to your health and routines. Try to work in a little exercise routine while you binge watch your fave Netflix series. Once Mercury goes direct, you're more clear on where a casual relationship is headed. When Venus enters Pisces, you'll be challenged to stick to those lifestyle changes you're making. Aligning yourself with someone who shares a similar approach to life will keep you on track with your fitness goals. When Jupiter trines the North Node, your spirit is calling you to level up by embracing a leadership role. The Full Moon helps clear out past life energy that inhibits you from believing in your skills and abilities. Get into those affirmations to boost your confidence!
Scorpio
ScorpioLaci Jordan for xoNecoleThe first part of February invites you to tend to matters of family and home with Venus transiting through Aquarius. The New Moon on the 11th could have you considering your next move. Be mindful of signing a new lease or closing on a house until Mercury goes direct later this month. If you're on a tight deadline, triple check the terms of agreement. When Saturn squares off with Uranus, it could result in some tension in your living environment. A desire for freedom may clash with existing obligations whether it be your job or relationship.
When the Sun enters Pisces, exploring your creative side may be the break that you need from the monotony of your routine. On the 20th, Mercury goes direct, giving you the green light to renovate, relocate, or invest in property. The planet of love enters Pisces on the 25th, sweeping you right off your feet. Surrender to the magic of romance without getting caught up in the long-term. Around the 25th, you'll need to be flexible, particularly regarding shared resources with a partner. The two of you have the ability to be successful in whatever venture you set your sights on but it will require compromise. The month wraps up with a Full Moon reminding you just how important you are to your tribe.
Sagittarius
SagittariusLaci Jordan for xoNecoleFebruary kicks off with you focused on the mundane tasks on your to-do list. With Mercury Retrograde in this part of your chart, you may find yourself revisiting some unfinished business. When Venus and the New Moon meet up in this part of your chart, you're curious about a new topic of interest, making this a good time to take a course, buy some books, or do some research online. You may be conflicted around the 17th when Saturn squares off with Uranus. Life has gotten extremely busy lately, making it important for you sustain your work-life balance.
When the Sun shifts into Pisces, your focus is on family, home, and emotional security. This is a more sensitive time for you. Surround yourself with nurturing people and do your part in taking care of your beautiful heart. Mercury finally goes direct on the 20th, helping you get more clear about a message that you need to communicate to someone that has you fixated. On the 25th, Venus joins the Sun, inviting you to spend a little more time at home to rest and recharge. A relationship matter changes for the better when Jupiter trines the North Node. Miraculous turnarounds and breakthroughs reflect the fated nature of this connection. The month comes to a close with a Full Moon, offering you a chance to step into the limelight. Stay ready so you don't have to get ready!
Capricorn
CapricornLaci Jordan for xoNecoleMoney matters are your priority in the beginning of the month but what's new with the boss b*tch of the zodiac? When Venus meets up with the New Moon on the 11th, be mindful of emotional spending. Put yourself on a strict budget to stay on track with your financial goals. A new opportunity could present itself around this time but keep in mind that Mercury is still retrograde. If you must accept this offer, triple check the contractual agreement before making a commitment. If you're feeling frustrated around the 17th, that's just your inner child throwing a tantrum. You can only work so much. Gift yourself the freedom of doing something just for fun.
When the Sun shifts into Pisces, handling your daily obligations is a little more difficult. Create a reward system for handling your business so you can stay focused. Mercury finally goes direct on the 20th, giving you the green light for a new job opportunity. On the 25th, Venus enters Pisces which has you feeling super romantic. Write some poetry or jam out to your favorite ballads to channel your feels. A change in your lifestyle or work is likely due to an "aha" moment you're having on the 26th. The month comes to a close with a Full Moon encouraging you to take a leap of faith to bring about the change you desire.
Aquarius
AquariusLaci Jordan for xoNecoleAll eyes are on you with Venus transiting through your sign. The New Moon on the 11th invites you to plant the seeds for what you'd like to accomplish in the year ahead as you establish a new set of rules for how you want to live your life. On the 17th, Saturn squares off with Uranus which could have you feeling pulled between your needs and those of your family. When it comes down to it, choosing yourself is what's best for everyone involved. A growing need to create an identity separate from your family can no longer be ignored.
On the 18th, the Sun shifts into Pisces, bringing your focus to money, material assets, and your values. Miraculous financial breakthroughs are possible as well as deep healing related to self-esteem issues. Mercury finally goes direct on the 20th, lifting the fog of confusion and clearing your path of any delays. When Venus shifts into Pisces, be mindful of emotional spending habits. Although you're tapped into the abundance of the Universe, try not to abuse your power by being superficial. On the 26th, you're ready to tap into your creative potential. Stop over-identifying with the old you to embrace the upgraded version that wants to express itself. The month winds down with a Full Moon, helping you settle imbalances with your finances and within your closest relationships.
Pisces
PiscesLaci Jordan for xoNecoleThe beginning of the month is more introspective for you with Venus transiting through Aquarius. As introverted as you already are, there will be an increased desire for privacy as you reconnect with your Higher Power for some spiritual medicine. The New Moon serves as a catalyst for phasing out old cycles and habits that you've been stuck in for quite some time (maybe even for lifetimes). Clear out your karma so you can enter into your new solar year light as a feather. If you're feeling overwhelmed around the 17th, schedule a little time in your day to do what you do best—daydream. You're not the biggest fan on the mundane tasks so it's important that you cultivate a little magic in your life on a daily basis.
When the Sun shifts into Pisces on the 18th, all eyes are on you in celebration of your birthday season. Your vitality is at its peak during this time of year so make the most of it. Mercury finally goes direct on the 20th, helping you make sense out of all of the spiritual downloads you've been receiving over the past few weeks. On the 25th, Venus shifts into your sign and the blessings are pouring in. This is also a supportive time for revamping your appearance to match the new and improved you. Your ancestors are surrounding you closer than ever when Jupiter trines the North Node. You can't hold back anymore. Your destiny is calling. The month closes with a Full Moon encouraging you to compromise within a significant partnership or choose to amicably part ways.
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We have less than 40 days left in 2024, and while I'm not one to rush goals just because it's the end of the year, it can be fun to challenge yourself to think about ways you'll close out this year big.
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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High Achievers: Black Celebs Redefining The Cannabis Industry With Purpose
As an avid cannabis lover, I truly appreciate the magic of the flower.
I also believe it's crucial to create a space for Black women to fully participate in the cannabis industry. We need to empower Black women to not only consume cannabis but also to thrive as entrepreneurs. As the only demographic stigmatized for cannabis use, this inclusivity is essential.
According to FlowHub, cannabis will add $115.2 billion to the economy in 2024. Despite this growth, Black women remain significantly underrepresented in cannabis leadership roles. Data from MJBizDaily reveals that men own 80% of cannabis businesses. Furthermore, Black people constitute only 2% of cannabis company ownership nationwide.
With that said, we thought it was only right that we curate a list of Black celebrity-owned cannabis brands you can support. For many of these folks, the brands are designed to bridge cannabis culture with storytelling, creating space for underrepresented voices in the industry. They strive to use cannabis to cultivate creativity and promote equity within an industry that has disproportionately affected Black communities.
1.Lena Waithe
Lena Waithe launched First Draft, her first cannabis partnership and collaboration with entrepreneur Chris Ball’s Ball Family Farms. She told ESSENCE, “He’s so passionate about it—he invited me to his plant and I saw him in his element. And he said, ‘If we’re going to do business, you’ve got to get to know me.'” Soon after forming a friendship, the pair decided to collaborate on First Draft. This hybrid cannabis strain, released in Los Angeles stores last year, offers a fruity experience described as promoting calm, bliss, and creativity.
2.Method Man
Method Man created TICAL (Taking Into Consideration All Lives) as a cannabis brand rooted in social justice. Recognizing the racial disparities in the cannabis industry, TICAL partners with Black-owned dispensaries and highlights quality products while advocating for equity. His efforts aim to dismantle stigma and create opportunities for communities of color.
3.Jay-Z
Jay-Z debuted Monogram in 2020, presenting a luxury cannabis line under the parent company The Parent Company, where he serves as Chief Visionary Officer. Focused on high-end products, Monogram offers artisanal cannabis curated by experts. Despite its premium positioning, the brand has faced financial challenges in a volatile market, reflecting the difficulties of scaling even with a superstar founder. Amid reports of a $575 million loss breaking early this month, it has since been reported that Jay-Z is no longer tied to the luxury weed line.
4.The Game
The Game co-founded Trees by Game, a cannabis lifestyle brand offering a range of premium products from flowers to concentrates. Known for blending his West Coast roots and entrepreneurial drive, The Game positions his brand as an authentic voice in the cannabis space. His involvement underscores the intersection of hip-hop and cannabis culture.
5.Jaleel White
Known for his role as Steve Urkel, Jaleel White ventured into cannabis with ItsPurpl, a collaboration with 710 Labs. Specializing in Purple Urkle strains, his brand merges nostalgia with premium-quality cannabis, catering to aficionados and new consumers alike. ItsPurpl reflects White’s commitment to authenticity and innovation.
6.Al Harrington
Former NBA player Al Harrington founded Viola, a cannabis company named after his grandmother. Viola champions Black ownership in the cannabis industry while producing premium products. Harrington also prioritizes social equity, advocating for criminal justice reform and creating pathways for minority entrepreneurs.
7.Whoopi Goldberg
Whoopi Goldberg co-created Whoopi & Maya, a cannabis line focused on alleviating menstrual pain and other conditions affecting women’s health. Although the company has since ceased operations, Goldberg’s venture was groundbreaking in addressing women’s needs in a male-dominated cannabis market, highlighting the plant’s medicinal benefits.
The EGOT winner and co-host of The View, is expanding her cannabis business. Under the WhoopFam umbrella, she has a new brand and is revamping Whoopi & Maya. Emma & Clyde, named for Goldberg's late mother and brother, was initially launched in 2022 with a limited Arizona run. The brand is now expanding to select stores in California, Arizona, and Ohio. It offers a range of products for both medical and recreational users, including edibles, pre-rolls, flowers, and accessories.
8.Lil Wayne
GKUA Ultra Premium, launched by Lil Wayne, focuses on high-end cannabis. The brand is a cultural extension of his creativity and artistry, blending music and cannabis culture. He told Forbes, “I used to just want to get high, now I smoke to get inspired. With GKUA, I'm sharing a feeling that I love." The rapper’s Co-founder Beau Golob added, “The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit.”
9.Ricky Williams
The former NFL star created Highsman, a cannabis lifestyle brand featuring strains tailored to sports themes like Pre-Game and Post-Game. Williams emphasizes wellness, integrating cannabis into mental and physical health practices.Highsman decided to merge with Frozen Fields and Abundant Labs. Ricky told Forbes, “To remain competitive and drive continued growth, we began exploring M&A opportunities about a year ago, seeking to integrate our brand into a scalable backend. After numerous discussions with potential acquirers and partners, we concluded that merging with Frozen Fields and Abundant Labs presented the strongest path forward.”
10.Damian Marley
As part of Evidence, Marley turned a former prison in California into a cannabis cultivation facility, highlighting his focus on social justice and high-quality cannabis. Locals pushed back against plans for a weed-growing facility in their area. “Educating a community that was conservative was not easy,” Dan Dalton, co-founder shared withForbes. “It was hard to convey that our cannabis wouldn’t hit their streets and drive crime. What we grow gets into trucks and leaves the town; the facility has no signage. And all this tax revenue is here for the town now. The first year we provided 100 jobs.”
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Featured image by Bryan Bedder/Getty Images