The word "Bohemian" has been used throughout history to describe a person who is socially unconventional and involved with the arts. However, Black people are essentially invisible when it comes to the bohemian lifestyle, even though we are the very definition of art. Being the change they wished to see in the community was imperative to the bohemians behind The Bohemian Brands, co-founders Vanessa Coore Vernon and Morgan Ashley.
As two nomadic spirits who started their career journeys as best friends first, their vision for The Bohemian Brands was birthed from the mutual desire to add much-needed representation to the community. Through The Bohemian Brands, they dared onlookers to see the lifestyle not just in color, but to see it in Black. Besides being rooted in self-care, as a brand, intersectionality is also at top of mind for the two creatives who fused their ventures together to address the fully-realized expression of modern-day bohemian Black and brown humans.
Courtesy of The Brown Bohemians
Vanessa and Morgan Ashley are providing the keys to the kingdom, granting entry to the wonders of the world on a global scale through their thoughtful curation and cultural finds, all while making art and culture that much more accessible.
Vanessa and Morgan Ashley have no doubt created a business relationship built on mutual respect and a harmonious balance, truths that can be felt in every thoughtful detail of their brand. With Vanessa serving as Creative Director and Morgan Ashley as Director of PR and Operations, the co-creators are taking their vision a step further with the execution of their latest project, Brown Bohemians: Honoring the Light and Magic of Our Creative Community, a 200+ page full-color coffee table book. In it, the two curated a beautiful celebration of Black and brown people around the world who share their most honest truths while representing the complexity of creative communities.
Without further adieu, meet Vanessa and Morgan Ashley.
Where did the idea of Brown Bohemian come from?
Vanessa Coore Vernon: Brown Bohemian started as just an online platform originally just to highlight the creative energy and creative spirit of brown and Black people. Since Instagram has been around, it has really allowed us to take control of our own images and our own narrative more than we ever have before because there's no red tape. I think it really enables a lot of brown and Black people, in particular, to lean further into their creative endeavors, creative spirit, [as well as] create adventures. Also, to really honor who it is they are and not feel like they have to wait or be subjected to someone choosing or asking them to be a part of something.
What is the significance of describing Black and brown people as 'Bohemian'?
Vanessa: I wanted Brown Bohemians to be a place where we can gather the images, gather the people and highlight them to create a broader tribe of people that look like you, think like you, dress like you, and speak like you. When you think of Bohemian, obviously from the 19th-century context, it was artisans from lower-income that found creative ways to do things. We wanted to make sure that brown and Black people took up space when you looked up what a creative person looks like or what Bohemian looks like. I wanted to make sure that our images were there and our stories were there.
"When you think of Bohemian, it was artisans from lower-income that found creative ways to do things. We wanted to make sure that brown and Black people took up space when you looked up what a creative person looks like or what Bohemian looks like. I wanted to make sure that our images were there and our stories were there."
Courtesy of The Bohemian Brands
What was the transition from going to the social platform into the business side for Brown Bohemian?
Vanessa: The transition came when I realized that we don't own Instagram. We don't own any of these social platforms and all of this gathering that we've been doing will at some point wash away, and we had no control. I was like, how amazing would it be to have a book sell with these images, these people, and these stories? Especially when the majority of the books that I have in this same realm are white people through and through. There might be maybe one brown or racially ambiguous person, but for the most part, they don't necessarily look like us. That kind of initiated the process of wanting to turn Brown Bohemians into an actual book, a tangible book. Something you can hold, something you can pass, something you can share, something that lived outside of ourselves.
What is it like to run a business with your friend?
Vanessa: It's really difficult to run a business with anyone much less someone that you are friends with or in a partnership with. A lot of people literally will tell you from the very beginning don't partner with your friends because if something doesn't work out, you not only lose a partnership, you lose the friendship. The strength that has worked for me and Morgan is that we genuinely respect how each other works and we like each other and do our job. So, I don't concern myself with any part of her business and she doesn't concern herself with any part of mine. We don't micromanage each other and we know that each of us are doing our job. That's a big part of our work ethic.
Morgan Ashley: I think if you're going to do it, doing it in the way that Nessa described, is just super important. Because in my mind, there can't be two CEOs that do the exact same thing or two artists to do the exact same thing. I think that's why it's been able to work. I don't ever really see myself wanting to design or do those things. It doesn't excite me. I think that what I do does excite me, and the same for Nessa.
Being Black queer women, how has this influenced your brand and business?
Morgan Ashley: I'm definitely loud about being Black first and queer. Those are things that I advocate for and am extremely proud to be and identify as. Identifying as a woman, a black woman, and a queer Black woman is extremely important to me. I would like to say that I put a ton of attention behind it and always want to put it on the forefront, but it just happens organically because those are things that I'm so proud to be. It just comes across in everything that I do. Blackness and conversations around race and ethnicity are in everything. So whether it is us publishing this book that's for our community or we are going to a restaurant and are the only Black people at a table, it's a conversation that we have to talk about. So, for me, it comes across in everything that I do organically because I'm so proud to be and identify that way.
Vanessa: I wholeheartedly agree. The thing I love the most, and that I know within our brand and within ourselves, is it is something that happens consciously and unconsciously all the time. It shows that we are unapologetic about who we are and who we evolve to be. For me, it was less about labels or how you identify or what you believe and more about are you living in love authentically and living in your highest and best life. That was always the most important thing and I made sure in our brand everything represents the people that are a part of it.
"Identifying as a woman, a black woman, and a queer Black woman is extremely important to me. I would like to say that I put a ton of attention behind it and always want to put it on the forefront, but it just happens organically because those are things that I'm so proud to be. It just comes across in everything that I do. Blackness and conversations around race and ethnicity are in everything."
Why were you the ones to tell this story and did you have any self-doubt?
Vanessa: 1000%, [we had] all the self-doubt because, who are we to think that we can publish a book? Being women; brown and Black women, just in life in general you can find yourself always being pushed down, pushed in a corner; shoved down. I think you question and second-guess yourself more than other people in that same situation. These opportunities don't show up at our door. Essentially, we have to show up for the people that showed up for us. It's more about fighting through nervousness and eagerness and saying we are absolutely worth it, we are absolutely showing up as ourselves, and this project is bigger than that. There were people we reached out to in the community that sent us their images and their stories, and they trusted us. I always looked at it like, no matter what, this isn't about me, this is about them; showing up for these people that trusted us with their story. So, no matter what, I'm going to make sure I see it through.
Morgan Ashley: I joined the project for brand Bohemian only a couple of years ago. I haven't been here since its inception, so I don't have the same feeling regarding self-doubt. What kept coming up for me is fight or flight. At that moment when she asked me for help, I had to do it or she wasn't going to do it at all. I didn't have the time over the years to have the same feeling. I just remember thinking at that moment, 'Holy shit, we have to get this done.'
How did you come to the decision to write a book?
Vanessa: The decision came from knowing that we wanted it to live outside of the social platform and then trying our hand at self-publishing. We were not just telling our story, we wanted the stories of all of these different brown and black people around the world to have their story shared through their work and images. We found we were more of a vessel or a conduit. We have 53 different brown and black people that have a quote in the book or a whole feature. That itself is a rarity and very, very hard to do. But it was our job to just get as many people from different places and different backgrounds as possible telling their story. It was important to make sure that their stories directly came from them, and were highlighted.
We didn't want to send off all of these stories and all of their images to our publisher. For us, the part that made our book special and different is we did everything. It was every single image, the color tuning of it, editing the text, the layout, the concept; every single element was done by us, by the three of us. To look at this book, know that it's black and brown hands and black and brown energy that created it through and through. We have everyone from different places, different backgrounds melted into this book, but still made it feel seamless.
"Being women; brown and Black women, just in life in general you can find yourself always being pushed down, pushed in a corner; shoved down. I think you question and second-guess yourself more than other people in that same situation. These opportunities don't show up at our door. Essentially, we have to show up for the people that showed up for us. It's more about fighting through nervousness and eagerness and saying we are absolutely worth it, we are absolutely showing up as ourselves, and this project is bigger than that."
Courtesy of The Brown Bohemians
How did you create the images in the book?
Vanessa: In our community, we ride for each other, we show up for each other and that's literally how this happened. The people that are featured in the book are people we're inspired by and are our friends. Also, people whose work we aspire to collaborate with one day or that do beautiful stuff in our community. Everyone did this off the strength of the relationship we have or them being familiar with our brand or feel at ease to share their story. The book has a warm familiarity to it that can be rare and hard to find. It doesn't feel like this whole book happened outside of our community but happened within our community.
What is the Brown Bohemians book about in your words?
Morgan Ashley: I think what you'll see and feel is yourself as a person of color in a way that you have never seen yourself before. The coffee table book is really about Black and brown folks, but it's our voices in regards to curating it and then the voices of the people who are featured. I think you'll see yourself in a way that you haven't before and you'll see Bohemian described differently in a way that we haven't been before. People look very different in this book than you would see when you're Googling or looking up the word Bohemian. So that feels really authentic because we are as a brand who our community is, and it felt necessary to do.
Vanessa: These are pieces from this ongoing story, and no matter if it's this book or 50 books in the future; there would never be enough books to house the complexities of us, the creative spirits of us, or our contributions. But, this is just our art and adding something to this big puzzle that is important. We hope that you see yourself reflected back to you in some ways because the most important part of this book is that you feel a part of this community, you know you're a part of this community and you feel welcomed here.
For more of The Brown Bohemians, follow them on Instagram. Purchase the Brown Bohemians coffee table book by clicking here.
Featured image courtesy of The Brown Bohemians
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock