
February invites us to restore our hope for a better future for all of Earth's inhabitants. Over the weeks to come, your unique mission becomes all the more clear as well as the people you'll need to help you accomplish your vision. Even though the Rona has restricted the way we connect with others, we're being challenged to find innovative ways to maintain a sense of community and connection. Check out the horoscopes to see what's in store for your zodiac sign in the month ahead!
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with Venus moving into Aquarius which has you wanting to spend some quality time with your friends. The New Moon on the 11th is a supportive time for collaborating with like-minded folks that are equally as passionate as changing the world for the better, just as you are. Be mindful of your triggers around the 17th, particularly when it comes to outdated patterns of relating to others. You're naturally competitive which can sometimes rear its ugly head in your relationships. There's enough room for everyone to shine.
When the Sun shifts into Pisces, you're invited to lay low in preparation for your birthday season. Once Mercury goes direct on the 20th, you're crystal clear about who is #TeamAries and who isn't. On the 25th, Venus enters Pisces, encouraging you to unplug from the chaos of the world to reconnect with Spirit to receive instructions for your steps in this next year around the Sun. You're making a big impact through your social media presence when Jupiter trines the North Node. Consider how you want to influence people that look up to you. February wraps up with a Full Moon helping you resolve bad habits that interfere with the lifestyle you want to experience.
Taurus
TaurusLaci Jordan for xoNecoleFebruary is a busy month for you particularly surrounding your career development. With Venus and the New Moon in this part of your chart, you're encouraged to think beyond your material desires. How can you be of service to others through the work that you do? You have the ability to influence others in a major way so make sure you lead with integrity instead of force. Tensions may be high around the 17th as you try to find a middle ground between working your ass off and finding some time for you. Rome wasn't built overnight so take a break to avoid burnout. The Sun shifts into Pisces on the 18th, lighting up your social life. Make the extra effort to connect with others whether that be through social media or planning a girls' night.
On the 20th, Mercury goes direct, helping you clear up any miscommunications with an authority figure. If you've been wanting to talk about a promotion, the weeks ahead are more supportive of your efforts. When Venus shifts into Pisces, you're encouraged to dream a little more. What does your "Heaven on Earth" look like? It's time to invest in your talents when Jupiter meets up with the North Node. A possible shift in career is likely if you're out of alignment with your destiny. The month ends with a Full Moon encouraging you to explore a creative outlet to restore your peace of mind.
Gemini
GeminiLaci Jordan for xoNecoleThe month ahead invites you to expand beyond your comfort zone with Venus transiting through Aquarius. When the planet of love meets up with the New Moon on the 11th, you're ready to commit to a path that will elevate your mind and spirit, making this a good time to go back to school, sign up for that workshop, or read up on a topic of interest. When Saturn squares Uranus on the 17th, be mindful of how others impose their truth upon you. As free-spirited as you are, you must learn to trust your path. There is no guru outside of you. When the Sun shifts into Pisces, do your best to stay grounded when it comes to your career goals. You've got some lofty goals. A little strategy and a whole lot of discipline will take you far.
Your ruling planet goes direct on the 20th, helping you move stuck travel plans forward. If you've been waiting on that visa or passport, it's on the way sooner than you think. On the 25th, Venus shifts into Pisces to miraculously clear up any stuck energy related to your career progression. Your faith is necessary in receiving creative solutions for any challenges you're facing. A much-needed shift in your life path could be up for review when Jupiter meets up with the North Node. By the end of the month, matters of home and family take precedence. Give yourself a chance to recharge so you can be more productive with your work.
Cancer
CancerLaci Jordan for xoNecoleThe beginning of the month is a bit more introspective for you as you sift through rigid thought patterns that are stifling your growth. When Venus and the New Moon meet up in Aquarius, there's a deep desire for freedom to express yourself uninhibitedly. It's time to come out of your shell, babe. Be mindful of inner conflict that you're feeling around the 17th. You've got some big dreams in mind but your inner critic may be louder than your faith. Try not to feed into any self-deprecating thoughts and get into your affirmations to create a more empowering narrative that will help you align with your goals. When the Sun shifts into Pisces, you may find it difficult to stay focused as you daydream about your next vacay.
Mercury Retrograde wraps up on the 20th, making it a good time to start planning for that international getaway. If you've recently applied for a loan or grant, you'll likely receive news about an approval in the weeks to come. On the 25th, Venus enters Pisces, inviting you to merge with the Divine. Spend time meditating, read your favorite spiritual books, or attend a workshop for developing your intuitive gifts. When Jupiter and the North Node meet up on the 26th, you are deeply tuned into your Higher Power which may provide you with instructions for you next steps through your dreams. The Full Moon at the end of the month invites you to get organized. You can't put off your to-do list any longer. Create a reward system for yourself to motivate you to follow through with your responsibilities.
Leo
LeoLaci Jordan for xoNecoleBoundaries are your best friend this month. When Venus enters Aquarius, you're ready to get serious when it comes to matters of love. Get clear about your expectations and your vision so you don't waste time on someone who is all talk but no action. The New Moon on the 11th could have you starting a new business partnership. Triple check the terms of agreement since we're still navigating Mercury Retrograde. Frustrations may be at a high when Saturn squares Uranus on the 17th. If someone in the workplace has been a little too pushy with you, calmly assert yourself or step away from the situation to give yourself some breathing room.
When the Sun shifts into Pisces, it's time to get real about some emotional hang-ups that you've been avoiding. On the 20th, Mercury goes direct, granting you clarity on the direction that a commitment is going in. You'll have a chance to take this connection deeper when Venus shifts into Pisces on the 25th. If you desire more intimacy, you have to be willing to show someone all of you—not just the pretty, shiny parts that the world adores you for. A game-changing collaboration starts coming together around the 25th, helping you move closer towards your dreams and the end of the month affirms that when you let go of your insecurities, anything is possible.
Virgo
VirgoLaci Jordan for xoNecoleThe beginning of the month invites you to get your practical affairs in order. Life has been hectic but try not to forget that self-care is just as integral to your routine as handling your tasks at work. The New Moon on the 11th is the perfect time to create a new routine that reflects a better work-life balance. You may be feeling restless around the 17th if you've been drowning in responsibility. If you're not able to take a vacay at the moment, create a vision board on Pinterest to kickstart the manifestation process.
When the Sun shifts into Pisces, your relationships take center stage. Reassess the balance of give and take in your partnerships and contractual agreements. On the 20th, Mercury finally goes direct, clearing up any confusion and disorganization in your life. When Venus shifts into Pisces on the 25th, it's important that you're seeing your relationships clearly and not just projecting your fantasy onto other people. You may find yourself making some changes in your career when Jupiter and the North Node meet up. Keep in mind that the work that you're doing now is simply a stepping stone to where you want to be. The month wraps up with a Full Moon in your sign, encouraging you to retire the martyrdom act and finally put yourself first.
Libra
LibraLaci Jordan for xoNecoleThe beginning of the month invites you to explore you to put your to-do list to the side to nurture your inner child. With Venus transiting through Aquarius, you're encouraged to explore your creativity. The New Moon on the 11th is a good time for starting a new hobby or project. When it comes to matters of love, you're looking to partner up with someone that you can make a difference in the world with. On the 17th, be mindful of how your fears stifle your creative expression. In more simple terms, stop overthinking it and allow the flow of inspiration to be channeled through you.
The Sun shifts into Pisces on the 18th, bringing your focus to your health and routines. Try to work in a little exercise routine while you binge watch your fave Netflix series. Once Mercury goes direct, you're more clear on where a casual relationship is headed. When Venus enters Pisces, you'll be challenged to stick to those lifestyle changes you're making. Aligning yourself with someone who shares a similar approach to life will keep you on track with your fitness goals. When Jupiter trines the North Node, your spirit is calling you to level up by embracing a leadership role. The Full Moon helps clear out past life energy that inhibits you from believing in your skills and abilities. Get into those affirmations to boost your confidence!
Scorpio
ScorpioLaci Jordan for xoNecoleThe first part of February invites you to tend to matters of family and home with Venus transiting through Aquarius. The New Moon on the 11th could have you considering your next move. Be mindful of signing a new lease or closing on a house until Mercury goes direct later this month. If you're on a tight deadline, triple check the terms of agreement. When Saturn squares off with Uranus, it could result in some tension in your living environment. A desire for freedom may clash with existing obligations whether it be your job or relationship.
When the Sun enters Pisces, exploring your creative side may be the break that you need from the monotony of your routine. On the 20th, Mercury goes direct, giving you the green light to renovate, relocate, or invest in property. The planet of love enters Pisces on the 25th, sweeping you right off your feet. Surrender to the magic of romance without getting caught up in the long-term. Around the 25th, you'll need to be flexible, particularly regarding shared resources with a partner. The two of you have the ability to be successful in whatever venture you set your sights on but it will require compromise. The month wraps up with a Full Moon reminding you just how important you are to your tribe.
Sagittarius
SagittariusLaci Jordan for xoNecoleFebruary kicks off with you focused on the mundane tasks on your to-do list. With Mercury Retrograde in this part of your chart, you may find yourself revisiting some unfinished business. When Venus and the New Moon meet up in this part of your chart, you're curious about a new topic of interest, making this a good time to take a course, buy some books, or do some research online. You may be conflicted around the 17th when Saturn squares off with Uranus. Life has gotten extremely busy lately, making it important for you sustain your work-life balance.
When the Sun shifts into Pisces, your focus is on family, home, and emotional security. This is a more sensitive time for you. Surround yourself with nurturing people and do your part in taking care of your beautiful heart. Mercury finally goes direct on the 20th, helping you get more clear about a message that you need to communicate to someone that has you fixated. On the 25th, Venus joins the Sun, inviting you to spend a little more time at home to rest and recharge. A relationship matter changes for the better when Jupiter trines the North Node. Miraculous turnarounds and breakthroughs reflect the fated nature of this connection. The month comes to a close with a Full Moon, offering you a chance to step into the limelight. Stay ready so you don't have to get ready!
Capricorn
CapricornLaci Jordan for xoNecoleMoney matters are your priority in the beginning of the month but what's new with the boss b*tch of the zodiac? When Venus meets up with the New Moon on the 11th, be mindful of emotional spending. Put yourself on a strict budget to stay on track with your financial goals. A new opportunity could present itself around this time but keep in mind that Mercury is still retrograde. If you must accept this offer, triple check the contractual agreement before making a commitment. If you're feeling frustrated around the 17th, that's just your inner child throwing a tantrum. You can only work so much. Gift yourself the freedom of doing something just for fun.
When the Sun shifts into Pisces, handling your daily obligations is a little more difficult. Create a reward system for handling your business so you can stay focused. Mercury finally goes direct on the 20th, giving you the green light for a new job opportunity. On the 25th, Venus enters Pisces which has you feeling super romantic. Write some poetry or jam out to your favorite ballads to channel your feels. A change in your lifestyle or work is likely due to an "aha" moment you're having on the 26th. The month comes to a close with a Full Moon encouraging you to take a leap of faith to bring about the change you desire.
Aquarius
AquariusLaci Jordan for xoNecoleAll eyes are on you with Venus transiting through your sign. The New Moon on the 11th invites you to plant the seeds for what you'd like to accomplish in the year ahead as you establish a new set of rules for how you want to live your life. On the 17th, Saturn squares off with Uranus which could have you feeling pulled between your needs and those of your family. When it comes down to it, choosing yourself is what's best for everyone involved. A growing need to create an identity separate from your family can no longer be ignored.
On the 18th, the Sun shifts into Pisces, bringing your focus to money, material assets, and your values. Miraculous financial breakthroughs are possible as well as deep healing related to self-esteem issues. Mercury finally goes direct on the 20th, lifting the fog of confusion and clearing your path of any delays. When Venus shifts into Pisces, be mindful of emotional spending habits. Although you're tapped into the abundance of the Universe, try not to abuse your power by being superficial. On the 26th, you're ready to tap into your creative potential. Stop over-identifying with the old you to embrace the upgraded version that wants to express itself. The month winds down with a Full Moon, helping you settle imbalances with your finances and within your closest relationships.
Pisces
PiscesLaci Jordan for xoNecoleThe beginning of the month is more introspective for you with Venus transiting through Aquarius. As introverted as you already are, there will be an increased desire for privacy as you reconnect with your Higher Power for some spiritual medicine. The New Moon serves as a catalyst for phasing out old cycles and habits that you've been stuck in for quite some time (maybe even for lifetimes). Clear out your karma so you can enter into your new solar year light as a feather. If you're feeling overwhelmed around the 17th, schedule a little time in your day to do what you do best—daydream. You're not the biggest fan on the mundane tasks so it's important that you cultivate a little magic in your life on a daily basis.
When the Sun shifts into Pisces on the 18th, all eyes are on you in celebration of your birthday season. Your vitality is at its peak during this time of year so make the most of it. Mercury finally goes direct on the 20th, helping you make sense out of all of the spiritual downloads you've been receiving over the past few weeks. On the 25th, Venus shifts into your sign and the blessings are pouring in. This is also a supportive time for revamping your appearance to match the new and improved you. Your ancestors are surrounding you closer than ever when Jupiter trines the North Node. You can't hold back anymore. Your destiny is calling. The month closes with a Full Moon encouraging you to compromise within a significant partnership or choose to amicably part ways.
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Featured image by Laci Jordan for xoNecole
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






