
Although you will never be able to sway me away from a Black man as far as a relationship goes, I do know "fine" when I see it. And so, while I am aging myself, just a bit when I say this: Charles Ingalls (or rather, Michael Landon, who played him on the series The Little House on the Prairie) was fine and then some mo’ fine.
Yeah, it’s kind of crazy just how much I refer to that show during some of my counseling sessions, especially with engaged couples and married ones who have a super complex relationship with their in-laws. And when it comes to the Ingalls family, specifically, something that I will oftentimes say is, “You can’t pay me to not believe that one of the main reasons why a lot of marriages back then lasted so long is because both sides hardly ever saw their original families after they got married and started their own. Couples back then took ‘leaving and cleaving’ to a whole ‘nother level.”
Is this my way of saying that the key to a successful union is to not bond with your man’s family? No — not at all. What I am saying, though, is boundaries need to be paramount. What I am also saying is that there are layers that need to be unpeeled in order for me to explain just what I mean by that.
So, whether you are in a relationship that seems to be headed towards something serious and you can already tell that your bae and his family’s dynamic may end up being a bit complex for you, you are newly engaged, and the waters with your in-laws are a bit rough right now, or you’ve been married for a few months and lawd, you had no idea that your man’s people were gonna be, well, “like this” — let’s discuss some things that you should keep in mind so that you can find peace in how you should maneuver when it comes to his family.
‘Cause chile…CHILE.
What’s Your Ideal (Potential) In-Law Dynamic?
GiphySeveral years ago, I attended a wedding where, when the couple was about to leave after the reception, the groom’s mother refused to come out and wave “goodbye.” I knew some of the backstory behind what was going on, and it was more than just her seeing her baby boy move on into another season of his life. His new wife (at least at the time; the mother-in-law has seemed to be able to manipulate her pretty well over the past few years) had her own mind, and it oftentimes clashed with her soon-to-be MIL (mother-in-law). So, essentially, what she was grieving was that her younger son was about to get a backbone.
I pretty much figured that what I witnessed that day was symbolic of what the mother-and-law and daughter-in-law’s dynamic was going to be — its own tug of war, on several levels. And while I know that it bothered the wife that it was that way, something that she would say that I found to be pretty on-point is, “I don’t need her to be my mother. I have a mother.” So true, so true.
Sometimes, when you’re dating — or considering marrying — someone and you don’t have the most ideal connection with either all or some of their family, you will find yourself overextending to try and turn things into the idea that you always desired. Yeah, please don’t do that.
If you’re already seeing some yellow, orange, or red flags, sensing some dysfunction, and/or you know that you and your man’s mama (or sisters or whomever) may not become BFFs, it’s really best to 1) address it with him to get an idea of his thoughts on the matter; 2) grieve that your ideal may not end up being your reality and 3) prepare to make peace with that — if you decide to stay, that is. Oh, and a bonus: try to not take it personally.
Sometimes, the strain with a man’s family is due to issues that have been going on long before you ever came into the picture. So long as you are kind, respectful, and consistent when it comes to dealing with them, you are creating good karma.
And who knows? Maybe, in time, you can get to your ideal. All I’m saying is don’t beat yourself up or — and this is so important — take it out on your relationship if it doesn’t happen to play out that way. You can have a cordial dynamic with his family without everyone being in each other’s laps all of the time.
Like Is Cool. Respect Is Better.
GiphyYou marry them, not their family. One of the dumbest things I’ve heard was that sentence right there, and it came from a guy who 1) had a pretty unhealthy relationship with his in-laws and 2) is now divorced from his wife — and yes, his somewhat unstable dynamic with his in-laws played a significant role in the breakdown of his marriage. SMDH.
So here’s the deal: Yes, when you marry someone, the way it should go is that the two of you move on from the families you were born into so that you can create one of your own. What I’m speaking of here is not a total disconnect; however, you should be having your own boundaries, traditions, and ways of doing things that don’t require either of your family’s permission or approval.
That said, when people raise their kids with the mindset that “I am raising adults not children” (which is how it should be in my opinion), the shift of their kids leaving their house to start a life of their own with someone else tends to be relatively drama-free (especially if they happen to like who their adult child chose).
Oh, but when parents never emotionally prepared themselves for their kids to “get out of the nest,” sometimes they think they are supposed to “parent them” through their relationship — and that is where things can get toxic as hell; it’s also where you will need to set some limits and some of those, his family (or yours) may not be very fond of.
And so, as they are going through the process of adjusting to all of this, they may not like you very much. Hell, they may not even like their own child very much, either. It doesn’t matter. Although yes, it would be ideal (and honestly easier) if your man’s family did adore you, the thing that you really want is for them to respect you.
People who respect you listen to what you say. People who respect you don’t try to gaslight you out of your own boundaries. People who respect you will bring concerns directly to you instead of talking behind your back. People who respect you will acknowledge your needs and feelings. People who respect you will treat you like an adult and not a child.
Hmph. It’s kind of another message for another time how, when you look for your man’s family to like you over respecting you, you may not even end up with a lot of what I just said because people can like someone and still attempt to run over them. Hell, sometimes, what they like is that they can (some of y’all will catch that later). So yes, above all else, what you need to strive for is respect. In other words, choose to see “like” as the icing, not the cake.
How Good Is Your Guy with Boundaries?
GiphySpeaking of boundaries…not too long ago, I checked out a Black indie film entitled Mother May I? Have mercy, that mother was beyond controlling and without giving too much away; a big part of it was because she was paranoid because she was sneaky as hell (a lot of people are controlling because of that very reason; that’s another message for another time, though). And although she was definitely the most triggering character to watch, I can’t lie and say that her son didn’t piss me off a few times too.
Whenever she would talk to him like a child, disrespect his girlfriend, or when she slapped him, I was damn near yelling at the screen like, “Sir. She may be your mother, but disrespect is disrespect.” Y’all, stop thinking that your parents love you well if they are willing to disrespect you; love and respect are designed to go hand in hand in healthy relationships — any kind of healthy relationship.
Anyway, as I continued to watch, I thought about a friend of mine who used to be in a marriage with a man who not only tolerated emotional abuse from his mother but also allowed his now ex-wife to be subjected to it as well. In fact, to this day, he is so unbelievably codependent on his mother that while he was married to my friend, he thought it was her job to not only overlook the crazy ish that his mom would say to her, he also wanted his wife to bend over backward like he does in order to try and make things work.
Toxic upon toxic…upon toxic.
The sad thing about all of this is that when my friend was dating this guy and then living with him (and his mother — don’t get me started) prior to saying “I do,” she saw red flags. She saw where, more times than not, he took his mother’s side, too. She also witnessed where he would allow his mother to wreck his moods along with where he would allow his mom to pretty much say and do whatever while simply saying to her, “I mean, just be the bigger person.”
No, sir, you learn how to grow up and get some boundaries with your mother because, when it comes to the role of being a protector and provider for your wife, that means doing everything in your power to keep her out of harm’s way, period — and if that harm is a relative, guess what?
My friend? She went through years of drama, trauma, and foolishness because she tried to act like this man and his mother’s issues would somehow just go away with time. Nah, that man needs/needed therapy, his mother needs/needed therapy, and then both of them need to go to therapy together. However, if there is a “beauty for ashes” in all of this, it’s the fact that, hopefully, her story will cause someone reading this to “pause” if they notice that their own guy isn’t good at setting boundaries with his own relatives, especially when it comes to protecting his relationship when it comes to them.
Because again, while everyone doesn’t have to hold hands and sing “Kumbaya, My Lord,” no man should have the woman he’s with feeling like she’s in a danger zone of some sort whenever his family is in her presence. There is absolutely no wiggle room on that either because you wanna know what the real bottom line on this point is?
A woman feeling safe around her man’s family is something that her man has the ability to control. Full stop.
Don't Assume. Communicate.
GiphyWhen it comes to all that we are discussing here, something that isn’t talked about enough is the fact that sometimes people will feel entitled to being treated a certain type of way — they want everyone to do cartwheels in their presence. And to that, what I will say is, there is nothing wrong with your man’s relatives taking the approach of, “You’re cool, but you’re not our family until you marry him” (which could result in them having a few walls up) or them not wanting to be extra warm ‘n fuzzy — there really isn’t.
The reality is that one of the reasons why there can be so much (potential) in-law angst is because folks will want the dynamic with their man’s relatives to be a certain way, and when it’s not, they act like something is “wrong” when it simply played out to not be what they desire. Not to mention the fact that whenever a person is in a serious relationship, the influence of their partner tends to change them on some levels, and it can take a while for their relatives to adjust. That is beyond understandable, too.
The way to handle all of this is to communicate. In other words, don’t assume that just because you may not be received in the way you expected or even in the way that you want they don’t like you, are against your relationship, or are ultimately plotting your relational demise. Instead, again, run it by your partner, and then, if he green lights it (because you need to respect the boundaries that he has with his own family as well) take the “relative in question” out to get the clarity that you seek.
Ask questions. Express — not demand, request — your wishes. Hear them out. Even if after listening to their side, things still don’t end up being a Disney film, you’ll still be amazed what both people knowing where the other is truly coming from can do for a relationship over time. While assuming puts folks on the defensive, communication typically will bring forth an understanding.
Don’t Force Your “Puzzle Piece”
GiphyAlthough this last point applies to all dynamics, I am speaking mostly to people who are noticing some real issues at the beginning of something new. If having a sense of family has never been that big of a deal to you, then, again, just aiming for mutual respect may be all that you need. Okay, but if you are someone who is all about family and there is tension between the guy you’re seeing and his family and/or you and his family — remember that dating is not marriage.
There is data around (like this here and this here) to prove that the influence of in-laws can play a role in a marriage’s ultimate demise. Plus, you should want to be in a long-term relationship where your “puzzle piece” (your personality, your values, your character) fits without feeling like you have to force yourself “into the picture” of someone else’s people.
Listen, although I’ve never been married before, I have been in relationships where the guy’s family adored me, and then I’ve been in a couple where the family was nothing but drama — the latter definitely caused unnecessary stress between the guy and me. Looking back, I know that I would’ve never married those guys either. The drama — their family, along with how they poorly navigated issues with their relatives — simply wasn’t worth it. I wanna “fit” — not force my fit.
____
I said a lot on this because I wanted to cover as many bases as possible. Bottom line, though. Does your man’s family have to like you for your relationship to work with him? So long as you’re not stressing over it, he helps you to feel safe and his DNA respects you, no. If none of this is happening, though, and the two of you are merely dating, please like yourself enough to remove yourself — because, at the end of the day, how the entire situation is being handled is revealing more to you about him and the future of your relationship than just how things are gonna be with his relatives.
Standing ten toes down on that, my friend. I’ve seen too much ish in this lane go left. WAY LEFT. So, please move wisely out here…ya here?
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Featured image by The Good Brigade/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









