Don't Call Me 'BIPOC' When You Mean 'BLACK'
Recently, the acronym BIPOC has been used when addressing issues surrounding Black Lives Matter, and the Black experience overall. I noticed the trend after the murder of George Floyd, a 46-year-old Black man killed in Minneapolis during an arrest for allegedly using a counterfeit bill that resulted in him being pinned to the ground by former officer Derek Chauvin who kept his knee on Floyd's neck for at least eight minutes and 46 seconds while he spoke the same words Eric Garner did as he died at the hands of police, "I can't breathe."
When companies and communities began to speak out and demand justice for the senseless murder and biases that we face in this country, the term 'BIPOC' was at the helm of many conversations. It led me to wonder who exactly they're talking to and why again the Black community has to adapt to yet another name change?
It's enough as an African-American to unpack that I'm African without memory, and American without privilege, and now I'm expected to take time out of my Black day to Google this foolishness?
Don’t call me BIPOC.
— “Scottie Beam” (@ScottieBeam) June 15, 2020
Unless you want hands and feet put on you.
After some research, I discovered that BIPOC stands for "Black, Indigenous and People of Color". According to The Oxford English Dictionary, the phrase, "people of color" dates back centuries — it was first cited in The Oxford English Dictionary, with the British spelling "colour," in 1796 — and is often abbreviated as POC. Additionally, The New York Times reported that Black and Indigenous was included by Cynthia Frisby, a professor of strategic communication at the Missouri School of Journalism.
Miss me with the people of color talk today. Say Black with a capital B with your whole chest or don’t say anything.
— Matthew A. Cherry (@MatthewACherry) May 29, 2020
While I understand the desire to advocate for multiple groups, and the importance of the acknowledgment of Indigenous people, and people of color, the BIPOC community promotes the inclusion of all people of color who have been mistreated, misrepresented, and discriminated against and unites marginalized communities on more significant issues that hurt all non-white individuals. When you address a group of people that includes Black and Indigenous people of color, that term is acceptable. When you are advocating for issues Black and Indendegous people of color, that term is acceptable. Police brutality, however, is not one of them - it impacts Black, Latinx, and Native-American communities specifically.
Quite frankly, I want our community, and those who desire to hold space for us to know that in order to do that, they need to say Black with a Capital B. The term is the new People of Color, it's palatable. Many of us have had to unlearn the need to say 'people of color' when they desire to say Black, including myself.
And if you actually mean “people of color” then by all means, say that. It’s fine. I’m just asking you to examine your intentions so that Black people aren’t erased in discussions specifically meant for us.
— Robin Thede (@robinthede) June 2, 2020
Still, after hearing another Black women address issues impacting our community specifically, and use the acronym, I thought that maybe I was being dramatic and questioned if I had unlearning to do. Days later, as I sat with my thoughts, the heroes of Black Twitter reminded me that my experience and perspective were valid as I felt silenced by trending terms.
The entire world had to shut down for this county to finally begin paying attention to the preservation of Black life, and we can't even have that?
This isn't to say that there shouldn't be spaces where the BIPOC community comes together. However, we deserve to take up space in conversations that impact us more than any other race, and we shouldn't feel the need to apologize for that.
BIPOC is another way for white people to avoid saying black. don't call me that, please.
— Corey Stokes (@coreystokesss) June 11, 2020
Saying BIPOC when that's not who you wish to target allows this county to continue to avoid the harm that it's done to us, and it drowns out the Black community's cries. As a Black woman in this county, whose Great-Grandmother was Native-American and the first generation to move off of her reservation, I am well aware of the struggles that other groups face. This call-to-action is to not dismiss Indigenous people and people of color that have their own individual inequalities that they fight for.
This is to ask that just as Black people do not attach ourselves to those issues, do not lump us all together when discussing who is disproportionately shot, killed, and put in jail at the hands of police.
Doing so is beyond lazy, it's dismissive, and moreover it tells us that you don't think about what impacts us to the same magnitude as you do when other groups are involved. This country has 400 years worth of conversations specifically for Black people.
Now more than ever, we need to make sure we take up space, specifically for us.
Featured image by Shutterstock
Dubbed one of the "21 Black Women Wellness Influencers You Should Follow" by Black + Well, Yasmine Jameelah continues to leave her digital footprint across platforms ranging from Forever 21 Plus, Vaseline, and R29 Unbothered discussing all things healing and body positivity. As a journalist, her writing can be found on sites such as Blavity, Blacklove.com, and xoNecole. Jameelah is also known for her work shattering unconventional stigmas surrounding wellness through her various mediums, including her company Transparent Black Girl. Find Yasmine @YasmineJameelah across all platforms.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
What To Know About The Love Compatibility Of A Virgo Woman And A Pisces Man
A Virgo woman and a Pisces man in a relationship is what occurs when opposites attract. It’s often a rarity, but when developed properly, this couple can run off into the sunset together. They both bring a very different energy to the table, but love works in mysterious ways, and this is a connection designed in the stars.
Virgo Woman And Pisces Man Love Compatibility
The Virgo woman lives in reality, and the Pisces man lives in fantasy, but what happens when the Virgo woman wants to indulge in a little romanticism and let her mind take a break for once? She meets a Pisces man.
What attracts a Virgo woman and a Pisces man to each other?
The Virgo woman is instantly attracted to the Pisces man’s sweet, attentive, and stylish character. The Pisces man is instantly attracted to the Virgo woman's confidence, kindness, and intuitive energy. These are two people that get along right away and form an immediate bond, or it’s a slow burn that takes time to develop if it does at all.
The Virgo woman is attracted to the person she knows could benefit from her being in their life. She sees the Pisces man as someone who can learn a lot from her and whom she can learn a lot in return.
The Virgo woman is sophisticated, sure of herself, and grounded, and the Pisces man is more emotional and timid than Virgo. However, their complexities complement each other well because they show each other another perspective and way of being that they both often need to see.
What is the relationship like between a Virgo woman and a Pisces man?
The relationship between a Virgo woman and a Pisces man is either harmonious and compatible or disruptive and incompatible. Because these two signs oppose each other, this is a relationship of extremes. It’s either a great and beautiful relationship or a disharmonious and challenging one for individuals. Virgo is the halfway point of the zodiac and Pisces is the last sign of the zodiac, and they both function and need very different things in life.
Virgo wants to plan, and Pisces wants to dream. It can be difficult to even do the everyday mundane things together because they will both want to go about it in very different ways. They almost see the world in two completely different realities.
For the Virgo woman and Pisces man who make this relationship work and don’t experience the discord that some can here, it’s because they have faced their own shadows and reflection in the mirror. The Pisces man will reflect any insecurities the Virgo woman feels within and vice versa.
This is a couple that can trigger each other intentionally and unintentionally, and when this relationship works, it’s because they have both done the work and aren’t projecting onto each other. The compatibility between these two when they are on the same page is similar to best friends and lovers, and they have a fun, loyal, and thoughtful relationship. This is a couple you see spending a lot of time together, laughing, doing creative things, and enjoying their life with one another.
Are a Virgo woman and a Pisces man sexually compatible?
The sexual compatibility between a Virgo woman and a Pisces man is one of the better ones. The miscommunication problems they can have in their relationship don’t necessarily apply to the bedroom, and they understand each other’s language better here. This is also a part of life. Virgo brings out her more fun and wild side, and the Pisces man likes to see the Virgo woman in all her multitudes.
This is an area of life where the Virgo woman doesn’t have to think so much, and the Pisces man appreciates her attentiveness and presence here. The sex between the two is more romantic than anything, and this is a memorable connection for the both of them.
What makes a relationship between a Virgo woman and a Pisces man work?
What makes this relationship work is their respect and love for each other. There is a genuine fondness and admiration that these two have for one another and that connection and respect for each other is often unbreakable. There is a bit of magic that should be noted when these two fall in love. Fairytales can be made based on the Virgo woman and Pisces man love pairing. This is a man who will go out of his way to sweep Virgo off her feet and make her feel special, and she feels seen in this relationship. These two are also both mutable signs, so they can be flexible, communicative, and attentive in the relationship, which will be appreciated.
Another gift for the relationship between a Virgo woman and a Pisces man is that they are both good listeners. They both want to hear what each other has to say, and there is an undeniable compatibility between the two when they get to know each other. They complement each other well and are the type of couple who will always try to uplift and support one another, always. They often put each other, and the relationship on a pedestal and deeply admire the connection they form with one another. They say your opposite sign is your soulmate because this is the sign that resides in your 7th house of love, and this applies to Virgo and Pisces.
What may cause a Virgo woman and a Pisces man to break up?
The Virgo woman and Pisces man pairing can come to a head when they feel like they don’t have anything else to learn or experience together than they already have. A strength in the relationship is that they are both mutable signs, but this can also be their downfall. They both have an energy that fluctuates, and you can never really guess what the other person is going to do, say, or feel next, and that can be disruptive for a relationship in the long term. The Virgo woman will get tired of having to guess where the Pisces man stands, and the Pisces man will get tired of trying to live up to the Virgo woman's expectations.
Challenges also may begin to arise when it comes to daily habits and rituals. The Virgo woman is a doer, and the Pisces is a dreamer. She can become frustrated by the Pisces man's lack of urgency when he needs more time to feel things through and determine his next steps. The Pisces man can also become disheartened with the Virgo woman overanalyzing him when she tries to understand his emotions better and will begin to doubt his own voice or feelings within the relationship.
If they are not hearing each other out and considering each other's perspectives, then this relationship can end as quickly as it began.
Summary: What is a Virgo woman and Pisces man's love compatibility?
This is a relationship of extremes, however, if they can both work on being less critical of one another then this can be a relationship that goes extremely well. They have a lot to learn from each other and this is a more karmic pairing, as they are often destined to meet. The Virgo woman finds a partner in this relationship that she can adore, be inspired by, and build a life with, and the Pisces man finds a partner in this relationship he can appreciate, respect, and enjoy his time with.
Overall, this is a relationship that when it works, it really works, and when it doesn’t, it really doesn't.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by skynesher/Getty Images